If you’re a digital marketer, you’ll agree that content marketing is not a one-and-done process to generate immediate conversions. Sharing surefire content that your consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “trends” tend to shift from year to year. In 2022, the world of content marketing will continue to expand and evolve along with brands’ digital marketing strategies. The right content marketing trends can help you in multiple ways. These include enhanced business sales, increased conversions, more lead generation, expanded email lists, and more.

There are many new emerging content marketing trends that can be leveraged to help you shape your content marketing approach and refine your tactics. Today, I’m going to share the 12 emerging content marketing trends that will have the biggest impact this year. Let’s check out the 2022 content marketing trends!

12 Key Content Types for 2022

While your content marketing strategy depends on various factors, such as your industry, business goals, product or service, types of content also play a major role in your content marketing approach. Therefore, before we dive into the content marketing trends, let us have a look into the key content types for 2022.

1. Blog Posts
2. Podcasts
3. Infographics
4. eBooks
5. Videos
6. Case Studies
7. Guides
8. Checklists
9. Interactive Charts
10. Visualised Data
11. Whitepapers
12. Slides

(more…)