The Most Comprehensive List of 101 Social Media Management Tools

Social Media Marketing is constantly evolving. It is an inevitable fact that whether you are an online marketer, offline marketer, local business, blogger or startup entrepreneur, Social Media Marketing will act as a pillar to your business if used in the right way or otherwise become a ‘blackhole of destruction’ for your resources that sucks energy, time and money if you do not have a well-executed strategy.

I had set out to write a post on the Top 20 Social Media Marketing Tools, but when I sat on my laptop, I realized that our Social Media Management division itself uses more than 37+ Tools and Services for Social Media Marketing for our clients.

Upon a little bit of discussion with our Social Media Marketing head Dilan Shan, he explained why it is important to work with so many tools because there is no one-stop solution for Social Media. It is better to mix and match with laser-focused tools that offer fewer features because of their efficiency.

Therefore, I have compiled a list of over 101 Tools for Social Media Marketing in no hierarchical order. I did not rank them for obvious reasons. All of these tools range from Free to Freemium and Premium. So take a good look. If you are responsible for the Social Media Marketing of your company, you should definitely have these, at the tip of your fingers.

1. Desygner

Desygner is a creative drag and drops designing tool which provides numerous free design templates for blogs, social media elements, and marketing materials for business. The platform is mostly free to use. However, you will need to upgrade to a premium account if you want to export files as layered PSD files. Desygner has a massive library of vector elements and stock photos like Canva.

2. Canva

Canva is a drag and drops graphic designing platform, which allows you to design social media graphics and presentations in a matter of minutes with its wide variety of templates. Be it Social Media Headers you want to design, or a banner, or an advertisement image for PPC campaigns. You can accomplish anything in a matter of minutes with Canvas massive library of stock images and graphic elements.

3. Adobe Post

Adobe Post is a designing app that fosters a speedy graphic design experienced even for the newbie design artists. It works in conjunction with some Adobe platforms like Adobe Slate, Adobe Voice and many other popular tools. The utility pulls most of its functionalities from Photoshop and InDesign, however creating stunning graphics with its library of Fonts and High-Resolution images is a matter of few clicks.

4. Buffer

Buffer is a social media management tool that allows you to share messages across different social media platforms like Facebook, Twitter, Google+, LinkedIn, and Pinterest. Its offers three different pricing options for Small to Midsize to Enterprise Businesses and helps in marketing on social platforms with its features like RSS integration, analytics, scheduled posts and much more.

5. BundlePost

Bundle Post is a content management tool and marketing workflow automation software that assimilates your data & manages social media materials under a single dashboard. This software allows you to add hashtags to hundreds of posts and find the right areas of maximum consumer engagement.

6. Babbly

Babbly is a one-of-a-kind Social Media Sharing Tool that literally has the power to make your posts viral. All you need to do is share your link in the Babbly Community, give the number of shares you think your URL Deserves and it will be shared with a diverse and massive audience. going viral is just a matter of time, not luck. The more links you share on Babbly, the more share-love you will receive.

7. MavSocial

MavSocial is a social media management solution that allows you to manage all social profiles from a single dashboard. It has some unique features including campaign planning & management, visual content management, access to approved digital content, social media publishing, reporting and file organisation.

8. SproutSocial

Sprout Social is a social media management tool that helps you to interact with your users across multiple social networks. This tool helps you to monitor brand keywords, indulge in bi-directional communication, track social media messages and complete customer profiles. It also helps businesses to communicate with their clients and increases their social media presence.

9. CoSchedule

CoSchedule is a social media marketing tool, which helps you to plot and execute your marketing strategy. Its headline analyzer feature analyzes the strength of your headlines. With CoSchedule you can manage your social media profiles from your WordPress window, leading to a hassle-free user experience.

10. Nuzzel

Nuzzle allows you to discover the latest stories of your friends and families on Facebook and Twitter without skipping any interesting story. What Nuzzle does is, aggregates the shares of connections into a single dashboard and ranks them by popularity (The amount of Likes, Shares and Comments they have received).

11. Feedly

Feedly is a news filtering tool that allows you to arrange, learn, and share all of the content that concerns you and your industry. Do not miss a beat from any of the publications you follow. Screen information about your company, your product, your craft, and your opponents by plugging it with Google Alerts. It aggregates the content material you depend on into a handy-to-read collection.

12. TweetDeck

TweetDeck is a product of Twitter itself so it uses the Twitter API to pull data. You can manage all your tweets from multiple accounts in a Single Dashboard and follow interesting and trending stories as well, without losing track of your workflow. In the latest version, it is even possible to schedule tweets with images and organize a timeline of tweets.

13. Cyfe

Cyfe is a cloud-based intelligence application for business. The platform is popular for its Business Dashboard app, which allows users to seamlessly connect with third-party sources and collect, analyze, transform and report data. The application offers a freemium version, which allows users to manage all business metrics on a single screen.

14. SocialClout

Social Clout is a social media monitoring and sharing tool for Facebook, YouTube, and Twitter. It aggregates all the data from forums, blogs, and social web pages to check the buzz about your brand or any other keyword you specify. It helps your company to make future forecasts with present and past statistics curated from Social Web.

15. AgoraPulse

AgoraPulse is a social media management tool for Facebook, Instagram, and Twitter. It engages your audience with Facebook managing applications such as quiz, polls, and contest. Its key feature is the automatic moderation tool, which schedules your post to publish and tags your followers. The tool measures your post quality and compares your brand page statistics with your competitors.

16. HootSuite

Hootsuite is a social media management tool, which features post scheduling, advanced analytics reports, RSS integration, custom URL, Geo-targeting, message archiving and much more. It helps you to manage your social channels and tracks your brand mentions across the web. Hootsuite screens multiple profiles such as Facebook, Twitter, LinkedIn, Google+ and Instagram from its dashboard.

17. Followerwonk

Followerwonk is an analytical tool specially designed for a Twitter profile to search for tweets & bios, maintain a Twitter relationship, compare accounts, and increase your followers. It helps you to reach out to your fans with the right content at the right time eventually increasing traffic and exposure of your brand.

18. Google Alerts

Google Alerts Keep you notified with trending blog posts, news articles on specified key terms from the Google Index. If the stories containing your required keyterms make it to the top list of Google, only then you will be more likely to receive an email. This can help you keep a track of Industry trends or brand mentions and latest news on specified topics of your interest.

19. Brandmentions.com

Brand Mentions is a web and social listening tool, designed to keep you up to date with everything important in your market and anything connected to your company. The tool monitors multiple sources & social networks, and it provides instant alerts straight to your inbox. It also allows you to engage in online conversations in real-time, directly from the app.

20. SumAll

SumAll is a free statistics aggregator that collects data from various accounts like Facebook, Twitter, PayPal, Google Analytics and so and forth. This tool stores your data from Web Traffic, Social Media and Sales Metrics to track and analyze social and business metrics. Irreplaceable tool for Marketers depending on the Size of your business.

21. Brand24

Brand24 is social media analytics and monitoring tool that helps you to store your social media conversion statistics under one roof. This software features social search, sentiment analysis, influencer score, topic grouping, automated PDF stats and much more. This is suitable for small to midsize businesses (SMB).

22. Quintly

Quintly is a social media analytics and benchmarking tool that analyzes the performance of your company and your competitors. This software is integrated with Facebook, Google+, Twitter, LinkedIn, Instagram and YouTube to provide you metrics and statistics of your followers.

23. CrowdBooster

Crowdbooster is an analytics software that helps you optimize your digital marketing. It has some decent features such as social media scheduler, user access management, customized recommendations, email reports, real-time audience metrics, post scheduling and much more. It integrates with social channels like Facebook, Twitter, Google+ and Pinterest.

24. Over-Graph

Over-Graph is a social media marketing software that allows you to research, analyze and publish posts on social platforms. It is integrated with five major Social Platforms namely, YouTube, Facebook, LinkedIn, Twitter, and Instagram.

25. Fanpage Karma

Fanpagekarma is a free benchmarking tool that generates statistics data from fans and followers on Facebook, Twitter, and YouTube. It provides comprehensive data insights and analyzes your competitor’s audience statistics that can be used to find ideal market opportunities for your business.

26. Buzzbundle

BuzzBundle is online tracking software that allows you to track your brand mentions across the web. It is a social listening and social influencing software, which features social media coverage, multiple social profiles, scheduling posts to publish and much more. This software integrates with Facebook, Twitter, YouTube, Forums and can be used to create buzz strategies and counter moves for your brand by monitoring your competitor’s activity.

27. Socedo

Socedo is an automated B2b lead generation tool, that helps you engage and qualify prospects across social platforms. The tool uses bio, location and conversational keywords to search and identify prospects on Social Media to help you reach out and convert them into customers.

28. SocialOomph

SocialOomph is a social media management tool that helps you to improve your company’s productivity. This software’s function includes URL shortening, schedule tweets, filter profiles, track keywords, schedule status and posts update, and more. It is integrated with Facebook, Twitter, and YouTube and uplifts your online business activity by automating its functions.

29. SocialPilot

SocialPilot is a social media monitoring and marketing solution that allows you to schedule your contents across various social media networks like Facebook and Twitter. It helps you to manage multiple social accounts, discover trending topics, automate posts and much more. It is available in three different options such as Free, Professional, and Mobile Application promotion.

30. Qzzr

Qzzr is a quiz creator tool that has myriad free quiz templates, which you can use to create engaging quizzes on your social media profiles to attract more traffic to your site. This tool has a “Custom Share Text” option, which enables the feature to share the quiz on social media.

31. Contently

Contently is a content marketing solution that provides you with a comprehensive content marketing strategy for your business. It features a compilation of ideas, data insights, robust management, and optimised distribution to increase conversion rates of your business. Its advanced features include competitor assessment strategy, content workflow control, reporting and collaboration tools designed by their content experts.

32. Storify

Storify is an online platform that helps you to integrate curated content into your website on social media. This tool allows you to collect and organise contents from multiple resources. You can modify the most trending contents into your post to drive a better traffic.

33. Klout

Klout is a free social media metrics that analyze your social media presence on Facebook, Twitter, YouTube, LinkedIn, and Foursquare & rates you on your ‘overall online influence’. Klout score depends on ‘True Reach’, ‘Network Score’ and ‘Amplification Probability’ of your multiple social channels and it mainly tracks down your social networking habits.

34. IFTTT

IFTTT (if this, then that) is an automated software to schedule posts on social media platforms like Facebook and Twitter. It allows you to create content involving two applications, 1 for generating and the other for promoting your brand’s activity on a digital platform. It provides sync services, supports multiple social sites and blog services. Even without knowledge of coding, you can send commands to the integrated apps in one go.

35. Twittercounter

Twitter Counter is a social media tool that optimises your tweet timing for maximum exposure among audience and tracks old tweets and their stats to help you discover the type of content connects with your audience. It also gives you an overview of your Twitter profile and shows you how much traction it’s gaining.

36. Twitter Analytics

Twitter Analytics is a useful analytic tool for your Twitter account. It helps you to monitor and analyse any tweet on the web and provides you the valuable data on the recent activity and the user’s perception via Twitter Graph. The graph includes some of the important points like link click, embedded media clicks, re-tweets, favourites, and replies.

37. Crowdfire

Crowdfire is a social media management application that mainly integrates with Twitter and Instagram to drive more traffic. This tool schedules posts for your online profiles and DM them automatically on Twitter. It keeps a track of your competitor’s followers and helps you to increase yours.

38. Plumlytics

Plumlytics is a social media management software having built-in predictive analytic and comprehensive listening features. This tool helps you predict about customer’s thought process about their likes and dislikes & based on the advanced algorithms i.e. it helps you to find out the right time to engage with users.

39. Facebook Insights

Facebook Insights is a powerful tool to measure the performance of a Facebook Page in terms of Post Engagement and User Interaction. If you own a Facebook page, you can access it from the Admin Panel, this tool clearly outlines your page activity and the number of active users on your page to understand better your page performance. Facebook Insights will give you data like the best time of the day, the best day of the week and the type of content that works best amongst your fans.

40. Google Trends

Google Trends is free software that shows you the most recent searches and activities on the web. It also allows you to compare the volume of searches between two or more terms. Google Insight, an extension of Google trends allows you to track different words or phrases for in-depth analysis.

41. HowSociable

Howsociable is a free social media marketing tool to monitor your brand’s influence on the web by integrating with 36 most used social media websites. This tool tracks your online activity and shows you, which online platform is driving more traffic for your brand and how you can improve it for a better result.

42. Iconosquare

Iconosquare is a free Instagram marketing tool that analyzes your Insta-Stats and provides you with the overall data about your performance and fan base growth on the web.

43. Klear

Klear is a social influencing and organising software that helps you to produce and manage successful online campaigns to influence audience under the guidance of their experts. It analyses the effectiveness of your campaigns by monitoring them for your brand’s growth.

44. Mentionmap

Mentionmap is a Twitter analytic tool that helps you to discover the most trending topics on Twitter and shows the inter-linking of users through the most searched items.

45. NutShellMail

Nutshellmail is a mail service that allows SMB to monitor their Facebook, Twitter, YouTube, LinkedIn and Yelp profiles and manages their online reputation and social media influence and send them statistics through daily mails.

46. Omgili

Omigili stands for “Oh my god, I loved it”. It is a search engine designed especially for forums, opinions, and Discussion groups. It monitors millions of group discussion threads and helps you to find out customer’s opinion, debates and personal experience about a particular topic.

47. Pinterest Analytics

Pinterest analytics is a software that analyses social listening and the social influence of your brand on Pinterest, which is connected with other online platforms as well.

48. Pluggio

Pluggio is a free social media management tool mainly designed for managing Facebook and Twitter profiles to automate every task including automated tweets, friend suggestions and auto follow-up with the users.

49. Kenshoo

Kenshoo is an online marketing solution that provides services like online advertising and search marketing for your enterprise. It allows you to optimize and automate your Ad Programs, marketing investments to increase the productivity of your company. Kenshoo offers various of templates that are easily plugged into MS Excel and provides a simple statistic for measuring your business progress and success.

50. SlackSocial

Slack is an online social messaging platform to communicate with your teammates for business purpose. It has many features such as direct messages, private chats, group conversations, drag-and-drop file sharing and link sharing for effective communication. This app is also recommended by NASA’s Jet Propulsion Laboratory and is available both for desktop and mobile.

51. Tweepi

Tweepi is a Twitter management tool, which shows who is responding to your tweets and who is not. It tracks all the activity happening on your Twitter account and record the metrics that help you to analyze and take action accordingly.

52. SocialFlow

Socialflow is an online social media data-driven software that optimises your business data to schedule your posts to publish. This tool is mainly for big size businesses with a substantial branding campaign, which can actually opt for PPC and paid promotions.

53. SocialBro

Socialbro is a Twitter management tool that optimizes your tweeting schedule, manages your Twitter Direct Message campaign, keeps an eye on your competitors, finds relevant followers and stores up all the metrics of your twitter profile.

54. PostPlanner

Postplanner is a Facebook managing software that helps you automate posts to publish for your Facebook Marketing. It mainly targets your audience, schedules posts and provides a status idea to increase engagement. This tool spies on trending topics and helps you to generate relevant posts. You can also automate post publishing from the RSS feed.

55. Sysomos

Sysomos is a social media analytic tool that monitors social trends, conversions, keywords and engage followers for your social media platform. It has four set of tools including MAP (Media Analysis Perform), Influence, Optimise and Heartbeat, which helps you to manage your social profiles by data evaluation, visualisation and optimisation.

56. Shoutlet

Shoutlet is a social app for social posting and managing your social profiles. It figures out your customer’s requirements and present them professional layout of the metrics. It can easily adapt new updates.

57. Unmetric

Unmetric is a social media analytical tool, which can be used for benchmarking your customer’s presence on social platform compared to your competitors. This is a data-driven tool to organise metrics based on your social activity for a better grasp over social engagement.

58. Buzzsumo

Buzzsumo is an online content research and marketing solution that allows you to search for the most trending contents on the web under any niche. This tool helps you to strategize content marketing for your brand, based on user’s response to your posts and also promotes your content by providing you the key influences for your digital marketing.

59. Oktopost

Oktopost is a social media management app that organises and schedules your post across various platforms. Its social sharing ability makes you easy to organise emails and posts for social media distribution platform.

60. SocialBakers

Socialbakers is a social media marketing tool that includes Social Media Builder, Executive Dashboard, Social Media Ads, Social Media Listening and Social Media Analytics. This app has some valuable features such as Facebook insights, performance comparison, instant reporting and all in one interface that helps you to generate new leads for your business.

61. Spredfast

Spredfast helps you connect with your team members across the Globe to manage tasks and workflow efficiency for your business. Their support service helps your business to raise conversion rates with their planning, organising and implementing a strategy for success of your business.

62. Cision

Cision is a social media tool that offers PR software, Social Software, Government Relations & PAC Software and Global Insight Consultancy, which has ability to sort out good contents and provides you the right strategy for your business. It is capable of sending multiple emails to bloggers and news media. It helps you to find out the Right News Media contacts and builds an editorial calendar efficiently.

63. GroSocial

GroSocial is a social app, which helps you to build, run and trace social media promotions and contests to your Twitter and Facebook profiles to engage more audience. It records the no. of participants and produces a random winner and follow up with them.

64. Ninja Outreach

Ninja Outreach is an online SMM tool that can be used for content marketing and research, influencer marketing, lead generation, blogger outreach and cold calling & emailing for your small to enterprise-level of business. This software allows you to select from multiple influencers in real-time with effective SEO and social insights under your brand’s niche. It helps you to find the most convinced users from social channels like Facebook, Instagram, and Twitter.

65. Talkwalker

Talkwalker is a premium social media listening and influencing app that create reports based on all your social channels and helps you to improve your social conversions with its image recognition and competitive bench-marking feature.

66. Falcon.io

Falcon is a social media app to estimate and implement your social media campaign. It is integrated with multiple social channels. It is a great tool for Facebook landing pages, which influences your audience and promotes brand mentioning.

67. Optimizely

Optimizely is a testing and personalization application that helps you to discover the ways to minimise bounce rates and increases time on website. It aggregates reports on your existing traffic and helps you to engage customers for a longer period by conveying experiences at every interaction.

68. Rapportive

Rapportive is a management app, which stores up your emails and gives you metric about your inbox. This tool provides you a statistic, which shows your nearby clients, about their job profile and company and their activity on MailChimp.

69. Simply Measured

Simply Measured is a social measurement tool that integrates with multiple social channels and analyzes their performance in context of your brand. It also spies on your competitor by tracking their online activity. Reports produced by this tool are easy to understand. So that you can take action immediately to enhance your company website.

70. NUVI

NUVI is data insight tool that monitors and tracks down social media. This tool helps you to get more leads by making your social presence effective and hence your conversion rate increases. It also allows you to see the clients response across the internet.

71. Digimind Social

Digimind is a social media tool that understands your company’s needs, aggregates data insights from your social profiles and implements strategy to maintain your brand reputation, analyze industry and spy on your competitor. This tool is very responsive and flexible making itself user friendly.

72. NetBase

NetBase personalises your company’s dashboard and compares sentiments between two different product of same brand. This tool stores up a huge amount of data and execute these stats through graph, chart and fonts.

73. Brandwatch

Brandwatch is an analytical tool for midsize to enterprise level businesses. It is united with different social media channels for brand listening. You can manipulate social data with this app and extend your brand’s social listening and influencing

74. Social Studio

Social Studio is a social listening and management tool, which allows you to publish posts by calendar view. It helps you to maintain the workflow by notifying others of messages and taking action on it. This tool ties up with Radian 6 to provide you with more features that can be easily accessible.

75. PicMonkey

PicMonkey is a photo editing software that allows you to design, edit, and collage your photos for your social media posting to engage more followers. It has multiple templates to choose from, which helps you to boost your images.

76. Sotrender

Sotrender is a data-driven software for Facebook, Twitter, YouTube and Instagram. It helps you reach out to the customers by effective data visualisation. It presents reports and insights clearly to provide you a detailed summary of your campaigns.

77. Facebook Pages Manager

This tool manages multiple Facebook Pages in one go from your Mobile device. The back end of these pages is different from other pages, which can be easily handled by this app. This app manages your notifications, image uploads, post publishing and many more.

78. Camtasia

Camtasia is a video editing and screen recording software that allows you to record and capture screen, edit and upload videos illustrations, tutorial and review videos for your social profiles. Its advanced features like splitting up and joining the parts of videos, adding your brand’s watermark, annotations, recording highlights and much more to give you results with a professional touch.

79. Sendible

Sendible is a first social media Pinterest integrating tool for small to midsize businesses that helps them to strategize the marketing plans for the exposure on social media. This tool schedules 2000 messages and more for 3 Enterprises over 12 different platforms.

80. ScreenFlow

ScreenFlow is a video editing and screen casting tool that captures the full screen videos, allows you to edit your captures in one go. You can add voice overs, annotations, callouts, add videos, titles, audio filters, chroma key, multi-channel audio mixing and screen recording highlights to give your video a professional touch even without being a pro in this field.

81. ZohoSocial

Zoho Social is a Social media monitoring and managing tool that monitors keywords, handles multiple social channels, collaborates with your team members and schedules unlimited posts from a single panel. It allows you to find and narrow down on the target audience of your business, by measuring, analysing and customising your social campaigns.

82. Any.do

Any.do is a comprehensive task management app that keeps a record of your daily tasks and reviews your tasks to increase your productivity. It has a unique feature called Geo-location reminders that triggers the alert for your next task. This can help you schedule your upcoming tasks and make social media management more streamlined.

83. Flowdock

Flowdock is a social communicating platform that has some unique features like drag-and-drop uploads, quick file sharing, customizable notification sound, videos, image and link previews, private or public messages and many more to ensure an organised communication in a team environment.

84. Hipchat

HipChat is a team communication software that helps teams chat, share files and manage workflow over the Internet. The application also features video calling, screen sharing and enhanced security, which fosters productivity in a team environment. You can create purpose-specific groups so that all members of the Team are not affected by category-based tasks.

85. MeetEdgar

Meet Edgar is an online post filler app that allows you to create categories for your posts for your social networks mainly Facebook, Twitter and LinkedIn and schedule your posts. When your post become public, it automatically pulls your post down in the library to help you to post it again, when you run out of new post ideas. Its features include social media updates, queue filing, content scheduling, photo update support and more.

86. Gremln

Gremln is a social media app that aggregates your company’s work report from three channels – Facebook, Twitter and LinkedIn. These reports are easily shareable in a presentable manner via PDFs or emails. This app monitors your brand mentions, customer engagement and schedules your updates. Gremln allows you to restrict posts that have specific keywords and also keeps an archive of all your posts for three years.

87. Tracx

Tracx is a social analytics and monitoring tool that analyses your community management and social listening data. This tool helps you monitor back end of your business, track ROI, optimise campaigns, spy on your competition and measure individual team member’s performance. A great tool for Mid-Sized Businesses.

88. Adobe Social

Adobe Social is a social management app that monitors, publishes and promotes your content as well as analyses your social conversion data. This software has a unique feature to attach tracking codes to the posts to examine which content is driving more traffic and take action according to the stats of your target audience.

89. Sentiment

Sentiment is a social customer service platform that helps your schedule and publish content via Facebook, Google+ and Twitter through a content calendar. It also helps in analysing and monitoring social conversations and team performance along with driving customer engagement by resolving complaints and capitalising on available market opportunities.

90. TweetReach

TweetReach is a Twitter management tool that recognises your important URLs and hashtags to provide you a brief report on your audience’s response in its regard. It measures the performance of your tweets to understand the influence of your ideas on Twitter. It helps you find key industry influencers and engage with their followers.

91. ViralWoot

ViralWoot is an analytics and promotions tool for Pinterest that helps you promote your pins on the channel and measure your marketing efforts. The tool allows you to gain followers, promote pins and manage and build multiple Pinterest Accounts from a Single Dashboard.

92. BuzzStream

BuzzStream is a digital marketing software that helps you promote your products, content and services through influencers, thereby creating a buzz about your brand. This software helps you prioritise the most significant content by analysing your social media profiles, website statistics and contact information. The program features a single unanimous platform for all team members to collaborate.

93. TapInfluence

Just as the name suggests. Tapinfluence is an automated influencer marketing platform that helps agencies and brands find the best influencers in their industry. You can use it to find popular people in your niche who can promote your products and campaigns and help build a better brand recognition and reputation.

94. Piktochart

Piktochart is an infographic designing software that helps you design and customise infographics from thousands of preset templates. It has point-and-click and drag-and-drop feature, text frames and photo frames to create a presentable infographic, which can be downloaded in PNG, JPEG or PDF formats. This software imports information from Google spreadsheet, and Microsoft Excel and allows you to seamlessly represent your data in a visually appealing manner.

95. ScheduGram

Schedugram is an Instagram Management app that helps you to schedule your posts for publishing. This is an easy to use software that tells you if your post was published successfully or not. It provides you to repost and upload archived posts from your cloud/hard drive.

96. WebDam

WebDAM is a digital asset management software that allows you to connect with creative teams and files. This tool has some useful features such as intuitive folder trees, batch upload, media management, comprehensive format support, archival storage, version control, presentation management and image expiration. Its search feature includes in-document search, metadata support, advanced search and keyword management.

97. Rival IQ

Rival IQ is a data analytics and competitor analytics tool, which tracks your social networks and helps you boost traffic, engage followers and raise your social marketing ROI to your company. This tool allows you to spy on your competitor’s online activity and on their marketing strategy to strengthen your strategy for your brand growth.

98. LikeableHub

LikeableHub is a content curation and automatic publication tool that manages all your social network channels in one dashboard. This tool shares stories with news posts and thousands of content ideas. It can be used to automatically generate leads and manage your brand reputation by keeping an eye on the social web. It measures your brand’s success growth by simplified data analysis.

99. Click to Tweet

Click to Tweet is a link generator tool for Twitter, which lets you write the content you want to share and generate custom link in context of your content. This tools shares your link and keeps track of its activity to provide you with metrics that show you, which tweet has got maximum response.

100. Addict-o-matic

Addict-o-matic is a social media search platform that allows you to aggregate websites for latest blog posts, news, images and videos in your niche and display it in a single page.

101. Keyhole

If you are looking for a hashtag tracking solution, Keyhole is your answer. It works with most social platforms like Facebook and Twitter. You can find the most popular content in real-time for any niche and keyword you specify. This can ideally be used to reach industry influencers to market your products as well.

At Extreme-SEO, we use 37 out of these 101 Social Media Tools in our day to day activities and our most popular option is Hootsuite.

What about you?

Are responsible for the Social Media Marketing of your company?

Then you may have already used some of the marketing software, dashboards or management tools I have listed above. If So?

How was your experience?

Please share your feedback, reviews, comments and questions about the tools in the comments section below.

Your opinion will help the our readers make a well-Informed decision before investing into any of these tools.

20 NovSEO

A Smart Guide to Reach Out to the Best Web Analytic Tool

Best Web Analytics Tools Review

Imagine a train running on a rail track without showing any indicators such as fuel used, distance covered, and engine temperature. Similarly, visualize an airplane in the sky moving towards the east without showing the engine’s temperature, speed, working status of the engines, and remaining fuel amount on the control board in the pilot’s cockpit. In both the situations, the driver or pilot does not know what is actually happening or how the train or plane is actually working.

Do you think such a lack of awareness can make the driver or pilot reach up to the intended destination safely and efficiently? Practically, the answer is ‘No’. Well, such an incidence can also happen with your online business site in case you do not know what is exactly happening on it once it goes online. To know what is happening at your site is nothing but analyzing it.

Questions That Inspire You to Analyze

Let us consider a real-life scenario of your business wherein you are a cloth boutique firm and I am an individual looking for some official as well as casual stuff from brands only, due to bad experience of using unbranded shirts and pants in the past. Now, I only need to look at branded items and I reach on your site through my friend’s recommendation.

Like me, there will be many more people out there who will be interested in your online store. So, how do ensure your brand awareness and popularity online? Well, this is ensured only if you find answers to the following queries, and improve them for brand popularity in case they are dissatisfactory:

What is the site’s rank on the search engines result pages?
How many visitors are landing at your site each day?
How many new visitors are finding your site each day?
Which pages are the visitors hitting the most?
Which pages are encouraging purchase?
Which products do the visitors love more?
Is the Web site design effecting in keeping visitors for long on a page?
From how many different sources does the traffic (visitors) come from?

Well, these queries are like indicators that show you what is happening on your site. They measure the performance of your site in the most relevant niche and give you a report of how successful or improvable the performance is! If you are not keen on doing this yourself, services like the Commence sales tracking and reporting services are available for hire. It’s best to leave it to the experts if you are not inclined yourself and there’s no shame in that.

Think a Minute

Do you think without the above answers, your online site can ever fulfill your business goals? If you do not track or monitor, it is like leaving the train (site) at its own speed (capabilities), which can get de-railed any time (lost online visibility or rank). After all, you should know where you are standing (site rank) to move further to the target!

Easiest Method that Encourage You to Analyze

Well, this is none other than the Web analytics tools! You can obtain quick answers to all the above questions by using a Web analytics tool. With a simple yet powerful design for notifying you about the site’s performance, these tools aid in tracking different statistics. Through these statistics, you can see the number of people viewing each page, sources from where they came from, and the number of site features that are most popular.

The Web analytic tools track key metrics of your site to measure traffic and Click-Through Rates (CTRs) for new page or content as well as comprehend your visitors’ requirements and behavior. These measurements tell you whether your site needs improvement or not!

Quick Aid

If the absence of above statistics keeps you awake even at night, you are truly eligible for getting a Web analytics tool.

Before I take you on a quick tour of some most important tools in the World of Web Analytics 2.0, let us find out the metrics that you got to measure with them.

Metrics (Data Indicators) That You Should Analyze

Think a Minute:

Do you think it makes sense to look for a tool when there is no idea of what information needs to be tracked? Well, the information that should be tracked can vary from simple visitors count to complex analysis of visitors’ behavior. Therefore, the question can arise as to which vital metrics should be paid attention to while analyzing the site through a tool. Here is a simple breakup of vital metrics:

Category 1: Primarily, you will have to know how many people are visiting your site. While this one seems easy to find, it is actually not. Metrics answering this query include:

Unique Visitors: Shows the total number of visitors on the site during a set period. It does not include repeated visitors. This statistic reveals how effective your marketing efforts are in reaching a wider audience.
Repeat Visitors: Shows the number of visitors coming back to your website multiple times. It indicates how big is your loyal fan base!

Visits: Shows the number of visitors to a specific page or site. The trend in the number of visits over time shows you insight into your brand’s popularity. When you compare with the number of visits to each page, it shows which parts of your site are useful.
Page Views: Shows the number of times a visitor views a specific page. Increased page views simply denote that your site is becoming more engaging.

Category 2: You will now be interested in who these visitors are and what they are doing on your site when they visit. This helps in knowing which site pages or features attract them the most and which ones go unattended. Metrics in this category include:

Visitor Information: Includes region or country, Web browser in use, and more details about the visitors.
Registered Users: This shows what each logged-in user did on your site in case your portal requires visitors to log in. This facilitates a more detailed understanding of what diverse visitors are doing on your portal.
Bounce Rate: This shows the percentage of visits during which a visitor left your portal after looking at just one page. This statistic reflects visit quality. For instance, a high bounce rate for a blog is not a point of worrying because reading one article and leaving the site is sensible. However, for an eCommerce site, it is a point of worry because it indicates that the entrance pages are either non-attractive or irrelevant to the visitors.
Click Path: This shows how the visitors navigate across your site. Also known as click tracks, these visual representations show the visitors’ journeys. For example, a click path can reveal that 10% of home page visitors prefer clicking the Resources link, while 50% clicks on Current Offers, 25% go on the About Us page, and 20% leave the site.
Conversion: Tracks the number of people responding to your CTAs (Call to Actions) or doing what you want them to do. For example, it can show the number of users who clicked on a Newsletter link to subscribe to it or on Free Offer on the home page and went ahead to grab it. This metric is somewhat complex as it needs to be set in a tool but is truly a valuable one.
Top Entry and Exit Pages: Shows the pages through which most visitors tend to enter and leave the site. It is unwise to assume that the home page is always the entry page.
Site Search: Shows what people search on the site in case the analytic tool supports it. The metric helps you comprehend what visitors want from your site.

Category 3: Next, you would surely like to know from where the visitors are coming to your site. Knowing this information can help in better comprehending the types of sources that move people to your site. Metrics include:

Organic Traffic Sources: Show the percentage of people who come to your site by clicking its organic listings on the search engine results page. If the percentage is below 40%, it simply means to revamp your content.
Search Keyword: Shows the words or phrases that the visitors typed in the search box of search engines such as Google to reach to your site. This helps in determining the effectiveness, competitiveness, and success of keywords. It is wise monitoring your keywords for ensuring that you reach out to your target audience.
Inbound Links: Shows the number of links to your site coming from other sites. Many tools also show which of these links get people to your site. This metric provides an insight as to how effective is your link building strategy and what types of sites consider your content useful. The rule is that the higher the other site’s domain authority, the more valuable is the link.

While the aforementioned metrics should be adequate to get started, many robust analytics tools come with even more sophisticated metrics and analysis features. In fact, many people earn their livelihood by analyzing these statistics, who are typically professionals hired for a profound analysis for big sites.

When considering the diverse analytical tools for your business, the assortment of options can lead to confusion, as you might not know how to use them. This is why it is recommended hiring a professional to dig the virtual space of your site and generate all vital reports.

I just cannot go ahead without stating about a golden rule existing in this regard. It is known as the 90/10 rule, which means if you are spending $100 on analytics for making new decisions for your site, it makes sense to invest $10 on the analytical tools and $90 on analysts with great expertise. Without a proper understanding of the details given by the tools, the reports remain as raw data (no processing), which is of no use for your business.

Bryan Eisenberg, who is the marketing consultant affirms that investing in tools and people who require the former to be successful is the key. However, what matters is the people comprehending that data. According to Avinash Kaushik who is the author of Web Analytics: An Hour a Day, “The quest for a tool that can answer all your questions will ensure that your business will get scrapped and that your career (Web Chief Marketing Officer and Analysts) will be short-lived.” Therefore, he suggested focusing on ‘multiplicity’, the use of multiple tools for different purposes.

In addition, it is worth keeping in mind that neither all tools have the same number of metrics nor do they work in the same way. Because of the high level of complexity involved in the world of analytics due to unique site’s characteristics and visitors’ varying background of preferences, each tool is designed to deal with the metrics in a different way. This is perhaps why Mr. Kaushik focuses on using multiple tools. Using multiple tools simply deepens your level of insight into the site’s success rate as well as a customer base.

Identifying the web actions as those of a ‘unique visitor’ is complex as well as subjective. Therefore, several tools tend to compute these statistics differently. For example, a few tools consider traffic as per a log of the pages on offer by the Web server, while some depends on the reports provided by cookies (information packs sent by the browser of each user). Therefore, while using different tools, it is common to have different values for the same metrics.

For big businesses, tools that are more robust can really be useful, although at a handsome cost, but for small and mid-sized businesses, cheaper and even free tools are available for getting the desired control over the site statistics. Obviously, you will not use all the available tools all the time but employing a few is simply the need of the hour as well as a vital part of your overall web strategy.

Think a Minute

It is now clear no single tool can be the best for analyzing the site. Then, how do you determine the most suitable suite of tools for analytics?

Recall Web Analytics 2.0

According to Mr. Kaushik, Web Analytics 2.0 is defined as the analysis of quantitative and qualitative data from the site and competition for driving a constant improvement of the online experience of customers and prospects, translating to your set outcomes (online and offline).

Rather than only a data analysis process, Web analytics 2.0 is an ongoing process of three-tiered data analysis and delivery service for all types of businesses. First is the data itself, as it reveals the clicks, page views, traffic, and more for both the site and direct competition. Second comes what is done with that data, or how you process the gathered information from Web Analytics and apply it to both existing and new customers for ensuring a meaningful and better experience.

The last tier involves how the aforementioned actions are aligned with the most vital business objectives (both online and offline), such as sales, social presence, customer engagements. In short, herein, the data itself facilitates watching how your site is performing.

Based on these tiers, Mr. Kaushik has also come up with an acceptable order of key components of Web Analytics, which are:

Clickstream: Measures ‘What’
Multiple Outcome Analysis: Measures ‘How Much’
Experimentation and Testing: Measures ‘Why’
Voice of Customer: Measures ‘Why’ just as the third component
Competitive Intelligence: Measures ‘What Else’
Insights: Gives ‘Gold!’

Making your site reach the desired performance levels is simply not easy. It takes persistent tracking as well as frequent measurement of diverse metrics for optimizing usage. This is exactly where the concept of Analytics is implemented by using tools belonging to its different component levels. This is how you ‘multiplicity’ is used – employing the most suitable tool at each component stage. Let us now look at the most reliable and efficient Web Analytics tools available per component.

Clickstream Analysis Tools

Clickstream measures data for each page visited, including details such as how the visitor came on that page (keywords, social media support taken, and ads), how long the visitor was on that page or site, and what the visitor did (purchased, subscribed to an offer).

Google Analytics (Free, Ideal for all Businesses)

This one is among the most robust, simpler, and profound analyzers in the market and creates detailed statistics about visitors. You can find out the sources that bring your visitors to your site, their actions on the site, and their frequency of coming back. You can even find their demographics such as geographical location and interests, number of daily visits, number of currently active visitors, and daily revenue generated by the site. Because it is integrated with Adwords that is largest paid search platform online, Internet marketers can ideally monitor the landing page activity and employ the necessary improvements.

For small business owners, it is perhaps the only comprehensive as well as easiest tool to rely upon.

Pros: Ease to set up and use, support for mobile sites, goal tracking, custom data gathering and reports, fast report generation, PDF reports download, quick sharing of dashboard, good help to get started, multiple dashboards support, world-class analytical tools

Cons: No brand-matching customization (limited fonts and layouts), less metrics (widgets) per dashboard, requires constant training, limited goals, Premium version costlier although advanced

Piwik (Free for Hosting on Your Web Server)

Go for this one in case you a technically oriented person and loves adventures. Piwik is an open-source tool executing on MYSQL and PHP. It is perhaps the leading open source tool providing valuable insights into the market campaigns, visitors, and more for optimizing the existing strategy for ensuring the best online experience of your visitors. The tool is designed as an open source alternative to Google Analytics.

For those who do not like sharing all data with Google, Piwik is an ideal substitute.

Pros: Privacy as data on your server is not shared, customizable interface, real time reports, security ensured by blocking URLs and traffic, tracking ability for multiple sites, several data export formats supported, Android and iOS app, no limit on data storage like Google Analytics, all Google Analytics features included, exhaustive help files

Cons: A bit of time-consuming installation process

Woopra (Free For Up to 30,000 Actions per Month after which it is Chargeable (Many Packs)

Woopra is another top-notch tool providing real time tracking of multiple sites for improving customer engagement. It wins over Google Analytics only in terms of update in which the latter takes more time. The desktop tool shows live visitor stats, including location, pages on which they are on, and pages or sections that they have been visited.

I recommend the tool especially for e-commerce site owners who get a chance to chat live with their visitors.

Pros: Well-organized interface, real time viewing, possible customer insights revealed, mobile app supported, notifications for important customer activities, customization of customer data, behavioral profiles for each customer by watching what they did on the website.

Cons: Confusing for beginners due to much data on the dashboard.

You can extend your control and above tools’ power by using Google or Bing Webmaster Tools. These tools help obtaining SEO details and major diagnostic data about your site. It is also recommended using Feedburner for tracking the activity of Clickstream occurring within the RSS feed.

Multiple Outcome Analysis

The outcome analysis is likely to happen within the tools mentioned above and below this section. For instance, you shall be configuring goals and ecommerce tracking in Piwik or Google Analytics. Similarly, campaign’s profit and margin are computable in Microsoft Excel through a relevant database query. Therefore, no specific suggestion of tools for this component.

Experimentation and Testing Tools

These tools aim at improving user experience and increasing the chances for having conversions (leads). At this stage, you should consider conducting different tests such as clickmaps, heatmaps, multivariate (MVT) testing, A/B testing (multiple versions of a site executing simultaneously), geotargeting, and so on. Because there are many tools, I will be covering them briefly.

Google Website Optimizer (Free): It is a powerful A/B and Multivariate (MVT) testing solution that rotates varying content segments to see which sections get the most clicks. You can choose different page sections for testing such as images and headline.

Optimizely: It is for those who wish to test very fast, especially A/B testing. It is a new but simply tool offering powerful results for improving the site performance without having any kind of technical knowledge.

Crazy Egg: This tool employs the Heatmap technology to offer a visual picture of what visitors are doing on pages, where they are moving their mouse, where they are scrolling, and where they click. Such tracking allows observing the most attractive sections of pages and improving the ignored sections for optimizing user interaction. You can also split the data to see how visitors from a single traffic source behaved in comparison with those from other sources.

MouseFlow: This tool records what the visitors do on your site, right from moving a mouse to filling a text box. It helps in tracking the visitors’ behavior and comfort level through heat maps as well. Mouseflow combines Crazy Egg and UserTesting features.

UserTesting: This one employs a distinct way to test your site: get real time feedback from visitors in the chosen demographic. You pay for participants chosen to answer your questionnaire regarding your site. A video with the user and her or his activity is recorded and you get the feedback in an hour, stating the user’s actual thoughts. The tool is costly, but worth for real time instant feedback.

Voice of Customer Tools

Clickstream data provides insights into what the visitors did on the site, but it does not say why they left the site without staying there for long. Well, this needs visitor research that can be done by the below described tools.

Kissinsights (Kissmetrics – Free to Paid): It helps in real-time customer acquisition and retention by revealing information on user habits and engagement before and after they use your It is easy to install and use, as it asks all queries to customers via a simple dashboard for getting customized feedback in the form of short comments. Its data funnel points to the weakest point/step blocking conversions, while the revenue tracking features show what customers do after purchases. In short, you get all data required for increasing conversion rates.

4Q (iPerceptions – Free): This is a pure online survey tool allowing you to comprehend the ‘Why’ aspect of visitors. Surveys facilitate gaining vital insights from the customer real experiences. It answers questions such as how satisfied are the customers, what they do at the site, are they doing what they need to do, and so on.

Qualaroo: This is also a real-time survey tool for getting feedback from the users currently on the site. However, it stands apart because it allows you to use any combination of variables. For example, it helps asking shopping experience when the visitor fills the shopping cart and usage experience while leaving the site. You can get both entry and exit reviews. Consider this tool for sites with a high turnover of visitors and site owners who need to know ‘why’.

Clicktale (Free to Paid): This one is most prominent in the customer experience analytics, which aims to optimize usability as well as maximize conversion rates. The most useful features are session playback and visitor recordings, which enable watching everything any visitor does on the site. You get to see the recordings of each action of a visitor, right from the first to the last click. The tool also comes with scroll maps, heatmaps, and visual conversion funnels for gaining more useful details about visitors and their habits. However, it is a costly choice.

Competitive Intelligence

Existing since the invent of business, competitive intelligence includes knowing what the competitors are doing, which can be then done better and faster. Such data enable you to recognize what is known and what is unknown as well as analyze ecosystem trends, failures, weaknesses, opportunities, and rising customer preferences. This details help in planning better marketing programs.

Google Trends & Google Insights (Free): Both tools for search are now merged into a single tool. The Trends tool offers worldwide visitor data for sites deployed anywhere in the world and makes it easy to comprehend traffic and search keywords. The Insights tool simply points out to the global database of customer intentions; you can know what your customers are thinking and feeling. You can use this tool for analyzing industries, emerging trends, share of search, and offline marketing strategies as well.

Google AdWords Keyword Tool (Free): Consider this tool for refining your SEO strategy as per the most searched keywords, download specific user-typed queries, and gaining insights into specific brands under analysis.

Facebook Insights (Free): Track the popularity on Facebook by tracking follower counts, post comments, and likes through this tool based on users and interactions. It helps in improving customer engagement on the biggest social media platform.

Twitalyzer (Free): This one offers detailed dashboard with several metrics for measuring Twitter influence and engagement on your brand identity. You can track your account’s impact on followers, retweet level, and level of conversation engagement. It is easiest one to use for your Twitter account.

Klout: Consider this one for having the cleanest metrics for measuring performance on Facebook and Twitter.

Conclusion

With Web Analytics tools, the modern responsibility of improvement has been given to us. With so many tools available, it is not difficult to improve your online visibility as well as performance. However, the need is to choose a few of the above tools to collect all the data and process it for taking the right decision. Although Google Analytics is still the most famous tool out there, it is better to use it in combination with other tools to push your site to its maximum potential.

In case of no tight budget and customization as a top priority, it is recommended to select the paid tools that offer all the features and metrics for improving the site’ performance and expand the online customer base.