Your company need a digital marketing strategy to guide you in achieving your business goals through increased brand awareness, helping your customers find directions to your storefront, increase visitors to your business website, and an overall increase in your sales. A digital marketing strategy fosters customers’ loyalty to your brand.

Before developing a digital marketing strategy, we do an initial current state analysis looking at your business’s current online position, review of your website analytics if available and also a review of your business’s top competitors’ online performance. After our analysis, we check whether the insights are matched with your business goals and how we can translate them to marketing goals, key performance indicators, and specific targets.

Based on all of this data, we put together a custom digital marketing strategy for your business, outlining the best tools and approaches to use as well as how digital marketing performance can be measured over time.

It depends on the company, its business objectives and digital marketing goals. But on average it would take 4-6 weeks to develop a strategy from start to finish. The general process that we follow would include some initial analysis in advance of the strategy development. During that initial stage, gathered data is reviewed in light of the business goals. This generally leads to an initial discussion on strategy with the client.

Based on the discussion, we would document the details as well as a proposed strategy. Then we develop the digital marketing strategy outlining the implementation plan.

As stated above, after the development of a digital marketing strategy, you would have the foundation and the guidelines for your digital marketing implementation. As a part of our digital marketing program, we would agree on a 3-12 month digital marketing strategy implementation plan including budgets and resources allocation. This should provide you with a clear roadmap as to what needs to be done online. Also, there would be clear measure and analysis criteria, which are tracked and reported through a dedicated project management dashboard.

Adoption of a good management process is important for success, that’s why we include regular management and performance reviews in our digital marketing program so that decisions can be made based on results to ensure ongoing improvements.

At the end of our digital marketing strategy development, there are a number of data that you should have. This would include: The Organisation and Competitive Analysis Report Your Digital Marketing Goals Defined Key Performance Indicators and Targets for Your Digital Marketing Process

• Your Digital Marketing Goals
• Defined Key Performance Indications and Targets for Your Digital Marketing Process
• Measurement and Analysis Dashboard Template
• Digital Marketing Strategy Outline
• Digital Marketing Strategy Implementation Plan Template
• Outline for Management and Performance Reviews Process

Together these metrics will form the foundation for your digital marketing strategy implementation.