As a business owner, you understand that having a great product or service isn’t enough to make a company successful. That is why, in addition to traditional marketing, your organization requires digital marketing. Digital marketing trends often evolve, from the rise of TikTok, AI, to NFTs, and cryptocurrencies, are just a few of the key changes that have occurred in the last few years, and the new trends are only seeming to gain more traction by the day. We witness new and unexpected developments that pave the way for the future of marketing. What worked for your digital marketing strategy years ago may not work today. In the aftermath of the pandemic in 2022, marketers are finding ways to use digital technologies to engage consumers and take advantage of the technology’s potential.

In order to boost your digital marketing strategies in 2022, here are the top 10 digital marketing trends you should implement in your digital marketing campaign:

Top 10 Digital Marketing Trends in 2022

 

1. Influencer Marketing 

Influencer marketing tops our list of digital marketing trends for 2022. Because it’s quite amazing the way the influencers have with their audiences. According to a survey, it’s found that 38% of the consumers rely on influencer reviews. With the outreach of social media, smartphone crazed Millennials and Gen Zs are always on the lookout for influencers and their lifestyles! Influencers possess the ability to have their follower visit a brand’s social media account, visit a store or even have their products promoted.

Grab your phone, log into Instagram and it’s no surprise that you can come across an influencer in no time, and you’ll be asked to engage in giveaways, it’s that common. Influencer marketing is one of the top digital marketing trends that you’d want to hold onto in 2022, it can generate a significant number of sales if done right.

2. Short Videos

When it comes to short videos it is no doubt that TikTok is what crosses our minds. TikTok has grown at an unbelievable pace over the years, it has over 1 billion active users over the globe. Dethroning Google, it has become the most popular domain of the year 2021. Whether it’s learning a new dance, joining a challenge, or participating in surveys, TikTok keeps it simple, the user interface is very friendly and helps you get your message to your target audience while keeping it compelling.

What’s cool about these short videos is that anyone with a smartphone can put together a quick video real quick and doesn’t require much professionalism or special skillsets. It has proven its success and impact on people to the point where other platforms launched their own short video features, such as Instagram’s Reels feature and Youtube’s entry into ‘shorts’. If you don’t leverage your marketing with these latest digital marketing trends called short videos, you’ll be missing out on a lot.

3. Interactive Content

Social media is still the most popular way for brands and consumers to communicate on a fun and engaging level. It has forever altered the concept of having a brand relationship. While your customers want to communicate with you on a personal level; nevertheless, they also want material that goes beyond basic words. Interactive content has been a rapidly rising trend for some time, it is expected to continue in the following year. Create immersive, unique marketing materials to remain ahead of the competition. The following are some instances of interactive marketing:

 

• Questionnaires, quizzes, and polls are all popular ways to gather information.
• Virtual reality videos in 360 degrees.
• Materials for augmented reality.
• Calculators that are interactive.

4. Content along with a Story  

The importance of storytelling in brand marketing cannot be overstated. These days, creating a story about how your items can be used, or just about anything else, is engaging and keeps people interested.

As a business, you can take advantage of this, especially when it comes to digital marketing because sharing visual story content across these channels is quite simple. Businesses should not just educate customers about the benefits of their product or why it is better than their competitors; they should also show them how the product or service may assist solve a specific problem through stories and client testimonials.

5. Artificial Intelligence (AI) Automation

As AI automation grows more sophisticated and programs become more elite, it is quite likely to become one of the popular digital marketing trends in the next years. AI automation will aid organizations in identifying and effectively reaching their ideal target audience. You can target your customers with the product or service they need, just when they need it, by using AI to predict their next action.

This type of targeting will result in high conversion rates and the impression that you are aware of your clients’ interests without being invasive or overwhelming them with irrelevant targeting. This will be the pinnacle of digital marketing, and every company will be looking into it because of how successful and efficient it will make digital marketing.

6. Crypto Currencies and NFTs

Over the last few years, NFTs and Cryptocurrencies have been nearly impossible to ignore. This might not seem like a trend that would affect your marketing strategy, but passive thinking is not what 2022 is about! NFTs and cryptocurrency currencies are definitely the talk of the town these days, discussed extensively both on social media and in personal conversations with your friends.

Social media platforms like Twitter are attempting to integrate cryptocurrency payments and a growing trend for display tools that highlight in-app NFT purchases, now is the time to think about how your company can get on board. Facebook is currently advocating the usage of NFT display options and avatars, and we anticipate that other businesses will follow suit. With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

7. Mobile Marketing

It will come as no surprise that mobile marketing is at the top of the digital marketing trends list. Mobile marketing encompasses a wide range of activities, including social media, email, texting, and so much more. Considering almost everyone seems to have access to a mobile device these days, mobile marketing is one of the most popular and straightforward ways to reach a bigger target audience.

Depending on their budget, speaking of which, the cost of mobile advertising is a tenth of the expense of television and radio advertising. And also with exact targeting, carriers may have access to customer data and location information, which can be extremely useful. Many businesses can readily implement various mobile marketing methods. There are several solutions that don’t require any funding at all, as well as others that do, but they’re all really successful.

8. First-Party Cookies

First-party Cookies is going to be one of the popular digital marketing trends, as Consumers are becoming increasingly skeptical of the content they’re being targeted with as a result of the overload of digital advertising. As a result, digital marketers should plan for greater privacy limits in 2022, which will change how they can track their consumers’ behaviour. Google has stated its intention to phase out third-party cookie support.

What are the responsibilities of today’s marketers? Increase your efforts to collect and fully exploit first-party data, to begin with. Over the coming years, we will have to communicate with our customers about what data you will collect and why. Make it simple and straightforward to opt out at any time. Also, only collect the information you require. It is more important for consumers to keep it real than ever before, so if you adopt this new strategy of digital marketing, it’ll likely generate great results for your customer relationships.

9. Conversational marketing

Marketing that communicates with customers is known as conversational marketing. Live chat, chatbots, voice assistants, and other forms of conversational AI can be used to do this. Websites, social media outlets, paid to advertise, and even physical businesses or linked home devices like Alexa smart speakers can all be used to deliver these experiences. It may appear to be sales, but it is marketing that talks with people in a completely new way.

 

Conversational marketing allows you to make things that would normally be considered marketing materials interactive. Engagement and conversions are crucial in any marketing campaign. They’re easier than ever before with conversational marketing. That’s why conversational marketing became one of the top digital marketing trends.

10. Voice Search

Due to the natural way in which voice searches operate, they will prioritize search query semantics. In turn, this will affect the digital marketing landscape, forcing marketers to reevaluate the keywords they use in their content and marketing campaigns.

 

Insights into consumer behaviour and preferences can be gained from voice search, and this information can be used to provide more personalized messaging and experiences. Siri, Alexa, and Google’s Voice Assistant have all proven to be extremely useful and effective. All these factors make voice search one of the important digital marketing trends in 2022.

Conclusion

With technological advancements, it is important to take advantage of them and be competitive, grow and maintain customer loyalty. Technology will continue to lead the way in everything from NFTs to AI to data privacy, and 2022 will be a year for technological developments, marketing tools, and forward-thinking initiatives Keeping current with these trends will help us stay competitive and grow. Now that you’re aware of some of the most important future digital marketing trends for 2022, it’s time to begin planning your strategy for the coming year.

Many businesses worldwide have had to endure a big hit because of the COVID-19 pandemic. Also, after the pandemic, buyers are started to shop effectively on the web, and numerous brands have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the business can’t ignore the rising of full stack digital marketing trends in 2021.

Regardless of the niche of the business or the type of services and products they offer; brands need to adapt the digital transformation to scale their business growth.

Considering this significant change, today, in this article I’ve put together the top 20 full stack digital marketing trends in 2021 that you must know to make a winning online presence for your business. However, most of these digital marketing trends are not new, but they all evolved over the time that you need to know!

So, without further ado, let’s take a look at the top full stack digital marketing trends in 2021.

Top Full Stack Digital Marketing Trends in 2021

 

 1. Artificial Intelligence

Artificial Intelligence helps brands to personalize their digital marketing campaigns based on user behaviors as AI technology can analyze the behavior of consumers and detect their search patterns more effectively. You can also use Artificial Intelligence to extract data from social media platforms like Facebook and Instagram to analyze how consumers look for services and products. Although AI will be the driving force behind many digital marketing services in the future, as of now it’s implemented in Product recommendations, Content creation, and Email personalization.

2. Chatbots

Digital marketers can use chatbots to ask customers what they are looking for, give them answers, guide them through purchasing, and collect information about their experience. In nutshell, Chatbots allow brands to engage in interactive conversations with their customers to create better customer relationships and drive more sales for their business. According to an Oracle survey in 2016 “Nearly 1 in 3 brands say customers and prospects prefer to complete their purchase or resolve services issues without speaking to a human, if possible.” And a recent study from Harvard Business Review (HBR) found that 15% of businesses who are ahead in their use of data intelligence and latest technology had grown more rapidly than their business competitors and are better positioned their business for the future.

3. Programmatic Advertising

Simply saying, programmatic advertising is the automated buying and selling of digital advertising rather than buying directly from publishers. A great example of programmatic ads buying is real-time bidding. It’s faster, more efficient, and helps brands to increase their conversion rates and lower customer acquisition costs.

4. Conversational Marketing

Conversational Marketing is one of the most important full stack digital marketing trends in 2021. Conversational marketing helps marketers and consumers to have one-to-one and real-time communication across multiple channels. Unlike traditional marketing, conversational marketing is available across numerous channels which allows brands to communicate directly with their consumers at their convenience means conversational marketing let brands communicate according to the platforms, devices, or timing that suits the consumers’ needs the best.

5. Omnichannel Marketing

Omnichannel marketing was one of the most popular buzzwords in 2019. Even though the buzz around omnichannel marketing may seem a little worn out now, still omnichannel marketing is one of the most effective digital marketing strategies. The main goal of omnichannel marketing is to ensure a seamless and consistent customer interaction with a brand, regardless of the channel. Whether it’s a social media post, digital ad, or a visit to an online store, the key is promoting a business on different platforms to connect with customers in a better way. When omnichannel marketing is done right, it can offer the customers an enhanced user experience that boosts your brand awareness and sales.

6. Video Marketing

Video marketing is all about using videos to promote and market your brand’s services and products that help you increase engagement on your brand’s digital and social channels. This is the reason video marketing is one of the most important full stack digital marketing trends in 2021, and most likely to remain the same for the next five to ten years. The below stats will show you the importance of incorporating video marketing in your digital marketing strategies.

• 72% of businesses tell that video marketing has increased their conversion rates.
• 52% of consumers tell that watching a product or service video makes them more confident in their online buying decisions.
• 75% of executives said every week they watch their work-related videos on business platforms.

7. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing, and it has risen to be one of the effective full stack digital marketing trends in 2021. Influencer marketing focuses on getting the word out about your brand, its services, or products through well-known social media influencers and celebrities. However, more often, the influencers are Instagram, Facebook, or YouTube personalities with a massive fan following in a particular niche. According to data, influencer marketing is the fastest-growing customer acquisition channel, beating organic search, paid search, and email marketing. It is also found that 51% of businesses got a higher quality of customers through influencer marketing. However, influencer marketing may be a little costly, especially if you want to collaborate with popular and high-level influencers. Do your research to choose the best fit influencers according to your budget.

8. Visual Search

In simple words, Visual Search focuses on using images to promote online searches of a brand’s products by consumers. If done correctly, visual search can take the whole user experience to an all-new level that helps you to increase your search visibility and lead generation. Visual Search allows users to upload products’ pictures to get more accurate search results. For example, Google Lens is a visual search engine powered by Google that identifies landmarks and objects with the help of a camera app.

9. Voice Search

The use of voice search among consumers has increased over the last few years. It allows the users to do their searches conveniently with the help of voice search assistants. Now that AI technology is getting smarter, the number of mistakes and errors made by voice assistants such as Siri, Alexa, Google, and Cortana has reduced significantly. Considering the fact that 40% of adults depend on voice search every day, improving your voice search readiness by adding keyword phrases that better suit voice search queries to find the exact ways to approach local SEO can bring the results you want for your business.

10. Customer Segmentation

Customer Segmentation is not one of the new full stack digital marketing trends in 2021, it has been around for quite some time. The idea behind Customer Segmentation is to have many small digital marketing campaigns targeting a specific group of the audience instead of a small number of digital marketing campaigns that target a general audience. Through the customer segmentation process, digital marketers can group their target audience based on specific factors like age, gender, demographics, shopping habits, etc. Customer Segmentation can help you promote the right services or products to the right group of audience that’ll help you increase your sales opportunities.

11. Progressive Web Pages

In simple words, Progressive Web Pages are websites that function like mobile apps and they are growing in popularity, particularly among online retailers, as they look to improve their business mobile experience and increase sales. These progressive web pages offer functionality similar to that of mobile apps such as push notifications, fast load times, working offline, etc. With the rapid increase of mobile users across the world, progressive web pages can prove to be one of the efficient full stack digital marketing trends in 2021.

12. Social Media Stories

Social media stories are one of the other emerging full stack digital marketing trends in 2021. Began with Snapchat in October 2013, the stories feature quickly rose in popularity among social media users. In a few years, Instagram, Facebook, Whatsapp, Skype, and LinkedIn incorporated these stories feature in their social apps as well. Social media stories provide benefits like constant engagement with followers, cost-effectiveness, increased brand awareness, and the opportunity to interact with the younger audience.

13. Social Media Shopping

As both eCommerce and social media are growing at a fast rate, many businesses and brands have started using the two together to increase their sales opportunities. One of the most popular social media shopping platforms is Instagram. In 2019, Instagram launched the Checkout feature which allows Instagram users to purchase within Instagram. Now, with the introduction of Facebook Shops, eCommerce brands can create engaging and interactive social media posts on their Facebook and Instagram platforms to allow users to do shopping through social media with ease.

14. Web & Server Side Security

Maintaining your web and server-side security will help you safeguard your website and sever from server-side vulnerabilities and attacks. Besides, if an online user lands on your website and senses that it is not safe and secure, he/she will immediately exit from your website which increases your website’s bounce rates. If this occurs regularly, and increased website bounce rate will lower your business ranking in SERPs. That’s why displaying a sign of security on your business website will help the consumers to understand that you’re concern about their safety.

15. Structured Data & Technical SEO

Adding structured data and following all the technical SEO elements help you ensure that your website meets the technical requirements of modern search engines which improve your website’s organic rankings. Structured data is also known as schema markup which helps you inform the search engines about your website through neatly organized information that boosts your SEO performance. On the other hand, technical SEO elements like crawling, indexing, rendering, and website architecture help you boost your organic search engine rankings and traffic. All these factors make structured data and technical SEO one of the important full stack digital marketing trends in 2021.

16. Interactive and Valuable Content

Technically, now, interactive content is the boss. Many digital marketers rating interactive content as highly effective at educating prospective customers about their brand, services, and products. And, in today’s digital world, online shoppers want to interact with brands. They want to actively engage with services and products before making their purchase. This is where interactive and valuable content comes in, as interactive and valuable content help brands to promote engagement, improve customer experience, and increases customer loyalty. The types of interactive and valuable content that can do wonders for your brands include giveaways, ebooks, infographics, quizzes, surveys, contests, etc. Interactive and valuable content also helps you increase the amount of time a user spends with your brand.

17. Long-Form Content

As per the Search Engine Journal Study, long-form content gets 77% more backlinks as compared to short-form content. Generally, a blog article that is longer than 3,000 words attracts the most traffic as it provides the consumers with in-depth information and knowledge for their questions or queries. Long-form content also reduces the chances of your target audience visiting your competitor’s websites after visiting yours as they can get all the necessary information from your website.

18. User-Generated Content

User-generated content has been around as long as social media networks and customer review sites have. And, user-generated content is a great option for digital marketers who want to attract Gen Z or millennial audiences. You can get user-generated content for your brand by encouraging your business customers and users to share content about your products on their social media channels and in turn, you can offer them enticements like special offers and discounts. Besides, according to research 90% of online shoppers said that user-generated content influenced their buying decisions more than any other form of advertisements, which means user-generated content not only help you build your brand awareness but also helps you generate more sales for your business.

19. Browser Push Notifications

Browser push notifications are kind of web notifications that can be sent to a user via desktop web and mobile web. Browser push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on your website. And, in recent times we can see increased usage in push notifications. In 2019, 85% of eCommerce brands and online stores used browser push notifications to re-engage users who show interest in the brand but fail to make a purchase or a decision, These browser push notifications are used based on the website visitors behaviors.

20. Digital Marketing Automation

Digital marketing automation helps marketing departments and organizations to more effectively market on multiple channels online through automotive software platforms and technologies. Digital marketing automation helps you improve customer loyalty and retention, scale up your content marketing with AI-generated content, optimize your voice search queries and improve your blog outreach. So, digital marketing automation is one of the effective full stack digital marketing trends in 2021 that you shouldn’t miss.

Conclusion

The above-mentioned are the top 20 full stack digital marketing trends in 2021 that you cannot ignore. If you are a digital marketer, you must get yourself familiarized with these new full stack digital marketing trends and strive to embrace new strategies, tools, and technologies in your digital marketing approach according to these trends.

If you wish to grow your business digitally, check out our full stack digital marketing services!

Keep seeing the same digital marketing influencers in your social feed? Or are you feeling that you’re following the same old digital marketing strategy?

I know, keeping up with the latest trends and ever-changing landscapes in digital marketing can be very difficult.

But, don’t worry I’ve got a solution for that…..

Digital marketing influencers are the most versatile and creative professionals and they operate in such a broad digital landscape. So, following these greatest digital marketing professionals is one of the best ways to ensure you have the most successful digital marketing strategies for your business.

Keeping that in mind, today, I’ve compiled this list of the top 30 global digital marketing influencers.

 

Top 30 Global Digital Marketing Influencers Who May Change the Fate of Your Business.

 

 

1. Neil Patel – The SEO Leader

When it comes to SEO, Neil Patel is a leader. He consistently posts amazing content as he says, his goal is to teach one new digital marketing tactic each day. Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Not only that, he is a New York Times best-selling author and has received numerous accolades for his successful ventures. Besides, he is labeled as one of the top digital marketers by Forbes and the Wall Street Journal. Also, he is recognized as a top 100 Entrepreneur Under the Age of 35 by the United Nations. Being a digital marketing sensation, Neil Patel has proven his skills in many areas like search engine optimization, link building, content marketing, keyword research, conversion optimization, marketing automation, social media optimization, and many more.

Subscribe to Neil Patel’s Blog and YouTube Channel for a daily dose of practical digital marketing and SEO tips.

Get Connected with Neil Patel:

• Facebook | Twitter| Instagram| Blog| YouTube

2. Ann Handley – The Content Marketing Queen

Ann Handley is a leading digital marketing pioneer who paved the way in Content Marketing. She is a keynote speaker, Wall Street Journal best-selling author, Head of Content at MarketingProfs and co-founder of ClickZ. Ann Handley has been named one of seven people who’re shaping modern digital marketing by IBM, also notably, she is the world’s first Chief Content Officer! As a leading digital marketing pioneer, Ann Handley inspires business owners and marketers to obtain real results with achievable strategies. Ann’s blog is the perfect place to learn the latest and greatest content writing and content marketing skills.

 

 

Get Connected with Ann Handley:

• Facebook| Twitter| Blog

3. Ryan Deiss – The Digital Marketing Expert

You may know Ryan Deiss from his popular podcasts like ‘’ 3 Reasons Why College is (still) a Lie’’. Ryan Deiss is the founder of Moz and the creator of the “Customer Value Optimization” tactic which has been very successful in bringing in strong results for any business trying to succeed online. Being the Founder and CEO of DigitalMarketer, Ryan Deiss continues to lead the most efficient and effective digital marketing techniques in the present time which makes him one of the best digital marketing influencers around the world.

 

 

 

Get Connected with Ryan Deiss:

• Facebook| Twitter

4. Rand Fishkin – The Leading SEO Expert

If you’re into digital marketing, then probably you have seen this iconic mustache floating around the internet. Rand Fishkin is a leading SEO expert and entrepreneur, best known for being the co-founder and former CEO of the SEO software company, Moz. He also founded SparkToro, a software company that provides audience assessment and intelligence software solutions, allowing digital marketers to better understand their target audiences. Rand Fishkin is an inspiring figure in digital marketing; he is a well-known author and a keynote speaker who offers talks and training on digital marketing and entrepreneurial topics around the world.

 

 

Get Connected with Rand Fishkin:

• Facebook| Twitter| Blog

5. Larry Kim – Iconic Digital Marketer

Digital marketing enthusiasts and content writers know Larry Kim as the founder of MobileMonkey Inc and WordStream, both are leading brands in the digital marketing industry. MobileMonkey Inc is proving to be one of the leading platforms in Facebook Messenger while WordStream has been a leading provider in keyword research. Larry was ranked as the #8 most popular author on Medium and he is a great contributor to CNBC and Inc. Magazine. As one of the best thought leaders and experts in Facebook Ads, Google Ads and Startups, Larry Kim is definitely not a digital marketing influencer to miss out.

 

 

 

Get Connected with Larry Kim:

• Facebook| Twitter

6. Jay Baer – New York Times Best-Seller

Being the successful founder of five multi-million dollar companies and the author of six New York Times best-selling books, Jay Baer doesn’t require any further intro, but, he is best known as the founder of Convince & Convert. Jay’s digital marketing firm helps the world’s most iconic brands like The United Nations, Nike, Oracle, Hilton and Cicso. He is a web genius who has 26 years of experience in marketing and customer experience expertise. As one of the most iconic authors in the business world, it comes as no surprise that he makes the list for the top digital marketing influencers 2021.

 

 

 

Get Connected with Jay Baer:

• Facebook| Twitter| Podcast

7. Lilach Bullock – The Digital Marketing Queen

Lilach Bullock is not less than a digital marketing queen herself and that’s how she got crowned the Social Influencer of Europe by Oracle, not only that Forbes featured her on the list of Top 20 Women Social Media Influencers and Career Experts names her the #1 Digital Marketing Influencer. These titles don’t just come to any marketing professional, Lilach time and again proven herself to be one of the leading names in content marketing, sales funnels, coaching and website conversions. Also, she is the author of three Amazon best-selling books. All in all, Lilach is a well-known content marketing expert, strategist, professional speaker and social influencer with a long list of accomplishments.

 

Get Connected with Lilach Bullock:

• Facebook| Twitter

8. Joe Pulizzi – Award-Winning Author

Joe Pulizzi is best known as the founder of the Content Marketing Institute (CMI) and host of Content Marketing World, the world’s largest physical content marketing event. The Content Council honored him with the John Caldwell Lifetime Achievement Award for his extraordinary skills in content marketing. Pulizzi wrote best-sellers books such as Killing Marketing, Content Inc, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe Pulizzi is a digital pioneer, keynote speaker, award-winning author and fundraiser for the Orange Effect Foundation – a charity organization founded by Pulizzi and his wife to help children with speech disorders.

 

Get Connected with Joe Pulizzi:

• Facebook| Twitter| Blog

9. Justyn Howard – Expert Social Media Marketer

Justyn Howard is the CEO of Sprout Social – A social media management and analytics Software Company that is helping more than 24,000 businesses, brands and agencies run their social media channels & campaigns more efficiently, now you know why he made the list as one of the top digital marketing influencers. Justyn Howard is a great leader to follow for any new advancements in the social media industry.

 

 

 

 

Get Connected with Justyn Howard:

• Facebook|Twitter

10. Eric Siu – Brilliant Digital Marketer

Eric Siu is best known as the co-host of the Marketing School podcast with Neil Patel, but there is so much we need to know about this brilliant mind. Having worked with international companies such as Amazon, Nordstrom, and UBER, Eric Siu is able to bring in business growth with his custom digital strategies. Besides, if your business makes more than $5m in annual revenues, you can reach out to him through LinkedIn and get his custom marketing strategy for your business for FREE.

 

Get Connected with Eric Siu:

• Facebook|Twitter

11. Barry Schwartz – Innovative Search Engine Marketer

Being the Editor of the Search Engine Roundtable and News Editor at Search Engine Land, Barry Schwartz is an important specialist to follow for any innovative topics in search engine marketing. Also, Schwartz is the President and Owner at RustyBrick Inc and he specializes in helping businesses decrease costs and increase sales. If you’re interested in the changes and trends in search engine marketing, Barry Schwartz is one of the best digital marketing influencers to follow.

 

 

 

 

Get Connected with Barry Schwartz:

• Facebook|Twitter

12. Pam Moore – Queen of Conversion Optimization

Pam Moore is the Founder and CEO of a social media and consulting agency Marketing Nutz that specializes in conversion optimization through digital methods. Pam Moore is one of the most outstanding international keynote speakers and specialists in digital marketing, social media, social selling and branding. She has been featured as a Social Power Influencer by Forbes. Also, Pam Moore has over 2 million followers across several social media platforms.

 

 

 

 

Get Connected with Pam Moore:

• Facebook|Twitter

13. Tommy Griffith – The Popular SEO Manager

If both the AirBNB and PayPal bagged Tommy Griffith as the SEO manager just imagine his proficiency and skills in search engine optimization and content marketing strategies. Tommy Griffith is the founder of ClickMinded, which started as an SEO course in 2017 and has now turned into a full training ground for all topics in digital marketing including content marketing, email marketing and paid advertising. Definitely, Tommy Griffith is one of the leading digital marketing influencers to follow.

 

 

 

Get Connected with Tommy Griffith:

• Facebook|Twitter

14. Mari Smith – Queen of Facebook Marketing

Do you know about Mari Smith? If not, then you need to join the growing force of 1,7+ million followers that know just how influential Mari is when it comes to Facebook marketing and other key business strategies. With her strong proficiency on the internet, she strives to consistently deliver relevant and valuable content to help entrepreneurs and business owners to accomplish their professional and personal goals. All in all, Mari Smith is one of the best world’s social media thought leaders to follow.

 

 

 

Get Connected with Mari Smith:

• Facebook|Twitter

15. Matt Bailey – The Famous Online Marketer

If you are in the digital marketing field, it’s important to know the leading authors in the industry and Matt Bailey is no exception to that. As Matt Bailey has quoted earlier he teaches us how to turn data into action. He is the person who developed online marketing workshops for big brands like Microsoft & Orange Telecom and presented search marketing training to Procter & Gamble. Surely, Matt Bailey is one of the best digital marketing influencers around the globe.

 

 

Get Connected with Matt Bailey:

• Facebook|Twitter

16. Scott Stratten – Enthusiastic Digital Marketer

Scott Stratten is the president of UnMarketing. Not only that, Scott is one of the leading keynote speakers when it comes to the topic of disruption in digital marketing. He is well-known for his energy, passion, knowledge, and humor. Scott’s presentations help to bridge the gap between virtual business and real-world business, they not only make people laughing and thinking, but also doing. Nowadays, you can find Scott speaking at events for big companies like Walmart, Adobe, Microsoft, 3M, Saks Fifth Avenue and PepsiCo to name a few.

 

 

 

 

Get Connected with Scott Stratten:

• Twitter

17. Joanna Wiebe – The Queen of Copywriting

Joanna Wiebe is best known as the founder of CopyHackers the popular copywriting platform for startups and marketer, also she is the co-founder of Airstory. Joanna is a drag-and-drop document builder that is a great innovation for content writers. She has coached more than 50,000 people and well-known organizations to improve their content strategy and has also collaborated with big brands like Crazy Egg, MetaLab, Intuit, BT and Tesco. If you are looking for an expert in content marketing, then Joanna Wiebe is the person you need to follow.

 

 

 

Get Connected with Joanna Wiebe:

• Facebook|Twitter

18. Heidi Cohen – The Popular Content Marketer

Heidi Cohen is the chief content officer of Actionable Marketing Guide that provides marketing insights on content marketing and social media marketing, also she is the president of riverside marketing strategies. Heidi’s blog named the top content marketing blog in 2011 and the top social media blog in 2012 & 2013, so, you can be sure to get valuable knowledge and insights from her content. Heidi Cohen works with big companies like the New York Times Digital and Cheap Tickets/Cedant as a consultant.

 

 

 

Get Connected with Heidi Cohen:

• Facebook|Twitter|Blog

19. John Rampton – The Blogging Expert

John Rampton is an entrepreneur, a startup enthusiast, an investor a contributing writer for Entrepreneur.com, Forbes, Inc, and The Huffington Post. John was listed #2 on the Top 50 Online Influencers in the World by Entrepreneur Magazine and honored as a blogging expert by Forbes. John Rampton is a world-famous connector who specializes in content, branding, conversion marketing, leadership, and motivation.

 

Get Connected with John Rampton:

• Facebook|Twitter

20. Jennifer Polk – The Leader in Multichannel Marketing

Jennifer Polk is one of the leading experts in multichannel marketing and digital commerce. Jennifer conducts researches at Gartner for Marketers and she is proficient in digital marketing techniques to engage customers and to evangelize brands. She has a great understanding of the important needs of the Chief Marketing Officer and marketing leaders and her researches help professionals to meet their needs.

 

 

 

 

Get Connected with Jennifer Polk:

• Twitter

21. Jeff Bullas – Prominent Digital Marketing Influencer

Jeff Bullas is one of the most prominent digital marketing influencers in the globe and he is a respected keynote speaker, entrepreneur & best-selling author. Jeff has been named as Top Influencer of Chief Marketing Officers by Forbes and was featured on Entrepreneur’s Top 50 Online Marketing Influencers to Watch. He has expertise in content marketing, data visualization, analytics tools, marketing tips, social media, and blogging. You must follow Jeff Bullas to keep up with new and rewarding trends in content marketing.

 

Get Connected with Jeff Bullas:

• Facebook|Twitter|Blog

22. Gary Vaynerchuk – The Renowned Digital Marketer

Gary Vaynerchuk is one of the most talked digital marketing influencers in the present time. Gary is the chairman of VaynerXcand the CEO of VaynerMedia. He is a well-known public speaker and angel investor who made early investments in Facebook, Twitter, Venmo, and Uber. Gary Vaynerchuk has emerged as a popular digital marketing influencer by building up more projects like women’s lifestyle brnad PureWow, cannabis branding, and Green Street.

 

 

 

 

Get Connected with Gary Vaynerchuk:

• Facebook|Twitter|YouTube

23. Tim Ferriss – The Best Leadership Blogger

Probably, you’d read the 4-Hour Workweek book, if not, at least you’d heard about it. Tim Ferriss has been featured as one of Fortune’s “40 under 40”. Not only Tim has consistently written best-selling business books but he has influenced millions of people with his “The Time Ferriss Show podcast“. Also, his blog has been ranked #1 on the Top 150 Management and Leadership Blogs and Tim is well-known for his early-stage technology investments with Facebook, Shopify, and many other big brands.

 

 

Get Connected with Tim Ferriss:

• Facebook|Twitter|Blog

24. Kim Garst – The Social Media Influencer

Kim Garst is best known as one of the most influential digital marketers in the social media space. She is featured as one of the Top 10 Social Media Power Influencers by Forbes. Kim provides consulting services to Fortune 500 companies like Microsoft, IBM and Mastercard. She helps businesses with her unique social media marketing approach and creative business growth approach. Undoubtedly, Kim Garst is one of the best social media influencers to follow for the latest social media updates and strategies.

 

 

 

Get Connected with Kim Garst:

• Facebook|Twitter

25. Pat Flynn – Affiliate Marketing Expert

Pat Flynn runs one of the most influential blogs. With his blog, Pat provides insights into the latest and greatest strategies on affiliate marketing and other passive income strategies. Not only that, Pat Flynn is consistently publishing useful content on his podcast, newsletter, and YouTube channel. Also, Pat offers some of the best online business startup courses. All of these facts make Pat Flynn an “online digital marketing guru”.

 

Get Connected with Pat Flynn:

• Facebook|Twitter

26. Joel Comm – The Blockchain King

Joel Comm jumped into the world of blockchain and cryptocurrency in July 2017 with Martch leader Travis Wright. From their expertise, they came up with “The Bad Crypto Podcast” – one of the top blockchain-related shows in the world. Joel expertise doesn’t stop there, he has been an expert in live video marketing with tools like Facebook Live, Instagram Live, and Snapchat. With his proficiency in cryptocurrency and live video marketing, Joel Comm is one of the excellent digital marketing influencers to follow.

 

 

 

Get Connected with Joel Comm:

• Twitter

27. Travis Marziani – The Ecommerce Expert

Travis Marziani’s “The Effective eCommerce Podcast” is one of the best free resources for people who’re looking to start their own online business. In his podcasts, Travis goes through each step from the beginning stages to more advanced strategies and gives you the real perspectives. Travis Marziani is one of those digital marketing influencers in 2021 who is transparent and trustworthy with his teachings.

 

 

 

 

Get Connected with Joel Comm:

• Twitter|Podcast

28. Brian Solis – The Expert Digital Analyst

Brian Solis is a leading anthropologist, futurist, award-winning author, keynote speaker, and blogger. People who’re following Brian best known him as the principal analyst at the digital analyst group Altimeter. Also, Brian Solis has been named as one of the “greatest digital analysts of our time”. Brian Solis’s books help both small business owners and executives understand the relationship between technology and evolution. You can find Brian speaking at business and marketing conferences around the globe.

 

 

 

Get Connected with Brian Solis:

• Facebook|Twitter

29. Casie Gillette – Passionate Digital Marketer

Casie Gillette is a passionate digital marketing professional and consultant who is currently working with a popular B2B marketing company KoMarketing, in Boston. Casie also a great author, you can find her articles on popular websites like Search Engine Land and the Salesforce blog. Even though Casie speaks at various events and conferences around the globe, specifically, you can catch her each year speaking at SMX West or Pubcon Vegas.

 

 

 

 

Get Connected with Brian Solis:

• Instagram|Twitter

30. Eric Enge – An Intuitive Digital Marketer

Eric Enge is the founder of Stone Temple Consulting and he leads the digital marketing team at Perficient Digital, and he creates digital marketing tactics that go beyond your typical marketing strategies. Eric is well-known for his lead author contribution to the popular book named “Art of SEO”, which is used as a textbook at many universities. Eric Enge expertise in digital marketing surely made him one of the leading digital marketing influencers in 2021.

 

 

 

 

Get Connected with Eric Enge:

• Facebook|Twitter

 

Conclusion

Digital marketing is one of the emerging and rapidly evolving industries, and it’s really important to stay on top of the latest industry trends to thrive your business on the digital front. Thankfully, the above listed top global digital marketing influencers are kind enough to share their best insights and digital marketing techniques via their social media channels and blogs. That’ll help you to keep up with the latest trends, updates and strategies on digital marketing.

Our diverse list of top global digital marketing influencers will continue to grow, so check for new updates regularly.

Meantime, let me know your favourite digital marketing influencer in the comments below!

It’s been more than two months now since the COVID-19 started to disrupt our lives upside down. From having to exercise social distancing and getting used to the lockdown life to constantly sanitizing our hands and seeing our friends and loved ones getting sick, the COVID-19 pandemic is something none of us expected. Even the COVID-19 pandemic seems like a titanic threat to businesses and jobs. The results are devastating. But, digital marketing may take a great leap frontward with rich opportunities as a result of COVID-19 lockdowns because we can see vigorous growth in digital marketing amid COVID-19.

With the growth of remote working and a collective approach amid this COVID-19 situation, businesses are strategically going to approach the transformation to digital marketing to ensure their business survival and stability during Coronavirus pandemic. Now, In this digital era, most of the consumers trust the word of mouth on digital media and search engine rankings over other forms of advertisements. Besides, during this lockdown situation, digital marketing lets businesses to channelize their marketing campaigns, build lasting relationships with customers, reach the right audience and optimize their own online branding.

However, some industries show a remarkably higher ROI and survival rate with digital marketing than other industries. Here are some of the top industries that benefit most from digital marketing amid COVID-19 situation.

1) Health Industry

Remember, how many times you have or someone you know searched online resources to find information about COVID-19 or other health conditions? Most of us look at online medicine portals and organizations like WHO and WebMD to find essential health information. Now, with the COVID-19 lockdowns, people can’t go to hospitals for their regular health checkups or other clinical treatments, so, they seek for online medical consultants to get their medical solutions and looking for pharmacies that provide home delivery.

There’s no denying that it becomes so critical for medical professionals and healthcare centres to make themselves available on the internet. And to start of medical professionals and healthcare centres need decent websites coupled with online networking. When it comes to online networking, digital marketing is the perfect option for it. Just by using simple content marketing tactics like infographics and informative articles on their websites, medical professionals can acquire more patients and easily grow their ROI with digital marketing amid COVID-19.

2) Food & Beverage Industry

Even though governments close all the restaurants and bars to slow down the spread of Coronavirus, We can see the real spike on home delivery and takeaway services. Now customers are likely to use search engines or use evaluation websites for reviews and order their meals on apps. Therefore, Google also introduced new takeaway and delivery labels under restaurants in Google Search and Maps results to help the people amid the COVID-19 lockdowns. People also use social media to make their final buying decisions.

So, at present, food industries can do their food marking on digital media by using digital marketing methods like search engine marketing, PPC advertising, social media marketing and content marketing. Actually, food marketing on the internet really builds on the emotional connection that we have with food and people at large feel that digital media actually care about their eating preferences. Hence, opting digital marketing amid COVID-19 is the best choice for food & beverage industries to generate revenue for their continues running.

3) Financial Consultants

The COVID-19 pandemic has caused an unprecedented financial crisis for businesses around the globe. At this point, businesses are seeking advice from financial consultants to stabilize their businesses. So, during this COVID-19 lockdowns, financial consultants can leverage digital marketing to get more clients for them. As we can see business owners and companies seeking their financial advisers online. Therefore, by promoting themselves online through email marketing, social media marketing and publishing their expertise knowledge via content marketing, financial consultants can get more exposure for themselves which can help them to attract more clients.

Financial consultants can use the platforms like Zoom to offer their financial advice through online for the clients. Altogether with the right online marketing strategy, financial consultants can horn their business with digital marketing amid COVID-19.

4) Fitness & Nutrition Industry

During the COVID-19 pandemic, the growing consciousness of holistic health has funded to enhancing the fitness and nutrition industry’s revenue. Now, people are searching for more fitness and nutrition-related content on the internet. Even the fitness experts and the nutritionists become more active on social media channels like Instagram, YouTube and Facebook. And they are publishing highly engaging and actionable content on social media channels that their followers and subscribers can always get value from.

By providing the fitness and nutrition-related content in different forms like infographics, demographics, videos, etc that are specially focusing on home workouts and diet plans, fitness and nutrition industries can grow their ROI without much efforts. Hence, digital marketing is a great way for the fitness and nutrition industries to advertising the ethics they give to their ideal audience. And through digital marketing, they can ensure their business stability with digital marketing amid COVID-19 crises.

5) Education & Training Industry

Most schools, colleges and universities are close down amid COVID-19 lockdown and now students are opting for online education and training. There are plenty of online mediums that now enable educators, tutors, teachers, students, schools, universities and institutions to interact directly with one another for their education and training purposes. In particular, schools, universities, institutions and individual tutors are using digital media and social media for their promotion to drive international students’ admission which is extremely profitable for them.

The truth is that the education and training industry is one of the most popular industries that benefit most from digital marketing. Social media platforms like Facebook, Twitter, Instagram let students, instructors, educators, tutors, trainers, schools, universities, institutions and consultants to interact with each other in ways that are comfortable to do education and training in a virtual atmosphere. Schools, colleges, institutions and universities have maxed the utilization of digital marketing amid COVID-19 in their education and training process.

6) News Media

News media is clearly driving the growth during the COVId-19 pandemic. As of now, people are becoming keener to learn about the news related to COVID-19 pandemic, so, the viewership for news media increasing rapidly. Not only that, now people are isolated from the world and staying at their homes, so, amid this time news is the only way for them to know what’s happening around the world. Thus people become more reliable on news channels.

Considering the current scenario, news media can use digital marketing ways to reach more audience. Because nowadays people are spending more time online, so, that’s the best place to reach them. By creating social media pages for their news channels and regularly publishing the trending news on those social media pages, news channels can get more exposure and viewership for them. Not only social media marketing, but, news media also use content marketing methods like publishing news articles and videos to reach their audience online. In nutshell, News media can boom in their industry by using digital marketing amid this COVID-19 pandemic.

7) Hosting Industry

Amid the COVID-19 crisis, many businesses want to make their businesses online to ensure their stability and long term survival. Basically, when we think about online the first thing that pops up in our mind is a business website. And to create a website we need a hosting provider, right? Therefore, the present time is a boon for the hosting industry and many corporate businesses are searching for a good hosting service provider for their businesses.

To leverage more of these opportunities hosting industries can opt digital marketing. As digital marketing helps them to build their brand awareness, reach more leads and get more sales for their hosting services. We all know that amid this lockdown time people are spending more time online. Therefore, digital marketing is the perfect way to reach potential customers online. Altogether digital marketing amid COVID-19 gives the right exposure to the hosting industry.

8) Entertainment Industry

Even before the COVID-19 crisis, the entertainment industry has understood that digital marketing and social media can build their audience and it can help to utilize their upcoming content to showcase and make it become viral on the internet. For instance, if I would ask you about the latest movie trailer, what would you do? Simple, you will search on YouTube or go to a social media channel that related to the movie to find the latest trailer. This is because the entertainment industry using digital media to make their content reach to their audience and that content become viral like a grapevine.

During the lockdowns times, people are looking for online movies, web series and other forms of entertainments through online. Even we can see lots of new online communities of movies and songs lovers are popping up. So, at present, using digital marketing will generate higher ROI for the entertainment industry than other conventional media.

9) Online Betting & Gambling Industry

COVID-19 has shaken up the betting industry as well. Even the biggest sports betting brands in the world have suffered online and offline from the wide-scale cancellation, suspension or postponement of major sporting events during the pandemic lockdown. As far as the online gambling industry is concerned, gambling can be enjoyed safely from home via a computer or mobile, whether a person is self-isolating or in full quarantine. But, despite this fact, online gambling continues to find it a challenge to make the most of the internet because they are interconnected with real-time physical sports events, thus now betting and gambling industries are shifting their focus on eSports to ensure their business survival.

Amid this focus shift, online betting & gambling industries need the help of digital marketing and social media promotions to attract the audience to their new business approach. As digital marketing methods help them to reach their target audience faster and effectively. That’s why many online betting and gambling industries opting digital marketing to ensure their long term survival amid COVID-19.

On the other hand, online casinos took a good spike during the COVID-19 lockdown because they don’t depend on sports events to carry on with their business as usual. So, during this situation, online casinos can use digital marketing approaches to target the new audience and expand their business further. Nowadays we can find more people online, so, by using the right digital marketing strategy online casinos can expand their business to new heights.

10) Online Dating Industry

Amid the pandemic lockdown, online affairs are the safest choice for people who seek a distraction from their routine life. With people cooped up indoors amid the COVID-19, online dating sites use this time as an opportunity to help people find more connections through their dating sites by providing them with new features.

Given social distancing requirements that allow only virtual dates, many dating sites have expanded their distance filters to allow users to match with anyone in their country. In this scenario, digital marketing can help online dating sites to flourish their business. With digital marketing approaches and social media promotions, online dating sites can improve their exposure to get connected with new users. Simply using digital marketing amid COVID-19 can help online dating sites to get the full advantage of COVID-19 lockdowns for their business growth.

11) Law Industry

You may find it a bit of surprise, but, trust me the law industry is slaying it when it comes to digital marketing. Attorneys are intelligent individuals who specialize in communication. Specifically, they’re really good at elucidating how the law works and how to finesse your way over an argument. Most of the Attorneys are having their own website for their law firms where they are publishing helpful blog posts on specific legal topics, people find them and read them, and the Attorneys gain clients as a result, and even they have a specific content marketing strategy for their law-related writeups.

Amid the current lockdown situation, some of the countries around the globe are running their court activities and case hearing processes via online, even recently, Sri Lanka has conducted its first-ever court session via video conferencing. So, during these times having online presence help attorneys and law firms to gain more clients. A good strategy of digital marketing amid COVID-19 provides a robust ROI for law firms without much financial investments.

12) Real Estate Industry

The real estate industry always has its market, it’s never tires down. And it’s growing even bigger amid the COVID-19 pandemic. This is because of the rural-to-urban invasion of people going to rise further up as people want to stay in urban parts to get better healthcare services and other facilities. Hence, Brokers, property dealers, and engineers discover a variety of digital marketing channels to showcase their properties to their potential prospects.

In most places across the globe, digital marketing seems to be more cost-effective for real estate marketers than the traditional ways of marketing. It typically started with real estate marketers advertising and promoting their properties on Facebook. Even though Facebook continues to be an extremely feasible mode of marketing for real estate marketers now they are opting for other social media channels and digital marketing amid COVID-19 to gain more sales opportunities.

Closing Remarks

Digital marketing is one of the top game-changers amid the COVID-19 pandemic that connecting customers to top businesses and brands. Digital marketing also helps industries to measure and optimize the performance of their marketing campaigns during this uncertain situation. The above mentioned 10 industries have the potential to see high ROI from their digital marketing campaigns during COVID-19 and stabilize their survival. If you too wish to create an online presence of your business and want to become one of the industries that benefit most from digital marketing, it’s the right time to make positive efforts in your digital marketing strategy.

ROI of your business relies on how you build and execute your business strategy. So, analyze and evaluate how your business can gain more profit from digital marketing during this COVID-19 situation and based on your analysis create your digital marketing plan and most importantly stay focused on your digital marketing plans to reap the full benefits.

If you are a newbie to digital marketing or need further assistance in digital marketing contact here: [email protected]

Welfare communities around the globe are taking the required measures to mitigate the spread of COVID-19 coronavirus outbreak. Amid these times of uncertainty, corporate companies from all shapes and sizes are also struggling to keep themselves stable. Even the industry experts suggest that “Companies and organizations need to impose a logical and methodological approach to strengthen the resilience of their existing business models and strategies to ensure their ongoing business operations during COVID-19.” Therefore, corporate companies are going to become more dependent than ever on their digital strategy and now they are looking for an offshore digital marketing agency to polish and restructure their digital strategy.Keeping the present situation in mind, today, in this post, I’m gonna discuss how an offshore digital marketing agency can help a corporate business to survive from COVID-19 pandemic issues. Keep on reading to discover more!

Present Situation of Corporate Companies

The unprecedented situation, the almost-complete vanishing of all networks related to live events and conferences, and the rising barriers on face-to-face business, create an immense challenge for businesses. B2B companies that rely on the yearly course of exhibitions and trade shows to network and build connections with their customers are now struggling to find a way to connect with their audience. For SME businesses especially those who used to generate new customers for their businesses through word-of-mouth referrals or on the strength of their business’s hard-won reputation among their target market, the current pandemic situation is coming as a huge shock to them. Larger corporate companies are also now seeing themselves in the situation of having potentially lost millions out of cancelled events and conferences. They won’t get back the several hours and expense spent on preparations for this year.In this current scenario, digital is likely to be the clear winner, and most companies are turning to digital channels to embrace the transformative situation. We’ve seen a real spike during the last few weeks from companies wanting to create or update their business websites, launch new eCommerce channels for their businesses and build social media campaigns that focused on people who are working from home and a real focus on using influencers in the industry and SEO approaches to reach new audiences for their business.

Most of the large corporate companies may have their own in-house digital marketing team who can deliver these results. But, to mitigate the present economic crisis most of the corporate companies are doing cost-cutting. So, during this challenging time keeping an in-house digital marketing team can increase the expenses in terms of salary negotiations, benefits, infrastructure like computers, digital devices, desks, building access, maintenance bills, taxes, etc. On the other hand, outsourcing is pretty gosh-darn easy because most of the offshore digital marketing agencies work on annual or monthly contracts for which businesses don’t have to do any tech setup, infrastructure, insurance or any other arrangements that can incredibly help the corporate companies to reduce their expenses and at the same time, they can easily acquire experienced and talented professionals who can produce better and faster results for their digital marketing efforts.

So, now corporate companies see value in partnering with an offshore digital marketing agency that knows how to help them make the most from social marketing, content marketing, SEO and influencer-led campaigns to achieve better products values and more reach to their targeted audiences.

 

Importance of Offshore Digital Marketing Agency Services During COVID-19

You may have this question in your mind like “why you should outsource your marketing?” So here are some of the points that explain to you the importance of digital marketing projects outsourcing during the COVID-19 pandemic times;

• As I discussed above most of the companies are experiencing an extreme quantity of loss due to cancelled conferences and events. Considering the amount of money spent on organizing these conferences, round the year planning, and hours spent, it is a massive loss indeed for these companies.
• To navigate through these challenging times, choosing the right digital marketing agency for your digital marketing needs is the best thing to do now, and many companies around the world are making themselves adapt to these new normal.
• The businesses that did not give much importance to having social media channels like Facebook or Instagram page are now choosing to create social marketing, content marketing and SEO marketing strategies for their businesses.

While some of you might feel that once the lockdown situation ends, everything will be back to normal again, but the experts have a different opinion from you. They say “the businesses’ reliance on digital marketing and networking is here to stay, and people would still choose digital channels or platforms for business meetings instead of holding on an in-person meeting, therefore, you must ensure a digital change for a longer time.

 

10 Benefits of Outsourcing Digital Marketing

While navigating through the business challenges during COVID-19, it could become intimidating if you try to do your brand’s digital marketing on your own or operate it in-house without the right professional team in place. Your competitors also doing everything to maintain their sustainability and to drive growth for their businesses with digital marketing. Therefore, to stay competitive, you should outsource partially or completely to a digital marketing agency.

If you’re still in a dilemma, Have a look at these 10 benefits of outsourcing digital marketing. Sure, it will help you to make the right decision.

 

1. You’ll Get More Time for Your Core Business

Outsourcing digital marketing works to an offshore digital marketing agency save you much time and energy to focus on your core business. Apparently, we are in the era of outsourcing. More and more businesses and organizations around the world are opting for outsourcing for their non-core business activities to third parties. Pay-roll preparation, products packaging, shipping of the products, manufacturing of sub-assemblies, transportation, hiring and of course digital marketing and online promotions for the businesses are some examples of outsourcing. The focus on outsourcing comes from an increasing understanding that it is not feasible to be competitive in non-core business activities.Therefore, it becomes sensible to hand over such non-core business activities to the third parties. While the industry experts are engaged in executing the best marketing and promotional strategies for your business, you get enough time in your hand to focus on other important parts of your business.

2. You can Beat Your Online Competition

Most probably, your top competitors out there in the market also realize the importance of digital marketing during this COVID-19 crisis and have been successfully investing in digital marketing to grow their business. In this challenging period, you cannot afford the time it takes to establish an in-house digital marketing team comprising professional researcher, analyst, strategist, SEO expert, social media campaign experts, online marketing campaigns experts and content writer.Therefore, businesses in all shapes and sizes should find an offshore digital marketing agency that takes up the job of crafting a right digital strategy for the business and implement it in a way that gives your business an instant advantage over its top competitors.

3. It’s More Affordable than You Think

Usually offshore digital marketing agency offers various digital marketing services packages at different prices for new small businesses, growing startups and big corporate companies. Different type of digital marketing services is put under the same package, so, there’s no need for the corporate companies to pay individual people for their respective offshore marketing services.One-time payment can do the trick for you; hence, you don’t have to go through the troublesome process of transferring money to a bunch of different bank accounts. The accrued fee of individual services is always larger compared to the digital marketing service packages offered by digital marketing agencies.

4. You’ll have a Structure for Your Digital Marketing Strategy

Offshore digital marketing agency provides you with a balanced structure.  Usually, an offshore digital marketing team consist of 2, 5 or 10 staffs based on the project’s requirements with the diverse professionals involve of strategists, analysts, designers, art directors, web designers, copywriters, content writers, etc.So, there is an equal allocation of work between the employees who do the work assigned to them within a set deadline. The importance of an existing structure is that it helps your business in deriving good results within a restricted period of time.

5. You’ll Get Innovative Marketing Ideas

The members present in a digital marketing agency continuously brainstorm new innovative ideas that would boost the digital marketing results and enhance your company’s image in the market.Most of the associates in the team are well acquainted with and experienced in their chosen digital field, so their minds are always overflowing with fresh ideas that would bring innovation, creativity and new strategies into the picture.

6. You can Easily Reach Your Target Audience

The target audience in marketing refers to the group of people for whom you want to deliver your message, service or product. The core motive of marketing is to deliver a particular message to certain people present in your target society, which in return would rise your business sales.An offshore digital marketing agency goes through a phase of comprehensive and systematic research in order to decide when, where and how the message will be brought to the target audience, which would create the greatest impact on your marketing efforts and ensure you the great results.

7. They’ll Provide Your Better Insights & Reports

An offshore digital marketing agency by virtue of the business they are in, So, they keep themselves well-informed of the latest technology, trends, updates and case studies in the digital marketing industry. They have the good experience of working with multiple clients from an extensive range of industries with diverse visions and goals and are skillful at tailoring the best customized digital strategy for your business needs.They are stocked with better insights about digital marketing and digital platforms to know what combinations of digital channels best suit for your business’s marketing will needs. They will also be prepared for upcoming possible risks with mitigation plans in their hands.

8. They Use the Latest Technology in the Market

A good offshore digital marketing agency has knowledge and access to special tools and software in the market which gives them the assistance to do fast and accurate research, analysis and strategy which benefits less repetitive activities, quicker implementation of strategy, optimal ROI and faster accomplishment of your business goals.

9. They Help You to Create a Presence in Various Social Media Platforms

The advent of social media channels like Facebook, LinkedIn, Instagram, Twitter, Pinterest, and many more is the reason why the fame of the internet and online marketing has dramatically risen over the years. In the present time, not being a part of these social media channels is equal to living in a cave.Digital marketing agencies very well know the tricks and hacks to give your businesses and brands, a voice among the traffic on the internet. They easily do that with the help of catchy blog posts, attractive infographics, images, gifs and videos. Generally, offshore digital marketing agency does their best to grasp the target audience’s attention and interest towards your business.

10. Efficiently Implemented SEO for Your Business

SEO is an acronym that stands for Search Engine Optimization. The main search engines on the internet like Google, Yahoo and Bing deliver results according to the keywords typed in the search box.SEO mainly combines keywords into the content which goes well with the search engines’ search algorithm, so, the company which has been optimized well with SEO comes at the top in the SERP results section and into the good attention of the business’s current or prospective customers.

 

Conclusion

The present the unprecedented situation we are facing is definitely one of those crucial moments which can  “force” a dramatic change upon our business, but for the better, think about how you will restore the opportunities that have been lost amid this COVID-19 pandemic issues. As long as you strategically alter your business approach to digital marketing, there’s no excuse why it should just serve up as an emergency fill-in but could keep on offering long-term value and benefits to your business when the world eventually gets back to its normal self. And of course, it would make companies more robust and flexible to deal with any future pandemics like the current one.

To make the most of digital marketing opportunities and grow your business during the COVID-19 pandemic, outsourcing to a digital marketing agency seems like a good idea. If you’re planning to opt for outsourcing digital marketing, here you can find out the different types of offshore marketing services packages for your business digital marketing needs.

LinkedIn gives you the opportunity to make your profile more worthy. Looking for ways to bring your profile to the next level on LinkedIn?  Before you think what the major sections are needed to optimize in your LinkedIn account, get to know the LinkedIn extract growth. Why I thrust you to get to know that because if you know the real clear information then only, you’ll fully optimize your profile without any smaller mistakes.

“Do you know the relationship between LinkedIn and digital marketing?”

LinkedIn is a part of your digital marketing strategy. When it comes to networking and making new connections with prospects, clients, and business partners, comparatively LinkedIn is the most important social media site. Because It’s a professional social media platform with 675 million+ users from over 200 countries, according to their LinkedIn stats report.

If you want to be a successful networker on LinkedIn, you need to have a solid profile, it’s crucial. If you are a marketer, you have a very few minutes to make an impression on your potential client or partner. But from LinkedIn, your profile can showcase your accomplishments, education, the ways that you’ve helped others to solve problems and moreover, a good profile can help you to secure the connections that you need to grow your brand and your business.

Hope now you have the clear clarity on what makes a good LinkedIn profile for digital marketers, am I right?

Let’s jump for the main topic. If I’m the digital marketer, what are the section must I need to optimize on my LinkedIn profile?

Tips to optimize and re-design your LinkedIn profile for 2020

 

1) Complete your LinkedIn Profile: 

You never get a second chance to make a first impression.

—— Will Rogers —— 

Most of the digital marketing companies are selecting their new employees based on their LinkedIn profiles. So, when someone visits your profile, they really need to impress with your profile. Your smile is your logo, your personality is your business card. Thus, chose a great professional headshot for your profile picture.

When you choose your profile picture, you must know the Dos and Don’ts.

Don’t…

• Selfies are not appropriate as profile pictures.
• Avoid using filters.
• Don’t crop yourself from group pictures.
• Avoid pictures with your pets.
• Don’t use the full-body motion picture.

Do…

• Look approachable
• Take a headshot
• Pick an up-to-date photo
• Choose the right expression
• Take the photo straight on

Check out Aleyda Solis LinkedIn profile. She is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy, blogger, speaker and author. You can learn from her LinkedIn profile. She pays more attention to her profile picture and background picture. Her professional photos give more benefits to her potential partners and prospects.

 

2) Modify your Headline and Summary

Headline: LinkedIn’s default setting is to mention your current job title as your headline. This is allowing limited characters (120 characters) to express your current job. If you have multiple jobs, don’t mention all the titles on your headline. Write your headline with the most relevant keywords. It’ll make easier to find when someone looking for professionals in the same field on LinkedIn. The highlighted value proposition will capture more visitors’ attention and make them want to learn more about you.

When you are going to write/ re-write your headline, keep the following points in your mind.

• Know Your Audience
• Highlight your USP (your value proposition)
• Don’t Try to Impress with Big Words
• Avoid Bragging

Summary: The LinkedIn summary section is your professional bio. It’ll be going to support your headline and expand on your experience. So certainly, provide an overall description of your qualifications and previously what you’ve worked. For write your full summary, you can use 2000 characters. Keep in your mind this is the section with key points that makes the visitor want to connect with you or not. Before posting your summary, find someone to proofread grammar and spelling count!

Here are some tips to write your summary.

• Describe what makes you tick
• Explain your present role
• Frame your past
• Highlight your successes
• Reveal your character
• Show life outside of work
• Make your first sentence count
• Use the keywords

3) Customize Your LinkedIn Url

When you create a profile on LinkedIn, it’ll give you a profile URL but from your end, you must customize your LinkedIn URL. Once you customize your profile URL, It’ll far more friendly from an SEO point of view. And it’ll give you an opportunity to rank higher in Google and to make it easier for people to find you.

Still, your URL is not customized; follow these three methods to customize the URL.

Step 1: Click “Me icon” at the top of your LinkedIn and select View Profile.

Step 2: On your profile page, click “Edit Public Profile & URL” on the right. Then under Edit URL, click the “Edit icon” next to your public profile URL.

Step 3: Enter your name without spaces and “click Save”.

 

4) Add your Workplace, Experience

Highlighting your previous work experience is critical on LinkedIn. When listing your experience, certain to follow common resume writing style. And don’t list all of your previous works. If you have the same industry level experience you can list all. But if you have different field experience, don’t add them all because it’ll damage your reputation. Instead, focus on the workplaces and experiences that benefit you the most, and list your greatest achievements.

While you add your experience and workplace, watchful with recommended characters. Company Name: 100 max characters, Job Title: 100 characters, Position Description: 200 minimum and 2000 max characters.

 

5) Add Skills and Get Endorsements

An endorsement on LinkedIn is a considerable way to have your skills certified by others but be careful of having too many endorsements. Make sure endorsed people are really valid from your side.

If you didn’t get any endorsement, use some ethics to get an endorsement to your skill. Like, from your side, endorse your friends and colleagues’ skill then they’ll unquestionably endorse your skill too. Once a week or once a month continually check your LinkedIn skill and update your skills.

 

6) Get Written Recommendations

Presently getting recommendation in LinkedIn is becoming more and more popular and important. you can gain the recommendation in the following ways.

1. You can send a request to your LinkedIn contact to recommend you.
2. If you’re truly generous to supporting others, they’ll be more likely to return the promote to you.

Don’t wait for others to recommend you, because probably you must wait forever to get their precise. Therefore, from your end give more precise and valuable recommendations to them. Optimistically, you can expect to gain back!

High profile persons’ recommendations are more powerful to build your reputation.

 

7) Write & Publish

Write and publish relevant articles on LinkedIn because this is a powerful way to reach your target audience and generate leads. LinkedIn also let you know when some of your followers publish an article on LinkedIn. So, your post notifications also probably reach them.

While you publish your article, there are some techniques you need to follow to gain the extract post value.

• Try to write a new hot article
• Pay attention to pictures and title length
• Add relevant hashtags
• If specific people will enjoy the article, tag them
• Add keywords to get the LinkedIn organic reach

8) Join Groups

LinkedIn Groups are hubs on LinkedIn which provide a “professional place for the same industry people to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”

Find LinkedIn groups that are related to your industry or niche, then join with them and be active to bring your profile for their attention it’ll help you grow professionally and personally while advancing in your career.

 

9) Monitor Your Connections

Pay more attention to monitor your connections. Under ‘Settings & Privacy’, LinkedIn gives you more options that allow you to choose “how other users are viewing your profile and more. So all of the settings are VERY important.

If you noticed any industry-related profiles, view your profile or activity, then send a relevant and personalized message to connect them with your circle. Once they accept your request, there are high chances the person on the other side may start engaging with your content too!

10) Be Supportive & Encouraging of Others.

Like and comment on others’ posts to get more engagement. If you are going to engage with others’ post then initiate with a question. Your one question will bring more engagement. There are two ways that you can boost your own engagement:

1. You can gain new connections – If you’ve provided a valuable comment for your out circle people’s post, definitely they’ll interact with your circle and initiate the engagement with your post.
2. People love to return the favor – If you do more likes and comments on your circle’s posts, unquestionably they love to return that favor.

Therefore, provide a proper valuable engagement for others’ posts, then you’ll get in return.

 

Conclusion

Optimize your LinkedIn profile and increase your visibility. It can make it easier for others to find you and help you to reach your professional goals.

So, what tip did you receive from this post to boost your LinkedIn profile? Please share your open thoughts in the comments section below!