As a business owner, you understand that having a great product or service isn’t enough to make a company successful. That is why, in addition to traditional marketing, your organization requires digital marketing. Digital marketing trends often evolve, from the rise of TikTok, AI, to NFTs, and cryptocurrencies, are just a few of the key changes that have occurred in the last few years, and the new trends are only seeming to gain more traction by the day. We witness new and unexpected developments that pave the way for the future of marketing. What worked for your digital marketing strategy years ago may not work today. In the aftermath of the pandemic in 2022, marketers are finding ways to use digital technologies to engage consumers and take advantage of the technology’s potential.

In order to boost your digital marketing strategies in 2022, here are the top 10 digital marketing trends you should implement in your digital marketing campaign:

Top 10 Digital Marketing Trends in 2022

 

1. Influencer Marketing 

Influencer marketing tops our list of digital marketing trends for 2022. Because it’s quite amazing the way the influencers have with their audiences. According to a survey, it’s found that 38% of the consumers rely on influencer reviews. With the outreach of social media, smartphone crazed Millennials and Gen Zs are always on the lookout for influencers and their lifestyles! Influencers possess the ability to have their follower visit a brand’s social media account, visit a store or even have their products promoted.

Grab your phone, log into Instagram and it’s no surprise that you can come across an influencer in no time, and you’ll be asked to engage in giveaways, it’s that common. Influencer marketing is one of the top digital marketing trends that you’d want to hold onto in 2022, it can generate a significant number of sales if done right.

2. Short Videos

When it comes to short videos it is no doubt that TikTok is what crosses our minds. TikTok has grown at an unbelievable pace over the years, it has over 1 billion active users over the globe. Dethroning Google, it has become the most popular domain of the year 2021. Whether it’s learning a new dance, joining a challenge, or participating in surveys, TikTok keeps it simple, the user interface is very friendly and helps you get your message to your target audience while keeping it compelling.

What’s cool about these short videos is that anyone with a smartphone can put together a quick video real quick and doesn’t require much professionalism or special skillsets. It has proven its success and impact on people to the point where other platforms launched their own short video features, such as Instagram’s Reels feature and Youtube’s entry into ‘shorts’. If you don’t leverage your marketing with these latest digital marketing trends called short videos, you’ll be missing out on a lot.

3. Interactive Content

Social media is still the most popular way for brands and consumers to communicate on a fun and engaging level. It has forever altered the concept of having a brand relationship. While your customers want to communicate with you on a personal level; nevertheless, they also want material that goes beyond basic words. Interactive content has been a rapidly rising trend for some time, it is expected to continue in the following year. Create immersive, unique marketing materials to remain ahead of the competition. The following are some instances of interactive marketing:

 

• Questionnaires, quizzes, and polls are all popular ways to gather information.
• Virtual reality videos in 360 degrees.
• Materials for augmented reality.
• Calculators that are interactive.

4. Content along with a Story  

The importance of storytelling in brand marketing cannot be overstated. These days, creating a story about how your items can be used, or just about anything else, is engaging and keeps people interested.

As a business, you can take advantage of this, especially when it comes to digital marketing because sharing visual story content across these channels is quite simple. Businesses should not just educate customers about the benefits of their product or why it is better than their competitors; they should also show them how the product or service may assist solve a specific problem through stories and client testimonials.

5. Artificial Intelligence (AI) Automation

As AI automation grows more sophisticated and programs become more elite, it is quite likely to become one of the popular digital marketing trends in the next years. AI automation will aid organizations in identifying and effectively reaching their ideal target audience. You can target your customers with the product or service they need, just when they need it, by using AI to predict their next action.

This type of targeting will result in high conversion rates and the impression that you are aware of your clients’ interests without being invasive or overwhelming them with irrelevant targeting. This will be the pinnacle of digital marketing, and every company will be looking into it because of how successful and efficient it will make digital marketing.

6. Crypto Currencies and NFTs

Over the last few years, NFTs and Cryptocurrencies have been nearly impossible to ignore. This might not seem like a trend that would affect your marketing strategy, but passive thinking is not what 2022 is about! NFTs and cryptocurrency currencies are definitely the talk of the town these days, discussed extensively both on social media and in personal conversations with your friends.

Social media platforms like Twitter are attempting to integrate cryptocurrency payments and a growing trend for display tools that highlight in-app NFT purchases, now is the time to think about how your company can get on board. Facebook is currently advocating the usage of NFT display options and avatars, and we anticipate that other businesses will follow suit. With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

7. Mobile Marketing

It will come as no surprise that mobile marketing is at the top of the digital marketing trends list. Mobile marketing encompasses a wide range of activities, including social media, email, texting, and so much more. Considering almost everyone seems to have access to a mobile device these days, mobile marketing is one of the most popular and straightforward ways to reach a bigger target audience.

Depending on their budget, speaking of which, the cost of mobile advertising is a tenth of the expense of television and radio advertising. And also with exact targeting, carriers may have access to customer data and location information, which can be extremely useful. Many businesses can readily implement various mobile marketing methods. There are several solutions that don’t require any funding at all, as well as others that do, but they’re all really successful.

8. First-Party Cookies

First-party Cookies is going to be one of the popular digital marketing trends, as Consumers are becoming increasingly skeptical of the content they’re being targeted with as a result of the overload of digital advertising. As a result, digital marketers should plan for greater privacy limits in 2022, which will change how they can track their consumers’ behaviour. Google has stated its intention to phase out third-party cookie support.

What are the responsibilities of today’s marketers? Increase your efforts to collect and fully exploit first-party data, to begin with. Over the coming years, we will have to communicate with our customers about what data you will collect and why. Make it simple and straightforward to opt out at any time. Also, only collect the information you require. It is more important for consumers to keep it real than ever before, so if you adopt this new strategy of digital marketing, it’ll likely generate great results for your customer relationships.

9. Conversational marketing

Marketing that communicates with customers is known as conversational marketing. Live chat, chatbots, voice assistants, and other forms of conversational AI can be used to do this. Websites, social media outlets, paid to advertise, and even physical businesses or linked home devices like Alexa smart speakers can all be used to deliver these experiences. It may appear to be sales, but it is marketing that talks with people in a completely new way.

 

Conversational marketing allows you to make things that would normally be considered marketing materials interactive. Engagement and conversions are crucial in any marketing campaign. They’re easier than ever before with conversational marketing. That’s why conversational marketing became one of the top digital marketing trends.

10. Voice Search

Due to the natural way in which voice searches operate, they will prioritize search query semantics. In turn, this will affect the digital marketing landscape, forcing marketers to reevaluate the keywords they use in their content and marketing campaigns.

 

Insights into consumer behaviour and preferences can be gained from voice search, and this information can be used to provide more personalized messaging and experiences. Siri, Alexa, and Google’s Voice Assistant have all proven to be extremely useful and effective. All these factors make voice search one of the important digital marketing trends in 2022.

Conclusion

With technological advancements, it is important to take advantage of them and be competitive, grow and maintain customer loyalty. Technology will continue to lead the way in everything from NFTs to AI to data privacy, and 2022 will be a year for technological developments, marketing tools, and forward-thinking initiatives Keeping current with these trends will help us stay competitive and grow. Now that you’re aware of some of the most important future digital marketing trends for 2022, it’s time to begin planning your strategy for the coming year.

We all know the importance of social media, but how do we go about creating the perfect content? And how do we implement and track this content? These days marketing professionals are expected to be able to do it all, from market research to campaign delivery and everything in between. One of the many hats a marketer must often wear in 2021 is that of a digital creative. This can be quite daunting for experienced professionals and recent graduates all the same, especially if they don’t have much of a creative background. This article will aim to show you some free creative tools and social media tools, that won’t break your budget. This post will show some of the best social media tools in 2021. Taking advantage of this collection of websites and social media tools will have your social media output looking excellent and performing to a high standard.

There are many websites and social media tools that make professional-looking assets much easier to create than they were years ago. Personally, there must be 20-30 different services and platforms I use when creating content for clients. Nobody has the time to read a 3,000-word essay on all 20+ tools so I’m just going to keep it brief and give you my top five easy to use creative tools, as well as a bonus five social media management tools.

1. Canva

Available at canva.com, Canva is one of my favourite free social media tools. If you don’t know about Canva yet you are missing out! Canva is an all-singing, all-dancing, swiss-army knife of a media tool. It’s almost scary that Canva can do the job of what would use to have been a team of designers. There’s too much to mention that Canva can do but here are a few: logo design, social media posts, business cards, posters, animation and video and resumes. It’s effortless to design all of these assets as there are countless pre-sets to start with which can be customised to match your branding. The free version is powerful enough for most tasks but for even more customisation options the paid version is very affordable.

2. Pexels

Pexels is like Google images but professional quality and free to use for commercial purposes. There are some truly beautiful images on Pexels and all images are available in huge sizes which should be more than adequate for any digital needs. That’s why I put in the top 2 in the list of top 10 social media tools. There’s nothing worse than seeing a piece of digital content that’s well thought out and has a great copy but the image is blurry and generic. Pexels should be your first port of call when looking for images for your campaign needs. Pexels also has videos! Pexel’s video database is full of gorgeous 4k clips that again are free to use and can take your content to a professional standard.

3. Adobe Rush

Rush is a free video editor from Adobe, it’s sort of like a light version of Premiere Pro. There are lots of free video editing software out there like Lightworks, HitFilm and iMovie, but I recommend Rush above the others. I’d choose Rush as if you ever decide to upgrade to Premiere Pro, you’ll already have a pretty good idea of how the software works. Rush allows you to do all you’d need with a basic video editor, cut and trim, merge multiple video clips, add multiple soundtracks, transitions and much more. You can also use Rush to record video on your mobile device which gives you way more control over your camera than the inbuilt software.

4. Freesound

Freesound is a database of user-created sound effects and music. All sounds are free, and the majority are also free for commercial use. Perhaps you want music to go under a video clip to bring your content to life. Or perhaps your microphone didn’t pick up very good background sound and you want to add some wind, or rain, or glass breaking. All these sounds can be found on Freesound and are easy to download in common formats that can be inserted straight into whichever software you’re using. Some of the internet’s top creators such as South African, Dan Mace say that sound is even more important for engagement than the actual video is. So don’t neglect sound! It can increase your content view time exponentially.

5. Adobe Creative Cloud

For the first five, I wanted to pick the social media tools that are free and easy to use so that they’re accessible to everyone. However, it would be disingenuous of me to talk about creative social media tools and not mention Adobe Creative Cloud (CC). I use CC for everything, photo editing, video editing, animations, sound design and graphics. I still use the other four tools for more quick and basic work but where CC sets itself apart is the freedom to do whatever your creativity will allow. There are some barriers to use, CC is quite expensive and isn’t exactly easy to use. It will take a substantial amount of time to master just some of the application that CC includes, and I don’t know anyone that’s mastered them all!

6. Klaviyo

When it comes to email marketing, MailChimp has been on top for a long time. MailChimp is recognised by most and has been used at one time or another by the majority of marketers. However, the buzz this year is around Klaviyo which has been creeping up to challenge MailChimp’s dominance. Where Klaviyo has been able to tempt people to make the switch is with how well it integrates with popular platforms like Shopify. Klayvio and Shopify fit together like a glove and will allow seamless campaign integration between your website, social media and email activity. Klaviyo also has many unique, stylish templates to use but also allows plenty of room for creativity. Klayvio is definitely up there with the best marketing tools of 2021.

7. Hootsuite

Available at hootsuite.com, this tool is one of the best social media tools for business. Hootsuite is a godsend if you are struggling to manage several different social media accounts at once. Hootsuite allows you to connect your brands Facebook, Instagram, Twitter, LinkedIn and YouTube accounts. The idea is that instead of posting the same piece of content in five places, you can instead input the content to Hootsuite and the software will automatically post it to all of your accounts. More than this you can schedule countless pieces of content to be released at specific times to your audience. All you need to do is input your image/video, add some copy, maybe a few hashtags, schedule it and Hootsuite does the rest. Time-saving social media management tools are always a good thing but Hootsuite is a great thing!

8. Social Blade

Social Blade, available at socialblade.com is one of the easy to use and intuitive social media tools. The social blade can connect to all of your social media accounts including Facebook, Twitter and Instagram and give you real-time, easy to digest analytics. On Social Blade’s easy to navigate dashboard you can monitor how successful your posts have been over time and also how and when you are gaining or even losing followers. Another great way of using Social Blade is as a competitor analysis tool. All you need is your competitor’s social media usernames, and you can compare their statistics to yours and see who is on top! Social Blade is free to use but like most of the tools on this list, there is a premium version that unlocks even more great features!

9. Answer The Public

ATP which is available at answerthepublic.com is one of the great social media tools that analyse social searches to help you with the content planning. Not sure what to create content about? Answer The Public has the answer you’re looking for. The data scientist, Seth Stephens-Davidowitz once said “Google searches are the most important data-set ever collect on the human psyche”. Answer The Public helps you to harness that power in your social media and other marketing activities. How it works is that you input a word or a term and answer the public will tell you what the internet is talking about or searching in relation to that term. Using this resource will help you keep your finger on the pulse of your audience and ensure your content stays relevant.

10. Marketing Week

Marketing, social media and digital are always changing, that’s what makes the industry so exciting! But that can also throw up some issues. As a marketer, it’s vital that you are aware of every new trend and insight. Regularly checking in with a publication like marketing week is one of the social media tools that can help you to stay in the know, there’s always really interesting articles detailing what’s working and isn’t working in the world of marketing. Personally, I have marketing week as my homepage when I open up my internet browser, this way I always see the latest and most important advancements that could dictate my work for that day.

Conclusion

And there it is, ten of my favourite social media tools and techniques. As a marketer if you’re just creating content for social media and some other lighter uses. The first four tools mentioned will be more than enough to create some highly professional-looking assets. If you ever get to a point where you feel that your creativity is being stifled by the limitations of these applications, then it’s time to upgrade to something like Adobe Creative Cloud. CC can be intimidating at first but there are free tutorials everywhere to get the basics down and beyond that, practice makes perfect!

When you’ve created your beautiful professional-looking content, you’ve only fought half the battle. You need to get that content in front of your audience’s eyes and using tools like Hootsuite and Klaviyo can make that much easier. These are just 10 of the tools I use regularly, there are many more and everyone has the favourites that work best for them. If you’re just starting out, then you can’t go wrong with these 10 social media tools but it’s important to always be growing and looking out for that next great tool that’s going to level up your brand success!

Happy Creating with The Top 10 Social Media Tools!