It’s been more than two months now since the COVID-19 started to disrupt our lives upside down. From having to exercise social distancing and getting used to the lockdown life to constantly sanitizing our hands and seeing our friends and loved ones getting sick, the COVID-19 pandemic is something none of us expected. Even the COVID-19 pandemic seems like a titanic threat to businesses and jobs. The results are devastating. But, digital marketing may take a great leap frontward with rich opportunities as a result of COVID-19 lockdowns because we can see vigorous growth in digital marketing amid COVID-19.

With the growth of remote working and a collective approach amid this COVID-19 situation, businesses are strategically going to approach the transformation to digital marketing to ensure their business survival and stability during Coronavirus pandemic. Now, In this digital era, most of the consumers trust the word of mouth on digital media and search engine rankings over other forms of advertisements. Besides, during this lockdown situation, digital marketing lets businesses to channelize their marketing campaigns, build lasting relationships with customers, reach the right audience and optimize their own online branding.

However, some industries show a remarkably higher ROI and survival rate with digital marketing than other industries. Here are some of the top industries that benefit most from digital marketing amid COVID-19 situation.

1) Health Industry

Remember, how many times you have or someone you know searched online resources to find information about COVID-19 or other health conditions? Most of us look at online medicine portals and organizations like WHO and WebMD to find essential health information. Now, with the COVID-19 lockdowns, people can’t go to hospitals for their regular health checkups or other clinical treatments, so, they seek for online medical consultants to get their medical solutions and looking for pharmacies that provide home delivery.

There’s no denying that it becomes so critical for medical professionals and healthcare centres to make themselves available on the internet. And to start of medical professionals and healthcare centres need decent websites coupled with online networking. When it comes to online networking, digital marketing is the perfect option for it. Just by using simple content marketing tactics like infographics and informative articles on their websites, medical professionals can acquire more patients and easily grow their ROI with digital marketing amid COVID-19.

2) Food & Beverage Industry

Even though governments close all the restaurants and bars to slow down the spread of Coronavirus, We can see the real spike on home delivery and takeaway services. Now customers are likely to use search engines or use evaluation websites for reviews and order their meals on apps. Therefore, Google also introduced new takeaway and delivery labels under restaurants in Google Search and Maps results to help the people amid the COVID-19 lockdowns. People also use social media to make their final buying decisions.

So, at present, food industries can do their food marking on digital media by using digital marketing methods like search engine marketing, PPC advertising, social media marketing and content marketing. Actually, food marketing on the internet really builds on the emotional connection that we have with food and people at large feel that digital media actually care about their eating preferences. Hence, opting digital marketing amid COVID-19 is the best choice for food & beverage industries to generate revenue for their continues running.

3) Financial Consultants

The COVID-19 pandemic has caused an unprecedented financial crisis for businesses around the globe. At this point, businesses are seeking advice from financial consultants to stabilize their businesses. So, during this COVID-19 lockdowns, financial consultants can leverage digital marketing to get more clients for them. As we can see business owners and companies seeking their financial advisers online. Therefore, by promoting themselves online through email marketing, social media marketing and publishing their expertise knowledge via content marketing, financial consultants can get more exposure for themselves which can help them to attract more clients.

Financial consultants can use the platforms like Zoom to offer their financial advice through online for the clients. Altogether with the right online marketing strategy, financial consultants can horn their business with digital marketing amid COVID-19.

4) Fitness & Nutrition Industry

During the COVID-19 pandemic, the growing consciousness of holistic health has funded to enhancing the fitness and nutrition industry’s revenue. Now, people are searching for more fitness and nutrition-related content on the internet. Even the fitness experts and the nutritionists become more active on social media channels like Instagram, YouTube and Facebook. And they are publishing highly engaging and actionable content on social media channels that their followers and subscribers can always get value from.

By providing the fitness and nutrition-related content in different forms like infographics, demographics, videos, etc that are specially focusing on home workouts and diet plans, fitness and nutrition industries can grow their ROI without much efforts. Hence, digital marketing is a great way for the fitness and nutrition industries to advertising the ethics they give to their ideal audience. And through digital marketing, they can ensure their business stability with digital marketing amid COVID-19 crises.

5) Education & Training Industry

Most schools, colleges and universities are close down amid COVID-19 lockdown and now students are opting for online education and training. There are plenty of online mediums that now enable educators, tutors, teachers, students, schools, universities and institutions to interact directly with one another for their education and training purposes. In particular, schools, universities, institutions and individual tutors are using digital media and social media for their promotion to drive international students’ admission which is extremely profitable for them.

The truth is that the education and training industry is one of the most popular industries that benefit most from digital marketing. Social media platforms like Facebook, Twitter, Instagram let students, instructors, educators, tutors, trainers, schools, universities, institutions and consultants to interact with each other in ways that are comfortable to do education and training in a virtual atmosphere. Schools, colleges, institutions and universities have maxed the utilization of digital marketing amid COVID-19 in their education and training process.

6) News Media

News media is clearly driving the growth during the COVId-19 pandemic. As of now, people are becoming keener to learn about the news related to COVID-19 pandemic, so, the viewership for news media increasing rapidly. Not only that, now people are isolated from the world and staying at their homes, so, amid this time news is the only way for them to know what’s happening around the world. Thus people become more reliable on news channels.

Considering the current scenario, news media can use digital marketing ways to reach more audience. Because nowadays people are spending more time online, so, that’s the best place to reach them. By creating social media pages for their news channels and regularly publishing the trending news on those social media pages, news channels can get more exposure and viewership for them. Not only social media marketing, but, news media also use content marketing methods like publishing news articles and videos to reach their audience online. In nutshell, News media can boom in their industry by using digital marketing amid this COVID-19 pandemic.

7) Hosting Industry

Amid the COVID-19 crisis, many businesses want to make their businesses online to ensure their stability and long term survival. Basically, when we think about online the first thing that pops up in our mind is a business website. And to create a website we need a hosting provider, right? Therefore, the present time is a boon for the hosting industry and many corporate businesses are searching for a good hosting service provider for their businesses.

To leverage more of these opportunities hosting industries can opt digital marketing. As digital marketing helps them to build their brand awareness, reach more leads and get more sales for their hosting services. We all know that amid this lockdown time people are spending more time online. Therefore, digital marketing is the perfect way to reach potential customers online. Altogether digital marketing amid COVID-19 gives the right exposure to the hosting industry.

8) Entertainment Industry

Even before the COVID-19 crisis, the entertainment industry has understood that digital marketing and social media can build their audience and it can help to utilize their upcoming content to showcase and make it become viral on the internet. For instance, if I would ask you about the latest movie trailer, what would you do? Simple, you will search on YouTube or go to a social media channel that related to the movie to find the latest trailer. This is because the entertainment industry using digital media to make their content reach to their audience and that content become viral like a grapevine.

During the lockdowns times, people are looking for online movies, web series and other forms of entertainments through online. Even we can see lots of new online communities of movies and songs lovers are popping up. So, at present, using digital marketing will generate higher ROI for the entertainment industry than other conventional media.

9) Online Betting & Gambling Industry

COVID-19 has shaken up the betting industry as well. Even the biggest sports betting brands in the world have suffered online and offline from the wide-scale cancellation, suspension or postponement of major sporting events during the pandemic lockdown. As far as the online gambling industry is concerned, gambling can be enjoyed safely from home via a computer or mobile, whether a person is self-isolating or in full quarantine. But, despite this fact, online gambling continues to find it a challenge to make the most of the internet because they are interconnected with real-time physical sports events, thus now betting and gambling industries are shifting their focus on eSports to ensure their business survival.

Amid this focus shift, online betting & gambling industries need the help of digital marketing and social media promotions to attract the audience to their new business approach. As digital marketing methods help them to reach their target audience faster and effectively. That’s why many online betting and gambling industries opting digital marketing to ensure their long term survival amid COVID-19.

On the other hand, online casinos took a good spike during the COVID-19 lockdown because they don’t depend on sports events to carry on with their business as usual. So, during this situation, online casinos can use digital marketing approaches to target the new audience and expand their business further. Nowadays we can find more people online, so, by using the right digital marketing strategy online casinos can expand their business to new heights.

10) Online Dating Industry

Amid the pandemic lockdown, online affairs are the safest choice for people who seek a distraction from their routine life. With people cooped up indoors amid the COVID-19, online dating sites use this time as an opportunity to help people find more connections through their dating sites by providing them with new features.

Given social distancing requirements that allow only virtual dates, many dating sites have expanded their distance filters to allow users to match with anyone in their country. In this scenario, digital marketing can help online dating sites to flourish their business. With digital marketing approaches and social media promotions, online dating sites can improve their exposure to get connected with new users. Simply using digital marketing amid COVID-19 can help online dating sites to get the full advantage of COVID-19 lockdowns for their business growth.

11) Law Industry

You may find it a bit of surprise, but, trust me the law industry is slaying it when it comes to digital marketing. Attorneys are intelligent individuals who specialize in communication. Specifically, they’re really good at elucidating how the law works and how to finesse your way over an argument. Most of the Attorneys are having their own website for their law firms where they are publishing helpful blog posts on specific legal topics, people find them and read them, and the Attorneys gain clients as a result, and even they have a specific content marketing strategy for their law-related writeups.

Amid the current lockdown situation, some of the countries around the globe are running their court activities and case hearing processes via online, even recently, Sri Lanka has conducted its first-ever court session via video conferencing. So, during these times having online presence help attorneys and law firms to gain more clients. A good strategy of digital marketing amid COVID-19 provides a robust ROI for law firms without much financial investments.

12) Real Estate Industry

The real estate industry always has its market, it’s never tires down. And it’s growing even bigger amid the COVID-19 pandemic. This is because of the rural-to-urban invasion of people going to rise further up as people want to stay in urban parts to get better healthcare services and other facilities. Hence, Brokers, property dealers, and engineers discover a variety of digital marketing channels to showcase their properties to their potential prospects.

In most places across the globe, digital marketing seems to be more cost-effective for real estate marketers than the traditional ways of marketing. It typically started with real estate marketers advertising and promoting their properties on Facebook. Even though Facebook continues to be an extremely feasible mode of marketing for real estate marketers now they are opting for other social media channels and digital marketing amid COVID-19 to gain more sales opportunities.

Closing Remarks

Digital marketing is one of the top game-changers amid the COVID-19 pandemic that connecting customers to top businesses and brands. Digital marketing also helps industries to measure and optimize the performance of their marketing campaigns during this uncertain situation. The above mentioned 10 industries have the potential to see high ROI from their digital marketing campaigns during COVID-19 and stabilize their survival. If you too wish to create an online presence of your business and want to become one of the industries that benefit most from digital marketing, it’s the right time to make positive efforts in your digital marketing strategy.

ROI of your business relies on how you build and execute your business strategy. So, analyze and evaluate how your business can gain more profit from digital marketing during this COVID-19 situation and based on your analysis create your digital marketing plan and most importantly stay focused on your digital marketing plans to reap the full benefits.

If you are a newbie to digital marketing or need further assistance in digital marketing contact here: [email protected]

The present quarantine lifestyle due to the COVID-19 pandemic has changed the shopping practices of consumers and many businesses are creating and strengthening their digital presence to reach their customers online. Amid these developments, Facebook has launched a new tool named “Facebook Shops” to make online shopping seamless.

Facebook Shop is set out to inspire people to shop and make buying and selling online easier with a ‘social-first shopping experience. Let’s have a look into how this Facebook Shops tool works and how it’s going to affect different members in the Shopify ecosystem.

1. Facebook Shops: Helping Businesses Sell Online

First, let’s have an intro about Facebook Shops!

Facebook Shop is a mobile-first shopping experience where businesses can easily create an online store on Facebook for free and build their Facebook marketplace. If you have a business page on Facebook, you can add a Facebook Shop on your Facebook business page. You can use this Facebook Shop section to list your selling products and connect with more customers on Facebook.

While any businesses can create a Facebook shop for their business, It best serves eCommerce advertisers, merchants, and retailers. Especially it recommended for businesses selling clothing, accessories, baby & children’s products and home furnishings items. But other businesses also use Facebook shops to reach more customers on Facebook. To have your Facebook Shop you must sell physical items and agree with Facebook Merchant Terms.

Key Features of Facebook Shops

• You can turn your Facebook and Instagram page into the online store
• You can easily import your Shopify product catalog into Facebook Shop.
• It’s easier to communicate and keep your marketing and sales activities aligned with a consistent experience across Facebook, Instagram, WhatsApp, and Messenger.
• Facebook Shop is built into the social media platforms so shoppers don’t have to navigate away from Facebook or Instagram to complete their purchase.
• Shoppers can enjoy secure and private shopping.
• Shoppers can swipe up from a story featuring a product to place their order directly on Facebook Shop.
• Shopping tab available on Instagram, so, shoppers can check out different products available within different categories.
• Shoppers can shop directly through live video.
• Merchants can add their product collections, discounts, and more to enrich their sales through Facebook Shops.
• Shoppers will be able to see their earned rewards, what they used, etc on Facebook Shops.
• Shoppers can wishlist a product on Facebook Shop just like they save posts on Facebook.
• Facebook Shop will be equipped with AI, so, shoppers will be shown items based on their preferences.
• Using Augmented Reality (AR) shoppers can test our products and see how they would like it on them.
• Already available features like Marketplace on Facebook and product tags on Instagram will be added to the Facebook Shop.

2. How Facebook Shops Benefits Merchants

If you’re a merchant, Facebook Shop is an easy way for you to create a customised digital storefront for your business across Facebook and Instagram. You can build your Facebook shop from your existing Facebook Page or Instagram profile.

Facebook Shop is simple to set up, seamless to use, load faster on mobiles and have global scale, so, they give you the ability to inspire your customers and help them to find the right products very easily.

The new Facebook Shops will give the entire shopping experience on Facebook or Instagram. With such an integrated shopping experience, you can reach your audience even better and you’ll be able to tap into the new audience for your business.

Now, your marketing efforts will be much easier, as you can promote your new products instantly and urge your shoppers to purchase them. This seamless integration between your marketing and sales will help you to increase your sales and conversions.

We all know Facebook and Instagram have a huge audience base which is helpful for merchants who want to increase their visibility and brand awareness, especially for small businesses who are still trying to make their mark on the market to attract the audience.

Facebook Shop will also help offline retailers to make their stores online. If they would already have a social media presence, by using the Facebook shops feature they can tap into their social audience to buy their products within Facebook.

For new merchants, Facebook Shops will make it easier to launch their new eCommerce business and start selling. Facebook Shops also allow advertisements through Facebook feed posts and stories, so, new merchants can improve their brand awareness through ads that directly lead the audience to their products.

Facebook Shops will help you to align your communication with your consumers. Since they’re already following you on Facebook and Instagram, you can deliver them instant information about your store such as changes in-store pickup time, delivery delays, etc. Also, customers can message your Facebook Page Shop with questions.

Merchants can see views, clicks and purchases for each of your product and also organise your products into different categories so that your customers can browse your Facebook Shop by category.

3. Facebook Shops Impacts on App Developers

Facebook Shop feature sure has its impact on all the partners in the Shopify ecosystem, so, App Developers are no exception.

In nutshells, app developers need to find ways to provide their functionalities within Facebook Shops. Therefore, developers may need to rework their product functionality or adapt to the existing features to work with Facebook Shops.

Shopify apps that are providing functionalities on Facebook and Instagram need to be more vigilant about any new developments so that they can easily adapt their app for the changes. It’s always good to plan ahead.

Facebook Shop will also provide fresh opportunities for app developers to build new apps. So, it’s time for cheers! Once the feature is rolled out fully, merchants will need app developers to help to set up the Facebook Shops for their eCommerce business. Therefore, it’s a good opportunity for the app developers who are already providing Facebook and Instagram related functionalities to hone up their career.

Besides app development, app developers can create helpful content about the different use cases of the Facebook Shop that will help merchants to learn more about Facebook Shops features. By creating content, app developers can get rank with keywords which help them to appear in search results when merchants searching for app developers.

4. Cost for Setting Up a Facebook Shop

You can set up a Facebook Shop for free. But, merchants will be charged a small transaction amount on each purchase made through the Facebook Shops enabled sales channel.

According to Facebook’s Vice President of Ads, Dan Levy statement, “Face will charge ‘small fees’ on each purchase, however, the real monetization will come from driving more advertising as Facebook Shops will be featured in Facebook ads and stories.

 

5. How to Make Your Shopify Store Ready for Facebook Shops

Facebook joined with partners like Shopify, WooCommerce, BigCommerce, CedCommerce, Cafe24, ChannelAdvisor, Feedonomics and Tienda Nube to give small businesses the support they need through its Facebook Shops feature. Hence, Facebook Shops offer powerful tools to help entrepreneurs, merchants, retailers and eCommerce owners run their businesses online.

Wondering how to set up a Facebook shop? Setting up your Facebook Shop is not that complicated, you can easily turn your social media pages into storefronts. All you need to create your Facebook Shops:

• You must sell physical items
• Agree with Facebook Merchant Terms
• Add the Facebook sales channel on your Shopify store
• Add your products catalog and connect it with your account
• Enable the ‘Shop’ page on your Facebook Page

You can get to know more details about how Shopify merchants can enable the Facebook Shops feature on the Shopify blog. It will help you to learn about the Facebook store Shopify.

Revolving Online Shopping Experience with Facebook Shops

The Social-first shopping experience of Facebook Shop is sure going to change the way of consumers’ shopping behaviours and the way merchants sell their products online!

I hope this article helped you to get an idea about Facebook Shops, also empathized with the need to prepare your business and online store for this new feature to adapt your business accordingly for the revolving online shopping.

I’ll update this post once the Facebook Shops feature is fully rolled out. In the meantime, if you have any questions about Facebook Shops, Leave them in the comments. I’ll get back to you with the answers!

More Resources to Learn about Facebook Shops

If you like to know more information about Facebook Shops, here are some resources for you. These articles will help you to get a better understanding of the Facebook Shops feature and its scope:

• Introducing Facebook Shops for Small Businesses 
• Mark Zuckerberg’s Words on Facebook Shop
• AI Implementation on Facebook Shop

Welfare communities around the globe are taking the required measures to mitigate the spread of COVID-19 coronavirus outbreak. Amid these times of uncertainty, corporate companies from all shapes and sizes are also struggling to keep themselves stable. Even the industry experts suggest that “Companies and organizations need to impose a logical and methodological approach to strengthen the resilience of their existing business models and strategies to ensure their ongoing business operations during COVID-19.” Therefore, corporate companies are going to become more dependent than ever on their digital strategy and now they are looking for an offshore digital marketing agency to polish and restructure their digital strategy.Keeping the present situation in mind, today, in this post, I’m gonna discuss how an offshore digital marketing agency can help a corporate business to survive from COVID-19 pandemic issues. Keep on reading to discover more!

Present Situation of Corporate Companies

The unprecedented situation, the almost-complete vanishing of all networks related to live events and conferences, and the rising barriers on face-to-face business, create an immense challenge for businesses. B2B companies that rely on the yearly course of exhibitions and trade shows to network and build connections with their customers are now struggling to find a way to connect with their audience. For SME businesses especially those who used to generate new customers for their businesses through word-of-mouth referrals or on the strength of their business’s hard-won reputation among their target market, the current pandemic situation is coming as a huge shock to them. Larger corporate companies are also now seeing themselves in the situation of having potentially lost millions out of cancelled events and conferences. They won’t get back the several hours and expense spent on preparations for this year.In this current scenario, digital is likely to be the clear winner, and most companies are turning to digital channels to embrace the transformative situation. We’ve seen a real spike during the last few weeks from companies wanting to create or update their business websites, launch new eCommerce channels for their businesses and build social media campaigns that focused on people who are working from home and a real focus on using influencers in the industry and SEO approaches to reach new audiences for their business.

Most of the large corporate companies may have their own in-house digital marketing team who can deliver these results. But, to mitigate the present economic crisis most of the corporate companies are doing cost-cutting. So, during this challenging time keeping an in-house digital marketing team can increase the expenses in terms of salary negotiations, benefits, infrastructure like computers, digital devices, desks, building access, maintenance bills, taxes, etc. On the other hand, outsourcing is pretty gosh-darn easy because most of the offshore digital marketing agencies work on annual or monthly contracts for which businesses don’t have to do any tech setup, infrastructure, insurance or any other arrangements that can incredibly help the corporate companies to reduce their expenses and at the same time, they can easily acquire experienced and talented professionals who can produce better and faster results for their digital marketing efforts.

So, now corporate companies see value in partnering with an offshore digital marketing agency that knows how to help them make the most from social marketing, content marketing, SEO and influencer-led campaigns to achieve better products values and more reach to their targeted audiences.

 

Importance of Offshore Digital Marketing Agency Services During COVID-19

You may have this question in your mind like “why you should outsource your marketing?” So here are some of the points that explain to you the importance of digital marketing projects outsourcing during the COVID-19 pandemic times;

• As I discussed above most of the companies are experiencing an extreme quantity of loss due to cancelled conferences and events. Considering the amount of money spent on organizing these conferences, round the year planning, and hours spent, it is a massive loss indeed for these companies.
• To navigate through these challenging times, choosing the right digital marketing agency for your digital marketing needs is the best thing to do now, and many companies around the world are making themselves adapt to these new normal.
• The businesses that did not give much importance to having social media channels like Facebook or Instagram page are now choosing to create social marketing, content marketing and SEO marketing strategies for their businesses.

While some of you might feel that once the lockdown situation ends, everything will be back to normal again, but the experts have a different opinion from you. They say “the businesses’ reliance on digital marketing and networking is here to stay, and people would still choose digital channels or platforms for business meetings instead of holding on an in-person meeting, therefore, you must ensure a digital change for a longer time.

 

10 Benefits of Outsourcing Digital Marketing

While navigating through the business challenges during COVID-19, it could become intimidating if you try to do your brand’s digital marketing on your own or operate it in-house without the right professional team in place. Your competitors also doing everything to maintain their sustainability and to drive growth for their businesses with digital marketing. Therefore, to stay competitive, you should outsource partially or completely to a digital marketing agency.

If you’re still in a dilemma, Have a look at these 10 benefits of outsourcing digital marketing. Sure, it will help you to make the right decision.

 

1. You’ll Get More Time for Your Core Business

Outsourcing digital marketing works to an offshore digital marketing agency save you much time and energy to focus on your core business. Apparently, we are in the era of outsourcing. More and more businesses and organizations around the world are opting for outsourcing for their non-core business activities to third parties. Pay-roll preparation, products packaging, shipping of the products, manufacturing of sub-assemblies, transportation, hiring and of course digital marketing and online promotions for the businesses are some examples of outsourcing. The focus on outsourcing comes from an increasing understanding that it is not feasible to be competitive in non-core business activities.Therefore, it becomes sensible to hand over such non-core business activities to the third parties. While the industry experts are engaged in executing the best marketing and promotional strategies for your business, you get enough time in your hand to focus on other important parts of your business.

2. You can Beat Your Online Competition

Most probably, your top competitors out there in the market also realize the importance of digital marketing during this COVID-19 crisis and have been successfully investing in digital marketing to grow their business. In this challenging period, you cannot afford the time it takes to establish an in-house digital marketing team comprising professional researcher, analyst, strategist, SEO expert, social media campaign experts, online marketing campaigns experts and content writer.Therefore, businesses in all shapes and sizes should find an offshore digital marketing agency that takes up the job of crafting a right digital strategy for the business and implement it in a way that gives your business an instant advantage over its top competitors.

3. It’s More Affordable than You Think

Usually offshore digital marketing agency offers various digital marketing services packages at different prices for new small businesses, growing startups and big corporate companies. Different type of digital marketing services is put under the same package, so, there’s no need for the corporate companies to pay individual people for their respective offshore marketing services.One-time payment can do the trick for you; hence, you don’t have to go through the troublesome process of transferring money to a bunch of different bank accounts. The accrued fee of individual services is always larger compared to the digital marketing service packages offered by digital marketing agencies.

4. You’ll have a Structure for Your Digital Marketing Strategy

Offshore digital marketing agency provides you with a balanced structure.  Usually, an offshore digital marketing team consist of 2, 5 or 10 staffs based on the project’s requirements with the diverse professionals involve of strategists, analysts, designers, art directors, web designers, copywriters, content writers, etc.So, there is an equal allocation of work between the employees who do the work assigned to them within a set deadline. The importance of an existing structure is that it helps your business in deriving good results within a restricted period of time.

5. You’ll Get Innovative Marketing Ideas

The members present in a digital marketing agency continuously brainstorm new innovative ideas that would boost the digital marketing results and enhance your company’s image in the market.Most of the associates in the team are well acquainted with and experienced in their chosen digital field, so their minds are always overflowing with fresh ideas that would bring innovation, creativity and new strategies into the picture.

6. You can Easily Reach Your Target Audience

The target audience in marketing refers to the group of people for whom you want to deliver your message, service or product. The core motive of marketing is to deliver a particular message to certain people present in your target society, which in return would rise your business sales.An offshore digital marketing agency goes through a phase of comprehensive and systematic research in order to decide when, where and how the message will be brought to the target audience, which would create the greatest impact on your marketing efforts and ensure you the great results.

7. They’ll Provide Your Better Insights & Reports

An offshore digital marketing agency by virtue of the business they are in, So, they keep themselves well-informed of the latest technology, trends, updates and case studies in the digital marketing industry. They have the good experience of working with multiple clients from an extensive range of industries with diverse visions and goals and are skillful at tailoring the best customized digital strategy for your business needs.They are stocked with better insights about digital marketing and digital platforms to know what combinations of digital channels best suit for your business’s marketing will needs. They will also be prepared for upcoming possible risks with mitigation plans in their hands.

8. They Use the Latest Technology in the Market

A good offshore digital marketing agency has knowledge and access to special tools and software in the market which gives them the assistance to do fast and accurate research, analysis and strategy which benefits less repetitive activities, quicker implementation of strategy, optimal ROI and faster accomplishment of your business goals.

9. They Help You to Create a Presence in Various Social Media Platforms

The advent of social media channels like Facebook, LinkedIn, Instagram, Twitter, Pinterest, and many more is the reason why the fame of the internet and online marketing has dramatically risen over the years. In the present time, not being a part of these social media channels is equal to living in a cave.Digital marketing agencies very well know the tricks and hacks to give your businesses and brands, a voice among the traffic on the internet. They easily do that with the help of catchy blog posts, attractive infographics, images, gifs and videos. Generally, offshore digital marketing agency does their best to grasp the target audience’s attention and interest towards your business.

10. Efficiently Implemented SEO for Your Business

SEO is an acronym that stands for Search Engine Optimization. The main search engines on the internet like Google, Yahoo and Bing deliver results according to the keywords typed in the search box.SEO mainly combines keywords into the content which goes well with the search engines’ search algorithm, so, the company which has been optimized well with SEO comes at the top in the SERP results section and into the good attention of the business’s current or prospective customers.

 

Conclusion

The present the unprecedented situation we are facing is definitely one of those crucial moments which can  “force” a dramatic change upon our business, but for the better, think about how you will restore the opportunities that have been lost amid this COVID-19 pandemic issues. As long as you strategically alter your business approach to digital marketing, there’s no excuse why it should just serve up as an emergency fill-in but could keep on offering long-term value and benefits to your business when the world eventually gets back to its normal self. And of course, it would make companies more robust and flexible to deal with any future pandemics like the current one.

To make the most of digital marketing opportunities and grow your business during the COVID-19 pandemic, outsourcing to a digital marketing agency seems like a good idea. If you’re planning to opt for outsourcing digital marketing, here you can find out the different types of offshore marketing services packages for your business digital marketing needs.

When it comes to your business growth, the marketing mix is a very important tool to build the most effective marketing strategy plan. It will help you to show your potential customers why your product or service is unique and better than your competitors. Today in this article I will talk about what is the marketing mix? Why does the marketing mix important for your business? And the 10 most effective steps to develop the ideal marketing mix for your business. So, Stay tuned with me till the end!

An Introduction to Marketing Mix

The marketing mix refers to the various elements of your business that helps you to put your product or service in the right place, at the right time with the right price. The marketing mix is primarily connected with the 4P’s elements of marketing, the 7P’s elements of service marketing, and the 4 Cs theories formed in the 1990s based on the 4p’s elements of marketing.

 

A Quick Look at Marketing Mix 4P’s

The Marketing 4Ps was developed by the marketing expert named E. Jerome McCarthy in the 1960s which has been used throughout the world as the basic concept of marketing. It also the ground foundation for marketing mix.

 

marketing-mix-4P’s

1.Product

A product is an element that is manufactured to fulfil the needs of a certain group of people. It can be quantifiable or unquantifiable as it can be in the form of goods or services. You should ensure to have the right product that your target market demands. So, in the product development stage, you must do a broad study on the life cycle of your product involving product branding and product packaging in order to make the right product mix.

 

2. Price

The price of a particular product is basically the amount of money that a consumer willing to pay to get the benefit from the particular product. Price is a very essential factor in your marketing plan as it defines your firm’s profit and survival level. Modifying your product price has a great influence on your entire marketing strategy, sales and the demand for the product. While fixing the product price be sure to examine competitors pricing methods and price your product accordingly.

3.Place

Planning the distribution or positioning of your product or service is a very crucial part of the marketing mix. You have to position or distribute your product or service in a place that is easily accessible to your potential buyers. For this, you need to have a deep understanding of your target market. By having a clear understanding of your target market inside out, you will find out the most efficient placing and distribution channels for your product that directly connect with your target market and target audience.

4.Promotion

Promotion is very important to boost your brand’s recognition and products sales. Promotion is about informing your target market about your product or service. This action will involve direct communication among sellers and potential buyers. Promotion is comprised of various elements such as sales organization, public relations, advertising and sales promotion. Your promotional strategies will depend on your budget and your target market.

A Rapid Check of Marketing Mix 7P’s

The 7Ps of the marketing mix is a modification from the 4Ps model which is generally used in the service industries. Here is a quick look at the extensions from the 4Ps to the 7Ps version.

 

5.People

Target market and people are directly linked to your business, therefore it’s essential to find out whether there is sufficient amount of people in your target market that is in demand for specific products or services that you are offering. Your firm’s employees also play a crucial part in marketing because they are the ones who deliver the product or service that your target market demands. Thus, it’s really essential to appoint and train the right people to deliver superior product or service to the clients, whether they run customer service, or they are copywriters, designers, or etc. The people in your target market and the people who work in the company will help you to scale and grow your business.

 

6.Process

The systems and the processes in your organization affect your execution of the service and product. That’s why it’s essential to have a well-tailored process in place whether it’s your sales funnel, distribution system, a payment system or other procedures. An effective process of working helps you to run your business efficiently.

7.Physical Evidence

Physical evidence is very important for a business, especially in service industries. There should be physical evidence of how a business and its products or services are perceived in the marketplace. Physical evidence is the establishment of a business’ presence in the market. For example, when you think about sports Adidas or Nike comes to your mind and when I say Pizza “Pizza Hut” instantly pop up in your mind because these brands establish strong physical evidence in their niche market, thus their brands appear first in line when we asked someone to “name a brand” in their industry or niche.

4Ps to 4Cs Marketing Mix

The 4Cs model is a modification of the 4Ps marketing mix model and it’s not a basic part of the marketing mix. But an extensive version of the marketing mix. Let’s check out the 4Cs components one by one.

1) Cost

Price is not the sole cost being incurred when purchasing a product or service. It may be the cost you incur to satisfy a consumer, so, cost of time, cost of conscience or opportunity cost are also the elements of the cost

2) Consumer

You should only sell a product or service that addresses your consumer demand. Therefore, you carefully research your consumers’ needs and wants. So that you can give valuable products and services to your consumers with a Unique Selling Proposition.

3) Communication

Based on the needs and wants of your customers, you need to create open communication with your customers because your customers want to be engaged with meaningful interactions to understand your products and services.

4) Convenience

Usually, consumers looking for products and services readily available to them. Thus, while marketing, you should strategically place your products or services in several visible distribution points that are convenient to your consumers. In simple words make it convenient for your consumers to buy.

Importance of Marketing Mix 

In your everyday business activities, it’s become hard to focus on the big picture, especially when you’re handling multiple things. In this condition, your marketing mix strategy gives you a clear roadmap for your business objectives.

It will help you to be on track while keeping your target market in the forefront of your mind that helps you to market the right product or service to the right people at the right time with the right price.

10 Steps to Build an Effective Marketing Mix 

Above I explained to you about Marketing mix, it’s elements and why it’s important for your business. Now I am going to tell about the 10 effective steps that will give you assistance in building your ideal marketing mix for your successful business. Have a look at them below.

1. Get to Know Your Goals & Objectives

To create the right marketing mix for your business, first, you need to define what you want to achieve as an end result, for example, define whether you want more customers, increase brand awareness or want to get higher sales.

Every marketing plan has its own goals and objectives. So you need to find out your own goals and objectives and have to set a specific time frame to achieve them.

 

2.Create Your Budget Plan

After getting to know about your goals and objectives for your marketing mix plan, then you need to define how much money are you willing to spend? Like how much money you are ready to spend on product innovation, product promotion and consumer research. It’s really important to create your budget in order to build an effective marketing mix for your business.

 

3. Decide Your Unique Selling Proposition (USP) Method

In a world of competitors, it’s really important to advertise and market your product in an effective and unique way and we call it a “unique selling proposition” (USP). Describe your users about the benefits they will get from using your product or service. And tell them what unique problem you’re solving with your product and service better than anyone else in the market.

4.Define Your Own Target Market

In order to have effective communication with your target audience, you need to know who they are, their expectations from your product or service, their preference and how they want to be communicated with. Build an in-depth profile of your ideal buyer. Make sure you have collected all the essential customer information to create a complete picture of your ideal customer with enough details.

 

5. Get Advice from Your Customers

Ask your customers what they are thinking about your products or services and what the expectations they have are. You can gather this information by asking your customers questions like What do they think of your product?, How satisfied are they with the quality? Are the benefits apparent? and How is your product effectively or not effectively meeting their needs?. Use their answers and feedback to improve your service or product. This tactic also helps you to appear more relatable and approachable to your customers.

 

6.Describe Your Product or Service in Detail

To plan a perfect marketing mix, first, you need to have a good understanding of your product or service. Therefore, take your time to describe the specific qualities and value of your product or service. Get to know the unique features that show the worth of your product or service. Knowing your product worth help you to build an effective marketing mix that enhances your products or services.

 

7. Be Aware of Your Distribution Channels

Identify which distribution channels you are going to use for marketing your product or service. Because your choice of distribution channels will influence your promotion methods and the pricing of your products or services. Depending on your product and target audience your distribution channels will be: Selling to wholesalers who will sell to retailers, who will then sell to the consumers or selling directly to the retailers or selling directly to your consumers.

 

8. Make Your Pricing Strategy

You need to find out the smart ways to differentiate your product on price. Do proper research on your competitors and make sure you are not overcharging your customers for the product. Also, get to know what your target audience might be willing to pay for your product and what it costs to produce your product. Based on these facts you can create a better pricing strategy.

 

9.Select Your Promotional Methods

You should make your target audience to be aware of your product or service offering. Successful promotional methods include numerous tactics like:

• Direct Marketing –Directly connecting with the targeted individuals through catalogues, telephone marketing or mobile marketing.
• Public Relations –Connect with the massive amount of public through Press releases, exhibitions, conferences and sponsorship deals.
• Advertising –Introduce your new product or service through advertisements on Television, radio and print advertisements in the newspaper.
• Personal Selling –Do personal presentation and demonstrating how your product works through your sales team.
• Word of Mouth –Creating positive word about your product or service through social media and buyers’ recommendations.

Based on your product, target audience and your industry niche select your promotional methods and plan your promotional strategy.

 

10. Make Use of Inbound Marketing

Inbound Marketing also plays an important role in developing a marketing mix for your business. So, in your Marketing mix plan, you should include effective inbound marketing as well. In your inbound marketing plan include the below elements:

• Website –Nowadays customers want to interact with the brands where they are making their purchases. So, having a business website for your brand will provide a platform for your customers to interact with your brands and products.
• SEO –Search Engine Optimization (SEO) will help you to rank your website on search engines like Google so the online users can get directed to your website where you can convert your website, visitors, into customers.
• Email Marketing –You must collect your customer contact database and follow up them regularly. Email is an effective way to communicate with your customers and keep then information about your new products or offers.
• Social Media– Having a website is not enough, you should use popular social media channels like Facebook, Twitter, Instagram to deliver messages to your target audience and build brand awareness in your target market.
• Blogging –By putting out regular content through blogging you can make your business stay in the top in the mind of your target audience and there are high chances to get leads through your blogs. So, make sure to write good content.

Conclusion

Creating a perfect marketing mix will help you to develop the best products and services that better fulfil the needs and wants of your target customers. It also helps you to make your target customers know why your product or service is better than the product or service of your competitors. Even though 4P’s remain the core to create a marketing mix, you should include inbound marketing in your overall marketing strategy for your business. I am pretty sure that the above 10 steps will help you to build a perfect marketing mix for your business.

Hope you’ve enjoyed reading my post. Please leave a comment regarding the blog post or let me know if you’re interested in learning more about the marketing mix.

 

Because of the global spread of COVID-19 Coronavirus, most of the companies around the world have rolled out mandatory remote work for their employees. According to the proclamation of the World Health Organization, the coronavirus COVID-19 outbreak has officially attained the “Pandemic” state. So, transferring to the “working from home” routine will turn out to be the new normal for most of us and some of us will be working from home for the first time, that means it’s a mission itself to figure out the ways to complete our tasks on time in a new working environment that may not a suitable place for productivity. But there are techniques to provide good results in your work from home scenario.

If you’re a newbie to the working-from-home lifestyle, here are some tips and tricks for you to work effectively from home.

 

1. Develop a Morning Routine

Just sit down at your working space and start work at a certain time is one thing, creating a routine that guides you into the scheduled time to start work is another. What’s in your morning routine indicates when you’re going to start your work. It might be returning from your morning workout, making a cup hot coffee or getting dressed before you begin your work. Trust me, a morning routine can be more potent than an alarm clock at assisting you to get started your work each day on time.

I mentioned about the morning routine but not everybody who works from home follows eight to five schedules. Thus, the “getting started” routine might differ from person to person. So, the main thing is you should have a proper routine before you start your work as it helps you to maintain an effective work routine.

 

2. Have Regular Working Hours

Set yourself a working schedule and stick to it. Having clear-cut regulations for when to begin your work and when to call it an end supports you to keep work-life balance as you work remotely from home. That being said, one of the advantages you get out of work from home is flexibility, and sometimes you need to lengthen your working time or start your work early to accommodate your colleagues or clients’ schedule. When you do so, makesure to wrap up your work earlier than your usual time or sleep a bit longer in the next morning to make up for that extra time of work.

There are many automatic apps to track your time for example, Rescue Time that helps you to check in on whether you’re sticking with your time schedule or not. And it helps you to find out your most productive times of the day. So, you can use that insight to your benefit by reserving your high priority tasks to do at your most productive times of the day.

 

3. Create a Dedicated Workspace

If you are new to work from home lifestyle, it’s obvious that you don’t have a separate office space in your home. Therefore, it’s a good idea to dedicate a desk for your work use only rather than cooping yourself up in your room or on the couch because these spaces are associated with leisure time that can easily distract your focus from work.

If you have a desk that has all the essentials related to your work. then, when you sit on that desk, you realize, it’s work time and when you’re away from it that’s your personal time. it’s the best way to balance your work and personal time when you are working from home.

 

4. Schedule Regular Breaks

When you’re deciding to work from home, get to know your company’s policy on break times and based on that schedule your breaks in concern with your own comfort and flexibility. It’s really important to give yourself enough time during the day to walk away from your computer screen.

Two 15 minutes breaks and an hour lunch break seem to be the standard for full-time employees.

 

5. Set Ground Rules with the People in Your Home

When you’re working from home, it’s necessary to set some ground rules with the other people in your home. For example, if you have kids, you need to make clear rules with them about what they can do and cannot do during your work time. And also, you need to set rules for your domestic labor works at home.

As you’re in the home, your home mates may simply put all of them on you which may give you a feeling of taken advantage of and may your productivity also suffer. So, it’s always safe to set some rules.

 

6. Be Socialize with Your Colleagues

When you’re working alone at home, you tend to get feelings like loneliness, disconnect and isolation, especially if you’re an extrovert. So, it’s really important to stay connected and socialize with your colleagues. For example, you may connect with your colleagues through professional chat channels like a flock, plan meetups for people in the same region or in-person retreats.

It’s important to figure out a suitable way for you to interact with your colleagues. It will help you to nurture your relationships with your colleagues.

 

7. Keep a Positive Mindset

When you are working from home full-time, you must keep a positive mindset. Because when you have less face time with people there are high chances for people to misinterpret your tone in writing. So, it’s important to be positive to the point where it may feel like you’re being overly positive and polite.

Otherwise, you risk yourself to sounding like a jerk. Unfortunately, that will be the true situation. So, embrace the positivity and find your favourite smile emoji. You’re going to need them the most.

 

Conclusion

Here we go! Based on my present experience, I’ve shared 7 simple and effective tips to adapt yourself for the “work from home” lifestyle. Above all, every one of us has different personality and lifestyle based on that our working method also differs. But, I hope these common tips will help you to kick-start your work from home mode and help you to keep a proper balance between your work and personal life!

Don’t forget to share your feedback on this post!

Looking for the best ways to improve your website user experience? Read on to find out the 6 effective tips to boost your website UX.

Sri Lanka is the fascinating tiny island bottled up with many sites and scenes like endless sun-kissed golden beaches, rising surfs, oodles of mighty elephants, smiling faces, misty mountains, fun train travels, majestic ancient cities and many more. There are many enchanting travel destinations in Sri Lanka for travelers. Every year more and more travelers visiting this gorgeous island in the Indian Ocean. Sri Lanka is a blend of history and nature and an ideal place for fun and leisure.

Lonely Planet ranked Sri Lanka at first position as a top country to travel in 2019. Sri Lanka as a travel destination offers a collection of different experiences from beautiful beaches to funfilled adventurous sports, magnificent wildlife watching to exploring some of the ancient cities in world history. Planning a sightseeing trip to Sri Lanka seems like a bit hard to endure. But with some expert advice and guidance, you can have wonderful travel experience in Sri Lanka.

Today I am going to list out the best travel destinations in Sri Lanka. Let’s have a look at them to plan your next travel to Sri Lanka.

 

Colombo – The Heart of Sri Lanka

Colombo is the prime city of Sri Lanka, Sri Jayewardenepura Kotte is in the urban area of Colombo, so Colombo is the official capital of Sri Lanka. The city has many popular and scenic attractions and also owns a rich colonial heritage. Unquestionably Colombo is one of the most prevalent travel destinations in Sri Lanka. The coastal city is a pleasant place to spend a couple of days just relaxing, chilling around the city and enjoy leisure activities.

Colombo has a good collection of attractions like the Galle Face Green, the Viharamahadevi Park and the Beira Lake which are the ideal places for you to spend quality time with your dear ones. The city has many attractive structures like Lotus Tower, Colombo City Centre, and One Galle Face Mall where you can shop, dine and entertain yourself. Colombo city still has many buildings from colonial Sri Lanka. For example, the Dutch Museum, this was the residence of the Dutch Governor of Ceylon back at that time. There are also many famous Buddhist temples in Colombo like Gangaramaya temple and the Kelaniya Raj Maha Vihara. Not just that, Colombo has sightseeing places like the National Museum of Colombo and Independence Memorial Hall as well. Altogether Colombo is a beautiful escape to a picturesque coastal city.

 

Kandy – The City of Bruised Sky

Kandy is a prominent city in the middle of Sri Lanka. The city has both historical and religious importance, it’s well known for being the site of the Temple of The Sacred Tooth Relic- Sri Dalada Maligawa, the most popular Buddhist temple in Sri Lanka. Kandy is home to many scenic attractions and remarkable museums. In 1988, it was announced as a UNESCO World Heritage Site.

Sri Dalada Maligawa is the place of preservation of Lord Buddha’s holy tooth. The World Buddhist Museum, Sri Dalada Museum and the National Museum of Kandy set in the temple complex have art facts related to the history of Buddhism, Kandy and the colonial period. Neighbouring to the temple is the fragments of the Royal Palace of Kandy; the Audience Hall with its beautifully engraved pillars and the Rajah Tusker Hall are the prominent features in the Royal Palace of Kandy. Apart from the temple, you can pay a visit to the gorgeous Peradeniya Royal Botanical Gardens, stunning Kandy Lake, the Udawattekele Sanctuary and the informative Ceylon Tea Museum. A trip to Kandy will offer lots of invaluable insights into Sri Lanka’s rich history and culture.

 

Nuwara Eliya – The Little England of Sri Lanka

Nuwara Eliya is the hill station of Sri Lanka, famous for its tea production. It has numerous gorgeous attractions like waterfalls, tea plantations, gardens and lake. The city is the essence of charming beauty. Nuwara Eliya is the coldest part of the island, the cold climate makes you feel like you have entered a new world, unlike Sri Lanka’s iconic environment. That’s why it’s named as Little England of Sri Lanka. And it’s one of the never-missed travel destinations in Sri Lanka.

Pidurutalagala- the tallest mountain in Sri Lanka sited in Nuwara Eliya. Lake Gregory is one of the must-see sights in Nuwara Eliya. Boat rides, pony rides and jet skis are most common in this beautiful lakeside. Lover’s Leap Falls, Bomburu Ella Falls, Devon Falls and St. Clair’s fall are the popular waterfalls in Nuwara Eliya. Victoria Park is a beautiful spot for bird watching. And the plentiful of beautiful and greenly tea plantations in Nuwara Eliya ought to have a special mention. Nuwara Eliya is near to Horton Plains National Park and Hakgala Botanical Gardens. The famous Seetha Amman Temple dedicated to the Hindu goddess Seetha situated in Nuwara Eliya. A trip to Nuwara Eliya will give you a feeling of being nestled amongst nature.

 

Badulla – The City on the island Plain

The Badulla city of Sri Lanka is a widespread name among the Sri Lankan locals and foreign travelers due to its eye-catching beautiful tourist attractions. Badulla has a lot of exciting and breathtaking attractions to sightsee, therefore you have infinite things to do here. The city’s glorious attractions consist of mountain peaks, waterfalls, valleys, highlands and many others.

There are a number of things to do in Badulla, whether it’s watching the sunrise at Ella Rock or going on a sightseeing train travel at Demodara Nine Arch Bridge. Badulla also has religious sites like St Mark’s Church, Kataragama Devale, Muthiyagana Vihara, and Dhowa Rock Temple. The city is home to two beautiful waterfalls; Dunhinda Falls and Wewessa Ella Waterfall. Little Adam’s Peak and the Ella Spice Garden also the worth visit places in Badulla. With all these amazing places, a trip to Badulla will make you experience the beauty of this tiny island.

 

Galle – The Fortified Beach City

Galle is positioned along the southwestern coastline of Sri Lanka. Galle is well known for the famous Galle fort and it’s a UNESCO World Heritage Site. The port city has a significant role in Sri Lanka’s colonial history which make it as one of the must-visit travel destinations in Sri Lanka. Housing numerous attractions within its precincts, the Galle Fort is the highlight of the city. Galle fort includes Galle Clock Tower, Galle Lighthouse, Dutch Reformed Church, Old Dutch Hospital and the National Maritime Museum.

If you want to leisurely explore the Galle Fort, there are lots of wonderful hotels where you could stay at, especially the 17th-century building-turned-luxury resort Amangalla. The Kanneliya Rainforest Reserve is a major attraction for wildlife enthusiasts. Historical Mansion Museum and the Galle Literary Festival are the other famous things in Galle. Your trip to Sri Lanka won’t be complete without a visit to Galle. The majestic city has a fascinating colonial-era history.

 

Batticaloa- The City of Singing Fish

Batticaloa located in the Eastern coast of Sri Lanka and it is picturesquely framed around a complex of beautiful lagoons, islands and bridges. The Lady Manning Bridge sited at Kallady is the biggest bridge of all; this bridge is the main access path to the city. The bridge is also famous for singing fish, the music made by fish in the underwater of the bridge, this music performance more prominent on a full moon poya day.

Batticaloa is one of the go-to travel destinations in Sri Lanka for travelers; there are more tourist attractions in Batticaloa. Batticaloa Lagoon, Dutch Fort, Batticaloa Lighthouse, and Mamangam Pillaiyar Koyil are some of the famous attractions in Batticaloa. Kalkudah & Passekudah Beaches are very popular among both locals and foreigners as they offer the best beach getaways. You can also enjoy the wildlife at Gal Oya National Park and Lahugala National Park. A trip to Batticaloa will give you one of the best beach holidays experience.

 

Trincomalee – The City of Tranquility

Trincomalee prettily sited on the North-East coastline of Sri Lanka, famous for its beautiful natural harbours and sand beaches. The coastal town is one of the must-visit travel destinations in Sri Lanka. The local people here predominantly speak Tamil, the city is popular for its tradition, culture, and its historical sites. It’s a charming city with oodles of beautiful attractions and history. Start from the ancient temples, forts, stunning beaches, bays and a maritime museum, Trincomalee has numerous things to attract travelers.

Whether you want to seek peace and calmness at the divine Buddhist viharas and Hindu Kovils or enjoy the marine mysteries at the fascinating Pigeon Island, Trincomalee has everything to bewitch you. While there are numerous interesting places to see in  Trincomalee, Koneswaram Temple, Fort Frederick, Velgam Vehera, Maritime and Naval History Museum, Pigeon Island National Park, St Mary’s Cathedral, and Trincomalee War Cemetery are most famous attractions in Trincomalee. Uppuveli Beach and Nilaveli Beach also the popular beach destinations in Trincomalee. All these attractions don’t let you miss Trincomalee on your trip to Sri Lanka!

 

Anuradhapura – The City of Rejuvenating Getaway

Anuradhapura is a historical paradise of Sri Lanka as it’s home to many heritage monasteries, monuments and palaces. Anuradhapura is one of the never-missed travel destinations in Sri Lanka. The city is well known for its vast dagobas ancient ponds, pools and temples. This is the first capital of Sri Lanka established in 377 BC. Anuradhapura city was built around a cut piece from the Bodhi Tree, which is considered sacred by Buddhists. Now, this city is a popular religious and tourist site.

The most popular tourist attractions in Anuradhapura are the sacred Maha Bodhi tree, Lovamahapaya Palace, Isurumuniya Vihara, Ratna Prasada-the jewel palace, Archeological museum, Royal Pleasure Gardens, Royal Palace, Kuttam Pokuna, Buddha’s samadhi, and many more. The popular dagobas are Mirisaveti, Abhayagiri, Ruwanveli and many more. Anuradhapura is the culturally and religiously significant city which has authentic Buddhist traditions, lavish palaces, traditional monasteries, archaeological ruins and informative museums. Most of the people visit this city to seek peace and to satisfy their keenness.

 

Dambulla – The City of Ancient Memories

Dambulla is tucked in the central province of Sri Lanka. This humble city is a treasure of historical monuments and one of the go-to travel destinations in Sri Lanka. It’s a city with a lifetime of ancient memories. Of all the places in Dambulla, UNESCO World Heritage Site-the fabulous Dambulla cave temple complex must be first on your to-visit list. It is the most beautiful cave temple on the island with spectacular sculpture and paintings. South Asia’s largest rose quartz mountain situated in Dambulla.

Other than Dambulla Golden Cave Temple, the most excellent places to visit in Dambulla are Minneriya National Park, Sigiriya Fortress, Pidurangala Rock, Buddhist Museum and Museum of Wall Paintings, Kalu, Rangiri Dambulla International Stadium and diya Pokuna . Dambulla is a symbol of Sri Lanka’s precious and graceful history and culture.  Every monument in Dambulla evokes the tale of the timeless historical story. A trip to Dambulla is a fulfilling experience for nature and adventure lovers. It’s a beautiful place to get soak in natural beauty!

 

Jaffna – The City of Quaint

Jaffna is one of historical and heritage cities situated at the northern tip of Sri Lanka. The city had been ruled by various kingdoms, governments and the armies. Jaffna has a strong influence of Tamil people and Hindu culture. Today the city flourishes as one of the industrial cities of the island. Jaffna, due to being ruled by different kingdoms and governments has numerous monuments to attract tourists, each monument reciting a different yet alluring tale to its visitors.

Jaffna Nallur Kandaswamy, the Kovil embodied by a golden arc and sophisticated gopuram that enchants thousands of pilgrims and worshippers. Some of the other attractive monuments include the Jaffna public library, Jaffna Fort, Dutch Fort, Fort Hammenhiel, Delft Island, Sangilean Thoopu, Nainatheevu Naga Pooshani Ambal Kovil, Nagadipa Purana Vihara, and  Kadurugoda Temple. Jaffna city has two famous beach getaway destinations as well, Casuarina beach and Charty Beach. Jaffna local people are indeed wonderful and friendly and making a trip to this beautiful heritage city of Sri Lanka should be a priority on anyone’s travel plan.

 

Concluding With

Sri Lanka unquestionably has so many to keep you engaged when it comes to sightseeing and exploration. As an island nation, it also has a boundless source of spectacular beaches, the plethora of water sports, breathtaking sunsets, abundance of wildlife, sprawling tea gardens, impressive skyscrapers and of course, the fancy restaurants and their mouthwatering delicious local & international cuisines. Above I chose my top most favourite travel destinations in Sri Lanka to share with you guys! Now it’s time to hear from you 🙂

Have you ever visited any of the above travel destinations in Sri Lanka? Let me know about your most favourite travel destinations in the comments below!

 

Are you wondering how do you create contents on Instagram? And how can you make your Instagram marketing successful? You’re not the only person here! For many busy brands and businesses, the idea of an Instagram content plan seems a hard-hitting task that they have no idea how to tackle. As finding time to make, organize, strategize, and optimize your Instagram content can be a very tricky task.

Luckily, there are numerous methods to organize your Instagram content process and spare time to plan your Instagram posts and stories! Ready to win your game on Instagram? Check out these top 10 tips to prepare your Instagram content strategy ahead of time.

 

Instagram Content Plan: 10 Tips on how to plan Instagram content for your feed!

 

1) Optimize Your Brand’s Instagram Account Bio

Wondering why am I talking about this as my first tip? Okay now hear me out, why? There is no value in getting to a good position with your Instagram content plan if your Instagram Bio isn’t augmented well for your successful branding on Instagram. Because once you started sharing high-quality, relevant content in your Instagram feed, lots and lots of people will make an effort to get to know about your business and brand. As the first thing, they check out your Instagram Bio before they will begin to “follow” your brand.

If there isn’t a clear description about brand, pertinent profile image, and engaging call-to-action (CTA), there are high chances of missing out on your new followers because they won’t understand who you are or what your brand is about. I would say Instagram bio is the one and only opportunity to grab your audience’s attention, so don’t do the mistake of neglecting your Instagram bio.

Tips to optimize your Instagram Bio:

• Keep your Bio description 20 words or less
• Include identifiable keywords in your bio that people will use to search you on Instagram
• Lastly, don’t forget to add a strong call to action that encourages people to join your business.

Instagram bio is the very first thing people notice when they click into your Instagram profile, so make sure to nail that bio perfectly before investing your time into  Instagram content strategy.

 

2) Pick Up Your Instagram Content Themes

Picking up the right Instagram themes or “content buckets” is one of the best methods to get rid of the tension of Instagram content planning for your feed. In my opinion, it’s a good choice to select 3 to 4 themes and rotating them throughout the month.

For example, you can choose the content bucket like:

• People (Your team, clients, or customers)
• Location (Your workplace, travel shots)
• Quotes (Motivating quotes or Inspiring testimonials)
• Your Products shots

Or else, you can choose Instagram themes like:

• Work-life of your staffs
• Office Interiors
• Family

Whatever the themes you choose it should go well with your business & brand, and most importantly it should resonate best with your target audience.

“Your brand is what your audience says it is”

The above saying applies to your Instagram as well. When you create your Instagram content plan, it should reflect your ideal followers and their values. Once you have chosen your content themes or buckets, trial them for a month or two then based on that results, swap and change your themes or buckets to what your audience best resonates with. An Instagram content plan is all about testing, learning, and optimizing. And that’s what this post going to tell you (so stay tuned with me!).

 

3) Don’t Miss Out the Significant National Days

Not each and every national day or holiday is relevant for your business or your audience, but it’s necessary to be aware of what’s coming up next in case it is. You may ask why it is important to know about national days. Let me tell you why? Because if a national day is important to your target audience, then it’s a great opportunity for you to create content that your audience will relate to themselves on that particular national day.

Having an Instagram content calendar will help you to stay up to date of these national holidays and traditional holidays like Independence Day and Tamil & Sinhala New Year. Make use of the Social Media Calendar to keep yourself informed about any important national days and social events that are coming up next, then you can put your creativity to make that day special for your audience. Now this question will raise in your mind how could this help to improve your Instagram content strategy?

Here is how it will help to improve your Instagram content strategy:

• If protecting the environment from pollution is your brand’s mission, International Environment Day (June 5) could be a great opportunity for you to elevate your brand and make your audience engage with your brand.
• By planning ahead you can conduct a cleanup program at your local and post those images on the feed.
• Also, you can encourage your audience to do the same and post them via stories

These kinds of activities on a specific national day help you to grab more attention towards your brand. Therefore make use of these national days and holidays to get the spotlight for your brand!

 

4) Create a Strong Voice for Your Brand

You have to be more certain about your brand voice then only you can able to create an effective content plan for your Instagram. Because you are going to create lots of images and captions. So it’s important to be sure about your brand tone then only you can make an efficient process of your Instagram posts. Decide, whether your brand voice going, to be frank, and funny or warm and reassuring.

If you don’t know how to find out your brand voice, begin with your brand values, then think about other brands that have brand voices you love. Jot down the descriptive specific keywords for each voice.

They can be adjective voices like:

• Professional
• Inspiring
• Witty

Or, they can be non-descriptive voices like:

• Momentum
• Mentor
• Love

With those examples, voice keywords figure out your own brand voice. It’s okay if your brand voice changes over time, as you get to know your brand and audience better. But this keyword tactic is a great idea, to begin with.

 

5) Evaluate Your Capabilities for Your Success

Don’t let your lack of understanding, energy, and time come in between you and your success of the Instagram campaign. I mean lots of entrepreneurs and business brands get stuck on Instagram posts because they feel creating an Instagram content plan is an overwhelming task. You shouldn’t overspend your precious time and energy on your Instagram feed content which is why it’s important to evaluate your capabilities.

 

Try to answer these questions to find out your capabilities:

• Do you have time and resources to make a batch of images at the beginning of every month?
• Would it easier for you to outsource images and leave the ideas up to you?
• Are you able to create designs on Canva to make quotes graphics?
• Could you outsource this design?

Hope these questions help you to find your capabilities. For financial reasons, most of us shy away from outsourcing, but also with the guilt that we should do everything ourselves. But you should understand that “Your time is extremely valuable.” If you could able to work with somebody that can give you more time to focus on the things that are more important (creating high-quality stories +interacting with your audience), you are making yourself committed to success on Instagram.

 

6) Set Time for Content Creation in Your Work Schedule

Now you are clear about your content themes and you have decided whether designed graphics/take photos by yourself or outsource someone. So right now you can focus on allocating time to create content. You need to create and schedule your content up to one month in advance. If you need to create and schedule your May month content, you would be doing that during the first week of April.

If you do that so, then all you have to do during the next few weeks of the month is to hit “post” button on your Instagram account or you can set your content to go live automatically via third-party automation tools like Iconosquare. In the beginning, it might seem impossible to plan your Instagram content in advance, therefore at the starting take it to step by step process, for instance, first plan your Instagram content for one week then two, then three… and before know, it will get in place and naturally you begin to plan content far in advance for your Instagram.

 

7) Get to Know the Best Timing for Your Post

If you want to use Instagram really serious for your business, you need to figure out the best timing for your posts on Instagram, but if you have just started using Instagram for your business, you may not have enough data to understand the best timing for your post on Instagram. If that’s your case, then start with sticking to a regular posting schedule (3x posts a week is preferable).

You don’t need to post on exactly the same days for each week, but just make sure to stick with the equal frequency of posting for every week. With time you will collect adequate insights to recognize your best time schedule to post on Instagram.

Eventually, you will find out your optimal times for post, whether

• Is it morning or evening?
• Do weekend posts perform better than weekdays?

When you figure out the best timing for your Instagram posts, you can easily understand what best resonates with your target audience, and based on that you can tweak your Instagram post schedule.

 

8) Make Use of a Scheduling Tool for Your Instagram Posts

The good thing about social media automation tool like Iconosquare is that it’s not just an official Instagram partner, but also an inclusive podium that allows you to create your Instagram content plan for your feed, schedule your Instagram posts and stories, monitor your Instagram analytics in-depth, and manage all your Instagram comments and conversations in one platform. It takes out the pressure of posting on your Instagram week by week and offering you the necessary space and time to focus on engaging with your brand followers.

If you are not ready to invest in paid automation tools then you can use Excel sheets to schedule your Instagram content plan. Of course, it doesn’t automatically post on Instagram on your behalf, but it does allow you to keep and manage all your content and captions in one place. And it could be a good idea to get into a habit to streamline your Instagram content plan before you invest in an automation tool. Financially it would be a wise idea!

 

9) Weekly Schedule Your Instagram Stories

Instagram stories turn out to be more crucial than ever before. If you have any doubt about it, just have a look at the facts: After seeing it on Instagram stories, 50% of folks search for a product or service online and 62% of folks become interested in a specific product or brand. Not only that 1/3 of most-viewed Instagram stories are created by business brands.

Would you miss out this golden chance to reach your audience through your Instagram stories? Definitely No, right? You can create super-engaging and high-quality Instagram Stories week-by-week. That means on weekend (Sunday) you can create and plan 3 to 4 Instagram stories to share over the next week.

Here are some ideas on Instagram Stories:

• Introduce your team member
• Demo your product or service
• Share a sneak peek of your new product or service
• Conduct a Q&A session on your story
• Show a behind-the-scenes of your workday
• Repurpose a blog post through a short video

Don’t hold yourself back, just go for it! In the beginning, it might feel uncomfortable, but trust me with time and practice you become familiar with your Instastories and it will also help you to overcome your shyness.

 

10) Analyze, Modify and Optimize Your Instagram Content Plan

The important part of creating the powerful Instagram content plan comes after the implementation content plan and that is the analysis. Choosing suitable content themes and writing attractive captions mean nothing if you are not analyzing what works best with your target audience and then tweaking your content strategy accordingly. If something worked well as you expected, it doesn’t mean you are getting wrong on Instagram. As you know social media changes every now and then. So as a business brand and Instagram marketer you need to constantly evaluate what you are doing on Instagram and find out whether it’s still working.

That’s the joy of content planning: trying out new things, making mistakes, changing content tactics, optimizing content, and through them continuously improving your Instagram content strategy. Thus at least once in a month make sure to review your Instagram content. For your Instagram stories focus on retention rate (e.g: The % of people that watched your Instastory from start to end). If you want to Improve your Instagram campaign, focus on your Instagram post engagement rate, conversions rate, and number of DMs rather than followers’ numbers and post likes. Because If your content actually engaging your audience, it will automatically increase the amount of DMs, comments, and conversions.

There are lots of Instagram metrics but you don’t need to monitor them all. Metrics depend on your business goals and your overall Instagram marketing strategy. So choose your metrics measurements according to your Instagram content strategy and goals and track your Instagram success according to them.

 

Conclusion

Here you go! 10 effective tips on how to plan Instagram content for your feed. When it comes to content planning for your Instagram feed, it can make you feel a little intimidated or overwhelmed. But with effective planning and the right time-saving hacks in your hand, you will soon make yourself get ahead of the game on Instagram!

It’s time to hear from you! Do you have an Instagram content strategy plan created ahead?

 

Top Ten Websites for Jobs in Sri Lanka

Finding beneficial work is the priority of every young individual. Today there are lots of job portals in Sri Lanka where job seekers discover work openings, but a few decades ago, people’s only choice was to either “know somebody” who would refer them to a job opening or look through the classified division of the newspapers. Indeed, that was a time when government jobs were the only good professional choice open to many talented Sri Lankans.

Thanks to economic liberalization in Sri Lanka, multinational enterprises have expanded significantly in Sri Lanka over the past years. In almost every sector, there’s a multitude of enterprises running with a huge workforce and there will always be a need for talented professionals to work for these firms.

Along with that, there’s been a development in the number of job portals as well.

There are thousands of job portals on the web and they provide plenty of job listings. You can be certainly overwhelmed by so many choices. Here I have listed down 10 of what is generally considered the best job search portals in Sri Lanka.

Of course, there are many others, but this list of best job portals in Sri Lanka should give you a good starting point for your future job hunting:

1. XpressJobs

The concept for XpressJobs was born in the mind of Chathum Henegama when he was working as the Head of Technology at Davton, At that time he wanted to recruit a few software developers. So, he printed a few advertisements for the job role and soon he received too many applications and had difficulty sorting through them. Therefore, he shared this problem with his friend Sampath because Sampath had knowledge of recruitment. They both spoke of this issue and realized the need for job portals in Sri Lanka, so, they decided to create a website to help people find the right jobs for them. Thus, the two friends joined hands with another friend Oshadie Korale and soon after, the three co-founders work on building the first version of XpressJobs. And on 2nd November 2015, XpressJobs was born.

XpressJobs constantly focuses on accumulating a new offering for both recruiters and job seekers every 3 months. Their newest creation is an Android app that helps job seekers not just find but also apply for jobs. XpressJobs targets to transform the whole recruitment process in Sri Lanka. Since the company was born, they support more than 3500 businesses including MAS, VirtusaPolaris, Hayleys, Coca Cola, Union Bank, Keels Super, and HNB Assurance in resolving their recruitment Challenges, and more than 170,000 registered applicants have found their dream jobs through this platform.

Pros

• Offering career guidance for job seekers.
• Providing unique and convenient price packages for the recruiters.
• Easy and convenient search options.

Cons

• Job seekers can’t directly send the CV to the because of the privacy and filtering purpose of the companies.

2. Ikman jobs

ikman.lk is the well-known eCommerce marketplace brand name and you can find loads of job vacancies online through their job portal, ikman jobs. You will get tremendous job opportunities through ikman jobs as they provide large collection of local and overseas job listings. If you are a job seeker ikman jobs provides you can create your up to date resume to apply for jobs and easily get your profile to discover by great employers all over the globe. And it’s absolutely free. On the other hand, if you are a hiring manager you get the chance to choose the right candidate for your organization from more than 273,000+ profiles. Also, they offer advanced tools to streamline your recruiting process.

ikman jobs are helping many leading companies like Softlogic, Nations Trust Bank, vision care, pick me, and many other leading firms in their hiring process. They offer a comprehensive list of job categories where you can easily find your dream job whether the job is in IT, Banking, hotels, wholesale field, or an opportunity to work from home. ikman jobs make it easy for their customers to find their job and recruitment needs. Altogether ikman jobs make the recruitment process smooth and effective.

Pros

• Offer app facilities to make the job search and recruitment process convenient and user-friendly
• They support multilingual languages ( English, Tamil, Sinhala )
• Job seekers can reach employers directly without signing up

Cons

• There no defined framework for the job vacancies as some jobs have proper job descriptions and some lacking in them.

3. Jobpal.lk

Jobpal.lk is an online Job directory and it’s one of the best job portals in Sri Lanka that lets job seekers discover and apply for suitable jobs across Sri Lanka. Job seekers can submit their professional portfolio with their resume and will match them with Jobs posted on Jobpal.lk. When similar Jobs are published, Job seekers will receive immediate Job alerts to their Mobile Phone or Email ID.

Recruiters also can post their job listings for free and effectively manage them through my account panel. Those job vacancies will receive added exposure via Jobpal’s Social media channels. Employers can easily post jobs, manage them, and receive applications directly from job seekers. Job Seekers easily search for local and foreign jobs by simply submit their profile with CV at Jobpal.lk. It’s also providing an employer guide for the recruiters.

Pros

• Providing  valuable resources of Human Resource Management
• Job seekers can reach employers directly
• Instant job alerts via SMS or Email

Cons

• Needs multilingual language implementation.

4. Topjobs.lk

Topjobs is an online job recruitment portal for employers to list their job vacancies online and also maintain online applications from job seekers. Topjobs completely automates the entire job recruitment progression and offers an electronic ‘back-office to make the recruitment process easy and efficient. If you are a job seeker then topjobs is perfect for you! You can easily browse through the vacancies and apply for your desired job online immediately. Your application will be directly sent to the HR team of top jobs registered employers. if you’re shortlisted, they will contact you. topjobs allow you to view the status of your job application once you have submitted it. There will be an indication to see at what stage your job application is currently in like it’s applied, shortlisted, Offered with the Job, or Not Successful.

If you are a manager, then topjobs will provide you with a complete and inclusive electronic recruitment podium, for your online job vacancy advertising, and for automating the entire recruitment process in a totally electronic environment. If you are a registered employer at topjobs you will get your own topjobs Home Page where you can list jobs and also provide information on the benefits of working in your firm. Altogether topjobs providing a convenient platform for the online recruitment process.

Pros

• Job seekers can check their job application status (applied, shortlisted, and Offered with the Job / Not Successful).
• Register employers get the special privilege to have their own topjobs Home Page to update about the job listings and organizational benefits.
• Job seekers can directly submit their job applications to employers.

Cons

• Search option needs to be improved

5. Observerjobs.lk

Observer JOBS is a recruitment platform that brings print, web, and social media together to build a comprehensive and easy to access employment network in Sri Lanka that has become the best choice for both employers and job seekers. With the huge database collection of job vacancies and the broadest coverage of entire regions in Sri Lanka, Observer JOBS gives high-class exclusive employment features that brand it as one of the essential online HR tools in Sri Lanka.

The huge number of vacancies including the key job categories and a wide range of industries is customized to suit every job seeker’s preference. Observer JOBS career guidance is an outstanding source for updating yourself in a fast-changing corporate environment. For Employers, it’s the finest way to connect with the best collection of applicants for their job vacancies. Through 3 premium packages now employers get the special privileges to structure the whole recruitment process right up to the interview phase.

Pros

• A wide range of industries is customized to suit every job seeker’s preference.
• Providing essential online HR tools
• Different types of premium packages for employers to structure their whole recruitment process

Cons

• Needs multilingual language implementation.

6. CV.lk

CV.lk one of the leading online job portals in Sri Lanka that connects job seekers and employers online and changing the requirement landscape of the country. CV.lk reduces the stress and work from the job searching and recruitment process and allows you to easily find the right opportunity or the right talent. Having a wide variety of job categories local and overseas, cv.lk make the job finding in Sri Lanka effective and less time-consuming. With the large pool of talents, cv.lk have the capacity to offer candidates for a wide range of firms and job vacancies.

By partnering with both government and private sector companies cv.lk helps both job seekers and recruiters to fulfill their employment needs.CV.lk is your companion in discovering a job in Sri Lanka or finding an employee in Sri Lanka, it makes the whole procedure of recruitment, opening from applying for jobs vacancies, filtering job applications, calling for work interviews, conducting work interviews and many more as a paper-less procedure, and supports to save time for both job hunters and recruiters in Sri Lanka.

Pros

• Having a wide variety of job categories in local and overseas.
• Offers candidates for a wide range of firms and job vacancies.
• Make the whole recruitment process effective and less time-consuming.

Cons

• Search option needs to be improved and needs multilingual Languages implementation

7. MyJobs.lk

Myjobs.lk is one of the fastest-growing job portals in Sri Lanka which is a fully owned subsidiary of Emerging Media (Pvt) Ltd.MyJobs.lk is the best online employment tool that delivers lots of job opportunities obtainable in Sri Lanka, including part-time jobs, internship training, and job vacancies in Sri Lanka for school leavers. Myjobs.lk provide information on vacancies in Colombo, Anuradhapura, Kandy, Galle, and along with details of job vacancies available throughout the nation. For employers, it is the ideal portal through which they can reach their potential candidates to fill available vacancies in their firms.

Job seekers can get up to date vacancies information here. Myjobs.lk provides entree to any business functioning in Sri Lanka to list any of their available job vacancies in Sri Lanka also promote them on social media and other media outlets. Myjobs.lk providing job vacancies in marketing, Finance, IT, HR department, and many other industries. It is one of the most diversified job listing online sites in Sri Lanka.

Pros

• Provide you with all the information you require regarding jobs.
• Offering diversified job listings.
• Have job listings from all over the nation.

Cons

• Delay responses to the customers.

8. Jobfactory.lk

Jobfactory is one of the biggest job portals in Sri Lanka. If you are a job hunter in the progression of discovering your dream job, being a leading recruitment company in Sri Lanka Jobfactory will help you in connecting with those who value your skills, talents, and abilities. Jobfactory has focused on both Sri Lanka and abroad, thus they offer services that will accommodate your need for finding job opportunities in both Sri Lanka and all over the globe.

If you are a hiring manager, Jobfactory as an efficient HR service provider and one of the primary Job portals in Sri Lanka will link you with a variety of suitable applicants who would perfectly match your job requirements from personality traits to ability. Additionally, to the talent source in terms of recruitment, selection, and placement, Jobfactory also delivers the following services like Recruitment Process Outsourcing, HR Outsourcing, Non-HR Outsourcing, HR Consultancy, Learning & Development, and Outbound/Adventure Training.

Pros

• Efficient HR service provider.
• Provide talent sources in terms of recruitment, selection, and placement.
• Offering services like Recruitment Process Outsourcing, HR Outsourcing, Non-HR Outsourcing, HR Consultancy, and more.

Cons

• Job seekers need to sign up to apply for jobs.

9. DreamJobs.lk

DreamJobs.lk is an online platform created to make the hiring and skill acquisition process easier and effective for Sri Lankan companies. The website has lists of jobs from all business industries, with job vacancies from Government and Private Corporations. Job Seekers can register here for free, and get job alerts from their interested fields; this will help to reduce the time they spend on searching for a job. Employers can list their jobs and effectively manage the applications online.

DreamJobs.lk is the destination to find the top jobs and new job vacancies from the leading companies in Sri Lanka. They have partnered with many companies and their HR departments to connect the best talent to the right role. They categorize the job vacancies into many categories. Therefore job seekers can evaluate the companies and job vacancies to ensure that it’s the best match for their talents.

Pros

• Job listings from all business industries.
• Job seekers can receive job alerts from their interesting job vacancies.
• Partner with the companies and their HR departments to connect the best talent to the right role.

Cons

• Job seekers need to sign up to apply for jobs.

10. Jobenvoy.com

Jobenvoy.com is an associate company of Envoy Holdings, offering a refined service of Professional Recruitment Solutions and Support in Sri Lanka. Many multinational companies favoured Jobenvoy.com as the best recruitment service providing job boards. Jobenvoy delivers a variety of recruitment services to help the whole employment progression, also offering consultancies service to increase the performance of businesses.

The complete support services of recruitment solutions include online recruitment solutions, high-class global expert blue-collar recruitment, helpful executive search services, training program, evaluation service, and career support services. These parts are managed through the three separate profit center procedures such as E-Recruitment, Executive Search, and Global Recruitment.Jobenvoy.com is a comprehensive and fully integrated job site that provide dependable value-driven, and cost-effective talent search solutions and recruitment services across the globe.

Pros

• Providing consultancies to maximize business performance.
• Professional Recruitment Solutions and Support Services across the world
• Offering qualified HR resources

Cons

• Job Seekers and recruiters need to sign up to post their CV and job listings

Conclusion

If you search vacancies on online browsers, you will find out the collective job listings from job portals and business websites. But if you search job on the job portals you will find the job positions that are typically posted by employers and these job portals have advanced search options that allow you to go even further to find jobs that are the best match for your skills, talents, qualifications, and interests. I hope these above ten job portals will assist you with your next job hunting.

Do you guys have any experience with these job portals? If yes, let me know them in the comments.