How We Helped 3K Shami Capture Leads with Google Ads
Client:Â FlatFee
Target Market: Canada
Services: Google Search Ad Campaign
Project Timeline: 45 Working Days
Scope: Boost Search Visibility + Outrank main competitor + Increase number of Calls
Search Engine Optimization (SEO)
Google Search Ads Campaigns
Technical SEO Optimization
Competitor Analysis & Keyword Research
Project Overview
3K SHAMI is a professional accounting firm based in the Greater Toronto Area (GTA), providing high-quality tax and accounting services to individuals, businesses, and entrepreneurs. 3K SHAMI is dedicated to delivering tailored solutions that align with their client’s financial and business objectives.Â
Client Overview
ð Problem
3K SHAMI approached us with specific objectives during one of the most critical times of the yearâthe tax season in Canada. The firm needed to boost their digital presence and generate leads while competing with a rival firm with a similar brand name. The key objectives were:
ðŊ Outranking Major Competitor :
3K SHAMI had a direct competitor in the GTA with a similar brand name. To win market share, they needed to outperform this competitor in online search visibility and customer acquisition.
â° Improve Search Visibility:
Strengthen the firmâs presence in local search results to ensure that people in the GTA could easily find them.
𧎠Maximizing Potential Leads :
The client needed to significantly increase leads during the busy tax season, when the demand for accounting and tax services peaks.
The Results
Increase search visibility
Increase in Overall traffic
Increase in Impressions
Leads generated
ð The Solution
Google Search Ads Strategy Implemented
To address the above challenges and meet the clientâs objectives, we implemented a two-part approach:
Brand Awareness Campaign:
- Â A Google Search Ads campaign was launched to improve 3K SHAMIâs visibility in search engine results, specifically targeting keywords related to tax services and accounting in the GTA. The campaign was optimized to increase traffic and drive clicks to the website, especially during the peak tax season.
Lead Gen Campaign:
- Â After implementing Brand awareness campaign, our ad specialist drafted a call search ad strategy to convert traffic into direct inquiries. These ads were optimized for mobile users, making it easier for potential clients to contact 3K SHAMI directly via phone. This campaign was designed to increase client inquiries, a critical need during tax season when many businesses and individuals are urgently seeking professional tax advice.
âģ The Execution
Our focus was on generating awareness for 3K SHAMI’s services, particularly their tax consulting expertise, which was critical during tax season. Using well-researched keywords and targeted ad copy, we positioned 3K SHAMI as a top accounting firm in the GTA. We ensured that the Google Search Ads campaign maximized impressions to beat their competitor and attract new clients in need of tax services.
Impressions: 17.2K
CTR: 5.93%
Clicks: 1.02K
The call ads were highly effective in driving leads directly via phone, allowing potential clients to instantly reach out for urgent tax-related inquiries. These ads were optimized for mobile devices to encourage quick and easy contact, particularly during the time-sensitive tax season.
Contacts (Calls Generated): 49
Clicks: 1.09K
The call ads resulted in 49 direct phone inquiries from prospective clients, helping 3K SHAMI convert traffic into qualified leads during the busy tax season
