The vast majority of people who visit your eCommerce website won’t buy anything. Yes, sadly that’s the truth! They’ll most likely browse your site for a few minutes and then leave. As a result, even though you have lots of website traffic, your revenue suffers.

Instead of losing your website visitors forever, you need a way to get their attention to boost your revenue. And, what you need is a lead magnet.

Hope now you’ve figured out what we’re going to discuss today. Yes, today we’re going to talk about the actionable lead magnet ideas to increase revenue in your eCommerce store.

Are you ready to learn the lead magnet ideas? Let’s get into the topic!

Quick Links to Main Topics

1. What is a lead magnet?
2. Why is a good lead magnet important for an eCommerce website?
3. 10 actionable eCommerce lead magnet ideas to capture more leads

 1. What is a lead magnet?

A lead magnet refers to the free content, service, or product a person receives when they share their contact details. To open the “gate” and get their freebies, website visitors first need to trade in their contact details such as their phone number,  email address and location.

In simple words, a lead magnet promises to give something of value to a lead in exchange for their contact details. Once you have your leads’ contact information, it’s easier to convince them to come back to your website and buy something. The lead magnet is a killer way to figure out what your audience needs and values.

2. Why is a good lead magnet important for an eCommerce website?

When it comes to marketing a business, we have different goals like brand awareness, brand engagement, trust-building, boosting brand credibility, etc. Apart from these goals, we also have more tangible goals like building an email list,  increasing website traffic, and generating more sales for the business.

You know what? All these goals are easily achieved with the help of effective lead magnet techniques. Also, lead magnets make it easier to measure and keep track of the number of downloads or any other required action performed by the leads.

Moreover, lead magnets provide exposure and linkability to your eCommerce website, create awareness for your eCommerce store as well as earn the trust of your customers.

10 Actionable eCommerce Lead Magnet Ideas to Capture More Leads

1. Give Coupons
2. Offer Free Shipping Option
3. Host Social Media Giveaways
4. Provide Shopping Guides
5. Run Contests
6. Offer Free Gifts
7. Create eBooks
8. Provide Educational Videos, Infographic, or Guide
9. Conduct Webinars
10. Offer Samples

1. Give Coupons

Offering coupons is considered to be one of the best ways to increase lead generation because your website visitors can easily connect them with a specific monetary value.

For example, let’s say you are offering a 10% discount on a $50 sports shoe. Your customers will quickly do the math and figure out that the value of the coupon is $10. The moment they realize that they are getting a $10 discount on a sports shoe for the email subscription, they will quickly sign-up for the subscription, then they will buy the sports shoe and apply for the coupon.

• When you’re offering coupons, follow the below steps:
• Use bold, large text to highlight the discount so your site visitors can’t miss it.
• Keep contact detail requests simple to ensure high conversions.
• Add a simple checkbox for email signups and make it GDPR compliant.

2. Offer Free Shipping Option

Another great lead magnet idea is free shipping, and it’s similar to giving coupons on your products. We all agree on the fact that nothing will make buyers ditch their cart faster than unexpected shipping costs. That’s why 82% of shoppers prefer free shipping.

You can offer free delivery to entice new email subscribers, and also you can use free shipping to boost your sales and average order value at the same time. When people spend more than a predefined amount, you can avail free shipping option to increase your revenue.

3. Host Social Media Giveaways

Don’t you think that giveaways are always a great way to please customers? Yes, we all love to get free stuff. If you’re looking for a lead magnet for physical products, give your potential leads an adrenaline rush by offering a prize giveaway on social media.

Social media giveaways are very fun and shareable. They go viral easier than other lead magnets! Here are some tips to make your giveaway a success:

• An attractive image to draw the eyes.
• Simple text that is easy to read and directs the users to your desired action (to enter in their contact details).
• A clear, concise call to action (CTA) button.

4. Provide Shopping Guides

When people have too many product choices, it takes them too long to decide what to buy. It’s easier to choose from 5 T-shirts than from 50. Help your leads beat analysis paralysis and make it easier for them to choose a product from your eCommerce site with a brief shopping guide for each product category.

You can have a “Help Me Choose” section on your website with lots of products guides and quizzes to help customers find the right products. Here is how you can do that:

• Implement quizzes that help your website visitors to find their ideal product.
• Include brief buyer guides that highlight the benefits and value of each product in your eCommerce store.

 5. Run Contests

Running a contest is one of the effective lead magnet ways. Simply, you can run a social media contest by asking your users to submit user-generated content such as their photos using one of your products. In this case, you pick a winner at random and offer them a prize. Typically, contest prizes are much higher value than those offered in giveaways like an expensive laptop, TV, or cash prize.

In order to run a successful contest, follow these steps:

• Focus on the most high-value products in your eCommerce store.
• Start your promotion game: social media campaigns like posts, images and video content, email campaigns, etc.
• Focus on user-generated content to get more eyes on your contest. Instagram photo festivals are a great way to build momentum around your upcoming contest.
• You can avail so much for your brand with just one contest. Let me tell you how:
• People will share your contest with their friends.
• Winners will become your brand’s loyal customers.
• More people will get to know about your brand.
• Customers who did not win the contest will end up buying the products anyway.

6. Offer Free Gifts

Another sure-fire lead magnet way is free gifts! Yes, how many times have you given in to get something for free? The sheer mention of something free is always enticing!

Offer a major value product for free; so valuable that people can’t even believe it’s free. Remember, first impressions matter. You want to leave them thinking, “wow if the free product is this good, I can’t imagine how amazing the paid stuff will be!”

If your free gift is something your prospects truly want they will go through the “hassle” of leaving you their contact information because they are so psyched to receive your free gift.

7. Create eBooks

Ebooks are favourite for many brands when it comes to lead magnet ideas. As they give in-depth value by diving deep into a customer’s problem. Also, an ebook can help you showcase your authority and position in the industry while building trust with your potential customers. Moreover, your new ebook will keep your brand in front of people’s minds.

Here are some good practices to choose the best eBook for your brand audience:

• Review your website analytics to find your best-performing blog posts. It’ll help you to find the most promising topics for your audience.
• Run a short survey to discover which kind of topics your customers want to read about.
• Using Google Trends and other similar tools you can do some background research to find the most trending topics that are capturing people’s interest.

8. Provide Educational Videos, Infographic, or Guide

If you sell products that need a demonstration, educational, tutorial, or how-to videos are awesome lead magnet choices because 85% of people say they’d like to see more video content from brands in 2021. For example, if you sell car accessories, you could provide a video tutorial video on how to change a bike tire.

Studies revealed that 70% of shoppers buy something because it solves a problem. One way to position your product as the solution to a specific problem is to offer guides and educational content. It’s depending on how much information your audience needs before they feel comfortable buying your product.

For example, if you are selling bodybuilding supplements, an infographic that highlights a few fast facts about the health benefits of taking bodybuilding supplements will do more to convert leads. You can use these types of lead magnets to offer a specific product or industry information your audience is interested in.

9. Conduct Webinars

Webinars are one of the great lead magnet ideas, as the webinar is a live event many people want to sign up for. According to the Adobe Connect survey, the average conversion rate of their webinar landing page is 51%. Besides, 36% of registrants viewed the live webinar event, 54% viewed the recordings of the webinar and 19% of the attendees joined a product demo at the end of the webinar.

If you would like high conversion rates for your webinars such as the above, make sure you use a good landing page. Here are some quick tips to set up a high converting landing page for your webinars:

• Use a good landing page tool to create a high converting webinar landing page template.
• Make sure you mention how many attendees will be allowed for the webinar and also add a countdown timer that shows when the webinar is starting.
• If you plan to give any discounts, bonuses or exclusive content during the webinar, make sure you include this information on the webinar landing page too. This will help persuade more attendees to your webinars.
• After you conduct the webinar, promote the webinar recording on the landing page and give access to it in exchange for an email sign up.

10. Offer Samples

Product samples offers are usually used as a gift in exchange for contact information or signups. Offering samples help you fight cart abandonment or it can nudge shoppers to spend over a certain amount of money. Samples are a super-temping lead magnet way because they offer your website visitors a big buzz.

Offering product samples help you inspire your customers to try out your products without having them fork out cash for full-sized products. Enjoy amazing results by offering product samples using popups on your website.

 

Conclusion

Increasing lead generation and revenue for your eCommerce website is easy if you know the right lead magnet techniques to use. The lead magnet ideas that you read here are 100% effective. If you can use them rightly, you are sure to get great benefits from them.

To find the most effective lead magnet technique, you can make use of an A/B testing strategy. In my opinion, understanding your brand audience is the first important step. Once you identify the type of audience you are dealing with you can choose the right lead magnet techniques to generate conversions, sales and revenues for your eCommerce store.

If you find this article helpful, do let me know in the comments!

Don’t forget to share the article with others, they may benefit from it as well.

If you’re a digital marketer, you’ll agree that content marketing is not a one-and-done process to generate immediate conversions. Sharing surefire content that your consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “trends” tend to shift from year to year. In 2022, the world of content marketing will continue to expand and evolve along with brands’ digital marketing strategies. The right content marketing trends can help you in multiple ways. These include enhanced business sales, increased conversions, more lead generation, expanded email lists, and more.

There are many new emerging content marketing trends that can be leveraged to help you shape your content marketing approach and refine your tactics. Today, I’m going to share the 12 emerging content marketing trends that will have the biggest impact this year. Let’s check out the 2022 content marketing trends!

12 Key Content Types for 2022

While your content marketing strategy depends on various factors, such as your industry, business goals, product or service, types of content also play a major role in your content marketing approach. Therefore, before we dive into the content marketing trends, let us have a look into the key content types for 2022.

1. Blog Posts
2. Podcasts
3. Infographics
4. eBooks
5. Videos
6. Case Studies
7. Guides
8. Checklists
9. Interactive Charts
10. Visualised Data
11. Whitepapers
12. Slides

(more…)

Data analytics techniques can help you find trends and metrics that would otherwise be lost in the sea of information. They can also help you make sense of the data. This information can then be used to improve the overall efficiency of a business or system. In all big businesses, the use of data analytics in business is an important part of strategic growth. This allows them to predict consumer trends and actions, make better decisions, and be more competitive.

What are Data Analytics?

Data analytics is important for businesses because it helps them improve their performance. Making it a part of the business model means that companies can help cut costs by looking for more efficient ways to do business and by keeping a lot of data.

Different Types of Data Analytics

Data analytics can be divided into four main types. Descriptive analytics talks about what has happened over a certain amount of time. Diagnostic analytics focuses more on why something happened than how it did. If you look at predictive analytics, you’ll see what is likely to happen in the near term. Finally, prescriptive analytics comes up with a plan of action.

✅Descriptive analytics – This is about what has happened over a certain amount of time. Have there been more views? Are there more sales this month than last?

✅Diagnostic analytics – This is more about why something happened. This requires more data and a little bit of guesswork. Are vegetable sales down because of the weather? Did that new marketing campaign help sales?

✅Predictive analytics – In the next part, we’ll talk about what is likely to happen in the near term. When it was hot outside, how did sales go? Many weather models say that this year will be hot, but not all of them.

✅Prescriptive analytics – This suggests what to do. As long as the average of these five weather models is above 58%, we should add an evening shift to check the quality of vegetables; add fertilizers and water at right time.

Who is Using Data Analytics?

People in a lot of different fields are now using data analytics. This is especially true in the travel and hospitality industry, where changes can happen quickly. They can get customer data and figure out where the problems, if any, are and how to solve them. There are a lot of structured and unstructured data in the healthcare field that can be used for data analytics to help make quick decisions. Similarly, the retail industry uses a lot of data to keep up with the changing needs of customers.

Why Data Analytics is Important?

It’s important for businesses to use analytics, from business apps to apps for people to use at home. Organizations get information from employees, other businesses, the industry, and real-world experience. After the data is chosen, it is analyzed and sorted by what is needed, and research is done to find out how people buy things and so on.

How Can Data Analytics Help You?

Data analytics is important for businesses because it helps them improve their performance. Companies can help cut costs by finding more efficient ways to do business if they put it into their business model. A company can also use data analytics to make better business decisions and figure out what customers want and don’t want, which can lead to new and better products and services that are better.

🟧  The following are a few ways people want to use data analytics.

🔹 Analysis of the business value chain

It’s possible to find out about the value chains that are already in your business through data mining. This is done in any business. The analytics would then show how the company can find the gold mine that will help it grow.

🔹 Industry Knowledge

Industry awareness is another thing you can learn about after you’ve looked at your results. It can show where your company will be in the near future and how strong the economy is now. You can make money before anyone else can.

🔹 Opportunities

Because the economy changes so quickly, Data Analytics gives the company data that has been analyzed. This allows them to look for more options before the time is up, so they can make more money.

🟧  Different ways that can be used in the processing of any set of data

🔹 Data Mining

Data mining breaks huge amounts of raw data into small, easy-to-read pieces. They also look for data group anomalies and figure out how data groups are linked together. Data mining is used in a lot of clinical trials to look at how people act in their data.

🔹 Text Analytics

Text analytics is used to make your phone’s auto-correct automatically and reliably correct when you write emails. It is a process in which algorithms are run through a lot of unstructured text. In this process, linguistic analysis, textual data pattern recognition, and spam filtering are all used to find important emails.

🔹 Data Visualization

It needs to be shown in order to be properly analyzed. Examples of data visualization are bars, histograms, tables, and pie charts, which show how data changes over time.

🔹 Business Intelligence

It turns data into information that a company can use. These findings are used to make plans for how to market and price products for the company. Heat maps, pivot tables, and other visual methods are used to make things easier to see.

Why Businesses Need to Use Data Analytics Today?

🔹 Product Development

Data analytics can both estimate how much information there is and look for it. It helps people understand the current state of the market or process, and it gives them a good foundation for predicting what will happen in the future. Data analysis helps businesses understand their current situation and make changes to their processing. This can lead to the need for a new product that meets market needs.

🔹 Target Content

In marketing campaigns, knowing what people want in advance helps them be more focused on the customers. It encourages advertisers to target their ads to a small group of people. That lets you see which clients are best able to respond to the new thing you want to do. When you don’t spend a lot of money to get someone to buy your product, you can get better results from your marketing efforts.

🔹 Efficiency in Operations

Data analytics is very important in marketing because it helps businesses streamline operations or get more out of their money. It helps to notice possible problems, avoids the waiting time, and takes action on them.

 

Conclusion

Throughout this article I mentioned what is data, different types of data analytics, who is using data analytics, why data analytics is important, how can data analytics help you, different ways that can be used in the processing of any set of data and why businesses need to use data analytics today. Using data analytics to make better decisions and figure out what customers want can also help a business. This can lead to new and better products or services that are more effective, which can help the company make more money. Hope you find this useful. If you enjoyed this article, share this with your friends!

Want to learn more about google analytics? Check out our forum.

Did you find the importance of data analytics listed in this article helpful? What is your favourite tool to monitor website traffic? Share them with us in the comment section below.

Web analytics is a method of analyzing the activity of users on a website. It allows website owners to attract more viewers and improve the quality of their content. Web Analytics will help you to identify what you do next in your digital marketing strategy, what you should change or what you should stop doing. The very first step in web analytics is to identify the right web analytics tools to get the most accurate data from your site. To that end, here are the top 10 web analytics tools that may help you shape your website’s traffic patterns by offering useful Insights.

Top 10 Web Analytics Tools for 2022

1. Google Analytics

Google Analytics is the most well-known and popular free tool today. According to a survey, 56% of digital businesses rely solely on Google Analytics for their web analytics. Its well-organized dashboard will give you a clear picture of analyzing various factors, including website traffic, bounce rates, and conversions. It’s an excellent choice for anyone, including beginners and startups businesses. Even though it has advanced features for the paid version.

Key Features:

• Traffic Reporting
• Conversion Tracking
• Keyword Referrals
• Third-party Referrals
• Custom Dashboard

2. Adobe Analytics

Adobe Analytics is a paid leading solvent for real-time web analytics. It’ll help you to determine high-profile audiences and power customer intelligence for your business. Adobe Analytics provides a lot of options for incorporating your most important customer data into key business processes.

Key Features:

• Beginner free interface
• Reliable tracking for a digital marketing campaign
• integrated 3rd party tools for better accuracy

3. SEMRush

SEMrush is the online visibility management content marketing platform that offers various tools for marketers. It also offers premium web analytics tools that will help you to gain insights you need about much traffic keywords and topics get. With Its analytical intelligence, you can decide where to focus on to build traffic for your site.

Key Features:

• Customer behaviour mapping
• Funnel analysis
• Heatmaps
• Performance metrics

4. Bizintel360

Bizintel is a Data Analytics and Data Visualization company. With its AI-Powered Self-Service Advanced Analytics Platform, it offers a paid advanced web analytics tool that will help you to monitor, measure, and improve your E-Com Sales and Marketing on the right medium and also it’ll help you with its cloud-native advanced analytics platform that provides data supply and intelligent real-time analysis across the enterprise without any programming knowledge.

Key Features:

• Real-time website tracking
• Track keyword performance
• Search query performance
• Campaign performance
• Measure bounce rate
• Click-through rate
• Visitors counts

5. Hotjar

Hotjar is a powerful Web Analytics tool that reveals all the data and metrics about your website’s visitors. It will offer you the data to understand how users behave on your site, what they need, and how they feel with its simple and quick approachable dashboard. Hotjar has everything a team needs to gain fast visual feedback, observe how users are using the platform, and take advantage of new features.

Key Features:

• Web analytics
• Customer behaviour analytics
• User research analysis
• Problem area alerts

6. Kissmetrics

Kissmetrics is a powerful marketing and product analytics tool. Another alternative to Google’s Customer Engagement Automation. It will help you to understand the growth of the website and App. Based on the idea that data is more than just a number that you put on a graph for others to view. Kiss metric will help you to quickly identify and act on any roadblocks across our growth cycle. That’s how Kissmetrics helps you to obtain the greatest marketing metrics possible.

Key Features:

• Customer journey analysis
• Real-time conversion tracking
• Data visualization
• ROI analysis

7. Crazy Egg

Crazy Egg is one of the powerful web analytics tools. With its mouse-tracking technology, it’ll give you a clear picture to understand general patterns of how people browse your site or investigate a particular point in the buyer’s journey where people are dropping off. The technology can replay client sessions, calculate AB and surveys using five different types of thermal maps.

Key Features:

• Customer behaviour mapping
• Funnel analysis
• Heatmaps
• Performance metrics

8. Chartbeat

Chartbeat is a clever and powerful web content analysis tool to monitor and improve user engagement, inform editorial decisions, and increase loyalty. It offers real-time analytics, insights, and transformative tools for content teams over the world.

Key Features:

• Real-time user interaction
• Search engine optimization
• Pageview Tracking
• Website management

09. User Testing

User Testing is one of the fast and quick web analytics tools to get to know your website visitors activities on the site. User Testing tool provides all the information that a team needs to get instant visual feedback, most business people are using the platform to gather the most relevant updates about their websites.

Key Features:

• Target anyone
• Engage & empathize
• Discover & analyze
• Share insights

10. Alexa

Alexa is one of the best Web Analytics tools by Amazon. It claims to have data on 30 million websites, including traffic, global rankings, and other information. It has been visited over a million times as of 2015. Alexa uses a sample of millions of Internet users who use browser extensions and sites that have chosen to install an Alexa script to calculate page traffic. It will assist you in promoting market analytics as well as a strategic strategy for traffic measurements.

Key Features:

• Real-time analysis
• Quality checkup
• Beginners friendly
• Inbound link analysis

 

Conclusion

And,  here they are, top 10 web analytics tools and their features! When it comes to enhancing your website and converting visitors into long-term committed customers, it’s essential to understand your customers’ behaviour and wants. Website analytics tools can help you learn everything you need to know such as your users’ habits, expectations, and needs, also they’ll help you maximize your website’s potential. However,  you must consider a few things before choosing the right web analytics tool for your websites,  such as your preferences, requirements, number of features and Pricing.

Hope this article helps you to find the right web analytics tools for your website. Let me know your favourite web analytics tools in the comments!

If we go by the definition, guest blogging is an SEO and content marketing activity that allows you to promote your personal/corporate brand or specific services & products and content pieces that you’ve published. Therefore, guest blogging has various benefits, some of which we’ll look at later on in this article.

Today, I’m going to break down what you need to know about search engines and content quality in 2022 and beyond in order to create guest blogs that will be successful in more ways than one. The following are the main topics I am going to cover in this guide:

Main Topics

1. Traditional Guest Blogging is Outdated
2. Google’s Guide for Guest Blogging
3. How to Do Personal Branding in Guest Blogging?
4. Build a Brand Through Guest Blogging: Dos & Don’ts
5. How to Choose a Guest Blogging Topic?
6. How to Stand Out from Millions of Guest Posts?
7. What to Do After Your Guest Post is Published?
8. Benefits of Guest Blogging

Let’s get started!

1. Traditional Guest Blogging is Outdated

Many use guest blogging to improve search rankings, brand visibility, build a good brand reputation and get backlinks. All of these were easy to do, but not anymore. Due to the increased level of competition, expertise and a wide range of things search engines are evaluating, it becomes hard to get ranks.

Building a reputation and personal branding through writing is only possible if you are willing to go beyond your traditional writing and adapt to new trends.

When it comes to link building it’s not simple anymore. Google already started to penalize over links and provides Link Schemes for guest blogging to avoid adding links in massive. Also, Google recommends the use of nofollow links in guest blogs.

So, if you’re sending guest blogging pitches where you’re requesting a follow backlink in exchange for the article, you should stop that practice. And start to focus on your content quality,

2. Google’s Guide for Guest Blogging

Google’s core algorithm update is all about providing quick, helpful, high-quality and accurate information to its users that match their search intent, So, today let’s see what Google has suggested for guest blogging.

🐼 Google Panda Update 🐼

This is a bit old Google update, however, it still applies. Google Panda Update in 2011 was designed to reduce the amount of low-quality and thin content in the search results and replace it with helpful, informative and unique content. So, this update alone tells you that Google wanted people to stop writing crap.

Ask These Questions Before You Start Writing a Guest Blog:

✅ Who will get the benefit from your article?

✅ Who would want to read your blog post?

✅ Are you writing the article only for your benefit (links, branding, etc.)?

✅ What information provided will be unique and different from thousands of other articles already ranked in Google?

✅ Is your article’s topic saturated in the SERPs?

 

‍🚀 BERT Models and Intent ‍🚀

In October 2019, Google announced they were applying BERT models to search. Google Said:

“BERT models can reflect the full perspective of a word by looking at the words that come before and after that particular word of a phrase which is useful for understanding the actual intent behind search queries.”

As search intent is the ultimate goal of the person using a search engine, you need to determine the search intent of the person that will be reading your post and provide any and all information needed to match their search intent. If you are writing something with no thought of the readers’ search intent, then your chances of success are low, so, before creating a guest post, you should examine the pages that rank on SERP for the same topic, and take notes on the search intent behind them, then start writing your guest post around that intent.

🟧 Level Up Your Game with E-A-T and YMYL

In 2015, Google published its complete Search Quality Evaluator Guidelines and they highlighted two important factors regarding how Google looks at pages and articles. They are:

• E-A-T — Expertise, Authoritativeness, Trustworthiness
• YMYL — Your Money or Your Life

 

🟧 E-A-T — Expertise, Authoritativeness, Trustworthiness

In the 2019 version of search quality guidelines, Google mentioned E-A-T 135 times, and it explains in detail what they are looking for in any kind of content.

☑ What does Google say?

Google want experts writing content that is trustworthy for its readers. Because bad advice can create problems.

Think about it, who will write with expertise and authority, a travel blogger discussing digital marketing or a digital marketing strategist with 15 years of experience? Somebody with expertise is going to be more authoritative and cover the bases that matter in content.

Below Google explains in detail what they are looking for in high-quality pages (which tend to rank better).

🟧 YMYL — Your Money Your Life

Google doesn’t want any content that could negatively impact its readers. Google says:

“We maintain high Page Quality rating standards for YMYL websites and webpages because low-quality YMYL websites or webpages could potentially negatively impact a person’s happiness, health, financial stability, or safety.”

Which is a better choice for writing a Heart Transplantation Surgery recovery guide?

• A lifestyle blogger who just graduated from college.
• A heart surgeon with 10 years of experience.

Simply, we need significant input from an expert to create high-quality content on serious issues related to health, happiness, and money.

3. How to Do Personal Branding in Guest Blogging?

Creating amazing pieces of content that showcase your knowledge and authority is the best way to stand out in any industry. But, you need to add unique points and tips in your content that are better than the top writers out there.

In your articles, you should go beyond explaining a concept and anticipate what your readers will want to know next. What do they need to know that they don’t know yet? What experiences do you have that could help people to avoid potential pitfalls from the start? Simply, inform, educate, and impress the readers with your knowledge, and make sure you have a personal website where people can find you, not just the company you work for.

Also, remember, you can’t make a huge name for yourself with just one blog post; it will take time and effort. But, if you make sure every guest post you write is educational, informative, authoritative, and useful to readers, you are a hundred steps ahead of most people.

4. Build a Brand Through Guest Blogging: Dos & Don’ts

Guest Blogging is a great way to build your brand awareness, but ONLY if you do it in the right way.

Let’s see what are the dos and don’ts of guest blogging to build your brand awareness.

🟧 Dos on Guest Blogging

On a new blog, impress the audience with your knowledge and expertise. Your guest blogging content needs to be high-quality in terms of grammar, flow and structure. In your guest blogging, you need to answer questions, define terms, examine pain points, and provide solutions.

Each person that reads your guest blog has the potential of becoming a fan of your work, so, write to impress, educate and create trust. If the readers share your content on their social media, their followers see you and your brand. As you gain new followers, you need to share posts that are authoritative.

You need to be present and timely with comments on your guest posts and in social shares. The quicker you answer a question, the better it makes you look. And it helps you to build an authentic relationship with your readers.

🟧 Don’ts on Guest Blogging

🔹 Mention your company name/product/service in the guest post.

If you mention your company name/product/service in the guest post it looks like a self-promotional post which tells the readers, the editors and Google that the only point of your guest post is to serve yourself, not the reader. The place for your company info is your author bio UNLESS you were asked to write about something that your company offer.

🔹 Adding links to your website that are not relevant to the guest post.

No editor wants to present their readers with links that are self-promotional, and no editor wants to risk making Google think they are engaging in a link scheme or selling links. Natural links are not a problem, but what appears as unnatural links can result in a manual action or penalty.

🔹 Bragging about your company or a product/service you offer.

Sharing about your company or a product/service you offer doesn’t help the readers or the website you want your guest post to be published on. It isn’t about you; it is about their website, their readers, and creating trust in your brand. So, you don’t need to brag about yourself in the guest post. If you create amazing content, the publisher will brag for you on their website, on their social accounts, and maybe in their newsletters.

Just remember, no one ever built trust by bragging. You can feature your brand on your author bio and make yourself an author who can answer questions in comments and social media quickly and authoritatively.

5. How to Choose a Guest Blogging Topic?

Let’s see how to choose the right topic for your guest blogging.

🔹 Where to Start?

Large and influential blog posts often have content plans and goals. While other blog posts are open to a wide range of ideas within their niche. It’s your job to know their niche and to discover what the blog topic is looking for in guest posts.

The first thing you should do is look for writing guidelines provided by the publication sites and cautiously review what they’re asking for. If the publishing site took the time to write these writing guidelines, then that’s what they want, so pay proper attention to the guidelines and don’t waste your time or an editor’s time by creating a guest post that doesn’t match with the writing guidelines of the publication site.

🔹 Doing Your Own Research

If you can find a ranking gap for the particular publication site where you want to be published on, you have an edge. You can use a tool like the Keyword Gap tool to find a gap between the publication site and its competitors. If competing sites are ranking highly for a specific search term, and the publication site you want to be on does not, possibly you could help the publication site to fill that gap.

🔹 Topic Research for Ideation

The topic research tool is a great option to get topic ideas. Just enter a keyword and you can see a list of recent topics related to your keyword. You can click on each topic and get insights on recent headlines and real-time questions people are asking on the particular topic related to your keyword. By looking at recently published articles, you can identify what has been done well and what has been missed, and then discover a plan to create something better than those articles. Topic research will help you find the questions people need an answer to and provide insights to their intent.

6. How to Stand Out from Millions of Guest Posts?

There are some popular writers who carefully plan their efforts which mean the website they want to rank for has a better chance at gaining rankings. Here are some factors that make your guest posts stand out from millions.

🔸 In your How-To guest posts include clear and easy reading screenshots – Avoid wasting your time and the editors time by putting low-quality images.

🔸 Add informative and high-quality video to the content – Adding videos with good clarity, quality sound, and additional information make the readers share your post.

🔸 Aim for SERP features – Format your guest posts to get a position 0, People Also Ask, or carousel placement is shown on the SERP that help you to make your guest posts successful.

🔸 Use quotes from Industry experts – Adding Quotes from experts are always good, so, get timely and relevant quotes from experts for your article to make it really impressive.

🔸 Use the brand/blog – Whoever you are hoping your guest posts to be published by, integrate their successes and blog posts in your articles, you can include links to their relevant articles, screenshots of positive reviews, or a mention of something impactful that they have done.

• Add Images and infographics – Good editors know the time and effort it takes a writer to create high-quality content. See if they have a design team to help you with images and infographics that would benefit both you and them. If they don’t, Use Canva to create impactful imagery for your guest posts.
• Optimize images – Follow best image SEO practices. Reduce the image sizes for editors, and use Alt Tags when submitting the images via a CMS platform.
• Add quotes for social Shares – Provide editors with some 2-3 good points that they could use for the social shares. And, highlight those best points in the articles to the editors so that they can use them.

7. What to Do After Your Guest Post is Published?

You need your guest post to do well, right? While the publisher is going to promote the post, there are things you should do from your end.

🔸 Be responsive in post comments – Always be ready to answer any questions from readers and respond to positive comments.

🔸 Monitor your guest post on social media – Track your guest posts on social media platforms and respond to comments when it makes sense.

🔸 Promote the post on your social media channels as well – Come up with different methods of social shares and share your guest posts throughout the year while tagging the publisher.

🔸 Keep your post evergreen – Things like statistics, algorithms, procedures and legal issues are kept on changing. So, when you see something has changed, email the publisher with updates that could be added to the post to make sure the article remains relevant and trustworthy

8. Benefits of Guest Blogging

Now it’s time to check out the significant benefits you can get from guest blogging. So, here is the list of benefits you get from guest blogging.

🔹 You can get instant exposure to your targeted audience

🔹 Help you to expand your personal network

🔹Boost more social media shares of your content

🔹 Grow your followers on social media

🔹Enhance your online authority

🔹 Improve your Backlink Profile

🔹 Help you to build and grow your brand awareness

🔹 Help you to generate qualified leads

🔹 Help you to get useful feedback from your community

🔹 Help you to sharpen your content marketing skills

🔔 Conclusion

There is no denying that guest blogging is a great way to build your personal brand and to create awareness for your brand, but, it’s about “how” you do it that will determine whether your guest blogging effort is successful or not. I hope the above guest blogging guide for SEO will help you to write successful guest posts in 2022.

What do you think about this guest blogging guide? Let me know your thoughts in the comments below!

As a business owner, you understand that having a great product or service isn’t enough to make a company successful. That is why, in addition to traditional marketing, your organization requires digital marketing. Digital marketing trends often evolve, from the rise of TikTok, AI, to NFTs, and cryptocurrencies, are just a few of the key changes that have occurred in the last few years, and the new trends are only seeming to gain more traction by the day. We witness new and unexpected developments that pave the way for the future of marketing. What worked for your digital marketing strategy years ago may not work today. In the aftermath of the pandemic in 2022, marketers are finding ways to use digital technologies to engage consumers and take advantage of the technology’s potential.

In order to boost your digital marketing strategies in 2022, here are the top 10 digital marketing trends you should implement in your digital marketing campaign:

Top 10 Digital Marketing Trends in 2022

 

1. Influencer Marketing 

Influencer marketing tops our list of digital marketing trends for 2022. Because it’s quite amazing the way the influencers have with their audiences. According to a survey, it’s found that 38% of the consumers rely on influencer reviews. With the outreach of social media, smartphone crazed Millennials and Gen Zs are always on the lookout for influencers and their lifestyles! Influencers possess the ability to have their follower visit a brand’s social media account, visit a store or even have their products promoted.

Grab your phone, log into Instagram and it’s no surprise that you can come across an influencer in no time, and you’ll be asked to engage in giveaways, it’s that common. Influencer marketing is one of the top digital marketing trends that you’d want to hold onto in 2022, it can generate a significant number of sales if done right.

2. Short Videos

When it comes to short videos it is no doubt that TikTok is what crosses our minds. TikTok has grown at an unbelievable pace over the years, it has over 1 billion active users over the globe. Dethroning Google, it has become the most popular domain of the year 2021. Whether it’s learning a new dance, joining a challenge, or participating in surveys, TikTok keeps it simple, the user interface is very friendly and helps you get your message to your target audience while keeping it compelling.

What’s cool about these short videos is that anyone with a smartphone can put together a quick video real quick and doesn’t require much professionalism or special skillsets. It has proven its success and impact on people to the point where other platforms launched their own short video features, such as Instagram’s Reels feature and Youtube’s entry into ‘shorts’. If you don’t leverage your marketing with these latest digital marketing trends called short videos, you’ll be missing out on a lot.

3. Interactive Content

Social media is still the most popular way for brands and consumers to communicate on a fun and engaging level. It has forever altered the concept of having a brand relationship. While your customers want to communicate with you on a personal level; nevertheless, they also want material that goes beyond basic words. Interactive content has been a rapidly rising trend for some time, it is expected to continue in the following year. Create immersive, unique marketing materials to remain ahead of the competition. The following are some instances of interactive marketing:

 

• Questionnaires, quizzes, and polls are all popular ways to gather information.
• Virtual reality videos in 360 degrees.
• Materials for augmented reality.
• Calculators that are interactive.

4. Content along with a Story  

The importance of storytelling in brand marketing cannot be overstated. These days, creating a story about how your items can be used, or just about anything else, is engaging and keeps people interested.

As a business, you can take advantage of this, especially when it comes to digital marketing because sharing visual story content across these channels is quite simple. Businesses should not just educate customers about the benefits of their product or why it is better than their competitors; they should also show them how the product or service may assist solve a specific problem through stories and client testimonials.

5. Artificial Intelligence (AI) Automation

As AI automation grows more sophisticated and programs become more elite, it is quite likely to become one of the popular digital marketing trends in the next years. AI automation will aid organizations in identifying and effectively reaching their ideal target audience. You can target your customers with the product or service they need, just when they need it, by using AI to predict their next action.

This type of targeting will result in high conversion rates and the impression that you are aware of your clients’ interests without being invasive or overwhelming them with irrelevant targeting. This will be the pinnacle of digital marketing, and every company will be looking into it because of how successful and efficient it will make digital marketing.

6. Crypto Currencies and NFTs

Over the last few years, NFTs and Cryptocurrencies have been nearly impossible to ignore. This might not seem like a trend that would affect your marketing strategy, but passive thinking is not what 2022 is about! NFTs and cryptocurrency currencies are definitely the talk of the town these days, discussed extensively both on social media and in personal conversations with your friends.

Social media platforms like Twitter are attempting to integrate cryptocurrency payments and a growing trend for display tools that highlight in-app NFT purchases, now is the time to think about how your company can get on board. Facebook is currently advocating the usage of NFT display options and avatars, and we anticipate that other businesses will follow suit. With NFTs and bitcoin, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.

7. Mobile Marketing

It will come as no surprise that mobile marketing is at the top of the digital marketing trends list. Mobile marketing encompasses a wide range of activities, including social media, email, texting, and so much more. Considering almost everyone seems to have access to a mobile device these days, mobile marketing is one of the most popular and straightforward ways to reach a bigger target audience.

Depending on their budget, speaking of which, the cost of mobile advertising is a tenth of the expense of television and radio advertising. And also with exact targeting, carriers may have access to customer data and location information, which can be extremely useful. Many businesses can readily implement various mobile marketing methods. There are several solutions that don’t require any funding at all, as well as others that do, but they’re all really successful.

8. First-Party Cookies

First-party Cookies is going to be one of the popular digital marketing trends, as Consumers are becoming increasingly skeptical of the content they’re being targeted with as a result of the overload of digital advertising. As a result, digital marketers should plan for greater privacy limits in 2022, which will change how they can track their consumers’ behaviour. Google has stated its intention to phase out third-party cookie support.

What are the responsibilities of today’s marketers? Increase your efforts to collect and fully exploit first-party data, to begin with. Over the coming years, we will have to communicate with our customers about what data you will collect and why. Make it simple and straightforward to opt out at any time. Also, only collect the information you require. It is more important for consumers to keep it real than ever before, so if you adopt this new strategy of digital marketing, it’ll likely generate great results for your customer relationships.

9. Conversational marketing

Marketing that communicates with customers is known as conversational marketing. Live chat, chatbots, voice assistants, and other forms of conversational AI can be used to do this. Websites, social media outlets, paid to advertise, and even physical businesses or linked home devices like Alexa smart speakers can all be used to deliver these experiences. It may appear to be sales, but it is marketing that talks with people in a completely new way.

 

Conversational marketing allows you to make things that would normally be considered marketing materials interactive. Engagement and conversions are crucial in any marketing campaign. They’re easier than ever before with conversational marketing. That’s why conversational marketing became one of the top digital marketing trends.

10. Voice Search

Due to the natural way in which voice searches operate, they will prioritize search query semantics. In turn, this will affect the digital marketing landscape, forcing marketers to reevaluate the keywords they use in their content and marketing campaigns.

 

Insights into consumer behaviour and preferences can be gained from voice search, and this information can be used to provide more personalized messaging and experiences. Siri, Alexa, and Google’s Voice Assistant have all proven to be extremely useful and effective. All these factors make voice search one of the important digital marketing trends in 2022.

Conclusion

With technological advancements, it is important to take advantage of them and be competitive, grow and maintain customer loyalty. Technology will continue to lead the way in everything from NFTs to AI to data privacy, and 2022 will be a year for technological developments, marketing tools, and forward-thinking initiatives Keeping current with these trends will help us stay competitive and grow. Now that you’re aware of some of the most important future digital marketing trends for 2022, it’s time to begin planning your strategy for the coming year.

In today’s digital era, automation tools are transforming the way businesses operate, allowing brands to do more with less and scale in ways never before possible. As means, the size of the business doesn’t matter and automation tools can actually give benefits to small businesses that are often able to react to new trends faster than big brands.

The only drawback is most of the automation tools on the marketing geared toward medium and larger businesses, but, still, you can find hands full of automation tools for small businesses.

Today, in this post, I’ve listed down the top 10 sales automation tools designed with small businesses in mind that can help you to take your venture to the next level.

01.Hubspot Sales

If you’re looking for a well-established and trusted sales automation tools provider, Hubspot Sales is the best choice for you. Hubspot’s sales automation tool will automate your prospect’s outreach, help you make sales templates, and track key performance throughout your entire sales funnel. Hubspot Sales is one of the flexible and easy-to-use sales automation tools that incorporate well with other products. If you’re already a Hubspot’s CRM user, this might be the obvious first choice of you. Some of the Hubspot Sales users report minor bugs with email sequencing and reporting, but overall it’s one of the highest-rated solutions out there for sales automation.

Pricing:

Starter – $40/mo

Professional – $800/mo

Enterprise – $3,200/mo

Features:

• Email Templates
• Email Tracking
• Call Tracking & Recording
• Appointment & Meeting Scheduler
• Sales Automation
• Sales Management Playbooks
• Sales Analytics and Reporting
• Mobile CRM App
• Pipeline Management
• Account-Based Marketing

02. Outreach

This is one of the sales automation tools that have a lot of elements designed to help you get the most out of your sales team. With the standard features like email and scheduling automation, Outreach offers some exclusive and interesting features. It can allow sales reps to obtain live call coaching, and also features a comprehensive team performance dashboard so you can monitor your sales reps’ activities and results in real-time. Outreach is recognized to occasionally crash at inappropriate times, but most of the Outreach users seem to be happy with how well this sales automation tool streamlines their sales processes and boosts the effectiveness of their sales team performance.

Pricing:

Free trial available / Need to contact them to know the pricing details

 

Features:

• Sequences & Task Management
• Integrated Sales Dialer
• Email & Activity Tracking
• Online Meeting Scheduler
• Sales Intelligence Dashboards
• Email & Content Templates

03. Overloop

Overloop considers that sales lead prospecting is a boring activity. That’s why they’re looking to make sales lead prospecting more interesting and more operational with the Overloop effective multichannel sales automation tool. Overloop mainly focuses on two important elements of sales automation: abolishing the need for manual data entry and boosting your sales processes and performance via data analytics. While this is one of the highly recommended sales automation tools for its easy integration and usage, some users have reported problems with the quality of their customer service.

Pricing:

Essential – $89/mo

Business – $149/mo

 

Features:

• Email Finder and Email Verifier
• Email automation and drip campaigns
• Email tracking
• Sales automation
• Advanced CRM integrations
• Reporting and insights

04. Gong

Now, this is a totally different sales automation tool. Well, practically. Gong brands itself as a revenue intelligence podium; so, sales software is the core element for it. Besides, Gong takes a more personal approach for their automation processes by helping sales managers get the most out of each sales rep. Gong provides features like AI-based sales coaching and contextual deal pipelines that help you to get insights into what’s happening with your remote sales team, your deals, and your market.

Pricing:

Offer customized pricing

Features:

• AI-based sales coaching
• Sales calls recording
• Automate sales calls transcribe
• Contextual deal pipelines
• Analytics and reporting

05. Growbots

Companies that are looking for a structured solution with automated outbound sales should take a close look at Growbots. This sales automation tool offers to automate prospect outreaching from a pool of more than 100 million contacts, tools for A/B testing, facilities for multichannel follow-up sequencing, and comprehensive analytics & reporting. You can integrate Growbots with your existing CRM, but companies with long-established sales processes might prefer a more personalized solution. Growbots don’t offer a free trial, so, you have to contact them to get pricing information.

Pricing:

Need to contact them to know the details about pricing.

 

Features:

• Personalize your emails
• Automatic follow-ups
• Multichannel sequences
• Connect multiple email accounts
• A/B testing
• Analytics & reporting

06. SharpSpring

SharpSpring is actually a marketing automation and CRM solution provider with a sales automation tool. However, it can be a great deal for businesses that don’t already have a solution for their marketing and CRM management. SharpSpring is one of the easy-to-use and affordable sales automation tools for small businesses, but it doesn’t have all of the reporting features and integrations you might find in competing, enterprise-centered sales automation tools.

Pricing:

1,500 Contacts Plan – $550/mo

10,000 Contacts Plan – $850/mo

20,000 Contacts Plan – $1,250/mo

Agency Plan – Customizable Pricing

Enterprise Plan – Customizable Pricing

 

Features:

• Complete Sales & Marketing Platform
• Marketing automation and CRM in one easy solution
• Marketing Automation
• Email Marketing
• Campaign Tracking
• App Marketplace
• Third-Party CRMs

07. Autoklose

This is one of the sales automation tools that was purpose-built to launch, manage, and monitor B2B email marketing campaigns. Autoklose gives access to their lead database, reporting dashboard, and automated email sequencing. All these comprehensive features make it a good sales automation tool for companies that need to launch prospects’ outreach efforts from scratch. Even though Autoklose doesn’t have the greatest choice of CRM integrations, users praise it as one of the most cost-effective sales automation tools for email automation.

Pricing:

Starter – $49.99 month/user

Small Business – $149.95 month/5 users / paid annually

Enterprise – Customizable Pricing

 

Features:

• Real-Time Reporting and Email Tracking
• Contact Management
• Email Campaign Management
• Email Sequence Templates
• Sales Intelligence and Data
• Team Management
• Time-Saving Tools
• AutoVerify

08. Freshsales by Freshworks

FreshSales is a CRM platform with sales automation tools; Freshsales is designed with a clean and intuitive interface. It targets users who don’t prefer the full collection of complexity offered by other customizable CRM solutions. Freshsales offers crucial sales automation tools like AI-based lead scoring and pipeline tracking.

Pricing:

BLOSSOM – Perfect for small teams – $12 user/month, billed annually

GARDEN – Ideal for growing teams – $25 user/month, billed annually

ESTATE – Best value for large teams – $49 user/month, billed annually

FOREST – Made for enterprises – $79 user/month, billed annually

Offer Free Trials

 

Features:

• Email templates
• Email Tracking
• Phone, powered by Freshcaller
• Live chat powered by Freshchat
• Sales Sequences
• Visual sales pipeline
• Multiple sales pipeline
• Analytics and reporting

09. Voicent Sales Automation

Voicent offers a robust package of sales automation tools. The solution features lead assignment, cover pipeline monitoring, workflow triggers, visual performance reports, and many more. You also get access to powerful and multipurpose automation tools for making custom-made, multilingual voice messages. Voicent sales automation uses a one-time buying pricing model, so there aren’t any monthly or annual subscription fees. You can contact them to customize pricing for your business.

Pricing:

Offer customized pricing

 

Features:

• Sales automation
• Marketing automation
• Workflow automation
• Email automation
• Email Tracking
• Voicent CRM

10. Sales Creatio

Sales Creatio is known for its business process management and sales automation software. This means you can get lots of advantageous features and customization options from this comprehensive sales automation tool. From lead management to email templates, Sales Creatio will have you covered all the sales processes. Some users may find the learning curve of Sales Creatio intimidating, but, luckily, Sales Creatio offers a 14-day free trial, so, you can decide whether Sales Creatio fit for your business.

Pricing:

Team – $30 user/mo

Commerce – $ 35 user/mo

Enterprise – $60 user/mo

 

Features:

• Forecast sales
• Sales Management
• Lead Management
• Email Templates
• Email Tracking
• Analytics & reporting

Automate Your Way Ahead

For small businesses, growing their sales is an incredibly stressful task. But, with the right marketing and sales techniques, it is very much achievable. Sales automation tools provide the most effective and comprehensive marketing solutions, without much effort from your end. Before availing on one of the above tools, first, map out your sales processes, then use the above list of sales automation tools to narrow down your choices and select the right provider for your business needs. That would most definitely be the right move.

Get your sales automation process started with the tools we’ve looked at in this post!