One of the foremost important aspects of each business or organization is to remain ahead within the market and to own a comprehensive understanding of our competitors within the industry. For this, we should always track, collect, store, analyze, and disseminate information and insights about competitors and customers and collect data from internal and external sources. For this purpose, we will use marketing intelligence tools that gather everyday data that are relevant to the marketing efforts of a corporation. Once collected, this data will be analyzed and accustomed to making informed decisions regarding competitor behaviours, products, consumer trends, and market opportunities. First, let’s get to know about market intelligence tools.

1. What are Market Intelligence Tools?

Market intelligence tools also called marketing intelligence software, help businesses collect and build up needed information about companies and individuals in their marketplace.

This includes:

Firmographic Information

Firmographic information is the sort of data that will be used to categorize organizations, like geographical area, number of clients, the form of organization, industry, technologies used, etc.

Financials and Funding Rounds

The funding round refers to the rounds of funding that startups undergo to lift capital. The startup company will bear several rounds of valuation which will increase as a startup proves its increasing probability of success, customer base growth, and proof of concept.

Competitive Information and Analysis

The competitive analysis involves identifying competitors in your industry and researching their different marketing strategies. you’ll use this information as some extent of comparison to work out your company’s strengths and weaknesses relative to every competitor.

Geographic Information

Geographic information allows users to look at and analyze information supported by its spatial location and relationship to other features.

Search Engine and Search Marketing Trends

Search engine marketing (SEM) could be a digital marketing strategy used to increase the visibility of a website on search engine results pages.

2. Why Are Market Intelligence Tools Important?

Market intelligence tools are essential for helping businesses to make brand awareness and increase their sales. Also, it can facilitate and understand your position within the market, evaluate your product, know your audience, and conduct competitive analysis. With this information, your marketing team is better equipped to position your company within the marketplace.

 The Top 10 Market Intelligence Tools of 2023

1. Lead411

Lead411 is known as one of the top-rated B2B market Intelligence tools that provide corporate and contact context to sales and marketing teams to increase their lead identification and conversion rates.

This can provide marketing programs with high-quality target lists that are more accurate and reliable than the traditional methods. Also, the customers can get accurate contact information and a well-rounded view of their business so that they can identify the best opportunity.

Features:

• Data segmentation
• Data Cleaning
• Enrichment
• Reporting
• Lead Builder 
• Marketing automation integration

Pricing :

 Lead411 has 3 pricing editions. A free trial of Lead411 is also available.

• Basic: It is priced at $75.00 per month, It supports 200 exports a month, sending up to   300 emails per day, sending up to 600 SMS per month, etc.
• Pro:  It is priced at $150.00 per month, It supports Lead Scoring,450 exports a month, sending up to   300 emails per day, sending up to 1350 SMS  per month, Team Shared Saved Searches, etc.
• Enterprise: The Enterprise Plan is designed for enterprises that require flexible data for their marketing strategies.  For the Enterprise Plan, you need to contact Lead411 Team. through this plan, you can get 1000 unlimited records per month.

2. ZoomInfo SalesOS

ZoomInfo SalesOS ranks 2 in the top 10 marketing intelligence tools list. It is the modern go-to-market platform for B2B companies. It has the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.

This provides an accurate, 360-degree view of customers, prospects, and opportunities. 

 Features:

• Lead Builder
• Integration to CRM/Marketing Automation
• Identification of new leads
• Industry information
• Data Cleaning/Enrichment
• Data Segmentation/Filtering

Pricing :

ZoomInfo provides pricing options based entirely on the solutions your business requires, Below shows the 3 pricing editions.

• Professional+: This includes combining plug-and-play integrations with best-in-class contact and company data, Comprehensive professional and company profiles, Direct business and mobile phone numbers & verified email addresses, etc.
• Advanced+: professional plus offers locations and hierarchy data, plus department org charts, Social media profile links, funding info and tech adoption insights, etc.
• Elite+:  This plan supports Real-time purchasing Intent signals, Company attributes & employee counts.

 3. Similar Web

SimilarWeb is among the market intelligence tools that estimate the whole amount of traffic different websites get and it is a digital intelligence provider for enterprise and little to mid-sized business customers. It’s a top competitive market intelligence tool that gives a general picture of a website’s reach, ranking, and user engagement. 

In addition, it provides Web analytics services and offers its users information on their clients’ and competitors’ web traffic and performance. Allows you to work out competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords. Allow clients to understand where they rank against the competition in their industry.

Features :

Pricing :

Similarweb offers a free trial that lasts for 7 days. After, you can proceed to subscribe to the professional and Enterprise plan. You can determine the price of these plans with a Similarweb product expert based on your business needs.

4. SEMrush

SEMrush is an all-in-one suite of market intelligence tools to improve online visibility and find out about marketing information. . These tools and reports can help marketers that work within the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.

This is the perfect software for understanding how your URL domain, blogs, and web page rank on search engines. As well, it is easier for marketing teams to forecast advertising spending budgets.

Features :

• Link Building
• Rank Tracking
• Social Media Management
• Content optimization
• Keyword Research
• On-page SEO

Pricing :

SEMrush offers a free trial for 7 days. As a free user, you’ll be able to create and manage only 1 Project and track 10 keywords in Position Tracking. Below are the three pricing plans offered by SEMrush.

• Pro: Pro is for freelancers, startups, and in-house marketers with limited budgets. it’s priced at $199.95 per month.
• Guru: Guru plan is for little and Medium Enterprises, growing agencies, and marketing consultants. Guru plan you get all the features that were within the pro plan additionally you get a content marketing toolkit and branded reports. it’s priced at $229.95 per month.
• Business: This business plan is for big agencies and enterprises. Additionally, during this plan, you get White label reports, API access, Extended limits, and sharing options and it’s priced at $449.95 per month.

 5. Crunchbase 

Crunchbase is one of the top market intelligence tools and is ranked 5th on the list. it’s a platform for finding out business information about private and public companies. Beyond the business directory, you’ll be able to uncover insights through information about investments and funding.

Crunchbase reports keep track of major changes you must remember, like emerging competitors. It alerts you to new search data that come within your targeted leads and takes you from the beginning of your prospecting to your business target. Crunchbase Pro has the functionality that enables you to observe companies of interest and industry trends to accelerate your lead generation process

 Features:

• Alerts and reminders
• Identification of new leads
• Ideal customer targeting
• fast and consistent access to lists & leads
• Generate email contact information for leads

 Pricing :

 Crunchbase has 3 pricing plans,

• Crunchbase Starter: This plan is best for individuals doing simple company research cause you can track and monitor the companies you care about for $348.00 per year.
• Crunchbase Pro: Cruchbase pro plan is the most popular for monitoring up to 100,000 companies at $588.00 per year.
• Crunchbase Enterprise: The Crunchbase Enterprise Plan allows you to access as many contacts as your team needs. The price for the CrunchBase Enterprise Plan varies according to the customization you requested.

 6. Ahrefs

Ahrefs is an SEO software suite that contains tools for link building, keyword search, competitor analysis, ranking, monitoring, and site audits which make it one of the top market intelligence tools in 2023. It’s mainly accustomed analyze a website’s link profile, keyword rankings, and SEO health.

This helps users to go looking out for companies that are similar and supported their online presence. Ahrefs is famous for its backlink authority checker, which lets you see which is related to you and your competitors’ content. This helps users to find companies that are similar based on their online presence. Ahrefs is known for its famous backlink authority checker, which allows you to determine who’s linking to you and your competitors’ content. 

Features :

• Keyword analysis
• SERP ranking tracking
• Competitive analysis
• Backlink management
• Site audit / diagnostics

Pricing :

 Ahrefs has 5 pricing editions,

• Ahrefs Webmaster Tools: This plan provides a free lifetime plan for any website owner to monitor their website health, keywords, and backlinks.
• Lite: This plan provides Rank Tracker, Keywords Explorer, Site Audit, etc for $99.00 Per Month.
• Standard: the standard plan is perfect for SEO professionals and in-house marketers. It is priced at $199.00 per month.
• Advanced: This plan provides Site Structure reports in Site Explorer, Google Data Studio, and Dashboard folders. It is priced at $399.00 per month.
• Enterprise: This plan is suitable for big agencies and enterprises   and it is Starting at $999.00 Per Month

HubSpot Analytics is a Cloud-based Customer Relationship Management (CRM) platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place. This assists companies and management to align Sales and develop effective marketing strategies. It is one of the excellent market intelligence tools to help take you in the direction you need to go. It is centered on helping you optimize your inbound marketing strategy and aligning your sales and marketing teams.

In addition, this platform offers ‘hubs’ focused on marketing, sales, customer service, CMS, and operations so that you can check out market research insights.

Features :

• Ad tracking and management
• Role-based user permissions
• Social engagement
• Interaction tracking
• Opportunity management

Pricing :

 Hubspot has 4 pricing plans,

• Marketing Hub Free: This plan is for marketers and business owners’ website leads and tracking contact activity for free. This supports Contact management, Contact & company insights, Ad management, Conversations inbox, etc.
• Marketing Hub Starter: This plan suits developing marketers who can capture forms, ads, contact tracking, and email marketing all in one place. for a price of $50.00 Per Month.
• Marketing Hub Professional: As per the name this plan is for experienced marketers and growing marketing teams. This offers complete inbound marketing campaigns It is priced at $800.00 per month.
• Marketing Hub Enterprise: This plan suits advanced marketing teams that Run scalable inbound marketing campaigns, with sophisticated analytics and revenue reporting. It is priced at $3,200.00 per month.

 8. Google Analytics

 Google Analytics is known as one of the best web analytics services offered by Google that tracks and reports website traffic and the performance of digital marketing campaigns.

This delivers a clean interface that is easy for beginners to navigate and keep track of valuable data on customer habits and competitors. Charts, and graphs, help the customer to understand the changes over time meanwhile the personalized dashboard makes it easy to access reports and other functions.

Features :

 Pricing :

Google Analytics is a completely free tool that any kind of business has free access to.

9. NetBase Quid

NetBase Quid is the best footing between market intelligence tools and consumer analysis. The speciality of this platform is its Intelligence connector which enables brands to solve more business intelligence problems with a more cohesive view of the entire conversation.

This platform provides Brands outstanding flexibility in meeting all market intelligence tools needs. Also provide background information to reveal business trends, communicate with consumers, and understand the story behind competitors and the market. The best-in-class sentiment analysis allows brands to extract the most accurate insights from a wide variety of sources including social media, news and blogs, forums, patents, and more. 

Features :

• social media monitoring
• brand health monitoring
• campaign performance measurement 
• dashboards and reports

Pricing: Need to contact them to know the pricing details.

Features :

• Social media Monitoring
• Social reporting

Pricing :

 Talkwalker has 3 pricing plans, Also offers free trials.

• Basic: Perfect for smaller brands –  $9,600 per year
• Enterprise: Made for larger brands and digitally mature companies – Customizable Pricing
• Corporate: Best for digitally active brands to analyze their owned & earned media and their competitors. –  Customizable Pricing

Conclusion :

Seems like we’ve come to the end of the top 10 market intelligence tools of 2023. These market intelligence tools are helpful for seeing what your competitor is doing and where you are in the market landscape. Through these top market intelligence tools, we can gain a better understanding of market demands and consumer views. 

So out of the above, let us know what marketing tool does your business use?

Feel free to share your thoughts in the comments!

The term Brand Experience has become more common in recent years, as brands have begun to realize that the experiences customers have with their products, services, and brand are just as important as the products or services themselves. In fact, we can argue that these experiences are even more important because they shape how customers feel about your brand and whether or not they choose to buy from you in the future. So, here is a close look at the top 7 brand experience trends to watch out for in 2022. Read on to learn more about brand experience trends 2022!

Top 7 Brand Experience Trends 2022

1. Sustainable Stories
2. Paid-For Brand-Led Experiences
3. Culture at The Core
4. Gaming and The Metaverse
5. Micro-Targeting
6. Data Capture
7. B2B Experiences

1. Sustainable Stories

Our time’s most serious concern is sustainability. As the number of consumers trying to limit their environmental footprint rises, so do the most forward-thinking brands that will lead the way, reflecting the transition of businesses to become more sustainable and net positive. The change from product to service models will make the brand experience a critical element in retaining existing customers and attracting new ones in various industries. This could be as simple as being more open about a company’s sustainability activities or as complex as developing experiences and services that allow customers to participate in making a positive effect in collaboration with brands. Expect to see a rise in demand for low-footprint ads and campaigns from brands as customers look beyond greenwashing to real, tactical ways to see brands deliver on their promises. We see this change already in sectors that are affected by climate change, for instance, the alcohol industry, where brands have had to make adjustments in their operations and they can now bring that story to the forefront, as seen with Campo Viejo, Spain’s first carbon-neutral wine.

2. Paid-For Brand-Led Experiences

While some brands have long recognized the importance of the experience, for others, this is new territory. Expect the unexpected as non-traditional brands use entertainment to provide better brand experiences.  Brands can charge an entry fee for more aligned and targeted ticketed events. These kinds of events allow customers to lean into the brand, feel good about it, and think about it differently – such as with Land Rover’s off-road driving experience. Monopoly and Netflix’s Money Heist both have recently created escape room experiences, as well as shorter-term pop-ups like Ardbeg’s “Ice Scream trucks” and Kraken rum’s haunted house for Halloween. Temporary experiences give brands more options and lower entry barriers because they don’t require a large upfront expenditure. They can, in fact, provide a cash-neutral way of engaging with people as well as a new value exchange between brands and customers, depending on the model.

3. Culture at The Core

Placing culture at the core of a brand means becoming more human, relatable, and emotionally intelligent, which aids in the development of true connections with customers. Being community-driven allows brands to tap into the cultural landscape more genuinely. They can take a more active role in strengthening communities by listening to the conversations taking place among them. Experiences serve to bridge the gap between brand and audience, allowing brands to become participants rather than spectators in the conversation. Audiences want more brands to convey their aims via a cultural lens that align with their own interests and beliefs, and they want to witness action and progress toward these goals rather than simply words. Internally, the “culture at the core” concept is having a tremendous impact on the landscape of agencies. Brands are getting closer to being able to genuinely communicate culture through brand platforms as they take steps toward diversity and inclusion. Diversity of thinking is reflected in the work brands bring out into the world if it is practised within an organization.  It’s safe to assume that this trend isn’t going anywhere and that it should be viewed as more of a part of a brand’s creative strategy than a trend.

4. Gaming and The Metaverse

If the metaverse is a full experiential ecology, gaming is the more accessible, larger form that people have been interacting with for quite some time. Gaming experiences will continue to be treasured and explored by brands due to the captive, immersed, and devoted consumers. Facebook’s announcement that it would rename itself Meta was the latest step in the metaverse’s realization. The tendency will be much more of the metaverse, and as it becomes more common, we should expect to see more brands exploring and toying with it. While it’s still early days, we’re seeing an increasing number of brands experimenting with methods to use the metaverse to achieve their marketing objectives — the conventions are still being defined, so now is a perfect moment to explore the possibilities. There is a spectrum of involvement for brands to select from. For some, it may be a game within a game; for others, it may be creating a stage like BMW did with its virtual platform JOYTOPIA and the Coldplay concert; and for still others, it may be building a virtual version of their brand home, their very own metaverse.

5. Micro-Targeting

Costs of events and experiences have come under the spotlight as physical options have been limited. As a result, marketers have placed a greater emphasis on ensuring the proper people are present, especially brands targeting higher price points or aiming to influence specific audiences – such as higher net worth individuals or B2B audiences. Micro-targeting, which forms a virtuous circle with data acquisition and B2B thinking, leads directly into our next two trends. Brands will have to work considerably harder in terms of audience quality rather than quantity if they place a greater emphasis on higher-value attendees. Rolls-Royce, for example, was quite picky about the slots for their upscale curated events for the new Ghost. Micro-targeting needs strong data in order to promote to and convert the right people; without it, a brand would struggle to attract the right type of attendees. COVID-19 has focused minds on putting together the best invite list possible, which involves coordination and integration between CRM, data, and event teams.

6. Data Capture

While strong data is required for micro-targeted experiences, experiences will increasingly be employed as vehicles for data collection. This imperative rises as new cookie laws make it difficult for businesses to trace people’s online activities. As a result, brands are returning to their roots and focusing on acquiring first-party data. Because of the value exchange of a brand experience, they are natural sources of data collection. Attendees are present, participating in a brand conversation, and there is a level of trust — it’s the ultimate automatic opt-in. People only go to experiences if they want to interact with the brand. The challenge is knowing when to request information from people. Brands must decide which touchpoints they will employ and whether they will need to integrate their web solutions or develop a custom data collection technique. Giving free lollies may generate lots of data, but if everyone opts out eventually, it’s useless. The focus of this trend is on experience design. Data collection cannot be an afterthought; it must be included in the experience. There was a light data capture method built for Ford’s Bring on Tomorrow experience, so customers could play the game, and at the end, they received an email that allowed them to engage with Ford in a variety of ways.

7. B2B Experiences

The demise of B2B events as a result of COVID has been exaggerated – but they will require more careful examination of their fundamental proposition in order to succeed, and companies will be re-evaluating their worth with a critical eye. In a pandemic era, they are ultimately about quality content, networking opportunities, and, ideally, being placed in an appealing destination to increase the desire to attend. Is the experience compelling enough to persuade CFOs of attendance firms that it’s beneficial to attend? Web Summit, for example, returned to IRL in November with 45K attendees, down from its peak of 60K, but given that corporate travel had plummeted by more than 60%, the attendance it attained justified its strategy. A new B2B event landscape is beginning to emerge. People will go less frequently, and tentpole experiences will stand out amid fragmentation. There will be a number of solutions and tools to engage people on virtual platforms and overcome Zoom fatigue.  Also, Facebook and Microsoft both are beefing up their B2B tools in this arena. Much will be determined by where businesses chose to put their money. COVID-19 encouraged brands to innovate and explore new ways to engage with their customers in the midst of hardship, and the following year is tremendously exciting for experiences. As a result of the learning and experimenting, brands can move forward with newfound enthusiasm, knowing that people are ready and willing to attend, participate in, and enjoy brand experiences across numerous platforms and in a variety of ways.

Conclusion

It is important for brands to rethink what they know and reconsider their branding and marketing strategies going ahead in order to stay relevant and cope with the changing consumer behaviour. Also, due to the COVID-19 and rapid digital acceleration, the opportunities and challenges faced by brands on brand experience will inspire fresh ideas and strategies for 2022. So, brands can tap into the above-listed seven brand experience trends in 2022.

What brand experience trends are look promising? Let me know in the comments!

Prime One Global is a Full-Service Performance Marketing Agency. We empower millions of brands around the globe to start and grow their businesses with our smart marketing solutions, award-winning strategies, and inspiring support. Over the years, we’ve worked with and helped millions of global brands. However, today, we’re happy to celebrate a special achievement that comes from the initiatives of our valuable clients and partners! Yes, Prime One Global is an awardee in The 2022 Philadelphia Manifest Awards!

The 2022 B2B Agencies Philadelphia Manifest Awards are determined by the number of successful campaigns we completed in the first quarter of the year (Q1), and what our clients share as an ROI for their investment and engagement with our firm.

The Manifest is a business news platform that helps companies find the ideal vendor for their upcoming or pending projects. They do this by collecting data regarding each business in their consideration pool and creating ranked listings for each industry. For these particular Philadelphia Manifest Awards, the criteria were the amount of positive feedback each company earned from their respective audiences.

According to The Manifest, Prime One Global is one of the most reviewed and recommended B2B firms in Philadelphia for the year 2022. Prime One Global is awarded as:

The 2022 B2B Agencies Philadelphia Manifest Awards

1. Most Reviewed Digital Marketing Companies

2. Most Reviewed SEO Companies

3. Most Reviewed Social Media Marketing Companies

4. Most Reviewed Branding Companies

5. Most Reviewed Digital Strategy Companies

6. Most Reviewed Inbound Marketing Companies

7. Most Reviewed Content Marketing Companies

Our team has found itself on the receiving end of a domino effect that began with our clients and partners. They took the initiative to make positive feedback about our work. These Philadelphia Manifest Awards were given to us because of their good ratings. As a result of these recognitions, more businesses will give us consideration for their SEO and digital marketing needs, and we will keep growing as the year unfolds.

We can’t express how grateful we are to everyone who contributed to letting us receive these awards. This is an honouring opportunity that we shall not squander. Our work will reflect this higher status, and we will prove that we are deserving of it in our future projects.

We’re elite digital pros committed to winning! Our talented and highly experienced team will help you get the job done. Explore our website to get more information on what we do for our clients on a daily basis. Feel free to contact us through any of our available channels for questions and inquiries as well. Let us help you level up your business digitally!

Business intelligence tools can help you make more informed decisions that lead to better opportunities, and improve the way your business runs. So it’s vital that you choose the right one for your company, especially when there are so many options to choose from. Based on predictive analytics, I’ve created this list of the top 10 business intelligence tools of 2022 to help you get started. No matter what kind of industry you work in or how large or small your business is, these BI tools help you collect, analyze, monitor, and predict future business scenarios by creating a clear perspective of all the data your company manages.

Today, I’ll explain what are BI tools, the most prominent benefits that a company can obtain by using business intelligence tools and provide a list of the top business intelligence tools in the market with a detailed review of each.

1) What are BI Tools?

Business intelligence (BI) is a term that refers to a broad spectrum of technologies and techniques used to turn raw data into information, which can then be acted upon and reported on. Using Business intelligence (BI) tools help you collect, organize, and report on large amounts of data in a way that’s intuitive for users. Often called dashboards, BI tools present data via tables, charts, graphs, and other visualizations. While BI software can be expensive to implement and maintain, but, BI tools are less costly alternatives that can provide business insights without much in terms of setup or upkeep. Business intelligence tools also help you to access business reports from multiple departments and teams, as well as use advanced analytics to access historical data and apply forecasting models in order to predict future sales. Businesses are investing in business intelligence because it makes them more competitive by giving them an edge over their competitors, helping them make better decisions, improving their business operations and sales.

2) The Benefits of Business Intelligence Tools

Business intelligence tools have an array of benefits that range from strategic to tactical and even operational in nature. Today, let’s take a look at some significant benefits of Business Intelligence Tools.

• Faster analysis, intuitive dashboards
• You can get trusted and governed data
• Increased organizational efficiency
• Help to make data-driven business decisions
• Help you to provide improved customer experience
• Increased competitive advantage for your business
• You can get accurate reporting with valuable business insights
• You can offer improved employee satisfaction
• Able to identify market trends
• Help you increase your business revenue

Top Business Intelligence Tools in The Market

1. Datapine

Datapine is one of the top business intelligence tools today that provide interactive visualizations with various features, including Dynamic Dashboards and Storyboarding. Datapine takes care of all the tedious work for you by curating visually appealing charts and graphs from databases that are already in place. The interface is easy to use while enabling sophisticated visualizations. You can easily integrate it with any other business software. For businesses who want to include data visualizations in their reports but don’t have time or resources to learn how to create them themselves, Datapine can help streamline their report creation process. Besides, with this tool, you can create dashboards and analyze data faster than ever before. It’s also cloud-based, which makes it accessible from anywhere with an internet connection. Additionally, you can share your visualizations and storyboards in real-time via social media, email or even a phone call to build better relationships with your team members and customers. Plus, Datapine supports 11 different databases including Google Analytics and Facebook Ads Manager so you can access all your data in one place, and ultimately increase revenue as a result.

Best Features 

• Predictive analytics that is simple to use
• Intuitive drag-and-drop interface that is easy-to-use
• Numerous interactive dashboard features.
• Various reporting options.
• Artificial intelligence-based smart insights

Cons

Although they provide mobile access, the dashboards are not directly available unless you download their app and customize them for the mobile view.

2. Zoho Analytics

The successor to Zoho BI, Zoho Analytics is now one of the standalone business intelligence tools. The business intelligence software platform comes equipped with core reporting and visualization tools that allow you to create compelling dashboards. Also, you can connect your Google Drive files and analyze their contents. This cloud-based BI tool comes with a whole host of business analytics tools, including machine learning, predictive models and reports. It’s ideal for small businesses and entrepreneurs who want to stay on top of their game. Zoho Analytics enables you to gain a deep understanding of your business, monitor key metrics and give you insights into what’s working, what isn’t, and how you can improve. You can explore multiple data sources such as Salesforce CRM, Google Analytics, and many more in one platform to analyze performance metrics across all business verticals. It also offers additional features like Custom Dashboards, Alerts and Data Sharing. With the Zoho Analytics BI tool you can get started within minutes and begin using powerful analytics to understand your business better!

Best Features 

• Offers data blending and visualization
• Provide better supports with intelligent assistant Zia
• Have a commenting section in sharing option
• Visualization of geographic data
• A spreadsheet-like interface is available for extensive

Cons

If you wish to use this business intelligence tool for more advanced tasks, you’ll require additional development knowledge.  Plus, it will take time to get familiar with the tool’s workflow and features.

3. SAS Business Intelligence

SAS is an industry expert when it comes to business intelligence tools. Their technology also provides you with visibility into any data stored in your enterprise’s systems or cloud platforms like Salesforce, Oracle or Amazon Redshift. You can even run analytics through their dashboards and get reports that you’ve created. SAS Business Intelligence also offers software to turn your company data into an actionable plan for improvement. In addition, it provides a wide range of products to help you break down these processes into accessible chunks: SAS Base, BI Platform and Predictive Analytics are just some of its options. These tools make it possible to dig deeper into consumer tendencies, needs and wants which allows you to build smarter business plans. In nutshell, SAS is one of the great business intelligence tools that will allow you to dive deep into all aspects of your company’s performance. This can be especially helpful if you are working with limited resources or trying to make sure every dollar you spend is being used efficiently.

Best Features

• SAS provides a variety of business intelligence (BI) solutions and technologies.
• Machine learning-assisted data exploration
• Text analytics abilities
• Reports and dashboards that are dynamic across all devices
• Easy integration with other apps 

Cons

According to most users on Capterra and G2crowd, the higher price range and limited customization choices can be significant factors in deciding if this business intelligence tool is the right choice.

4. Qlik

Currently, in its third decade, Qlik Technologies develops business intelligence software. If your company depends on accessing information quickly, Qlik is one of the powerful business intelligence tools choices for you: It’s a data visualization and analytics platform designed to let you access information almost instantly. Qlik lets users create highly interactive dashboards to track important metrics across different industries and sectors; it also allows for complex querying of huge amounts of data, so companies can come up with unique insights. Users can analyze data and make better decisions using interactive dashboards offered by the Qlik BI tool. Rather than focusing on raw data only, Qlik’s tool also allows you to display charts or even Gantt charts and get a real sense of what your numbers are telling you. That’s why more than 250,000 organizations use Qlik software today to run their businesses more efficiently.

Best Features

• Visually highlighted dashboards
• Associative exploration
• Developer’s platform
• Associative Engine
• A dual-use strategy

Cons

You must be willing to learn how to use this tool because it needs technical skill at several points, and small to medium businesses may find it prohibitively expensive.

5. SAP BusinessObjects

SAP provides business intelligence tools that help organizations make better-informed decisions faster. SAP provides an integrated set of BI software, supporting self-service reporting and advanced analytics for enterprises of all sizes. While its traditional business intelligence solutions focus on analytics and reporting, SAP BusinessObjects is now integrating HANA into many of its offerings, providing added capabilities such as real-time analysis, predictive analysis and big data analysis. Also, by extending its offering to include cloud computing capabilities along with traditional on-premises implementations, it’s positioned itself to remain on the list of top business intelligence tools for years to come.

Best Features

• A business intelligence (BI) enterprise reporting system
• Dashboards that are self-service and role-based
• Enterprise-to-enterprise collaboration
• SAP Warehouse with HANA integration
• Easy integration with Microsoft Office

Cons

According to some reviewers, extensive analytical functions are rarely usable without further user training. Moreover, individual module costs are relatively high for a few feature updates.

6. Domo

Domo offers cloud-based platforms for collaboration, analytics and data visualization. It also has a lot of integrations with other popular business apps such as Slack, Salesforce and more. So, you’ll be able to connect your company’s CRM with any number of business intelligence tools in no time. Plus, this BI tool offers an intuitive user interface, providing an easy way to get business insights and turn them into action. Domo makes it easy to view and analyze data across multiple platforms. It features drag-and-drop functionality, so even users without a strong technology background can enjoy using it. The software also connects to databases, making it a unique choice for teams who want to collect information from multiple sources and then easily share that with their team members. Domo BI software is already shaking up the Business Intelligence Tools space. It doesn’t have as many features as some of its competitors, but it does do everything very well. Companies can access hundreds of tools (Google Analytics, Twitter data, Salesforce reports) in one place and view that information on graphs and charts based on their personal preferences. Domo is an ideal BI tool for monitoring social media trends or business process management and anything you want to keep an eye on but don’t want to add to your email inbox.

Best Features

• Numerous pre-built cloud connectors
• Magic ETL feature
• Automatically suggested visualizations
• Roboto as an AI engine
• Domo Appstore

Cons

Domo is not designed for newbies because the learning curve can be steep; however, they do provide training, so be ready to learn. Their pricing models aren’t transparent, but based on the facts available on the web; you may conclude it’s one of the most expensive options on the list.

7. Oracle Business Intelligence

Oracle BI is one of the enterprise-class business intelligence tools that provide industry-leading functionality and analysis that companies of all sizes can use to transform their business. With Oracle BI, you have access to a variety of platforms and tools that allow you to collect information from different sources, create interactive dashboards, identify patterns in your data, share insights with others across your organization, and more. This BI tool has been instrumental in helping companies become agile and adapt to change quickly—it helps organizations not only perform well today but be prepared for tomorrow as well. Plus, the Oracle Business Intelligence platform provides a wealth of information that can help companies analyze their operations more effectively. The only downside with the Oracle Business Intelligence tool is that it is not free for every customer.

Best Features

• Ad hoc capabilities Oracle BI answers
• Personalized Oracle dashboards
• Custom alarms features
• Oracle BI Publisher to generate scalable reporting
• Real-time decision server with predictive analytics

Cons

According to reviewers, Oracle BI can be slow at times, especially when generating reports. Complicated and time-consuming operations are reported for some functions, such as adding information to data models.

8. Dundas BI

Dundas BI is definitely one of the top business intelligence tools in 2022. Data visualization is a major component of Dundas BI software, allowing business users to create interactive dashboards that provide at-a-glance insights into their company’s performance. The tool allows you to connect to a wide range of data sources, from relational databases and spreadsheets to cloud services like Salesforce and Twitter. The Dundas BI dashboard is capable of producing real-time reporting across all platforms that can be viewed on any device. The dashboard has been designed for simplicity, allowing users with no prior knowledge of coding or programming to set up complex reports and queries. Users can also incorporate charts, maps, gauges and graphs into reports that provide key information about sales figures, financials and much more. Dundas BI also announced its new Dundas Dashboard for Power BI 2.0 – a free, visual tool for creating data-driven business dashboards from Excel or CSV files.

Best Features

• Immersive Mobile Experience
• Customizable data views
• Seamless integration
• Personalized Analytics
• Interactivity BI tool

Cons

The tool has a steep learning curve and no undo feature, so users can’t go back if they’ve made a mistake. Moreover, reviews state that several of their features are still in the early stages of development and have flaws.

9. Yellowfin BI

Yellowfin aims to be a true all-in-one tool for BI, rather than a traditional data visualization tool with limited options. Yellowfin’s one-stop-shop approach combines BI and analytics for easy reporting, without complex setups or workarounds. Not only is it simple, but it’s also cloud-based and can be installed on your own servers. And while all of these features are impressive in their own right, they would count for nothing if they didn’t actually work well – but in fact, you have a hard time imagining how better tools could exist in Yellowfin’s place! From flexible dashboards to simple real-time dashboards, it’s hard to see anything missing from Yellowfin’s arsenal of useful features. Yellowfin BI’s greatest strength is its open-architecture approach—as with most business intelligence tools on the list, users can access data from virtually any source they choose. Its built-in analytics (predictive modeling, A/B testing) are also top-notch.

Best Features

• The Yellowfin BI combines 5 main products: Yellowfin signals, stories, dashboards, data discovery, and data prep
• Provides enterprise analytics, embedded analytics, and analytical application builders.
• Yellowfin signals via smartphone
• Offers persuasive data stories
• Offers trigger-based smart tasks

Cons

Some consumers complained in their reviews that some critical analysis functions that are present in other BI platforms are not available. They also reported performance issues when working with larger data volumes.

10. Board BI Tool

Board provides powerful business intelligence tools and features, from interactive dashboards to predictive analytics. Board’s Data Discovery uses a guided approach for visual exploration and ad-hoc analysis. You can use Board to build interactive dashboards that look like Excel spreadsheets but also let you build queries and run advanced statistical models. This way, users with basic training in data science can get value out of their data without knowing SQL. The result is self-service business intelligence (BI) using live data with simple drag-and-drop functionality—without programming or running ETL jobs. In addition, Board offers intuitive data analytics solutions for decision-making, business planning, and performance tracking with enterprise-wide data governance.

Best Features

• Hybrid Bitwise Memory Patter (HBMP) is a unique in-memory technology that powers the board platform.
• Offers calculated metrics
• It’s simple to compare and simulate different data measures.
• Provides enhanced workflow
• The reverse algorithm allows users to modify calculated fields across dimensions and hierarchies.

Cons

According to the reviewers, installing and updating add-ons is difficult. Also, the software’s documentation should be updated; otherwise, some functionality may be used wrongly.

Conclusion

Business intelligence has become essential to competitive success as a result of technology, customer expectations and market conditions. And while business intelligence might have its roots in corporate management and decision making, it has evolved into something that touches every part of your organization – whether you’re using data to improve operations or sales, or looking for a new way to capture valuable customer insights. And, by delivering valuable data business intelligence tools can drive positive business decisions. So, before you invest in any new tool or purchase additional licenses, consider these top 10 business intelligence tools listed above to help you ensure that you make informed business decisions based on current data.

What are the business intelligence tools you use for your business? Let me know in the comments!

Don’t forget to share the article with others, they may benefit from it as well.

Are you thinking about your SEO strategy for 2022? Do you need some statistics and figures to help you formulate your strategy?

We’re all on the hunt for new information at all times. That is why search engines exist to make our lives easier and to fulfill our restless interest in the world.

Now we have access to an enormous amount of information at the push of a button thanks to search engines. It’s difficult to picture a life without such ready access to information.

Google, the world’s most popular search engine, is the first place to go for every form of internet question. The search engine has grown so familiar that the term “Google” has become a part of our day-to-day life. Also, Google has grown so close to you and me that it has become a verb.

By digging into the Google search statistics, you may understand user behavior and internet search patterns, as well as how to optimize your website to get the most out of your resources. And they can be interesting if you’re searching for some quick Google statistics as well.

So, here are the top ten Google Search Statistics you should be aware of in 2022.

1. Google is the most popular website on the internet.

“If it isn’t on Google, it doesn’t exist”. That’s how you trust Google right?

This google search statistic which Google is the most used search engine is unsurprising. To put it another way, Google has been visited 89.3 billion times in December 2021. (Similarweb, 2022).

Google is used by billions of people every day to do their everyday searches. But, in addition to being a search engine, Google offers a variety of other services. This includes Gmail, their well-known email service, as well as News sites, Google shopping, and video and as well as image hosting.

One of the interesting google search statistics is that visitors searching for the phrase “Google” account for 16.3 percent of Google’s US organic traffic.

2. Google has a monopoly on the search engine market

Google is the most visited search engine on the planet, and the below fact should come as no surprise. The search engine market is dominated by Google. In reality, Google has a 91.9 % market share as of January 2022.

Let’s put this search engine usage statistic into context by comparing Google’s search engine market share to that of other popular search engines.

• Bing has a market share of 2.88 %
• Yahoo! has a market share of 1.51%
• YANDEX has a market share of 1.27%,
• And Baidu with 1.16 % of the market share.

Since the launch of Google search in 1997, all other search engines have struggled to compete with Google. Google has retained a large proportion of the search engine market during the last decade. It also makes the majority of its money through advertisements.

However, Google has broadened its offerings to include mail, productivity tools, mobile devices, and other businesses over time. As a result of this integration, Google will have one of the top tech firm revenues in 2021.

3. Google Search Statistics – How many Google searches per day?

Now your mind: “Idk, should Google it!”

This google search statistic has evoked our interest. Every day, we know that Google receives a large number of searches. But how many actually are there?

According to the most recent data, Google handles over 99,000 searches every second. This amounts to about 8.5 billion queries every day.  (Internet Live Stats, 2022).

Curious about how Google’s search volume has changed over time?

• Google processed little over 10,000 search inquiries per day in 1998.
• By the end of 2006, Google would have processed the same number of searches in a single second.

So, in less than a decade, Google moved from being a little-known search engine to becoming a vital part of the daily lives of searchers all over the world.

Google’s success and popularity as a search engine can be attributed to its ability to produce quality and relevant results for its customers. This is performed by evaluating and interpreting the search goals of its users and matching them to the websites that provide the most correct responses.

4. How many questions have been asked on Google lens?

This is an interesting google search statistic that It has received over one billion questions till to the year 2019 (Google, 2019).

Google, being the king of search engines, makes it extremely simple for its users to conduct searches.

Google searches are conducted not only through traditional channels such as mobile and desktop browsers but also through innovative choices such as Google Lens.

Google Lens is a machine learning and artificial intelligence app that was released in 2017. It uses the camera of your smartphone to assist you to recognize objects. Simply point your camera towards the item and let Google Assistant identify it.

Its features are also upgraded on a regular basis. Google Lens was able to recognize up to a billion different products just over a year after its launch. (Google, 2019). With everything it has to offer, it’s easy to see why it’s so popular.

It also has a search option that isn’t limited to photographs. Google Lens can also translate text and read material aloud, which is very useful for those who have trouble reading small words. And even it supports over 100 languages.

5. The Total Number of Google Mobile Searches

Curious huh!

Google search is no exception to the growing popularity of mobile devices. That’s why Google prioritizes mobile searches. When we look at the amount of Google searches by device, we see that mobile devices accounted for 63% of Google’s US organic search traffic.  (Merkleinc, 2019).

Google searches performed on a mobile device such as a smartphone or tablet are referred to as mobile searches. Smartphone searches on Google have grown since the last quarter of 2013. When comparing the types of searches performed on different devices, users of tablets and smartphones are more likely to do local searches, looking for answers to questions that are more likely to be location-based. Mobile device searches are often conducted with less complex outcomes in mind, such as quick facts, rather than learning complex subjects.

6. What is the #1 searched thing on Google?

This is one of the most curious google search statistics we are seeking for. We know that people use Google a lot, but what is the most often searched phrase on Google?

In 2021, the most frequent search query on Google was “Facebook”. “YouTube” came in second place while “Amazon” was third.

Branded searches dominate the list of most searched queries, which is unsurprising. The top three most frequently searched queries on Google each receive over 100 million searches every month.  This search volume reflects the number of times a keyword is searched on Google in a given month. However, the search demand for many keywords varies from month to month; the figure is derived as an annual average.

7. How Frequently Do We Use Google?

Without even looking at this google search statistic, we can see how reliant we are on Google.

We use Google to find answers to our questions several times a day. To be more specific, 84% of respondents utilize Google three or more times every day.

In the last few years, Google search has seen a lot of modifications. Google has also added a slew of additional features to the standard search results that we used to get a decade ago. Owing to Featured Snippets, or Information Panels, many rapid searches are now answered even faster. We receive better results for what we’re looking for in terms of videos or photographs, which may have been the searchers’ preferred option in the first place.

There’s a funny quote for Google “Please stop behaving like WOMEN, will you please allow me to complete the whole sentence before you start guessing and suggesting!”. Haha, that’s how Google can predict us!

And Google took it a step further by introducing the “People Also Ask” boxes. Pretty sure you’ve experienced that it allows you to delve deeper into your original quest by displaying additional queries that may be relevant to you.

8. Google is the starting point for nearly every product search.

Google is a starting point for nearly half of all product searches, just like it is for many other searches. Google is the starting point for 46% of product searches. According to the most recent data, Amazon outperforms Google in terms of product searches, with 54 % of searches beginning on Amazon. And then, Amazon and Google have switched places in terms of being the preferred site for users to begin their purchase search from 2015 to 2018.

This can also be quite valuable for marketers who are trying to figure out how to better understand the buyer journey and how to make their consumers’ lives easier. Knowing where product searches begin can help marketers understand their potential influence at various phases of the client buying process. This might be useful to ensure that marketers are delivering the correct information to searchers to assist them to make the best purchasing decision, whether they’re attempting to rank organically or run effective Google advertisements.

9. The Importance of the First Page of the SERPs

Somebody said that: “The best place to hide a dead body is the second page of Google search.”

You’ll probably stay on the first page of Google if you’re looking for something. 90% of those polled stated that they were more likely to click on the first set of results. If you don’t find what you’re looking for on the first page, you’ll probably change your query rather than go to the second. Agree?

And if you are a mobile user, 60% of mobile users are “extremely inclined” to click on the first two or three search results that appear. This is putting a greater emphasis on the importance of organic first page rankings. You want to rank higher for several reasons, the most significant of which is to boost your visibility to users. You should aim to be on the first page of Google SERPs, especially if you’re a business. By going beyond Google’s first page, you substantially diminish your visibility.

10. The Outcomes of Organic Searches

In the second quarter of 2019, organic search accounted for 23% of all site visits.  According to the data, organic search decreased month over month in Q2 2019. Organic search visits were decreased on all devices, but mobile phones showed the most evidence of this trend.

A rise in paid search and direct site visits could be the key reason for the reduction in organic searches. This isn’t to say that organic search results aren’t significant; it just means that other sources are becoming more visible. In fact, organic traffic is targeted the most, so, organic results will stay your greatest buddy. You’ll be more likely to gain a new customer if you tailor your results to provide a solution to a specific user question.

Conclusion

It is undeniable that Google continues to dominate the search business. Therefore, understanding Google search statistics can help marketers boost their click-through rates and conversion rates. However, this does not rule out the possibility of using other search engines. Bing, Baidu, and other search engines are gaining in popularity. That is why, to target specific populations, marketers must keep other search engines in mind. Not only that, platforms like Facebook and Amazon retained their popularity over time.

I believe I’ve managed to ease your curiosity a little. Hope I’ve answered all of your nagging queries about Google search statistics.

In case, if I overlooked something, please let me know in the comments section below.