Content marketing has been a buzzword in the digital marketing industry for recent years. Without giving a second thought, you can leverage the power of content marketing to boost your brand awareness, acquire new customers, and even generate more repeat sales. Because businesses that use the content marketing approach receive more traffic and have higher conversion rates.

✅ Today, let’s talk about eCommerce content marketing strategies that drive the maximum ROI.

1.📌 What is Content Marketing?

Generally, content marketing is a form of inbound marketing focused on creating, publishing, and distributing various different formats of content like written articles, infographics, and tutorial videos for targeted audiences online with the goal of attracting attention, generating more leads, expanding customer base and building your brand awareness.

Good content isn’t about good storytelling.
It’s about telling a true story well

 

2. 📌How to Stand Out with Content Marketing?

In this digital marketing era, it’s truly challenging to stand out from your competitors with your content marketing efforts. And, in today’s marketing landscape, many brands and individuals are willing to offer free value through their content.

So, how do you get your content to stand out from this crowd?

For example, take the topic “how to start a blog” While this topic has billions of search results and thousands of competitors vying for the high rank in the organic search results. Neil Patel’s blog has been able to high up the ranking on the first page of results. How? By going way above and beyond the amount of value other pieces of the content offered on this particular topic. His guide is very in-depth, also contains tutorial screenshots and results.

This example clearly defines that you’ll need to raise the quality bar of your content in order to get ahead with your own content marketing strategy.

Now, let’s discuss the fundamentals of building a content marketing strategy and how this will help you to take your marketing efforts to the next level.

 

3. 📌What Should You Write About?

Coming up with writing that inspires your target audience is a bit tough. The simple way to get started with your writing is to write about the biggest challenges that your target audience facing today.

If you offer free content to your prospects that immediately help them to solve some of their problems, you’ll give them more confidence in choosing you when they decided to invest in a paid tool, solution, or resource on the particular subject at hand.

So, how can you find out the most pressing challenges, hurdles, and questions of your target audience to provide your answers or solutions with high-quality, transformational content?

✅ Here are some effective ways to identify the biggest challenges of your target audience.

➡️  Directly Ask Your Audience – Ask your existing audience about the biggest challenges they’re facing and use their answers to create your future content. It’ll help you to prioritize your product features in the long run.

➡️  Research Competitors – Research and identity which challenges and questions of your audience that your competitors are answering with their content, and in what format they’re delivering their content. Then, identify the unique ways to provide your valuable content to your audience

➡️  Analyze Your Own Experiences – While building your business, possibly, you’ve got some unique experiences and insights that you want to share with your audience through your content, which can help your audience to replicate your success or get a result you’ve achieved.

In order to build well-defined eCommerce content marketing strategies, you need to focus on different types of content formats like videos, infographics podcasts, eBooks, written blogs and using paid ads to generate initial audiences who’ll connect and engage with your content.

Following that, you have to do the needful things to generate traffic to your website, and putting CTAs throughout your content to get leads from the audience who shows up to consume your content

For this purpose, you need to improve the domain authority of your website (a measure used by search engines to benchmark the authoritativeness of a website). However, it’ll take continuous efforts and time. You can improve your website’s domain authority by publishing fresh, relevant content, then getting that content shared and mentioned by other well-established individuals and brands in your related fields.

Whether you’re beginning from scratch or need an evaluation on your eCommerce content marketing strategies, the following step-by-step content marketing tips will get you started.

4. 📌How Should You Share Your Content?

Now, you have your content ready in your hands, so, it’s time to start sharing your content with your target audience. Begin with identifying where (which social media platform) your target audience spends most of their time. Social media marketing is just one aspect of your overall eCommerce content marketing strategies, but, it’s essential in this social media age.

 

✅ Here are the demographics of each social media platform that will help you to decide which one to focus on your social media marketing strategy.

➡️  Facebook –Even though Facebook is an older social media platform, it still counts because Facebook continuously evolving and innovating itself according to users’ current needs. Probably, you’ll have a loyal fanbase on Facebook that help you to get real-time feedback. If you want to teach your audience, Facebook live is one of the best choices for you.

➡️  Instagram –Instagram is a visually attractive photogenic social media platform. So, If you have products that have lots of attractive images then this may a place to showcase your products.

➡️  Twitter –If you have informational and text-driven products, Twitter is the best choice for you. As it’ll allow you to give a short description of what you just wrote about on your content, blog, or website and point users towards it. It’s one of the effective ways of letting your users know there is new content without sending out an email every time.

➡️  LinkedIn –If you want to target business-minded professionals, LinkedIn is the absolute choice for you.

➡️  YouTube –Videos are engaging and generally have higher conversion rates, thus YouTube is a great way to share your video content and reach your audience.

By sharing your content on these above social media platforms, you’ll build your own communities on these platforms. For this purpose, you need to post frequently on the platforms and keep your audience up-to-date.

5. 📌How to Get More Backlinks for Your Content?

Guest posting is one of the best ways to gain backlinks for your content. You can guest post on blogs or similar websites in your niche. Once you find blogs or websites with similar content as yours, you can ask if they accept guest posts, if they do so, you can write a great article on their website and get a link back to your website in return. Just make sure you have quality content to submit before you try the guest posting method.

6. 📌How Should You Advertise Your Content?

For eCommerce particularly you can use PPC ads to get immediate traffic, but, just ensure you have a proper plan for your PPC ad campaign. Determine the goal for your PPC campaign, whether want to get sales, build your email list or build your brand awareness in the marketplace and customize your PPC campaign based on your goal.

According to your PPC campaign results, you can determine what content to target and which keyword phrases to target for the long term. That’ll help you to build a comprehensive content marketing strategy for your eCommerce site.

7. 📌How Should You Drive Constant Traffic to Your Content?

Let’s check out the ways to drive sustained traffic to your content.

 

• ➡️  Answer questions on Quora – Sign up for a free account on quora and start to answer the questions related to your business.
• ➡️  Respond to Reddit subcategories –again sign up or a free account on Reddit and start to answer the questions related to your business.
• ➡️  Comment on relevant blog posts and videos –Leave a comment on a blog post or YouTube video that is relevant to your niche.
• ➡️  Create valuable assets for others –Offer value through your content by creating infographics, case studies, and tutorial teaching series videos.
• ➡️  Reach out to relevant podcasts –Seek out the related podcasts and give interviews to get more reach for your content

🔔 Conclusion

Now, we have gone through the ways to create eCommerce content marketing strategies that drive the maximum ROI. Using these content marketing strategies you can build brand loyalty and trust among your audience that’ll help you to convert your website visitors into sales.

In nutshell, these eCommerce content marketing strategies help you to increase your conversion rate through brand awareness.

📢 Got any questions or thoughts about these eCommerce content marketing strategies? Let me know them in the comments below!

Our world is facing a very serious challenge with the outbreak of the COVID-19 Coronavirus. However, still, there is hope on the horizon.

Businesses and organizations have been greatly impacted due to the economic hit caused by COVID-19. Businesses from grocery shops to multinational companies are facing huge losses. But, nothing can restrict human ingenuity; many business owners have shifted their companies’ operations online to remain functional. From retail to food, every industry is using digital marketing ideas to survive the COVID-19 pandemic.

The importance and need for digital marketing have increased manifold in this situation. Many of you may think that during this pandemic, emotional marketing is the way to success. However, companies need to engage in a sensible way. At this point responsible digital marketing approach not only promotes businesses but also contribute to society’s wellbeing.

To get you started, here are 10 smart digital marketing ideas that can help your business to survive during the COVID-19 crisis.

1. Stay in Touch with Your Customers through Social Media.

Now, more people are on social media, while stuck at their homes, they’re scanning for new updates on the pandemic situation and trying to stay connected with other individuals in a suddenly isolated nation. That’s why I put this one at first in my list of digital marketing ideas because it’s a great opportunity for your brand to stand out during this difficult time without being too salesy or pushy.

As your customers can no longer visit your physical stores to buy your products or place orders, staying active on social media is a great way to remind your customers that you’re still here to provide their needs. Practice empathy and reach out to your customers by leaving reminders to stay safe, and other educational information. These kinds of nonpromotional content can keep your customers coming back to your social media pages.

2. Ensure Your Business’s Online Presence

With social distancing and not much to do at home in the lockdowns, people are online right now than in their vehicles or walking on the pavements. Search traffic has increased significantly as we all are glued to our laptops and smartphones looking for updates within our community. Also, we’re looking for entertainment and ways to pass our lockdown time online. For many of us, that includes shopping online.

This means that if your company has an online presence, then there are higher chances of it being noticed by your potential buyers. Thus, being online top the list of digital marketing ideas to consider during COVID-19. The rise in your Website’s search traffic can be advantageous for your business and may bring in more exposure to your business website. Use SEO strategies to climb to the top of Google’s SERPs so your business can be easily found. Remember, anything online right now will be consumed more than ever before, so this is not the time for your business to go into a shell and poke out the head every once in a while to see if the sun has come out.

3. Give More Importance to Pay-Per-Click Ads.

As mentioned above, nowadays people are spending more time surfing the internet, it’s a great opportunity for businesses to use Pay-Per-Click (PPC) advertising to connect with their customers and gain a competitive advantage. Because now, there is a higher probability for PPC ads to be seen by users.

According to Thrive senior PPC manager Jacob Wulff statement cost-per-clicks have diminished by 6% across all verticals. So, probably, CPC is going to keep on diminishing in the future as well, that means PPC ads give your business another opportunity to scoop up that lost market shares during this time.

4. Watch Out Your Competitors

Hope you all know the saying “Keep your friend close and your enemies closer” – we need to apply the same theory here as well. Follow and get to know how your competitors are handling their social media channels to keep well-informed of their digital marketing strategy.

To jump ahead of your competition, you need to follow a strong SEO strategy, So that your business website comes up first on SERP results when your prospective customers search for specific keywords related to your business. For this purpose along with your website content, you should also optimize your website’s images, descriptions, mobile applications, etc. These optimizations help you to increase your ranking on search engines so that you can easily jump ahead of your competitors.

5. Give Special Offers According to the Unique Circumstances 

Advertising special offers are one of the best ways to keep your customers interested and keeps your revenue flowing. During this uncertain time, your business has the opportunity to show support for your customers by offering your products or services with special discounts that will satisfy your customers’ needs as well as help you to keep your revenue flowing.

Identify the market-fit for your product or service, and then create a special offer accordingly. Now that people are locked in their homes, even the ones who don’t prefer to shop online are now searching for products online on sale, discounts, etc. Therefore, pushing out your special offers through pay-per-click (PPC) advertising and social media promotion is a great way to engage with your customers and keep a steady stream of revenue that will keep your business’s doors open.

6. Focus on Your Local SEO

As we know, due to the pandemic everyone is restricted to their homes. This means when we do leave our homes, we’re looking for nearby shops for services and supplies. So you want to ensure your business is using local SEO strategies to optimize your business website for “near me” searches. You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when people are looking for more convenience, this allows your business to provide assistance for people.

Another way to boost your local SEO during this time is getting positive reviews. Online reputation management is as important as ever because this is a great way to really connect with your target audience during a stressful time like this. Remember, the customer relationships you form at this time will be advantageous to your business in the long haul.

7. Be Ready For the Bounce-Back Surge

As I mentioned earlier, the COVID-19 outbreak should fade after a few months. This means when normalcy returns, consumers’ spending habits also become stabilize. So, you have to remember that what you do today for your SEO campaign will affect your organic search traffic two months from now. Therefore, focusing on your SEO campaign now could have a great impact on your revenue potential two months from now when the COVID-19 starts to become a distant memory. And this will help you to bounce-back on track after COVID-19 pandemic.

8. Don’t Be the Victim of Panic Movement

How much instant food packages do you have at your home right now? If your answer is a closet full, you’re likely one of the people who clustered to the grocery store when the COVID-19 hysteria started to accelerate. That’s not how you want to react if you really want to implement a smart digital marketing strategy for your business. Many businesses are making significant reductions to their finances by halving their marketing costs, but making knee-jerk decisions can cause harmful damage to your business. The economy is indeed uncertain, so, you need to use the metrics and analyze all of the data you have available before you make any big decision for your business.

9. Be Flexible to Meet Your Customers’ Needs

This is the time to act empathetically; find ways to connect with your customers like never before. Recognize the issues your customers are confronting and then provide unique solutions that will endear you to your customers. For example, if you’re running a food delivery business, then at this point provide free delivery services for your customers or come up with other creative ideas to deliver food to your customers. Numerous food delivery organizations are offering drone deliveries, riderless deliveries, and curb-side deliveries to help their consumers.

This way, customers realize you’re all set to go for the extra mile to serve them better while ensuring their wellbeing. Your readiness to securely deliver their food orders will persuade them to turn to your business even when things return back to normal. It’s not just for food business, at this lockdown time gyms could offer online workout classes, dentists could offer online consultations and grocery stores could offer free curb-side pickup. All of these business opportunities can be boosted with strategically crafted social media campaigns.

10. Improve Your Website’s SEO

Perhaps this is the time to give a fresh look for your business website. Now more than ever, consumers are dependent on Google and other search engines to search for products, services, and necessities. This means your website is the tool to attract these consumers. Onboard website design professionals to redesign your website, also it’s a great time to have a conversion rate optimization specialist perform a CRO audit of your website to make sure your call-to-action (CTA) buttons are making your leads into customers. Also, it’s an ideal time to do an SEO audit of your business website to ensure you’re improving your optimization strategies. These On-page SEO optimization strategies will help you to successfully drive traffic to your website and boost its overall ranking on search engines.

 

Conclusion

If you’ve been looking for some good digital marketing ideas recently, hope I’ve given hand-full of ideas to digest. Moreover, you can gather some insights from these smart digital marketing ideas during the COVID-19 and use them for your business growth.

Just because you don’t have any walk-in customers right now, doesn’t mean there are no other ways to reach out to your customers. Adapt your business strategy and digital marketing approach according to the COVID-19 situation by implementing these above listed digital marketing ideas, so that you can be helpful to your consumers and stay abreast of your competitions. Your proactive and strategic digital marketing approaches can save your business and boost your brand’s visibility amid the COVID-19.

Got any questions or thoughts regarding these digital marketing ideas? Let me know them in the comments below!

Google launched its updated AMP validation tool. The newly updated tool now will validate the Web Story format. Read on to learn more.

It’s been more than two months now since the COVID-19 started to disrupt our lives upside down. From having to exercise social distancing and getting used to the lockdown life to constantly sanitizing our hands and seeing our friends and loved ones getting sick, the COVID-19 pandemic is something none of us expected. Even the COVID-19 pandemic seems like a titanic threat to businesses and jobs. The results are devastating. But, digital marketing may take a great leap frontward with rich opportunities as a result of COVID-19 lockdowns because we can see vigorous growth in digital marketing amid COVID-19.

With the growth of remote working and a collective approach amid this COVID-19 situation, businesses are strategically going to approach the transformation to digital marketing to ensure their business survival and stability during Coronavirus pandemic. Now, In this digital era, most of the consumers trust the word of mouth on digital media and search engine rankings over other forms of advertisements. Besides, during this lockdown situation, digital marketing lets businesses to channelize their marketing campaigns, build lasting relationships with customers, reach the right audience and optimize their own online branding.

However, some industries show a remarkably higher ROI and survival rate with digital marketing than other industries. Here are some of the top industries that benefit most from digital marketing amid COVID-19 situation.

1) Health Industry

Remember, how many times you have or someone you know searched online resources to find information about COVID-19 or other health conditions? Most of us look at online medicine portals and organizations like WHO and WebMD to find essential health information. Now, with the COVID-19 lockdowns, people can’t go to hospitals for their regular health checkups or other clinical treatments, so, they seek for online medical consultants to get their medical solutions and looking for pharmacies that provide home delivery.

There’s no denying that it becomes so critical for medical professionals and healthcare centres to make themselves available on the internet. And to start of medical professionals and healthcare centres need decent websites coupled with online networking. When it comes to online networking, digital marketing is the perfect option for it. Just by using simple content marketing tactics like infographics and informative articles on their websites, medical professionals can acquire more patients and easily grow their ROI with digital marketing amid COVID-19.

2) Food & Beverage Industry

Even though governments close all the restaurants and bars to slow down the spread of Coronavirus, We can see the real spike on home delivery and takeaway services. Now customers are likely to use search engines or use evaluation websites for reviews and order their meals on apps. Therefore, Google also introduced new takeaway and delivery labels under restaurants in Google Search and Maps results to help the people amid the COVID-19 lockdowns. People also use social media to make their final buying decisions.

So, at present, food industries can do their food marking on digital media by using digital marketing methods like search engine marketing, PPC advertising, social media marketing and content marketing. Actually, food marketing on the internet really builds on the emotional connection that we have with food and people at large feel that digital media actually care about their eating preferences. Hence, opting digital marketing amid COVID-19 is the best choice for food & beverage industries to generate revenue for their continues running.

3) Financial Consultants

The COVID-19 pandemic has caused an unprecedented financial crisis for businesses around the globe. At this point, businesses are seeking advice from financial consultants to stabilize their businesses. So, during this COVID-19 lockdowns, financial consultants can leverage digital marketing to get more clients for them. As we can see business owners and companies seeking their financial advisers online. Therefore, by promoting themselves online through email marketing, social media marketing and publishing their expertise knowledge via content marketing, financial consultants can get more exposure for themselves which can help them to attract more clients.

Financial consultants can use the platforms like Zoom to offer their financial advice through online for the clients. Altogether with the right online marketing strategy, financial consultants can horn their business with digital marketing amid COVID-19.

4) Fitness & Nutrition Industry

During the COVID-19 pandemic, the growing consciousness of holistic health has funded to enhancing the fitness and nutrition industry’s revenue. Now, people are searching for more fitness and nutrition-related content on the internet. Even the fitness experts and the nutritionists become more active on social media channels like Instagram, YouTube and Facebook. And they are publishing highly engaging and actionable content on social media channels that their followers and subscribers can always get value from.

By providing the fitness and nutrition-related content in different forms like infographics, demographics, videos, etc that are specially focusing on home workouts and diet plans, fitness and nutrition industries can grow their ROI without much efforts. Hence, digital marketing is a great way for the fitness and nutrition industries to advertising the ethics they give to their ideal audience. And through digital marketing, they can ensure their business stability with digital marketing amid COVID-19 crises.

5) Education & Training Industry

Most schools, colleges and universities are close down amid COVID-19 lockdown and now students are opting for online education and training. There are plenty of online mediums that now enable educators, tutors, teachers, students, schools, universities and institutions to interact directly with one another for their education and training purposes. In particular, schools, universities, institutions and individual tutors are using digital media and social media for their promotion to drive international students’ admission which is extremely profitable for them.

The truth is that the education and training industry is one of the most popular industries that benefit most from digital marketing. Social media platforms like Facebook, Twitter, Instagram let students, instructors, educators, tutors, trainers, schools, universities, institutions and consultants to interact with each other in ways that are comfortable to do education and training in a virtual atmosphere. Schools, colleges, institutions and universities have maxed the utilization of digital marketing amid COVID-19 in their education and training process.

6) News Media

News media is clearly driving the growth during the COVId-19 pandemic. As of now, people are becoming keener to learn about the news related to COVID-19 pandemic, so, the viewership for news media increasing rapidly. Not only that, now people are isolated from the world and staying at their homes, so, amid this time news is the only way for them to know what’s happening around the world. Thus people become more reliable on news channels.

Considering the current scenario, news media can use digital marketing ways to reach more audience. Because nowadays people are spending more time online, so, that’s the best place to reach them. By creating social media pages for their news channels and regularly publishing the trending news on those social media pages, news channels can get more exposure and viewership for them. Not only social media marketing, but, news media also use content marketing methods like publishing news articles and videos to reach their audience online. In nutshell, News media can boom in their industry by using digital marketing amid this COVID-19 pandemic.

7) Hosting Industry

Amid the COVID-19 crisis, many businesses want to make their businesses online to ensure their stability and long term survival. Basically, when we think about online the first thing that pops up in our mind is a business website. And to create a website we need a hosting provider, right? Therefore, the present time is a boon for the hosting industry and many corporate businesses are searching for a good hosting service provider for their businesses.

To leverage more of these opportunities hosting industries can opt digital marketing. As digital marketing helps them to build their brand awareness, reach more leads and get more sales for their hosting services. We all know that amid this lockdown time people are spending more time online. Therefore, digital marketing is the perfect way to reach potential customers online. Altogether digital marketing amid COVID-19 gives the right exposure to the hosting industry.

8) Entertainment Industry

Even before the COVID-19 crisis, the entertainment industry has understood that digital marketing and social media can build their audience and it can help to utilize their upcoming content to showcase and make it become viral on the internet. For instance, if I would ask you about the latest movie trailer, what would you do? Simple, you will search on YouTube or go to a social media channel that related to the movie to find the latest trailer. This is because the entertainment industry using digital media to make their content reach to their audience and that content become viral like a grapevine.

During the lockdowns times, people are looking for online movies, web series and other forms of entertainments through online. Even we can see lots of new online communities of movies and songs lovers are popping up. So, at present, using digital marketing will generate higher ROI for the entertainment industry than other conventional media.

9) Online Betting & Gambling Industry

COVID-19 has shaken up the betting industry as well. Even the biggest sports betting brands in the world have suffered online and offline from the wide-scale cancellation, suspension or postponement of major sporting events during the pandemic lockdown. As far as the online gambling industry is concerned, gambling can be enjoyed safely from home via a computer or mobile, whether a person is self-isolating or in full quarantine. But, despite this fact, online gambling continues to find it a challenge to make the most of the internet because they are interconnected with real-time physical sports events, thus now betting and gambling industries are shifting their focus on eSports to ensure their business survival.

Amid this focus shift, online betting & gambling industries need the help of digital marketing and social media promotions to attract the audience to their new business approach. As digital marketing methods help them to reach their target audience faster and effectively. That’s why many online betting and gambling industries opting digital marketing to ensure their long term survival amid COVID-19.

On the other hand, online casinos took a good spike during the COVID-19 lockdown because they don’t depend on sports events to carry on with their business as usual. So, during this situation, online casinos can use digital marketing approaches to target the new audience and expand their business further. Nowadays we can find more people online, so, by using the right digital marketing strategy online casinos can expand their business to new heights.

10) Online Dating Industry

Amid the pandemic lockdown, online affairs are the safest choice for people who seek a distraction from their routine life. With people cooped up indoors amid the COVID-19, online dating sites use this time as an opportunity to help people find more connections through their dating sites by providing them with new features.

Given social distancing requirements that allow only virtual dates, many dating sites have expanded their distance filters to allow users to match with anyone in their country. In this scenario, digital marketing can help online dating sites to flourish their business. With digital marketing approaches and social media promotions, online dating sites can improve their exposure to get connected with new users. Simply using digital marketing amid COVID-19 can help online dating sites to get the full advantage of COVID-19 lockdowns for their business growth.

11) Law Industry

You may find it a bit of surprise, but, trust me the law industry is slaying it when it comes to digital marketing. Attorneys are intelligent individuals who specialize in communication. Specifically, they’re really good at elucidating how the law works and how to finesse your way over an argument. Most of the Attorneys are having their own website for their law firms where they are publishing helpful blog posts on specific legal topics, people find them and read them, and the Attorneys gain clients as a result, and even they have a specific content marketing strategy for their law-related writeups.

Amid the current lockdown situation, some of the countries around the globe are running their court activities and case hearing processes via online, even recently, Sri Lanka has conducted its first-ever court session via video conferencing. So, during these times having online presence help attorneys and law firms to gain more clients. A good strategy of digital marketing amid COVID-19 provides a robust ROI for law firms without much financial investments.

12) Real Estate Industry

The real estate industry always has its market, it’s never tires down. And it’s growing even bigger amid the COVID-19 pandemic. This is because of the rural-to-urban invasion of people going to rise further up as people want to stay in urban parts to get better healthcare services and other facilities. Hence, Brokers, property dealers, and engineers discover a variety of digital marketing channels to showcase their properties to their potential prospects.

In most places across the globe, digital marketing seems to be more cost-effective for real estate marketers than the traditional ways of marketing. It typically started with real estate marketers advertising and promoting their properties on Facebook. Even though Facebook continues to be an extremely feasible mode of marketing for real estate marketers now they are opting for other social media channels and digital marketing amid COVID-19 to gain more sales opportunities.

Closing Remarks

Digital marketing is one of the top game-changers amid the COVID-19 pandemic that connecting customers to top businesses and brands. Digital marketing also helps industries to measure and optimize the performance of their marketing campaigns during this uncertain situation. The above mentioned 10 industries have the potential to see high ROI from their digital marketing campaigns during COVID-19 and stabilize their survival. If you too wish to create an online presence of your business and want to become one of the industries that benefit most from digital marketing, it’s the right time to make positive efforts in your digital marketing strategy.

ROI of your business relies on how you build and execute your business strategy. So, analyze and evaluate how your business can gain more profit from digital marketing during this COVID-19 situation and based on your analysis create your digital marketing plan and most importantly stay focused on your digital marketing plans to reap the full benefits.

If you are a newbie to digital marketing or need further assistance in digital marketing contact here: [email protected]

The present quarantine lifestyle due to the COVID-19 pandemic has changed the shopping practices of consumers and many businesses are creating and strengthening their digital presence to reach their customers online. Amid these developments, Facebook has launched a new tool named “Facebook Shops” to make online shopping seamless.

Facebook Shop is set out to inspire people to shop and make buying and selling online easier with a ‘social-first shopping experience. Let’s have a look into how this Facebook Shops tool works and how it’s going to affect different members in the Shopify ecosystem.

1. Facebook Shops: Helping Businesses Sell Online

First, let’s have an intro about Facebook Shops!

Facebook Shop is a mobile-first shopping experience where businesses can easily create an online store on Facebook for free and build their Facebook marketplace. If you have a business page on Facebook, you can add a Facebook Shop on your Facebook business page. You can use this Facebook Shop section to list your selling products and connect with more customers on Facebook.

While any businesses can create a Facebook shop for their business, It best serves eCommerce advertisers, merchants, and retailers. Especially it recommended for businesses selling clothing, accessories, baby & children’s products and home furnishings items. But other businesses also use Facebook shops to reach more customers on Facebook. To have your Facebook Shop you must sell physical items and agree with Facebook Merchant Terms.

Key Features of Facebook Shops

• You can turn your Facebook and Instagram page into the online store
• You can easily import your Shopify product catalog into Facebook Shop.
• It’s easier to communicate and keep your marketing and sales activities aligned with a consistent experience across Facebook, Instagram, WhatsApp, and Messenger.
• Facebook Shop is built into the social media platforms so shoppers don’t have to navigate away from Facebook or Instagram to complete their purchase.
• Shoppers can enjoy secure and private shopping.
• Shoppers can swipe up from a story featuring a product to place their order directly on Facebook Shop.
• Shopping tab available on Instagram, so, shoppers can check out different products available within different categories.
• Shoppers can shop directly through live video.
• Merchants can add their product collections, discounts, and more to enrich their sales through Facebook Shops.
• Shoppers will be able to see their earned rewards, what they used, etc on Facebook Shops.
• Shoppers can wishlist a product on Facebook Shop just like they save posts on Facebook.
• Facebook Shop will be equipped with AI, so, shoppers will be shown items based on their preferences.
• Using Augmented Reality (AR) shoppers can test our products and see how they would like it on them.
• Already available features like Marketplace on Facebook and product tags on Instagram will be added to the Facebook Shop.

2. How Facebook Shops Benefits Merchants

If you’re a merchant, Facebook Shop is an easy way for you to create a customised digital storefront for your business across Facebook and Instagram. You can build your Facebook shop from your existing Facebook Page or Instagram profile.

Facebook Shop is simple to set up, seamless to use, load faster on mobiles and have global scale, so, they give you the ability to inspire your customers and help them to find the right products very easily.

The new Facebook Shops will give the entire shopping experience on Facebook or Instagram. With such an integrated shopping experience, you can reach your audience even better and you’ll be able to tap into the new audience for your business.

Now, your marketing efforts will be much easier, as you can promote your new products instantly and urge your shoppers to purchase them. This seamless integration between your marketing and sales will help you to increase your sales and conversions.

We all know Facebook and Instagram have a huge audience base which is helpful for merchants who want to increase their visibility and brand awareness, especially for small businesses who are still trying to make their mark on the market to attract the audience.

Facebook Shop will also help offline retailers to make their stores online. If they would already have a social media presence, by using the Facebook shops feature they can tap into their social audience to buy their products within Facebook.

For new merchants, Facebook Shops will make it easier to launch their new eCommerce business and start selling. Facebook Shops also allow advertisements through Facebook feed posts and stories, so, new merchants can improve their brand awareness through ads that directly lead the audience to their products.

Facebook Shops will help you to align your communication with your consumers. Since they’re already following you on Facebook and Instagram, you can deliver them instant information about your store such as changes in-store pickup time, delivery delays, etc. Also, customers can message your Facebook Page Shop with questions.

Merchants can see views, clicks and purchases for each of your product and also organise your products into different categories so that your customers can browse your Facebook Shop by category.

3. Facebook Shops Impacts on App Developers

Facebook Shop feature sure has its impact on all the partners in the Shopify ecosystem, so, App Developers are no exception.

In nutshells, app developers need to find ways to provide their functionalities within Facebook Shops. Therefore, developers may need to rework their product functionality or adapt to the existing features to work with Facebook Shops.

Shopify apps that are providing functionalities on Facebook and Instagram need to be more vigilant about any new developments so that they can easily adapt their app for the changes. It’s always good to plan ahead.

Facebook Shop will also provide fresh opportunities for app developers to build new apps. So, it’s time for cheers! Once the feature is rolled out fully, merchants will need app developers to help to set up the Facebook Shops for their eCommerce business. Therefore, it’s a good opportunity for the app developers who are already providing Facebook and Instagram related functionalities to hone up their career.

Besides app development, app developers can create helpful content about the different use cases of the Facebook Shop that will help merchants to learn more about Facebook Shops features. By creating content, app developers can get rank with keywords which help them to appear in search results when merchants searching for app developers.

4. Cost for Setting Up a Facebook Shop

You can set up a Facebook Shop for free. But, merchants will be charged a small transaction amount on each purchase made through the Facebook Shops enabled sales channel.

According to Facebook’s Vice President of Ads, Dan Levy statement, “Face will charge ‘small fees’ on each purchase, however, the real monetization will come from driving more advertising as Facebook Shops will be featured in Facebook ads and stories.

 

5. How to Make Your Shopify Store Ready for Facebook Shops

Facebook joined with partners like Shopify, WooCommerce, BigCommerce, CedCommerce, Cafe24, ChannelAdvisor, Feedonomics and Tienda Nube to give small businesses the support they need through its Facebook Shops feature. Hence, Facebook Shops offer powerful tools to help entrepreneurs, merchants, retailers and eCommerce owners run their businesses online.

Wondering how to set up a Facebook shop? Setting up your Facebook Shop is not that complicated, you can easily turn your social media pages into storefronts. All you need to create your Facebook Shops:

• You must sell physical items
• Agree with Facebook Merchant Terms
• Add the Facebook sales channel on your Shopify store
• Add your products catalog and connect it with your account
• Enable the ‘Shop’ page on your Facebook Page

You can get to know more details about how Shopify merchants can enable the Facebook Shops feature on the Shopify blog. It will help you to learn about the Facebook store Shopify.

Revolving Online Shopping Experience with Facebook Shops

The Social-first shopping experience of Facebook Shop is sure going to change the way of consumers’ shopping behaviours and the way merchants sell their products online!

I hope this article helped you to get an idea about Facebook Shops, also empathized with the need to prepare your business and online store for this new feature to adapt your business accordingly for the revolving online shopping.

I’ll update this post once the Facebook Shops feature is fully rolled out. In the meantime, if you have any questions about Facebook Shops, Leave them in the comments. I’ll get back to you with the answers!

More Resources to Learn about Facebook Shops

If you like to know more information about Facebook Shops, here are some resources for you. These articles will help you to get a better understanding of the Facebook Shops feature and its scope:

• Introducing Facebook Shops for Small Businesses 
• Mark Zuckerberg’s Words on Facebook Shop
• AI Implementation on Facebook Shop

The content marketing industry is growing rapidly since the early development of the internet. Approximately 70 million new blog posts are created every day and 77 million new comments are getting each month from the internet users. Starting a blog is very easy, but the point is where you post. To get started with blogging, many people tend to choose WordPress, the reason is 409 million people view more than 20 billion  WordPress blog posts every month and at the same time compared to other various blogging platforms WordPress is very easy to manage. Other than that, people mostly prefer to create WordPress for their business purpose, news, magazines as well as portfolio creation. Fortunately, there are plenty of Recommended WordPress plugins out there that can help you to boost traffic and user engagement.

The top 10 WordPress plugins for bloggers!

In this post, I’m going to introduce the top 10 WordPress plugins for bloggers. In the following list of plugins are tested with their most advanced features and have been verified to work quite well to amplify your blog’s performance.

 

1. UpdraftPlus

There are many more plugins that enable you to back up the WordPress site. From them, UpdraftPlus is the World’s Most Trusted WordPress Backup plugin, restore and migration plugin that allows you to create backups, transfer them to remote locations such as Amazon S3, Dropbox or Google drive. If there any technical difficulties may come to your WordPress site, UpdraftPlus can be more helpful for you to handle the situation. UpdraftPlus is one of the best WordPress plugins for blogs that will simplify the process of the backup and restoration for your WP sites. You can restore your backup and get back on your blog within a short time period.

If you add three or two blog posts per week, then you can select a weekly backup of the database. But you need to choose where you are going to store your backup files. That’s really important. I’m not recommending you to save your backups in the same location. Because losing your access to that particular location means that you will also lose access to your backup files as well. So, I strongly recommend you to choose a remote cloud storage service to store your backups.

Key features:

•  Automatic scheduled backup for your contents.
•  Use fewer server resources for faster processing.
•  Enables you to back up your content on multiple cloud services.
•  Easily duplicate or migrate websites with the help of Migrator.
•   Free dedicated expert support.
•  After WordPress finishes installing the plugin, with a click you can Activate the Plugin.

2. Wordfence Security

Wordfence Security delivers Firewall solutions developed particularly for WordPress and blocks attackers scanning for vulnerabilities on your blog page that makes your site 50 times faster and more secure. I strongly believe this is the best security hardening plugin that should be addressed first before anything.

Many hackers and bots out there will try to get an attack into your WordPress site by brute-forcing your password. If you can use Wordfence, there is an option to block every IP that guesses 10 wrong passwords. At the same time, Wordfence will scan your site every day such as upgrading your themes (if you needed, you can), or WordPress plugins updates if the new version is available, having weak passwords and much more. Therefore, I would recommend you to have this plugin as it’s an absolute must-needed plugin to be safe from hackers and make sure everything stays up-to-date in your site.

Basic Options

• Firewall Mode
• Protection Level
• Real-Time IP Blacklist  

Advanced Options

• Delay IP and Country blocking until after WordPress and plugins have loaded.
• Whitelisted IP addresses that bypass all rules.
• Whitelisted Services.
• Immediately block IPs that access these URLs.
•  Ignored IP addresses for Wordfence Web Application Firewall alerting rules.
• Brute Force Protection.
• Rate Limiting.
•  Whitelisted URLs.
• Monitor Background Requests for False Positives.

3. RankMath

If you are interested to start blogging, you can’t go far without a good search engine optimization. To do SEO optimization, Rank Math is the best WordPress SEO plugin for blogs that allows getting rank higher in search engines. It has been trusted by most of the WordPress site owners because all the main functionalities are included in this tool, also it’s frequently upgraded and to be more compatible with Google algorithms. Meantime they provide much more features that can make your blog effectively better. In my experience, it is one of the most mind-blowing and SEO-friendly plugins to get our content worthy of featured Position.

Do you know why the Rank math is best compared to the YOAST SEO plugin? The unique difference is that Rank Math provides lots of unique features for free, but you need to upgrade the premium version for getting all the features which are provided by Rank Math. Especially the All in One SEO plugin, really that’s the reason we called Rank Math is a game-changer, Have a Look at the feature by feature comparison of three of the plugins to understand why Rank Math is an absolute game-changer for WordPress SEO. Moreover, this plugin helps you to optimize your content properly and give much more power to control over the snippet of your post on Search Engines.

4. Jetpack

Jetpack is one of the top WordPress plugins to manage your blog. It helps to speed up your website, provide security, improve website performance & traffic, and many more. Meantime this plugin will also help to monitor the site downtime. This single plugin has many more features that you can enable and disable according to your needs that will help you to lower down at least 10+ plugins on your blog. I have listed down the features of the free version of Jetpack here:

Key Features:

• Unlimited static files hosting.
•  Unlimited image hosting with CDN.
•  lazy loading image.
• Brute Force attack protection and Secure logins.
• Downtime monitoring.
• Automate Social Sharing and Social Buttons.
• SEO tools and Grammar Checking.
•  Email Subscription and Blog Followers.

Are you looking to improve your blog performance and attract new readers?

Jetpack provides features to help you manage these tasks a little easier; because of their features you can easily accomplish these goals. If you already upload images on your blog, Jetpack’s features will make them stand out even more attractive. Let me show you one of the examples: If you can Activate the Tiled Galleries feature when creating a gallery within your blog post to showcase multiple images in a way that’s much more attractive than a standard grid of images. The same time, the key to a successful blog is getting more readers to our blog and engaged followers who are keen to read and share every one of your new posts. Isn’t it? Yes, Jetpack is an Essential WordPress Plugins for Bloggers to get more readers, so try this Jetpack features and I can ensure you that you can boost readers’ engagement on your blogs.

5. Akismet

Akismet is a spam-fighting plugin that protects WordPress sites from spam comments and spam contact forms. When it comes to blogging, we always enable the comment option to get engagements. Yes, we all know some of the bots and visitors will write spam comments like advertisements in our blog comments. To omit the spam out of your entire blog website, Akismet is the best solution for you.

The Spam comments are totally irrelevant for any blog content and down your website ranking as well. So, Akismet is a very essential plugin to eliminate the spam comments. As far as I know, many of the bloggers are struggling with how to avoid spam comments and contact forms. So, the Akismet plugin will help you to solve this issue and this Plugin will monitor all incoming comments and figure it out the Spam one.  It’s a pretty awesome Plugin.

Key Features:

•  Automatically checks all comments and filters out the ones that look like spam.
• Each comment has a status history, so you can easily see which comments were caught or cleared by Akismet and which were spammed or unspammed by a moderator.
• URLs are shown in the comment body to reveal hidden or misleading links.
• Moderators can see the number of approved comments for each user.
• A discard feature that outright blocks the worst spam, saving you disk space and speeding up 

6. Everest Forms

There are plenty of free contact form plugins available but the widely use one is Everest Forms plugin. You can go through it and get to know that it’s one of the greatest WordPress contact form plugins which let you to create forms efficiently. That means you can easily drag-and-drop form builder. When publishing your blogs, the readers might be even more than keen to contact you to ask some questions about it. These are the things that bloggers expected from their readers. So, you need to create contact forms for conditions like these. There is no doubt at all, you may straightly go with one of the best plugins for blogs when it comes to adding a form as this plugin is a very user-friendly interface for customizations as well as the drag and drop fields. So, you can simply modify your forms however you want.

Key Features:

• Create unlimited forms without any restrictions.
• Drag and Drop Form fields.
• Supports all commonly used form fields including radio, dropdowns, checkboxes, date and more.
• 100% responsive form template.
• Supports multiple column layout.
• Shortcode support.
• Multiple email recipient.
• Mulitple email notifications.
• Smart Tags for dynamic email message, subject and more.
• View Form entries from your dashboard.
• Quick Form Preview option.
• CSV exporter for entries.
• Provides two different form template design.
• Google Recaptcha Supported.
• Editable successful form submission message.
• Redirect option after submission.
• Editable Email Settings.
• Editable form validation message.
• Translation ready.

7. Smush Image Compression and Optimization

Smush is the most popular image optimization plugin, do you know why the blog pages are taking too much time to load? Yes, one of the important factors for slowing down the WordPress blog is Image. It’s very true, If the Image is not optimized properly, your blog page will load slowly. The Images can be compressed and reduced in size. For this purpose, I highly recommended you to choose Smush Image Compression plugins to optimize images without losing quality. If you don’t have any knowledge in image optimization, this plugin will help you to automatically compress the images after you upload it on your website. Also, it has a feature to resize the image for responsive design.

WP Smush is very easy to use, and you can optimize your images without losing quality. You may want to optimize your old images, you can directly go to your Media section and find out the WP Smush to bulk smush, here you can smush 50 images at a time. So, this is a very easy way to optimize your images and improve your blog performance.

 Key features:

• Bulk Smush: Optimization of existing images in your media library (limit 50 on the free version).
• Directory Smush: Optimizing images outside of your uploads directory.
• Integrations: Integrates with Gutenberg, Amazon S3 and photo galleries.
• CDN: A premium feature that utilizes WPMU DEV’s CDN for multi-pass lossy compression and auto-resize features.
• Lazyload: This feature defers the loading of below the fold imagery until the page has loaded, adjustable by page/image type.
• Settings: General plugin settings.

8. wpDisc

Blog post comments are the most reliable way for you to get feedback from your readers. Notably, this is a great idea for all the bloggers to connect or interact with their readers. But, the core WordPress comments method does have some capacity for improvements in it’s functionality.

When we look at the past there are a couple of plugins that can help us to enhance the commenting system with real-time discussion capabilities including a Thank page which is displayed to your readers after they’ve left their comment and also an additional option for enabling email notifications for comments. The wpDiscuz plugin recently released the core blog post commenting solutions to help WordPress users. It allows you to customize the appearance of the comments form that includes changing the text, altering the colors, and even adding your own custom CSS code as well. As a blogger, you must have this plugin for your WordPress blog.

Some of the highlights of this plugin includes:

• Comment voting with positive and negative ratings.
• Multilevel nested comment threads.
• Auto-update to display latest comments.
• AJAX load more comments button.
• Automatic image sourcing from URLs.
• Comment author notifications.
• Built in anti-spam protection.
• Posting sharing options.

9. Easy Social Sharing

I would recommend you to add a very essential plugin which is the major part of driving traffic to your blog. There are many plugin supports to enhance the blog performance but the Social Sharing plugin is one of the easy ways to drive more traffic to your blog post. Easy Social Sharing plugin helps your readers to share the content in their social media. We are well aware of social media and how it’s growing consistently. Accordingly, we can easily reach our target audiences through social sharing. So, Easy Social Sharing is a social media plugin that can help your blogs to reach your audience very quickly. This plugin has more features and your content can be shared on more than 18 different social media networks.

Key features:

• Floating sidebar layout attached and fixed to the screen border.
• Sharing counts to display the number of shares on social media.
• Live preview of the sharing design at the backend.
• Six different design layouts to choose from.
• Easy user settings with the intuitive settings panel.

 

10. Google Analytics Dashboard for WP

One of the best things you need to do for your business is to pay more attention to the traffic. When it comes to the blog, you have to keep your eye on who visits your blog and how long they stay at your blog, and then it will help to formulate a plan on how to make them respond even more positively. This is not an ideal solution but if you plan to use analytics that will definitely evaluate your site’s performance very easily. 

Are you Looking for the most reliable analytics plugin for WordPress? According to my analysis in the market, MonsterInsights is the best Google Analytics plugin that comes with Google Analytics. It delivers you more profound insights without affecting your site speed or any other WordPress security. More than two million WordPress websites are using this plugin. So, I and most of the WordPress site owners believe that it’s a very easy way to double the traffic for your blog page.

 Key features:

•  Audience Report
• Behavior Report
• Content Report
• Ecommerce Report
• Forms Report
• Search Console Report
• Custom Dimensions Report

Wrapping Up:

Before we wrap up, I want to share one tip for you all. You will get success if you can honestly care about the User experience and publish well-informative content through your blogs. I hope the above Top 10 Recommended WordPress Plugins will help you to amplify your blog performance and to achieve your business goals. But, before you start choosing and installing the plugins, make sure that you have a suitable WordPress blog theme for your website. I can understand that you guys are on very busy schedules and don’t have enough time to read lengthy blogs. I’m here to help you. If you are looking for professional  WordPress SEO provider or need the advice to get more traffic to your website, feel free to contact us via [email protected]

Welfare communities around the globe are taking the required measures to mitigate the spread of COVID-19 coronavirus outbreak. Amid these times of uncertainty, corporate companies from all shapes and sizes are also struggling to keep themselves stable. Even the industry experts suggest that “Companies and organizations need to impose a logical and methodological approach to strengthen the resilience of their existing business models and strategies to ensure their ongoing business operations during COVID-19.” Therefore, corporate companies are going to become more dependent than ever on their digital strategy and now they are looking for an offshore digital marketing agency to polish and restructure their digital strategy.Keeping the present situation in mind, today, in this post, I’m gonna discuss how an offshore digital marketing agency can help a corporate business to survive from COVID-19 pandemic issues. Keep on reading to discover more!

Present Situation of Corporate Companies

The unprecedented situation, the almost-complete vanishing of all networks related to live events and conferences, and the rising barriers on face-to-face business, create an immense challenge for businesses. B2B companies that rely on the yearly course of exhibitions and trade shows to network and build connections with their customers are now struggling to find a way to connect with their audience. For SME businesses especially those who used to generate new customers for their businesses through word-of-mouth referrals or on the strength of their business’s hard-won reputation among their target market, the current pandemic situation is coming as a huge shock to them. Larger corporate companies are also now seeing themselves in the situation of having potentially lost millions out of cancelled events and conferences. They won’t get back the several hours and expense spent on preparations for this year.In this current scenario, digital is likely to be the clear winner, and most companies are turning to digital channels to embrace the transformative situation. We’ve seen a real spike during the last few weeks from companies wanting to create or update their business websites, launch new eCommerce channels for their businesses and build social media campaigns that focused on people who are working from home and a real focus on using influencers in the industry and SEO approaches to reach new audiences for their business.

Most of the large corporate companies may have their own in-house digital marketing team who can deliver these results. But, to mitigate the present economic crisis most of the corporate companies are doing cost-cutting. So, during this challenging time keeping an in-house digital marketing team can increase the expenses in terms of salary negotiations, benefits, infrastructure like computers, digital devices, desks, building access, maintenance bills, taxes, etc. On the other hand, outsourcing is pretty gosh-darn easy because most of the offshore digital marketing agencies work on annual or monthly contracts for which businesses don’t have to do any tech setup, infrastructure, insurance or any other arrangements that can incredibly help the corporate companies to reduce their expenses and at the same time, they can easily acquire experienced and talented professionals who can produce better and faster results for their digital marketing efforts.

So, now corporate companies see value in partnering with an offshore digital marketing agency that knows how to help them make the most from social marketing, content marketing, SEO and influencer-led campaigns to achieve better products values and more reach to their targeted audiences.

 

Importance of Offshore Digital Marketing Agency Services During COVID-19

You may have this question in your mind like “why you should outsource your marketing?” So here are some of the points that explain to you the importance of digital marketing projects outsourcing during the COVID-19 pandemic times;

• As I discussed above most of the companies are experiencing an extreme quantity of loss due to cancelled conferences and events. Considering the amount of money spent on organizing these conferences, round the year planning, and hours spent, it is a massive loss indeed for these companies.
• To navigate through these challenging times, choosing the right digital marketing agency for your digital marketing needs is the best thing to do now, and many companies around the world are making themselves adapt to these new normal.
• The businesses that did not give much importance to having social media channels like Facebook or Instagram page are now choosing to create social marketing, content marketing and SEO marketing strategies for their businesses.

While some of you might feel that once the lockdown situation ends, everything will be back to normal again, but the experts have a different opinion from you. They say “the businesses’ reliance on digital marketing and networking is here to stay, and people would still choose digital channels or platforms for business meetings instead of holding on an in-person meeting, therefore, you must ensure a digital change for a longer time.

 

10 Benefits of Outsourcing Digital Marketing

While navigating through the business challenges during COVID-19, it could become intimidating if you try to do your brand’s digital marketing on your own or operate it in-house without the right professional team in place. Your competitors also doing everything to maintain their sustainability and to drive growth for their businesses with digital marketing. Therefore, to stay competitive, you should outsource partially or completely to a digital marketing agency.

If you’re still in a dilemma, Have a look at these 10 benefits of outsourcing digital marketing. Sure, it will help you to make the right decision.

 

1. You’ll Get More Time for Your Core Business

Outsourcing digital marketing works to an offshore digital marketing agency save you much time and energy to focus on your core business. Apparently, we are in the era of outsourcing. More and more businesses and organizations around the world are opting for outsourcing for their non-core business activities to third parties. Pay-roll preparation, products packaging, shipping of the products, manufacturing of sub-assemblies, transportation, hiring and of course digital marketing and online promotions for the businesses are some examples of outsourcing. The focus on outsourcing comes from an increasing understanding that it is not feasible to be competitive in non-core business activities.Therefore, it becomes sensible to hand over such non-core business activities to the third parties. While the industry experts are engaged in executing the best marketing and promotional strategies for your business, you get enough time in your hand to focus on other important parts of your business.

2. You can Beat Your Online Competition

Most probably, your top competitors out there in the market also realize the importance of digital marketing during this COVID-19 crisis and have been successfully investing in digital marketing to grow their business. In this challenging period, you cannot afford the time it takes to establish an in-house digital marketing team comprising professional researcher, analyst, strategist, SEO expert, social media campaign experts, online marketing campaigns experts and content writer.Therefore, businesses in all shapes and sizes should find an offshore digital marketing agency that takes up the job of crafting a right digital strategy for the business and implement it in a way that gives your business an instant advantage over its top competitors.

3. It’s More Affordable than You Think

Usually offshore digital marketing agency offers various digital marketing services packages at different prices for new small businesses, growing startups and big corporate companies. Different type of digital marketing services is put under the same package, so, there’s no need for the corporate companies to pay individual people for their respective offshore marketing services.One-time payment can do the trick for you; hence, you don’t have to go through the troublesome process of transferring money to a bunch of different bank accounts. The accrued fee of individual services is always larger compared to the digital marketing service packages offered by digital marketing agencies.

4. You’ll have a Structure for Your Digital Marketing Strategy

Offshore digital marketing agency provides you with a balanced structure.  Usually, an offshore digital marketing team consist of 2, 5 or 10 staffs based on the project’s requirements with the diverse professionals involve of strategists, analysts, designers, art directors, web designers, copywriters, content writers, etc.So, there is an equal allocation of work between the employees who do the work assigned to them within a set deadline. The importance of an existing structure is that it helps your business in deriving good results within a restricted period of time.

5. You’ll Get Innovative Marketing Ideas

The members present in a digital marketing agency continuously brainstorm new innovative ideas that would boost the digital marketing results and enhance your company’s image in the market.Most of the associates in the team are well acquainted with and experienced in their chosen digital field, so their minds are always overflowing with fresh ideas that would bring innovation, creativity and new strategies into the picture.

6. You can Easily Reach Your Target Audience

The target audience in marketing refers to the group of people for whom you want to deliver your message, service or product. The core motive of marketing is to deliver a particular message to certain people present in your target society, which in return would rise your business sales.An offshore digital marketing agency goes through a phase of comprehensive and systematic research in order to decide when, where and how the message will be brought to the target audience, which would create the greatest impact on your marketing efforts and ensure you the great results.

7. They’ll Provide Your Better Insights & Reports

An offshore digital marketing agency by virtue of the business they are in, So, they keep themselves well-informed of the latest technology, trends, updates and case studies in the digital marketing industry. They have the good experience of working with multiple clients from an extensive range of industries with diverse visions and goals and are skillful at tailoring the best customized digital strategy for your business needs.They are stocked with better insights about digital marketing and digital platforms to know what combinations of digital channels best suit for your business’s marketing will needs. They will also be prepared for upcoming possible risks with mitigation plans in their hands.

8. They Use the Latest Technology in the Market

A good offshore digital marketing agency has knowledge and access to special tools and software in the market which gives them the assistance to do fast and accurate research, analysis and strategy which benefits less repetitive activities, quicker implementation of strategy, optimal ROI and faster accomplishment of your business goals.

9. They Help You to Create a Presence in Various Social Media Platforms

The advent of social media channels like Facebook, LinkedIn, Instagram, Twitter, Pinterest, and many more is the reason why the fame of the internet and online marketing has dramatically risen over the years. In the present time, not being a part of these social media channels is equal to living in a cave.Digital marketing agencies very well know the tricks and hacks to give your businesses and brands, a voice among the traffic on the internet. They easily do that with the help of catchy blog posts, attractive infographics, images, gifs and videos. Generally, offshore digital marketing agency does their best to grasp the target audience’s attention and interest towards your business.

10. Efficiently Implemented SEO for Your Business

SEO is an acronym that stands for Search Engine Optimization. The main search engines on the internet like Google, Yahoo and Bing deliver results according to the keywords typed in the search box.SEO mainly combines keywords into the content which goes well with the search engines’ search algorithm, so, the company which has been optimized well with SEO comes at the top in the SERP results section and into the good attention of the business’s current or prospective customers.

 

Conclusion

The present the unprecedented situation we are facing is definitely one of those crucial moments which can  “force” a dramatic change upon our business, but for the better, think about how you will restore the opportunities that have been lost amid this COVID-19 pandemic issues. As long as you strategically alter your business approach to digital marketing, there’s no excuse why it should just serve up as an emergency fill-in but could keep on offering long-term value and benefits to your business when the world eventually gets back to its normal self. And of course, it would make companies more robust and flexible to deal with any future pandemics like the current one.

To make the most of digital marketing opportunities and grow your business during the COVID-19 pandemic, outsourcing to a digital marketing agency seems like a good idea. If you’re planning to opt for outsourcing digital marketing, here you can find out the different types of offshore marketing services packages for your business digital marketing needs.

LinkedIn gives you the opportunity to make your profile more worthy. Looking for ways to bring your profile to the next level on LinkedIn?  Before you think what the major sections are needed to optimize in your LinkedIn account, get to know the LinkedIn extract growth. Why I thrust you to get to know that because if you know the real clear information then only, you’ll fully optimize your profile without any smaller mistakes.

“Do you know the relationship between LinkedIn and digital marketing?”

LinkedIn is a part of your digital marketing strategy. When it comes to networking and making new connections with prospects, clients, and business partners, comparatively LinkedIn is the most important social media site. Because It’s a professional social media platform with 675 million+ users from over 200 countries, according to their LinkedIn stats report.

If you want to be a successful networker on LinkedIn, you need to have a solid profile, it’s crucial. If you are a marketer, you have a very few minutes to make an impression on your potential client or partner. But from LinkedIn, your profile can showcase your accomplishments, education, the ways that you’ve helped others to solve problems and moreover, a good profile can help you to secure the connections that you need to grow your brand and your business.

Hope now you have the clear clarity on what makes a good LinkedIn profile for digital marketers, am I right?

Let’s jump for the main topic. If I’m the digital marketer, what are the section must I need to optimize on my LinkedIn profile?

Tips to optimize and re-design your LinkedIn profile for 2020

 

1) Complete your LinkedIn Profile: 

You never get a second chance to make a first impression.

—— Will Rogers —— 

Most of the digital marketing companies are selecting their new employees based on their LinkedIn profiles. So, when someone visits your profile, they really need to impress with your profile. Your smile is your logo, your personality is your business card. Thus, chose a great professional headshot for your profile picture.

When you choose your profile picture, you must know the Dos and Don’ts.

Don’t…

• Selfies are not appropriate as profile pictures.
• Avoid using filters.
• Don’t crop yourself from group pictures.
• Avoid pictures with your pets.
• Don’t use the full-body motion picture.

Do…

• Look approachable
• Take a headshot
• Pick an up-to-date photo
• Choose the right expression
• Take the photo straight on

Check out Aleyda Solis LinkedIn profile. She is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy, blogger, speaker and author. You can learn from her LinkedIn profile. She pays more attention to her profile picture and background picture. Her professional photos give more benefits to her potential partners and prospects.

 

2) Modify your Headline and Summary

Headline: LinkedIn’s default setting is to mention your current job title as your headline. This is allowing limited characters (120 characters) to express your current job. If you have multiple jobs, don’t mention all the titles on your headline. Write your headline with the most relevant keywords. It’ll make easier to find when someone looking for professionals in the same field on LinkedIn. The highlighted value proposition will capture more visitors’ attention and make them want to learn more about you.

When you are going to write/ re-write your headline, keep the following points in your mind.

• Know Your Audience
• Highlight your USP (your value proposition)
• Don’t Try to Impress with Big Words
• Avoid Bragging

Summary: The LinkedIn summary section is your professional bio. It’ll be going to support your headline and expand on your experience. So certainly, provide an overall description of your qualifications and previously what you’ve worked. For write your full summary, you can use 2000 characters. Keep in your mind this is the section with key points that makes the visitor want to connect with you or not. Before posting your summary, find someone to proofread grammar and spelling count!

Here are some tips to write your summary.

• Describe what makes you tick
• Explain your present role
• Frame your past
• Highlight your successes
• Reveal your character
• Show life outside of work
• Make your first sentence count
• Use the keywords

3) Customize Your LinkedIn Url

When you create a profile on LinkedIn, it’ll give you a profile URL but from your end, you must customize your LinkedIn URL. Once you customize your profile URL, It’ll far more friendly from an SEO point of view. And it’ll give you an opportunity to rank higher in Google and to make it easier for people to find you.

Still, your URL is not customized; follow these three methods to customize the URL.

Step 1: Click “Me icon” at the top of your LinkedIn and select View Profile.

Step 2: On your profile page, click “Edit Public Profile & URL” on the right. Then under Edit URL, click the “Edit icon” next to your public profile URL.

Step 3: Enter your name without spaces and “click Save”.

 

4) Add your Workplace, Experience

Highlighting your previous work experience is critical on LinkedIn. When listing your experience, certain to follow common resume writing style. And don’t list all of your previous works. If you have the same industry level experience you can list all. But if you have different field experience, don’t add them all because it’ll damage your reputation. Instead, focus on the workplaces and experiences that benefit you the most, and list your greatest achievements.

While you add your experience and workplace, watchful with recommended characters. Company Name: 100 max characters, Job Title: 100 characters, Position Description: 200 minimum and 2000 max characters.

 

5) Add Skills and Get Endorsements

An endorsement on LinkedIn is a considerable way to have your skills certified by others but be careful of having too many endorsements. Make sure endorsed people are really valid from your side.

If you didn’t get any endorsement, use some ethics to get an endorsement to your skill. Like, from your side, endorse your friends and colleagues’ skill then they’ll unquestionably endorse your skill too. Once a week or once a month continually check your LinkedIn skill and update your skills.

 

6) Get Written Recommendations

Presently getting recommendation in LinkedIn is becoming more and more popular and important. you can gain the recommendation in the following ways.

1. You can send a request to your LinkedIn contact to recommend you.
2. If you’re truly generous to supporting others, they’ll be more likely to return the promote to you.

Don’t wait for others to recommend you, because probably you must wait forever to get their precise. Therefore, from your end give more precise and valuable recommendations to them. Optimistically, you can expect to gain back!

High profile persons’ recommendations are more powerful to build your reputation.

 

7) Write & Publish

Write and publish relevant articles on LinkedIn because this is a powerful way to reach your target audience and generate leads. LinkedIn also let you know when some of your followers publish an article on LinkedIn. So, your post notifications also probably reach them.

While you publish your article, there are some techniques you need to follow to gain the extract post value.

• Try to write a new hot article
• Pay attention to pictures and title length
• Add relevant hashtags
• If specific people will enjoy the article, tag them
• Add keywords to get the LinkedIn organic reach

8) Join Groups

LinkedIn Groups are hubs on LinkedIn which provide a “professional place for the same industry people to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”

Find LinkedIn groups that are related to your industry or niche, then join with them and be active to bring your profile for their attention it’ll help you grow professionally and personally while advancing in your career.

 

9) Monitor Your Connections

Pay more attention to monitor your connections. Under ‘Settings & Privacy’, LinkedIn gives you more options that allow you to choose “how other users are viewing your profile and more. So all of the settings are VERY important.

If you noticed any industry-related profiles, view your profile or activity, then send a relevant and personalized message to connect them with your circle. Once they accept your request, there are high chances the person on the other side may start engaging with your content too!

10) Be Supportive & Encouraging of Others.

Like and comment on others’ posts to get more engagement. If you are going to engage with others’ post then initiate with a question. Your one question will bring more engagement. There are two ways that you can boost your own engagement:

1. You can gain new connections – If you’ve provided a valuable comment for your out circle people’s post, definitely they’ll interact with your circle and initiate the engagement with your post.
2. People love to return the favor – If you do more likes and comments on your circle’s posts, unquestionably they love to return that favor.

Therefore, provide a proper valuable engagement for others’ posts, then you’ll get in return.

 

Conclusion

Optimize your LinkedIn profile and increase your visibility. It can make it easier for others to find you and help you to reach your professional goals.

So, what tip did you receive from this post to boost your LinkedIn profile? Please share your open thoughts in the comments section below!

When it comes to your business growth, the marketing mix is a very important tool to build the most effective marketing strategy plan. It will help you to show your potential customers why your product or service is unique and better than your competitors. Today in this article I will talk about what is the marketing mix? Why does the marketing mix important for your business? And the 10 most effective steps to develop the ideal marketing mix for your business. So, Stay tuned with me till the end!

An Introduction to Marketing Mix

The marketing mix refers to the various elements of your business that helps you to put your product or service in the right place, at the right time with the right price. The marketing mix is primarily connected with the 4P’s elements of marketing, the 7P’s elements of service marketing, and the 4 Cs theories formed in the 1990s based on the 4p’s elements of marketing.

 

A Quick Look at Marketing Mix 4P’s

The Marketing 4Ps was developed by the marketing expert named E. Jerome McCarthy in the 1960s which has been used throughout the world as the basic concept of marketing. It also the ground foundation for marketing mix.

 

marketing-mix-4P’s

1.Product

A product is an element that is manufactured to fulfil the needs of a certain group of people. It can be quantifiable or unquantifiable as it can be in the form of goods or services. You should ensure to have the right product that your target market demands. So, in the product development stage, you must do a broad study on the life cycle of your product involving product branding and product packaging in order to make the right product mix.

 

2. Price

The price of a particular product is basically the amount of money that a consumer willing to pay to get the benefit from the particular product. Price is a very essential factor in your marketing plan as it defines your firm’s profit and survival level. Modifying your product price has a great influence on your entire marketing strategy, sales and the demand for the product. While fixing the product price be sure to examine competitors pricing methods and price your product accordingly.

3.Place

Planning the distribution or positioning of your product or service is a very crucial part of the marketing mix. You have to position or distribute your product or service in a place that is easily accessible to your potential buyers. For this, you need to have a deep understanding of your target market. By having a clear understanding of your target market inside out, you will find out the most efficient placing and distribution channels for your product that directly connect with your target market and target audience.

4.Promotion

Promotion is very important to boost your brand’s recognition and products sales. Promotion is about informing your target market about your product or service. This action will involve direct communication among sellers and potential buyers. Promotion is comprised of various elements such as sales organization, public relations, advertising and sales promotion. Your promotional strategies will depend on your budget and your target market.

A Rapid Check of Marketing Mix 7P’s

The 7Ps of the marketing mix is a modification from the 4Ps model which is generally used in the service industries. Here is a quick look at the extensions from the 4Ps to the 7Ps version.

 

5.People

Target market and people are directly linked to your business, therefore it’s essential to find out whether there is sufficient amount of people in your target market that is in demand for specific products or services that you are offering. Your firm’s employees also play a crucial part in marketing because they are the ones who deliver the product or service that your target market demands. Thus, it’s really essential to appoint and train the right people to deliver superior product or service to the clients, whether they run customer service, or they are copywriters, designers, or etc. The people in your target market and the people who work in the company will help you to scale and grow your business.

 

6.Process

The systems and the processes in your organization affect your execution of the service and product. That’s why it’s essential to have a well-tailored process in place whether it’s your sales funnel, distribution system, a payment system or other procedures. An effective process of working helps you to run your business efficiently.

7.Physical Evidence

Physical evidence is very important for a business, especially in service industries. There should be physical evidence of how a business and its products or services are perceived in the marketplace. Physical evidence is the establishment of a business’ presence in the market. For example, when you think about sports Adidas or Nike comes to your mind and when I say Pizza “Pizza Hut” instantly pop up in your mind because these brands establish strong physical evidence in their niche market, thus their brands appear first in line when we asked someone to “name a brand” in their industry or niche.

4Ps to 4Cs Marketing Mix

The 4Cs model is a modification of the 4Ps marketing mix model and it’s not a basic part of the marketing mix. But an extensive version of the marketing mix. Let’s check out the 4Cs components one by one.

1) Cost

Price is not the sole cost being incurred when purchasing a product or service. It may be the cost you incur to satisfy a consumer, so, cost of time, cost of conscience or opportunity cost are also the elements of the cost

2) Consumer

You should only sell a product or service that addresses your consumer demand. Therefore, you carefully research your consumers’ needs and wants. So that you can give valuable products and services to your consumers with a Unique Selling Proposition.

3) Communication

Based on the needs and wants of your customers, you need to create open communication with your customers because your customers want to be engaged with meaningful interactions to understand your products and services.

4) Convenience

Usually, consumers looking for products and services readily available to them. Thus, while marketing, you should strategically place your products or services in several visible distribution points that are convenient to your consumers. In simple words make it convenient for your consumers to buy.

Importance of Marketing Mix 

In your everyday business activities, it’s become hard to focus on the big picture, especially when you’re handling multiple things. In this condition, your marketing mix strategy gives you a clear roadmap for your business objectives.

It will help you to be on track while keeping your target market in the forefront of your mind that helps you to market the right product or service to the right people at the right time with the right price.

10 Steps to Build an Effective Marketing Mix 

Above I explained to you about Marketing mix, it’s elements and why it’s important for your business. Now I am going to tell about the 10 effective steps that will give you assistance in building your ideal marketing mix for your successful business. Have a look at them below.

1. Get to Know Your Goals & Objectives

To create the right marketing mix for your business, first, you need to define what you want to achieve as an end result, for example, define whether you want more customers, increase brand awareness or want to get higher sales.

Every marketing plan has its own goals and objectives. So you need to find out your own goals and objectives and have to set a specific time frame to achieve them.

 

2.Create Your Budget Plan

After getting to know about your goals and objectives for your marketing mix plan, then you need to define how much money are you willing to spend? Like how much money you are ready to spend on product innovation, product promotion and consumer research. It’s really important to create your budget in order to build an effective marketing mix for your business.

 

3. Decide Your Unique Selling Proposition (USP) Method

In a world of competitors, it’s really important to advertise and market your product in an effective and unique way and we call it a “unique selling proposition” (USP). Describe your users about the benefits they will get from using your product or service. And tell them what unique problem you’re solving with your product and service better than anyone else in the market.

4.Define Your Own Target Market

In order to have effective communication with your target audience, you need to know who they are, their expectations from your product or service, their preference and how they want to be communicated with. Build an in-depth profile of your ideal buyer. Make sure you have collected all the essential customer information to create a complete picture of your ideal customer with enough details.

 

5. Get Advice from Your Customers

Ask your customers what they are thinking about your products or services and what the expectations they have are. You can gather this information by asking your customers questions like What do they think of your product?, How satisfied are they with the quality? Are the benefits apparent? and How is your product effectively or not effectively meeting their needs?. Use their answers and feedback to improve your service or product. This tactic also helps you to appear more relatable and approachable to your customers.

 

6.Describe Your Product or Service in Detail

To plan a perfect marketing mix, first, you need to have a good understanding of your product or service. Therefore, take your time to describe the specific qualities and value of your product or service. Get to know the unique features that show the worth of your product or service. Knowing your product worth help you to build an effective marketing mix that enhances your products or services.

 

7. Be Aware of Your Distribution Channels

Identify which distribution channels you are going to use for marketing your product or service. Because your choice of distribution channels will influence your promotion methods and the pricing of your products or services. Depending on your product and target audience your distribution channels will be: Selling to wholesalers who will sell to retailers, who will then sell to the consumers or selling directly to the retailers or selling directly to your consumers.

 

8. Make Your Pricing Strategy

You need to find out the smart ways to differentiate your product on price. Do proper research on your competitors and make sure you are not overcharging your customers for the product. Also, get to know what your target audience might be willing to pay for your product and what it costs to produce your product. Based on these facts you can create a better pricing strategy.

 

9.Select Your Promotional Methods

You should make your target audience to be aware of your product or service offering. Successful promotional methods include numerous tactics like:

• Direct Marketing –Directly connecting with the targeted individuals through catalogues, telephone marketing or mobile marketing.
• Public Relations –Connect with the massive amount of public through Press releases, exhibitions, conferences and sponsorship deals.
• Advertising –Introduce your new product or service through advertisements on Television, radio and print advertisements in the newspaper.
• Personal Selling –Do personal presentation and demonstrating how your product works through your sales team.
• Word of Mouth –Creating positive word about your product or service through social media and buyers’ recommendations.

Based on your product, target audience and your industry niche select your promotional methods and plan your promotional strategy.

 

10. Make Use of Inbound Marketing

Inbound Marketing also plays an important role in developing a marketing mix for your business. So, in your Marketing mix plan, you should include effective inbound marketing as well. In your inbound marketing plan include the below elements:

• Website –Nowadays customers want to interact with the brands where they are making their purchases. So, having a business website for your brand will provide a platform for your customers to interact with your brands and products.
• SEO –Search Engine Optimization (SEO) will help you to rank your website on search engines like Google so the online users can get directed to your website where you can convert your website, visitors, into customers.
• Email Marketing –You must collect your customer contact database and follow up them regularly. Email is an effective way to communicate with your customers and keep then information about your new products or offers.
• Social Media– Having a website is not enough, you should use popular social media channels like Facebook, Twitter, Instagram to deliver messages to your target audience and build brand awareness in your target market.
• Blogging –By putting out regular content through blogging you can make your business stay in the top in the mind of your target audience and there are high chances to get leads through your blogs. So, make sure to write good content.

Conclusion

Creating a perfect marketing mix will help you to develop the best products and services that better fulfil the needs and wants of your target customers. It also helps you to make your target customers know why your product or service is better than the product or service of your competitors. Even though 4P’s remain the core to create a marketing mix, you should include inbound marketing in your overall marketing strategy for your business. I am pretty sure that the above 10 steps will help you to build a perfect marketing mix for your business.

Hope you’ve enjoyed reading my post. Please leave a comment regarding the blog post or let me know if you’re interested in learning more about the marketing mix.

 

Because of the global spread of COVID-19 Coronavirus, most of the companies around the world have rolled out mandatory remote work for their employees. According to the proclamation of the World Health Organization, the coronavirus COVID-19 outbreak has officially attained the “Pandemic” state. So, transferring to the “working from home” routine will turn out to be the new normal for most of us and some of us will be working from home for the first time, that means it’s a mission itself to figure out the ways to complete our tasks on time in a new working environment that may not a suitable place for productivity. But there are techniques to provide good results in your work from home scenario.

If you’re a newbie to the working-from-home lifestyle, here are some tips and tricks for you to work effectively from home.

 

1. Develop a Morning Routine

Just sit down at your working space and start work at a certain time is one thing, creating a routine that guides you into the scheduled time to start work is another. What’s in your morning routine indicates when you’re going to start your work. It might be returning from your morning workout, making a cup hot coffee or getting dressed before you begin your work. Trust me, a morning routine can be more potent than an alarm clock at assisting you to get started your work each day on time.

I mentioned about the morning routine but not everybody who works from home follows eight to five schedules. Thus, the “getting started” routine might differ from person to person. So, the main thing is you should have a proper routine before you start your work as it helps you to maintain an effective work routine.

 

2. Have Regular Working Hours

Set yourself a working schedule and stick to it. Having clear-cut regulations for when to begin your work and when to call it an end supports you to keep work-life balance as you work remotely from home. That being said, one of the advantages you get out of work from home is flexibility, and sometimes you need to lengthen your working time or start your work early to accommodate your colleagues or clients’ schedule. When you do so, makesure to wrap up your work earlier than your usual time or sleep a bit longer in the next morning to make up for that extra time of work.

There are many automatic apps to track your time for example, Rescue Time that helps you to check in on whether you’re sticking with your time schedule or not. And it helps you to find out your most productive times of the day. So, you can use that insight to your benefit by reserving your high priority tasks to do at your most productive times of the day.

 

3. Create a Dedicated Workspace

If you are new to work from home lifestyle, it’s obvious that you don’t have a separate office space in your home. Therefore, it’s a good idea to dedicate a desk for your work use only rather than cooping yourself up in your room or on the couch because these spaces are associated with leisure time that can easily distract your focus from work.

If you have a desk that has all the essentials related to your work. then, when you sit on that desk, you realize, it’s work time and when you’re away from it that’s your personal time. it’s the best way to balance your work and personal time when you are working from home.

 

4. Schedule Regular Breaks

When you’re deciding to work from home, get to know your company’s policy on break times and based on that schedule your breaks in concern with your own comfort and flexibility. It’s really important to give yourself enough time during the day to walk away from your computer screen.

Two 15 minutes breaks and an hour lunch break seem to be the standard for full-time employees.

 

5. Set Ground Rules with the People in Your Home

When you’re working from home, it’s necessary to set some ground rules with the other people in your home. For example, if you have kids, you need to make clear rules with them about what they can do and cannot do during your work time. And also, you need to set rules for your domestic labor works at home.

As you’re in the home, your home mates may simply put all of them on you which may give you a feeling of taken advantage of and may your productivity also suffer. So, it’s always safe to set some rules.

 

6. Be Socialize with Your Colleagues

When you’re working alone at home, you tend to get feelings like loneliness, disconnect and isolation, especially if you’re an extrovert. So, it’s really important to stay connected and socialize with your colleagues. For example, you may connect with your colleagues through professional chat channels like a flock, plan meetups for people in the same region or in-person retreats.

It’s important to figure out a suitable way for you to interact with your colleagues. It will help you to nurture your relationships with your colleagues.

 

7. Keep a Positive Mindset

When you are working from home full-time, you must keep a positive mindset. Because when you have less face time with people there are high chances for people to misinterpret your tone in writing. So, it’s important to be positive to the point where it may feel like you’re being overly positive and polite.

Otherwise, you risk yourself to sounding like a jerk. Unfortunately, that will be the true situation. So, embrace the positivity and find your favourite smile emoji. You’re going to need them the most.

 

Conclusion

Here we go! Based on my present experience, I’ve shared 7 simple and effective tips to adapt yourself for the “work from home” lifestyle. Above all, every one of us has different personality and lifestyle based on that our working method also differs. But, I hope these common tips will help you to kick-start your work from home mode and help you to keep a proper balance between your work and personal life!

Don’t forget to share your feedback on this post!