Are you wondering how do you create contents on Instagram? And how can you make your Instagram marketing successful? You’re not the only person here! For many busy brands and businesses, the idea of an Instagram content plan seems a hard-hitting task that they have no idea how to tackle. As finding time to make, organize, strategize, and optimize your Instagram content can be a very tricky task.

Luckily, there are numerous methods to organize your Instagram content process and spare time to plan your Instagram posts and stories! Ready to win your game on Instagram? Check out these top 10 tips to prepare your Instagram content strategy ahead of time.

 

Instagram Content Plan: 10 Tips on how to plan Instagram content for your feed!

 

1) Optimize Your Brand’s Instagram Account Bio

Wondering why am I talking about this as my first tip? Okay now hear me out, why? There is no value in getting to a good position with your Instagram content plan if your Instagram Bio isn’t augmented well for your successful branding on Instagram. Because once you started sharing high-quality, relevant content in your Instagram feed, lots and lots of people will make an effort to get to know about your business and brand. As the first thing, they check out your Instagram Bio before they will begin to “follow” your brand.

If there isn’t a clear description about brand, pertinent profile image, and engaging call-to-action (CTA), there are high chances of missing out on your new followers because they won’t understand who you are or what your brand is about. I would say Instagram bio is the one and only opportunity to grab your audience’s attention, so don’t do the mistake of neglecting your Instagram bio.

Tips to optimize your Instagram Bio:

• Keep your Bio description 20 words or less
• Include identifiable keywords in your bio that people will use to search you on Instagram
• Lastly, don’t forget to add a strong call to action that encourages people to join your business.

Instagram bio is the very first thing people notice when they click into your Instagram profile, so make sure to nail that bio perfectly before investing your time into  Instagram content strategy.

 

2) Pick Up Your Instagram Content Themes

Picking up the right Instagram themes or “content buckets” is one of the best methods to get rid of the tension of Instagram content planning for your feed. In my opinion, it’s a good choice to select 3 to 4 themes and rotating them throughout the month.

For example, you can choose the content bucket like:

• People (Your team, clients, or customers)
• Location (Your workplace, travel shots)
• Quotes (Motivating quotes or Inspiring testimonials)
• Your Products shots

Or else, you can choose Instagram themes like:

• Work-life of your staffs
• Office Interiors
• Family

Whatever the themes you choose it should go well with your business & brand, and most importantly it should resonate best with your target audience.

“Your brand is what your audience says it is”

The above saying applies to your Instagram as well. When you create your Instagram content plan, it should reflect your ideal followers and their values. Once you have chosen your content themes or buckets, trial them for a month or two then based on that results, swap and change your themes or buckets to what your audience best resonates with. An Instagram content plan is all about testing, learning, and optimizing. And that’s what this post going to tell you (so stay tuned with me!).

 

3) Don’t Miss Out the Significant National Days

Not each and every national day or holiday is relevant for your business or your audience, but it’s necessary to be aware of what’s coming up next in case it is. You may ask why it is important to know about national days. Let me tell you why? Because if a national day is important to your target audience, then it’s a great opportunity for you to create content that your audience will relate to themselves on that particular national day.

Having an Instagram content calendar will help you to stay up to date of these national holidays and traditional holidays like Independence Day and Tamil & Sinhala New Year. Make use of the Social Media Calendar to keep yourself informed about any important national days and social events that are coming up next, then you can put your creativity to make that day special for your audience. Now this question will raise in your mind how could this help to improve your Instagram content strategy?

Here is how it will help to improve your Instagram content strategy:

• If protecting the environment from pollution is your brand’s mission, International Environment Day (June 5) could be a great opportunity for you to elevate your brand and make your audience engage with your brand.
• By planning ahead you can conduct a cleanup program at your local and post those images on the feed.
• Also, you can encourage your audience to do the same and post them via stories

These kinds of activities on a specific national day help you to grab more attention towards your brand. Therefore make use of these national days and holidays to get the spotlight for your brand!

 

4) Create a Strong Voice for Your Brand

You have to be more certain about your brand voice then only you can able to create an effective content plan for your Instagram. Because you are going to create lots of images and captions. So it’s important to be sure about your brand tone then only you can make an efficient process of your Instagram posts. Decide, whether your brand voice going, to be frank, and funny or warm and reassuring.

If you don’t know how to find out your brand voice, begin with your brand values, then think about other brands that have brand voices you love. Jot down the descriptive specific keywords for each voice.

They can be adjective voices like:

• Professional
• Inspiring
• Witty

Or, they can be non-descriptive voices like:

• Momentum
• Mentor
• Love

With those examples, voice keywords figure out your own brand voice. It’s okay if your brand voice changes over time, as you get to know your brand and audience better. But this keyword tactic is a great idea, to begin with.

 

5) Evaluate Your Capabilities for Your Success

Don’t let your lack of understanding, energy, and time come in between you and your success of the Instagram campaign. I mean lots of entrepreneurs and business brands get stuck on Instagram posts because they feel creating an Instagram content plan is an overwhelming task. You shouldn’t overspend your precious time and energy on your Instagram feed content which is why it’s important to evaluate your capabilities.

 

Try to answer these questions to find out your capabilities:

• Do you have time and resources to make a batch of images at the beginning of every month?
• Would it easier for you to outsource images and leave the ideas up to you?
• Are you able to create designs on Canva to make quotes graphics?
• Could you outsource this design?

Hope these questions help you to find your capabilities. For financial reasons, most of us shy away from outsourcing, but also with the guilt that we should do everything ourselves. But you should understand that “Your time is extremely valuable.” If you could able to work with somebody that can give you more time to focus on the things that are more important (creating high-quality stories +interacting with your audience), you are making yourself committed to success on Instagram.

 

6) Set Time for Content Creation in Your Work Schedule

Now you are clear about your content themes and you have decided whether designed graphics/take photos by yourself or outsource someone. So right now you can focus on allocating time to create content. You need to create and schedule your content up to one month in advance. If you need to create and schedule your May month content, you would be doing that during the first week of April.

If you do that so, then all you have to do during the next few weeks of the month is to hit “post” button on your Instagram account or you can set your content to go live automatically via third-party automation tools like Iconosquare. In the beginning, it might seem impossible to plan your Instagram content in advance, therefore at the starting take it to step by step process, for instance, first plan your Instagram content for one week then two, then three… and before know, it will get in place and naturally you begin to plan content far in advance for your Instagram.

 

7) Get to Know the Best Timing for Your Post

If you want to use Instagram really serious for your business, you need to figure out the best timing for your posts on Instagram, but if you have just started using Instagram for your business, you may not have enough data to understand the best timing for your post on Instagram. If that’s your case, then start with sticking to a regular posting schedule (3x posts a week is preferable).

You don’t need to post on exactly the same days for each week, but just make sure to stick with the equal frequency of posting for every week. With time you will collect adequate insights to recognize your best time schedule to post on Instagram.

Eventually, you will find out your optimal times for post, whether

• Is it morning or evening?
• Do weekend posts perform better than weekdays?

When you figure out the best timing for your Instagram posts, you can easily understand what best resonates with your target audience, and based on that you can tweak your Instagram post schedule.

 

8) Make Use of a Scheduling Tool for Your Instagram Posts

The good thing about social media automation tool like Iconosquare is that it’s not just an official Instagram partner, but also an inclusive podium that allows you to create your Instagram content plan for your feed, schedule your Instagram posts and stories, monitor your Instagram analytics in-depth, and manage all your Instagram comments and conversations in one platform. It takes out the pressure of posting on your Instagram week by week and offering you the necessary space and time to focus on engaging with your brand followers.

If you are not ready to invest in paid automation tools then you can use Excel sheets to schedule your Instagram content plan. Of course, it doesn’t automatically post on Instagram on your behalf, but it does allow you to keep and manage all your content and captions in one place. And it could be a good idea to get into a habit to streamline your Instagram content plan before you invest in an automation tool. Financially it would be a wise idea!

 

9) Weekly Schedule Your Instagram Stories

Instagram stories turn out to be more crucial than ever before. If you have any doubt about it, just have a look at the facts: After seeing it on Instagram stories, 50% of folks search for a product or service online and 62% of folks become interested in a specific product or brand. Not only that 1/3 of most-viewed Instagram stories are created by business brands.

Would you miss out this golden chance to reach your audience through your Instagram stories? Definitely No, right? You can create super-engaging and high-quality Instagram Stories week-by-week. That means on weekend (Sunday) you can create and plan 3 to 4 Instagram stories to share over the next week.

Here are some ideas on Instagram Stories:

• Introduce your team member
• Demo your product or service
• Share a sneak peek of your new product or service
• Conduct a Q&A session on your story
• Show a behind-the-scenes of your workday
• Repurpose a blog post through a short video

Don’t hold yourself back, just go for it! In the beginning, it might feel uncomfortable, but trust me with time and practice you become familiar with your Instastories and it will also help you to overcome your shyness.

 

10) Analyze, Modify and Optimize Your Instagram Content Plan

The important part of creating the powerful Instagram content plan comes after the implementation content plan and that is the analysis. Choosing suitable content themes and writing attractive captions mean nothing if you are not analyzing what works best with your target audience and then tweaking your content strategy accordingly. If something worked well as you expected, it doesn’t mean you are getting wrong on Instagram. As you know social media changes every now and then. So as a business brand and Instagram marketer you need to constantly evaluate what you are doing on Instagram and find out whether it’s still working.

That’s the joy of content planning: trying out new things, making mistakes, changing content tactics, optimizing content, and through them continuously improving your Instagram content strategy. Thus at least once in a month make sure to review your Instagram content. For your Instagram stories focus on retention rate (e.g: The % of people that watched your Instastory from start to end). If you want to Improve your Instagram campaign, focus on your Instagram post engagement rate, conversions rate, and number of DMs rather than followers’ numbers and post likes. Because If your content actually engaging your audience, it will automatically increase the amount of DMs, comments, and conversions.

There are lots of Instagram metrics but you don’t need to monitor them all. Metrics depend on your business goals and your overall Instagram marketing strategy. So choose your metrics measurements according to your Instagram content strategy and goals and track your Instagram success according to them.

 

Conclusion

Here you go! 10 effective tips on how to plan Instagram content for your feed. When it comes to content planning for your Instagram feed, it can make you feel a little intimidated or overwhelmed. But with effective planning and the right time-saving hacks in your hand, you will soon make yourself get ahead of the game on Instagram!

It’s time to hear from you! Do you have an Instagram content strategy plan created ahead?

 

Driving massive amounts of traffic is one of the key points for successful digital marketing. As a business owner, your goal is converting people into your customers. But, if you do not have any visitors for your website, you cannot convert them into your customers. You cannot survive without a website’s traffic. In order to get more sales and get happy customers, you have to drive people to your website. Do you want Secret Traffic Sources to generate more traffic for your website? Here are the Proven Ways To Drive Traffic To Your Website and the top 10 Conversion Strategies in 2019.

Every website needs to have a proper strategy to get more sales and it is the best driver of our businesses growth. It helps you to:

• See how your marketing is working
• Gather insights about your audience to make right decisions
• Improve your search engine credibility
• Generate more leads, increase conversions and get more customers for your website

A number of ways to optimize your website in order to generate traffic and conversion, the first step is to be attracting the right visitors to our website in the first place. Including CTA (Call To Action) and lead capture forms in the right places. This is very important to drive the traffic for our brand.

Every business owners have their own strategies to grow-up their business and revenue. The goal is driving more valuable visitors to their website! That means, there is no matter how many percentages of visitors we have, the thing is we need to get the valuable customers for our website, that will give more benefits for us. To achieve that, you need to use multiple strategies to bring new visitors to your website.

Here are the Top 10 secret traffic sources to help you to generate more traffic and conversion to your website today!

Before you initiate the strategy, you need to create a better plan and implement it with a right time. That is highly important to the success of your website. If your strategy will work properly, then only you can get a huge number of traffic. Otherwise it will not work. Always focus on the strategy which is really suitable for your businesses niche. The wrong strategy will be getting your business down.

Most of the brands are focusing with all their efforts to get higher range of conversion rates. But some of them are getting very low amount of traffic, the reason is, they are lacking to implement the proper strategy. Before you convert the people, you need to drive traffic to your website first. Once you get the visitors, you can convert them based on your strategies.

Audit Your Website

A lot of ways to optimize your website for generating traffic and conversion. But before you get started, you want to track an A/B testing solution. That means, before you start growing your website traffic, you should know your current traffic stats. This is your baseline to get to know how your efforts are affecting to your traffic’s growth.

Instead, of just doing things, take a strategic approach & audit your website to create a comprehensive plan so that you can focus on the highest range of leverage opportunities to drive more traffic and increase the conversion rate. If you are a newbie, you can easily get a variety of secret sources from online using this term like Conversion strategies in 2019, however, before you get to know that, you should audit your website to generate target traffic to your website.

This way to help you figure it out why you should work on that, not only that,  you can see how your changes are affecting on your traffic and conversions in a positive way. To do the A/B testing, you can get more tools through online, especially, Google Analytics is a free tool and very easy to use, it can help you to drive further traffic to your website. This will enable you to identify which kind of strategies and types of content works, where you need to focus to get the improvement, and the most important thing is where you do not want to waste your time. From this tool, you can track the links for your marketing campaigns and also regularly check your website analytics.

 

The best way to generate your website traffic from the organic traffic, it is truly increase the number of page’s visits that can help to rank-up through your targeted keyword terms. This means, it will help where you can add new pieces of attractive content through visuals, quizzes to target specific keywords or add new category pages and update new blog posts on your website.

 

Speed Up Your Website

Google has announced a website speed is one of the signals used by its algorithm to ranking pages

A website loading speed is a major part to drive the traffic for your website. It reflects how website quickly responds to the web requests. not just for the website owners, it helps to all the Internet users. If your website is loading as fast, users can make an instant judgment about you and your business and immediately take a strong first impression. Everyone should give high priority for your website speed, because of it all depends on the UX (user experience).

Better SEO makes to increase your website’s visibility to the people who are trying to find you online. When you consider your website’s speed, you can get more traffic because of the search engine is able to crawl your content through your website faster and it helps to the indexing process as well.

How to speed up your website in 2019?

Before you get to know the speed optimization tactics, you need to switch the better host for your website, that’s very important to perform the website as fast.

Here are the ways to Speed Up Your Website and Improve Conversion in 2019, mostly focus on the front-end performance.·

• Enable compression
• Minify CSS, JavaScript, and HTML
• Reduce redirects
• Remove render-blocking JavaScript
• Leverage browser caching
• Improve server response time
• Use a content distribution network
• Optimize images

Try and reduce your page load time and increase your website traffic and conversion rates!

Do Content Outreach & Guest Posts

Guest Post is one of the hottest and very easiest ways to drive more traffic. This can be really helpful to add more variety of your content and helps to show your visitors that you are active in your field. Guest posting can help grow your online audience.

Determine Your Guest Blogging Goals

Guest posting can help every business to grow up in online audience.

Before you go, you have to decide what your goal is and why you’re targeting guest blogging. First knowing your goal, it’s playing an important role to choose the right kind of blogs to submit guest posts to achieve your target. Typically there are three major goals for guest blogging.

1. Positioning your-self as an authority and well-known name in the industry.
2. Getting exposure (traffic) back to your website.
3. Building back-links to your website

To be successful as a guest blogger, you must write contents that should be high quality. you can find many reasons through online why guest posting is such a key point to every bloggers to build their online influences. I’ve mentioned below some them are:

• Guest posting builds relationships
• You can reach new audiences; they are usually your highly targeted audience.
• You can build authority in your field.
• You can increase your domain authority through the high-quality and relevant backlinks.
• You can generate inbound sales and more business opportunities.

How to Find Guest Blogging Opportunities?

• The content is focused on your niche / industry.
• The audience of the blog will be interested in your industry.
• The blog has engaged readership (posts have been shared socially and commented upon).
• The blog owner is active on social media (so you know that they will be promoting your work on their site).

Tracking Your Results

My final thought is, Still the Guest posting is a great way to connect with new visitors and get your name out-reach. When you decide your goals is generate traffic, the results are very essentials and it should definitely be measured. based on that, I’m here to tell you guys to do this, Obviously, you can create an Advanced Segment in Google Analytics. it will help you to determine the success of your overall guest blogging strategy in terms of getting traffic and making conversions.

Increase Your Social Media Presence

Social media is one of the best and most popular ways of free marketing tools and also it plays a major role for your website to drive traffic using social media channels to promote your content.

When we investigate Social media usage, it has been increasing at a rapid rate for the past decade or so. Just have a look at the below image, from that, you can get to know the user-growth across social networks from worldwide.

 

Do you have only the Facebook page? It’s not only enough anymore. You have to make sure that you have an active presence on other social media channels as well, such as:

• Twitter
• YouTube
• Snapchat
• Instagram

Please do more than just create a profile. The below-outlined points will definitely help you to social media platforms.

• Share useful and your targeted audience/ relevant content on a regular basis.
• Share Niche related blogs, images, or videos on your all active social media platforms.

Try the above things and get more followers for your brand through your social media. when you create posts that should encourage your target audience to get engaged more. Same time, you should respond to your followers directly to entice communication. This action should make it easier for you to generate new leads. Constantly posting links on your social media platforms will increase many chances you to increase CTR and traffic.

Start Blogging

How to Increase Your Blog Traffic in 2019?

The blog is one of the ways to drive more target audience for our product or any services. If your website doesn’t have a blog  (you need to start ASAP), don’t wait and give a priority and make creating bogs. Doesn’t matter what type of  services you are providing, Blogging is one of the best ways to increase website traffic and generate new leads. it’s a trending point as well. that’s why I recommended you to focus on Blogging.

If you already have a blog, it gives a reason for people to keep coming back on your website. Blogs also help to improve your SEO because if you have blogs, you will constantly adding new/trending content on your page, that will give chances to get back on our page.

Reduce Your Bounce Rate

A majority of online businesses aiming to increase search traffic for their websites to boost their brands’ growth.

A high bounce rate will damage your website’s page views and conversion, not only that it can even hurt your SEO as well. Is your bounce rate too high? Do you want to reduce your bounce rate? Before that, you need to understand the formula of the percentage of bounce rate.

• 80%+ is very bad
• 70 – 80% is poor
• 50 – 70% is average
• 30 – 50% is excellent
• 20% or below is likely a tracking error

If you’re getting higher bounce rate for your website, first you need to Identify the root course and fixing the problems to increase your traffic. So many reasons could be caused for the higher bounce rate such as poor navigation, bad design, slow load time, poor usability, lack of clear call-to-action, etc.

Before you start your work, identify your top pages with the highest bounce rate. then only you can implement the right strategy to increase your conversion. You can do this through Google Analytics and click on Behavior » Site Content » Landing Pages, finally you can see the view like mentioned below snapshot:

Here are a few tips to reduce your bounce rate and Quick Tricks to Drive Traffic.

• Provide a Better Overall User Experience
• Optimize Your Call of Action Placement
• Make Your Site Readable
• Improve Your Site’s Speed
• A/B Testing + Targeted Landing Pages
• Use Videos To Engage Your Audience
• Use High-Quality Images to Captivate User Attention
• Plan a Consistent Content Strategy

I hope you got some good tips to reduce bounce rate for your website and the most effective ways to increase your Conversion Rate.

 

Optimize Your Site For Mobile Devices

I’m sure you all know, mobile use is on the rise.

In fact, over 60% of Google searches coming from a variety of mobile devices.

Comparatively mobile users are consistently improving instead of desktop users. It’s going up so fast that it’s actually overtaken computers and desktop devices. The important thing is Google recognizes the mobile-friendly website ranks accordingly.

If your site is not optimized for mobile-friendly, Go and optimize immediately. because if you are not focus on your site for mobile devices, maybe it will prohibit your user experiences, not only that, it’s affecting your ranking.

According to the Internet Usage Statistics from worldwide of statista, 52.2% was generated through mobile devices in 2018. Meantime, when we go through it in 2019, nearly 80% of internet usage is expected to be mobile devices. (Source: Business2Community)

Your website needs to be optimized for mobile users.

Produce Video Content

Text-based content is always good, but video can be a more valuable resource to attract new visitors and making your site more engaging. That’s why 87% of marketers produce their video content online. Through the Videos, you can increase in organic search traffic as well. Not only that, like 46% of users act after watching a video advertisement which is you produced for your brand.

People mostly love to spend their time to watch a video instead of  reading lengthy text content about your services or products. This is a top reason helped marketers to increase their website traffic through the video content.

The Power Video Marketing

As reported by the HubSpot Research report, more than 50% of customers engaged with videos from the brands compared to any other type of content.

Basically, videos can be help you to generate new leads and increase your website traffic. Therefore I would recommend you to start as much as possible to maximize your reach.

 

Use Influencer Marketing To Establish Credibility

Credibility is more important for every website. Comparatively, this is the major part of to generate more traffic for your brand. that means If your website having a good reputation and credibility, you’ll be able to generate more site traffic.

Do you want to get the credibility for your brand?

It’s not a big deal but something difficult. you can’t get the credibility within a short period. it’ll take time.

One of the best ways to gain credibility for your brand is to leverage your relationships with the right influencers. You can approach this strategy in different ways to achieve what you are expected. In order to approach this, you can use celebrities to promote your brand.

To find the right influencers for your brand, you need to fact check and do not pick someone’s randomly. Before you go, please make sure that your influencers are aligned with your company’s reputation. If you have any ideas to bringing up an influencer to help your marketing campaigns, you can on-board micro-influencers as well. don’t wait for chances, this is your right time and great chance. I would suggest you to use micro-influencers effectively, this will increase your service/product credibility and brand awareness. why I’m suggesting you to for micro-influencers, there is a reason. Actually, through the influencer’s marketing, we can reach a wider audience. but the problem is,  for our celebrities, you want to pay to pitch about your services/products. that’s why I recommended you to go for a micro-influencers. this is one of an alternative solution, you do not need to worry about it,  micro-influencers also can increase your product credibility.

If you have any ideas to bringing up an influencer to help your marketing campaigns, you can onboard micro-influencers as well. don’t wait for chances, this is your right time and great chance. I would like to suggest you use micro-influencers effectively, it will increase your service/product credibility and brand awareness.

Improve Your SEO

One of the best ways to generate traffic is through SEO. As you can see from above what I have already mentioned to implement a few of other Spectacular Traffic Sources, it will automatically help your SEO. When someone is searching for something online, whether it’s your product or service, they will probably start with a Google search. Actually it’s something difficult to get higher ranking. because of the competition is high.

SEO ranking improves when visitors often view your website, more pages, stay on your website longer and get back to them as a return customer. The more user-friendly your site is, the more likely this is going to happen. In fact, 85% of consumers use Google to find more details about their services before they make a decision. From the below snapshot, you can find out the statement.

In order to improve your SEO, you have to do an advanced keyword research based on your business niche. it will be easier to generate more traffic for your website.

I hope you can get them back to visit your website if you’re master of your SEO strategies including to delivering high-quality content that will generate more leads. Your content needs to be high quality, recent, and relevant.

 Use the best SEO strategy and generate more traffic for your brand.

Summarizing Up!

Now It’s Your Turn!

Every website needs to have a proper strategy to get more sales and increase better ROI. This is the best driver of our business growth. Actually, it’s very hard to get high traffic to your website. If you’re struggling, check out this post and get to know the Proven Ways To Drive Traffic To Your Website and the most effective ways to Increase your Conversion in 2019. Start with your Spectacular Traffic Sources from the ten listed above.

Now I would like to hear from you  what you have to say about which technique you are going to try first? Use the below comment box to share your opinion regarding this!

 

 

” Every aspect of marketing is entirely useless unless it produces conversions.” –       Jeremy Smith 

How can a business keep its daily updates without knowing its incoming website’s visitors?

• The initial number of visitors, visiting your site each day.
• The relevant clicks they are making.
• Their interests & dislikes about your business!

Conversion rate optimization tools are structured design in the process of making a website more and even user-friendly for its target audience helping with the analysis. However, in the present world of competition, investing in the right conversion rate optimization tool in 2019 is equivalent just to make a huge business decision. It does not fundamentally involve whether you are an in-house business, start-up, enterprise, or conversion optimization agency. Google often recommends a lot of advised tools from the experts whether a tool is good or bad, downright or upset until now or then.

To understand the tools you can filter out which tool you want based on the rating, and the size of the company it works on the best, Whether the tools help you eventually in things of applying it, it will not necessarily compare the premium accounts if it wants to be successful.

Conversion Optimization Rate Tool in 2019:

Calculating conversion rate formula: 1 sale + 20 visitors x 100%= 5% Conversion Rate

Did You Know: UBISOFT used the A/B testing to increase its conversion by a 12%

Down below are the Conversion rate optimization tools in 2019 that you could eventually use to increase the percentage of website visitors to your site by understanding how users move further through your site, their actions, and what is so complicated about them competing for your goals.

1. Google Analytics 360 Suite

This advanced tool helps you to get a much better understanding of your consumer’s behaviour with much-advanced analysis. Conversion optimization form is all about data aiming to help marketers to get an overview of your online marketing efforts.

Google Analytics 360 Suite intends to help marketers to connect across different marketers, such as PPC, mobiles, and offline marketing channels. As per your convenience, not everyone who has access can see the Admin tab. Suppose if you can see it, it means you are an administrator. However, you may not have access to all the menus still being an admin.

2.  VWO

If you are alternatively looking for a conversion rate optimization tool in 2019, that runs an optimization program that continuously improves your visitors’ experiences, then VWO should be given a try. This holds a reliable structure that can handle billions of events per hour making A/B tests without reducing the actual basic performance.

The A/B testing is more or less methodical fashioned. On-page surveys alone will not help you identify that your users find confusing. All the functionalities of this tool will take care of all your conversion rates. This tool will help you easily gather all your metrics under one roof monitoring. The major advantage of this software is that if you find any new element on your website, it can help you with the best, whilst not going deeper.

3. CrazyEgg

A heat map is a software simply a data visualisation tool. To find out which tabs, links, etc are being clicked on and the part which is being ignored by your customers. CrazyEgg will get to know where your visitors click on!

Apart from these activities, you will get a chart that will show your user behaviour on your website. This helps with interaction in real-time & in recording user experience. Since users are very authentic and objective a recording at their view is important. Find out the user behaviour on how your email and ad campaigns are being visited. Understand eventually how people investigate from a buyer’s point of view!

4. Mixpanel

In this fortunate world of Google, Google Analytics helps you to know what is currently happening on your website, Mixpanel, this software allows you to easily understand who did what? Mixpanel also helps you to encounter your second data helping you to compare it against Google data.

This is an analytic platform for the web and mobile aiding your business to instantly analyze your consumer behaviour, tracking down people’s actions rather than page views by helping your business to learn and deeply understand the behaviour of the consumer. This software helps you to learn desperately from your convenient data. This encourages the increment of sales, by making a huge increment to your visitors on your website, navigating the best relevant results of people visiting your site. Furthermore, helping you with tweaking your site.

5. A/B Tasty:

A/B Tasty is a software-based in the origin of France which aids in providing A/B testing, also with the process of content optimisation. Designed for the masses, along with enlarged factorial common user experience. Evolving with great GUI (graphical user interface), great content with an affordable pricing structure.

This software will help you to measure your visitors’ preferable actions to measure transactions, subscriptions, leads and a large volume of visits to have analyzed the relevant figures needed. Perhaps, imposing the winning variations will significantly improve the rate and return on investment. The dashboard when the software installed will consist of a plain list of tests on a white background. Where each test will have 2 main options an ”Edit & Report.” Holding a separate page for both. Simple!
Moreover, for a clear result, the company that uses AB Tasty must have absolute diversity and should be well organised to fully take advantage of it.

6. User Testing:

Engaging with your customers plays a major key role in almost every business. User Testing is another tool that helps to see, hear & talk to your customers as they engage with your website. Putting your customers at the center of your business is so very important.

This tool will help you to gather your audience’s data’s by engaging with them helping you to identify their likes & dislikes. This tool allows you to prepare your customers a set of convenient questions, whereas they will have to complete the task that is asked. This will let you know the problem areas of your business in your conversion rate optimization tools in 2019!

7. Marketo:

Driving in more quality of traffic to your website and landing page is a vital part of a business’s basic activity. Marketo compares your keyword rankings to your competitors and getting recommendations for higher ranking web pages. Discovering inbound links by targeting keywords and competitors link is also equally important.

This tool helps you to get to know your conversion rate, also get help with getting personalized messages and on customers are. Their problems, interests, what annoys them & encourages them. Methodically, marketers & webmasters can combine the what application interface program, from your marketing automation tool using the social platform, with any number of platforms similar to a ” Social login.”

8. Adobe Analytics:

Adobe Analytics is common knowledge in the digital world that the success of a business relies upon a strong basement of data. The collection of the whole bunch of data allows you to benchmark your business’s success, set goals, all this will serve your business at your best.

With the help of the Top 20 Analytics Tools, huge data gets organised where you will get powerful easy to read visuals of your website. The number of visitors your website gets. This acts as a connector making it important to envision needed tools to further bring in your visitors. This software will help you to focus on r searching your data and find more detailed insights about your customers.

9. Adobe target

Adobe target to start your business with the analytics to advertising and commerce to perfect content creations. This tool will help you with identifying an amazing customer experience.

If you are looking for your visitors to change into your customers, then you have to start using tools that will help you reach your fundamental increase in your SEO optimization. This tool eventually will help you with targeted content. This tool helps with automated behavioral with the acquired data using the IP address, the URL, and brand affinity.

10. Webpagetest

Webpagetest is one of a kind tool that will help you with the SEO tool, however, this tool will also help you to keep up with the conversion rate optimization tools in 2019.

Which means a two in one luck! This tool will help you with testing your website’s speed. A video will be gathered by gathering all data together, to see the results of all the pages together, comparing the overall speed and effect. If your business needs a competitive advantage then this tool is necessary. The demand for your website particularly relies on the speed, run a test from several locations and connect everything, the number of visitors you get, and move on.

Final Note:

There are hundreds of Conversion rate optimization tools in 2019 you could use from the internet, some of them are free whereas some of them are premium tools that can be quite expensive in dollars. All of the conversion rate optimization tools 2019 listed above certainly have the potential to help you increase your website’s conversion rate. I support you to try at least a few of them to see which one works best for your business, test, and keep testing until you get the desired results. Nothing is proven unless you have tested it all by yourself!

I’m so much interested to know your feedback if you have been using any of the newest conversion rate optimization tools in 2019 I have mentioned above. Come back here and do not hesitate to leave your feedback in the comment section below. I hope you would have something to say!

Assume nothing. Test everything. Optimize constantly. 

‘’The faster your service is, the faster you gain more loyal customers.’’ 

Traditional shopping can be challenging. Sometimes they work beautifully for you, and sometimes not!

While it may be difficult to pinpoint the exact easiness and complication of both online and traditional shopping, let the simple question down below make you choose your willing answer!

What is your style of buying & selling online, ‘’ the e-Commerce way or the traditional way?’’

While starting with a typical question. This might be a little confusing whilst helping you figure out the genuinity of your purchasing style! Here, the question being simply asked is, would you rather go for the online shopping way or the traditional shopping way?

From your point of view, the answer would preferably be, Yes, the e-Commerce way! Therefore, ‘’ you & me,’’ would definitely pick online e-Commerce, since we are moving towards the 22nd century.

 

The current generation of ours has let e-Commerce penetrate easily into a huge success, you know this fact very well perhaps!

Besides, as you know this has taken over the world, in contrast, almost half of the population is not willing to purchase in the traditional way these days.

We happen to see this every second around us. The more you feel comfortable, the more you tend to shop, that is why shopping malls are planned in such beautiful ways!

What are the factors every e-Commerce owners need to be sure of?

• Customers are satisfied with what they pay.
• Again satisfaction ( to operate the purchased product) ”A business’s first priority should always be customer satisfaction.”
• At every point being updated about the purchase and shipping process

Before you figure out Sri Lanka’s Top 20 fastest growing e-Commerce sites, let this article make you even more interesting hence, knowledgeable with the following ‘’ Did You Know,’’ facts about the e-Commerce world, that would probably keep you awake all night wondering!

• In 2012 Paypal made $4,423 in transactions per second: Making it one of the world’s best online payment solutions without actually giving up your credit card information.
• E-commerce actually began in 1979: What Michael Aldrich did was, ( An English inventor who brought the concept of e-Commerce) he connected a domestic television with a landline to make online shopping, in the 1990s before the internet became famous.
• The first-ever e-Commerce website was Amazon, which launched in 1994, however, it did not make any profit for the first seven years. (so does most any business)  Today, it is being known as one of the best e-commerce sites in the world!

Take a look at the ‘’ Top 20 fastest growing e-Commerce sites in Sri Lanka,’’ that are subsequently ruling the name and your expectations in fulfilling your online purchasing.

These e-Commerce startups have been creating a healthy economy for the  Sri Lankan market for the past complete years. Why do not you stay updated with the trending e-Commerce sites in the nation to make your purchasing more easy & informative!

01. Kapruka.com

”Transform the way you purchase!”

Imagine it is your special one’s birthday, you are living in the United Kingdom & want to gift your loved one your favourite cake!

Here, comes an all-set experience of a combination of love & desires along with the professional online gift delivery service in international standards global shopping. Kapruka.com!

Dulith Herath Founder & Chairman of Kapruka.com began his career with Kapruka in 2002. Being a Sri Lankan born, he did his schooling at Royal College Colombo, later on graduating from the University of Kentucky.

He made his way in success over the past 16 great years! Over the past business years, Dulith was honoured and awarded with the following criteria of awards, making him become one of the top entrepreneurs in Sri Lanka.

Asia Pacific Young Entrepreneur Award, 2013

Eisenhower Foundation Recognition, 2017

CSSL ICT Leader of the Year Award, 2017

 ‘’Send gifts to Sri Lanka,’’ values Kapruka, with over 25000 products and  30 types of distinct services, Kapruka has set a footmark standing in the 20 Fastest growing eCommerce sites in Sri Lanka.

Offering you a huge variety of products such as electronics, homeware, stationery, mobile, cell phones, accessories with a budgeted online purchase.

While letting you easily find all your essentials-  with a single click, indeed! The newest feature ‘’ Kaprukka Global Shop,’’ allows you to order from the biggest e-Commerce sites like Amazon, Alibaba, and Flipkart.

02. Daraz.lk

”Quality Without Queues.”

The story of a fashion retail shop in Pakistan founded in 2012, becoming one of the 20 Fastest growing e-Commerce sites in Asia.

Have you ever searched an e-Commerce site for your easy purchase with over 2.5 products onboard?

So much in so little time! One of the hottest shocking news that we all happened to hear in 2018 was when Alibaba acquired daraz.lk ( with the key people Bjarke Mikkelsen, Jonathan Doerr) with an unrevealed amount. Daraz.lk is one of the 20 Fastest growing eCommerce sites in Sri Lanka.

If you are an Asian, at least once in your lifetime you might have tried purchasing or else would have visited Daraz.lk.

Now acquired by Alibaba, Daraz.lk was founded in the year 2012 by Rocket Internet (a German venture capital company) Right after Kaymu acquired Daraz.lk in 2016, their operations began in Sri Lanka and Nepal.

This is where you all were introduced to the world of Daraz. Since 2015 Daraz.lk has been serving you with the necessary needs in deftly categorised options you happen to see while you click in. Daraz.lk made it is way now in the Asian world.

03. Takas.lk

”All set to buy. Just like that!”

‘’Sri Lanka’s largest lifestyle store.’’

Lahiru Pathmalal Co-founder and CEO of Takas.lk introduced the Cash on Delivery (COD service) to the Sri Lankan market.

This young man who dared to fight against his family to reach for what he wanted, was a psychology student in the US.

He decided on quitting his job while being in Afghanistan, wishing to settle back in his motherland! Then he got hired eventually to a different field of job and ended up with the idea of Takas.lk along with Dilendra Wimalasekara & Murtaza Moosajee, making his dream come true company being born.

Takas.lk was ranked as the number one start-up in 2015 by Daily Mirror within the first 3 years of its beginning. It offers a variety of consumer electronics for you.

Takas.lk’s goal is to empower Sri Lanka through its culture to make you access anything on spot.

Payments made on Takas.lk are secured via Sampath Bank, Commercial bank & Nation trust bank. Takas.lk offers you premium products, with the best quality, brand new, and quality products. From items with cash on delivery service up to Rs. 50,000.

Since customer service always matters for them, contact can be made through phone, email, social media, and live chat.

Takas.lk helps you to find the best range of electronics goods you are looking for at an attractive price online!

04. Ikman.lk

” Snap. Chat. Sell.”

Are you looking for a wide range of selection of popular second-hand items around Sri Lanka? Then Ikman.lk is the right online portal for you.

Founded in 2012 by the Ikman.lk team with over nearly a decade in the online world, Ikman.lk has been conquering your love and desire towards a budgetary purchase ever since 2012.

Furthermore, Ikman.lk was ranked as one of the 20 Fastest growing eCommerce sites in Sri Lanka. Perhaps, in order to sell the products, you have been willing to sell for a long time.

Sign up for free on Ikman.lk with your account and post an ad for your product. Get it sold! It literally takes less than 2 minutes. ( with a step by step guide provided)

If you are looking for the best deals of cars, cell phones,  house properties, computers or even a pet, Ikman.lk is the upright place for your purchase!

The origin word Ikman.lk comes from the Sinhala word ‘’ඉක්මන්’’ meaning quick & fast. Moreover, from Ikman.lk’s subsidiary website Ikman.lk jobs  you will be able to find jobs all over Sri Lanka as you desire, everyday being updated!

 

05. Wow.lk

” Expect more. Pay less.”

 A completely owned subsidiary of Dialog, born in 2011 which was found by Reeza Zarook

 Wow.lk was ranked as the highest e-Commerce online start-up back in 2015, officially ranked by Daily FT with an SR score of 77,347.

Wow.lk has been running successfully since now, still holding a top place in Sri Lanka’s top e-Commerce sites. Wow.lk is an e-Commerce company actively offering to both international and local consumers.

If you are looking to find products and services in seconds, then Wow.lk is the right place for you.

Using your preferred item in ”search,”  you can find products across you are willing to purchase.

Although, certain terms & conditions has to be followed! Meantime, you can filter the list of searched products you are looking for, and then contact and buy your preferred product while getting it delivered right away on your doorstep.

With just the simple online purchase way!

 

06. Wasi.lk

” Your choice is what matters! ”

Discounted goods right away at your doorstep! Born in 2013 Wasi.lk was initially started with the objective of a struggle free internet shopping in Sri Lanka, along with the founders Christopher Wijeysoorya & Mirfaz Mohideen!

Wasi.lk was ranked at the 8th spot startup in Sri Lanka by Startupranking.com! Wasi.lk holds a variety of categories such as mobiles, cameras, healthcare, electronic/home appliances, toys and many more.

The word Wasi is a sinhala word, ‘’වාසි’’ meaning to profitable, for your own good! Launched in 2013, with just 3 products, soon after Wasi.lk experienced a rapid growth in the economy. Getting appreciated by the customers! Soon after, Wasi.lk introduced Visa/Master online payment system to their site.

Making an island wide delivery of your ordered goods within 4-7 business working days.

In July 2014 Wasi.lk was announced as one of the 20 Fastest growing eCommerce sites in Sri Lanka and now it is ranked as the 8th in the Startupranking system with all SR score’s analysed.

 

07. Zigzag.lk

”Don’t worry, We have it.”

Dinindu Nawarathna founded ZigZag.lk in the year 2014, with a motive to make the best customer satisfying online path in the Sri Lanka’s e-Commerce ecosystem. Zigzag.lk is an online clothing platform which gives you the opportunity to find elegant designs of clothing with a variety of collections, that you demand according to your lifestyle.

With an SR score of 41,551 & SR web score of 46,144 ZigZag.lk holds the top place in Sri Lanka’s e-Commerce sites currently existing.

Whereas purchases can be made via credit card systems & a cash on delivery (COD)  service. Interestingly, you will happen to meet your instant needs,  with a flagship store that is open from 10.00 am – 8.00 pm onwards at 22, Bagatalle road, Colombo 03

If you are willing to make your purchase of clothing in a glamorously dominant & elegant way, ZigZag.lk is the fair way to you!

 

08. Mystore.lk  

” See what’s selling best!”

Born in 2013, Mystore.lk made its way up high since now. It has been, and still is an online e-Commerce site where you can purchase any electronic item to any furniture around. With a range of high quality products you could choose from.

From electronics to sports and fitness products. The right lifestyle to an e-Commerce site. Shipping around the whole Island from the North, East, South & the West.

Each goods are sectioned according to your convenience, with travel and leisure bookings along with special offers that you will happen to see on the website.

Apart from this Mystore.lk helps you bring expertise in social media marketing. It will help you create brand awareness to advertise your business to a massive amount of audience to help your business reach the next level of what you are expecting up to! The right direction, solely!

 

09. Retailgenuis.com

”You’ll find it here.”

Imagine you are in search of high-quality products and you could not find it elsewhere, shopping can be very annoying!

If you are looking for the hard to find high quality brands around Sri Lanka. Retailgenuis , Sri Lanka’s leading online marketplace should be the right one!

Where buyers and sellers are let to interact with goods and services online (which simply defines that you are let to make your desired purchase). Abishek sithampalam & Thushan Shanmugarajah are the founders of Retailgenius.com who started in 2015 with the intention of letting all you buy goods and services from entire Sri Lanka.

With an additional service, Retailgenuis lets you (SME’s & merchants) sell your goods and services at a reasonable price every month to your customers, with exciting offers! It also allows you to sell used products too.

While letting you contact them through any connected device, to all the things right away at your step.

Accompanied on 150 different cities, with over 30 categories listed on the site. Set your purchase way, to Retailgenuis! Count your days, with online purchases.

 

10. Mydeal.lk

”Think.Buy.Grow.”

The chronicle of Kumar Melvani Founder, and the Co-Founder, SEO Specialist and Managing Director Damitha Ginigaddarage of Mydeal.lk  ( now resigned) began in November 2011.

The current Chief Executive Officer Riyaz Ismali has been running the site ever since the resignation of the two founders.

Considering Mydeal.lk being their product, Mydeal.lk offers you with great deals, performing a little differently where you do not have to bulk purchase to activate your deals & offers.

Whilst, providing you with valuable, quality products and services with a variety of options such as restaurants, electronics, hotels, concerts & services, you could choose from.

Back then in 2011 they started Mydeal.lk with just three employees, and today the company exists with over 70 dedicated employees onboard.

As a matter of fact, Mydeal.lk is ranked as one of the top 20 Fastest growing eCommerce sites in Sri Lanka on startupranking.com with alex.com ( website that analyses your daily page views per visitors, bounce rate and other factors)  as the top e-Commerce company in present.

The major indication of your trust is that Mydeal.lk has been making a highway through Sri Lanka’s online world.

Saving you to say hello to Mydeal.lk’s followers, with a genuine existence over the past decade.

11. MirrorMirror.lk

”Fashion with zero boundaries!”

Your taste and desire on fashion becomes endless with MirrorMirror.lk. Born in 2013, Mirror.lk is an online doorway in that offers you with over 7000 different fashion clothing, accessories and lifestyle products to your destination.

This fashion landscape born in the 20th century promises you to offer with the best high quality affordable deals around the country from worldwide.

Ensuring the highest degree of customer satisfaction so far. With an Island wide COD (Cash on delivery) service packed!

Your ordered items will be delivered right away to your doorstep without any misfortune . For a proper regularised maintenance MirriorMirror.lk maintains a well conserved Return & exchange policy to make sure a safe online purchasing, just for you!

 

12.  Myshop.lk

”Feel-good shopping.” 

Are you looking for a one stop online shopping platform? Hence, launched in 2015 Myshop.lk, which is considered to be one of Sri Lanka’s leading e-Commerce website in the present, is ranked as one of the top convenient eCommerce sites in Sri Lanka, whereas you are able to find almost all your needs!

In 2017 LMD’s brands annual 2017 edition ranked Myshop.lk as the 3rd best e-commerce online retail site.

Myshop.lk has been performing at its best in customer service and effortless marketing ever since the beginning. If you are looking for the best quality products to be delivered right away at your home, then Myshop.lk is the best you could go on with.

You can make your payments accordingly after you are delivered with your order within 1-2 working days. Another additional feature is that, when new products are added you are able to compare products on the table!

Myshop.lk offers you with a range of electronics, furnishings & accessories with your daily routines on an affordable price. With over 11- 50 employees onboard.

It also offers you a variety of ultimate payment & discounts . Eventually, being recognised as one of the fastest and youngest growing e-commerce website in Sri Lanka.

 

13. Abans.lk

”Need it. Want it. Done.”

Increase your number of choice! You should be more often related with the title ‘’Abans,’’ as most of  you all do your home electrical appliances purchase frequently with Abans. Buyabans.lk has been in collaboration with the best serving Abans group of companies since 2007!

Abans has been making its way up high since 1968, and is now expanding throughout the world across countries like Australia, Italy & Cyprus.

The Abans groups of company is providing an uninterrupted service through Buyabans.lk. (owned by Abans group of companies) which lets you with a delivery service across entire Sri Lanka. Born in 2007, Buyabans.lk, became a valuable customer contact ever since it began its way!

Unlike other electrical appliances e-Commerce sites, Buyabans.lk lets you select,  reserve & purchase your desired product at Abans Duty Free shop ( Bandaranaike International Airport)  to collect on its arrival. With a  notification ahead, 7 days before your reservation.

Differently from its rivals buyabans ( if you are given) will be processed officially within 4-5 working days.

Which will be done to your credit card/bank account ( however, duration time of the refunding is not guaranteed based on your banks duration of process)

14. Urban.lk

‘’ Revolutionizing the Sri Lankan shopping experience.’’

The story of a humble man, who is an aeronautical Engineering Degree holder, and now the Chairman & CEO Malinda Muthumuni . Currently, changing into one of Sri Lanka’s leading e-Commerce site.

The site gets you into a cast of blog,  the Chairman & CEO Malinda Muthumuni & Director of Operations Kalana Muthumuni are the core wedges of Urban.lk.

What the site eventually offers is the best online shopping experience to you! Offering a guaranteed, safe, qualitied & durable products online, right from your home.

The site happens to sell you with the styliest and the newest things all around the world.

All you have to do is visit the site and go for a simple click, to make shopping easy from your hectic day off.

 

15. Laabai.lk 

”Shop here. Shop everywhere.”

Started in the year 2012, ever since they began. Their ultimate goal was to provide you with what is shown on the website. The site was founded by M I A Rahman & M A M Akthared!

Ever wondered about getting your household items under one roof, just by sitting back at your home? Laabai.lk an even online platform lets you to collaborate with the product’s description and purchasing way you are looking for.

Laabai.lk has been serving you from the past 8 years with exclusively dedicated household and kitchen needs. With the best quality items around the nation!

Also, running successfully with a bunch of blogs on their site, helping you to figure out shopping related blogs.

Laabai.lk also lets you visit their store  and pick up your products right away, incase, if you are urgently in need of. Indeed, you can also join as an affiliate, and earn a 4.5% commission with every item you sell for Laabai.lk

 

16. Catchme.lk

”Find it. Love it. Buy it!”

 Catchme.lk is Afthab Azeez’s product (Chief Operating Officer) bringing a very resourceful site into the land of beauty. His aim was to introduce the right efficient platform to the right target audience nailing it with almost the top success.

With the care of your needs, Catchme.lk was founded in 2011, now holding one of  the 20 Fastest growing eCommerce sites in Sri Lanka.

The online doorway offers you with products as per your convenience with your essentials you are in need of, from audio devices to shavers & trimmers.

Interestingly, Catchme.lk’s services are broadened to an Island wide service. Moreover, you are also listed with the weekly deals on the site, this works out according to your budget deals & offers!

17. ClickNshop.lk

”A great place to shop.”

Unlike other commercial sites, ClickNshop.lk will give you a shopping mall experience.

ClickNshop.lk is owned by Laugfs Holdings, ( one of Sri Lanka’s largest high end diversified conglomerate ) currently under operation with Linfinity pvt Ltd.

With a choice of island wide delivery service, they offer over 5000 different qualitied goods, making e-Commerce easier to you & each categorised accordingly.

The good business mind of ClickNshop.lk was lead to the citizens of the country, interestingly bringing a success from the past years. It has let your satisfaction to hype first, ClickNshop.lk has been doing good ever since.

 

18. Rightway.lk

”The right way to shopping!”

Although there are many successful e-Commerce sites, Rightway.lk just as its name defines, it has set a recognition among the locals.

The subsidiary of Seetha Holdings Private Limited selling online a range of electronic and furniture items, in the island with a safe and secure payment system.

Rightway.lk has earned the top spot in Sri Lanka’s top e-Commerce site, interestingly with the help of you people.

People love shopping on Rightway,lk because of the simple  and easy payment method if offers and the offers and discounts it gives.

 

19. Singer Sri Lanka

”Your Goodness, Your Appliances.”

Singer Sri Lanka began its first sales , a sewing machine at a Colombo store in the early 1800’s. There is nothing really annoying like going to a electrical appliance shop and rushing to buy a product without the right information.

This is why e-Commerce Singer Sri Lanka a franchise of Singer was born in the year 1877, following centuries in business has never failed to give up its best in satisfying your needs and wants.

Unlike the competitors, Singer Sri Lanka was the first Consumer durable site in the Sri Lankan market.

In 2014 Singer Sri Lanka opened it’s 400^th retail store, making it as one of the largest companies around Sri Lanka. Also in  2012 Singer began a huge scale of of smart phones in sale on the name of – ‘’ Singer Digital Media.’’

When buying from Singer Sri Lanka, you can experience your belief in their innovative products, promising that you are provided with the highest quality products that will ensure your time being spend.

 

 

20. Pricewatch.lk

”Saving time for good things in life.”

The phone is ringing aside, nobody is home and you are in need of sugar. Where would you go, to the shop?

Here, comes the role of Pricewatch.lk, an e-supermarket that sells groceries, beverages and households around the country.

Whilst, getting you delivered with all those ordered items at your doorstep. The platform was born to rise the living standards of people and make your day to day life easier.

Although, your ordered groceries and needs gets delivered to you, the delivery fee depends on the ‘’order’’ you make, the size and the weight.

The shopping site previously owned by Lfinity Pvt Limited, is now under the umbrella of PriceWatch.lk. Now, with Grocerypal.lk you do not have to worry about wasting time carrying loads of groceries

Make it perfect, just the way it will be!

 

Conclusion

Most of the above given 20 Fastest growing eCommerce sites in Sri Lanka are still progressing, however fast moving in Sri Lanka’s e-Commerce community.

You can see that all of the startups mentioned above are local ones thriving its way to reaching the utmost level of success in your satisfaction within your expectations.

The market penetration through e-Commerce is rapidly increasing. I personally feel that such enormous interests of these startups in innovation should be considerably appreciable.

Take a deep look at every e-Commerce site mentioned above that is currently empowering the Top 20 Fastest Growing eCommerce Sites in Sri Lanka. Make your day-to-day purchasing easy with these above sites.  I bet you will have something to say, here!

Have you ever had the opportunity to purchase from any of the sites above? Let me know them down below!

Top Ten Websites for Jobs in Sri Lanka

Finding beneficial work is the priority of every young individual. Today there are lots of job portals in Sri Lanka where job seekers discover work openings, but a few decades ago, people’s only choice was to either “know somebody” who would refer them to a job opening or look through the classified division of the newspapers. Indeed, that was a time when government jobs were the only good professional choice open to many talented Sri Lankans.

Thanks to economic liberalization in Sri Lanka, multinational enterprises have expanded significantly in Sri Lanka over the past years. In almost every sector, there’s a multitude of enterprises running with a huge workforce and there will always be a need for talented professionals to work for these firms.

Along with that, there’s been a development in the number of job portals as well.

There are thousands of job portals on the web and they provide plenty of job listings. You can be certainly overwhelmed by so many choices. Here I have listed down 10 of what is generally considered the best job search portals in Sri Lanka.

Of course, there are many others, but this list of best job portals in Sri Lanka should give you a good starting point for your future job hunting:

1. XpressJobs

The concept for XpressJobs was born in the mind of Chathum Henegama when he was working as the Head of Technology at Davton, At that time he wanted to recruit a few software developers. So, he printed a few advertisements for the job role and soon he received too many applications and had difficulty sorting through them. Therefore, he shared this problem with his friend Sampath because Sampath had knowledge of recruitment. They both spoke of this issue and realized the need for job portals in Sri Lanka, so, they decided to create a website to help people find the right jobs for them. Thus, the two friends joined hands with another friend Oshadie Korale and soon after, the three co-founders work on building the first version of XpressJobs. And on 2nd November 2015, XpressJobs was born.

XpressJobs constantly focuses on accumulating a new offering for both recruiters and job seekers every 3 months. Their newest creation is an Android app that helps job seekers not just find but also apply for jobs. XpressJobs targets to transform the whole recruitment process in Sri Lanka. Since the company was born, they support more than 3500 businesses including MAS, VirtusaPolaris, Hayleys, Coca Cola, Union Bank, Keels Super, and HNB Assurance in resolving their recruitment Challenges, and more than 170,000 registered applicants have found their dream jobs through this platform.

Pros

• Offering career guidance for job seekers.
• Providing unique and convenient price packages for the recruiters.
• Easy and convenient search options.

Cons

• Job seekers can’t directly send the CV to the because of the privacy and filtering purpose of the companies.

2. Ikman jobs

ikman.lk is the well-known eCommerce marketplace brand name and you can find loads of job vacancies online through their job portal, ikman jobs. You will get tremendous job opportunities through ikman jobs as they provide large collection of local and overseas job listings. If you are a job seeker ikman jobs provides you can create your up to date resume to apply for jobs and easily get your profile to discover by great employers all over the globe. And it’s absolutely free. On the other hand, if you are a hiring manager you get the chance to choose the right candidate for your organization from more than 273,000+ profiles. Also, they offer advanced tools to streamline your recruiting process.

ikman jobs are helping many leading companies like Softlogic, Nations Trust Bank, vision care, pick me, and many other leading firms in their hiring process. They offer a comprehensive list of job categories where you can easily find your dream job whether the job is in IT, Banking, hotels, wholesale field, or an opportunity to work from home. ikman jobs make it easy for their customers to find their job and recruitment needs. Altogether ikman jobs make the recruitment process smooth and effective.

Pros

• Offer app facilities to make the job search and recruitment process convenient and user-friendly
• They support multilingual languages ( English, Tamil, Sinhala )
• Job seekers can reach employers directly without signing up

Cons

• There no defined framework for the job vacancies as some jobs have proper job descriptions and some lacking in them.

3. Jobpal.lk

Jobpal.lk is an online Job directory and it’s one of the best job portals in Sri Lanka that lets job seekers discover and apply for suitable jobs across Sri Lanka. Job seekers can submit their professional portfolio with their resume and will match them with Jobs posted on Jobpal.lk. When similar Jobs are published, Job seekers will receive immediate Job alerts to their Mobile Phone or Email ID.

Recruiters also can post their job listings for free and effectively manage them through my account panel. Those job vacancies will receive added exposure via Jobpal’s Social media channels. Employers can easily post jobs, manage them, and receive applications directly from job seekers. Job Seekers easily search for local and foreign jobs by simply submit their profile with CV at Jobpal.lk. It’s also providing an employer guide for the recruiters.

Pros

• Providing  valuable resources of Human Resource Management
• Job seekers can reach employers directly
• Instant job alerts via SMS or Email

Cons

• Needs multilingual language implementation.

4. Topjobs.lk

Topjobs is an online job recruitment portal for employers to list their job vacancies online and also maintain online applications from job seekers. Topjobs completely automates the entire job recruitment progression and offers an electronic ‘back-office to make the recruitment process easy and efficient. If you are a job seeker then topjobs is perfect for you! You can easily browse through the vacancies and apply for your desired job online immediately. Your application will be directly sent to the HR team of top jobs registered employers. if you’re shortlisted, they will contact you. topjobs allow you to view the status of your job application once you have submitted it. There will be an indication to see at what stage your job application is currently in like it’s applied, shortlisted, Offered with the Job, or Not Successful.

If you are a manager, then topjobs will provide you with a complete and inclusive electronic recruitment podium, for your online job vacancy advertising, and for automating the entire recruitment process in a totally electronic environment. If you are a registered employer at topjobs you will get your own topjobs Home Page where you can list jobs and also provide information on the benefits of working in your firm. Altogether topjobs providing a convenient platform for the online recruitment process.

Pros

• Job seekers can check their job application status (applied, shortlisted, and Offered with the Job / Not Successful).
• Register employers get the special privilege to have their own topjobs Home Page to update about the job listings and organizational benefits.
• Job seekers can directly submit their job applications to employers.

Cons

• Search option needs to be improved

5. Observerjobs.lk

Observer JOBS is a recruitment platform that brings print, web, and social media together to build a comprehensive and easy to access employment network in Sri Lanka that has become the best choice for both employers and job seekers. With the huge database collection of job vacancies and the broadest coverage of entire regions in Sri Lanka, Observer JOBS gives high-class exclusive employment features that brand it as one of the essential online HR tools in Sri Lanka.

The huge number of vacancies including the key job categories and a wide range of industries is customized to suit every job seeker’s preference. Observer JOBS career guidance is an outstanding source for updating yourself in a fast-changing corporate environment. For Employers, it’s the finest way to connect with the best collection of applicants for their job vacancies. Through 3 premium packages now employers get the special privileges to structure the whole recruitment process right up to the interview phase.

Pros

• A wide range of industries is customized to suit every job seeker’s preference.
• Providing essential online HR tools
• Different types of premium packages for employers to structure their whole recruitment process

Cons

• Needs multilingual language implementation.

6. CV.lk

CV.lk one of the leading online job portals in Sri Lanka that connects job seekers and employers online and changing the requirement landscape of the country. CV.lk reduces the stress and work from the job searching and recruitment process and allows you to easily find the right opportunity or the right talent. Having a wide variety of job categories local and overseas, cv.lk make the job finding in Sri Lanka effective and less time-consuming. With the large pool of talents, cv.lk have the capacity to offer candidates for a wide range of firms and job vacancies.

By partnering with both government and private sector companies cv.lk helps both job seekers and recruiters to fulfill their employment needs.CV.lk is your companion in discovering a job in Sri Lanka or finding an employee in Sri Lanka, it makes the whole procedure of recruitment, opening from applying for jobs vacancies, filtering job applications, calling for work interviews, conducting work interviews and many more as a paper-less procedure, and supports to save time for both job hunters and recruiters in Sri Lanka.

Pros

• Having a wide variety of job categories in local and overseas.
• Offers candidates for a wide range of firms and job vacancies.
• Make the whole recruitment process effective and less time-consuming.

Cons

• Search option needs to be improved and needs multilingual Languages implementation

7. MyJobs.lk

Myjobs.lk is one of the fastest-growing job portals in Sri Lanka which is a fully owned subsidiary of Emerging Media (Pvt) Ltd.MyJobs.lk is the best online employment tool that delivers lots of job opportunities obtainable in Sri Lanka, including part-time jobs, internship training, and job vacancies in Sri Lanka for school leavers. Myjobs.lk provide information on vacancies in Colombo, Anuradhapura, Kandy, Galle, and along with details of job vacancies available throughout the nation. For employers, it is the ideal portal through which they can reach their potential candidates to fill available vacancies in their firms.

Job seekers can get up to date vacancies information here. Myjobs.lk provides entree to any business functioning in Sri Lanka to list any of their available job vacancies in Sri Lanka also promote them on social media and other media outlets. Myjobs.lk providing job vacancies in marketing, Finance, IT, HR department, and many other industries. It is one of the most diversified job listing online sites in Sri Lanka.

Pros

• Provide you with all the information you require regarding jobs.
• Offering diversified job listings.
• Have job listings from all over the nation.

Cons

• Delay responses to the customers.

8. Jobfactory.lk

Jobfactory is one of the biggest job portals in Sri Lanka. If you are a job hunter in the progression of discovering your dream job, being a leading recruitment company in Sri Lanka Jobfactory will help you in connecting with those who value your skills, talents, and abilities. Jobfactory has focused on both Sri Lanka and abroad, thus they offer services that will accommodate your need for finding job opportunities in both Sri Lanka and all over the globe.

If you are a hiring manager, Jobfactory as an efficient HR service provider and one of the primary Job portals in Sri Lanka will link you with a variety of suitable applicants who would perfectly match your job requirements from personality traits to ability. Additionally, to the talent source in terms of recruitment, selection, and placement, Jobfactory also delivers the following services like Recruitment Process Outsourcing, HR Outsourcing, Non-HR Outsourcing, HR Consultancy, Learning & Development, and Outbound/Adventure Training.

Pros

• Efficient HR service provider.
• Provide talent sources in terms of recruitment, selection, and placement.
• Offering services like Recruitment Process Outsourcing, HR Outsourcing, Non-HR Outsourcing, HR Consultancy, and more.

Cons

• Job seekers need to sign up to apply for jobs.

9. DreamJobs.lk

DreamJobs.lk is an online platform created to make the hiring and skill acquisition process easier and effective for Sri Lankan companies. The website has lists of jobs from all business industries, with job vacancies from Government and Private Corporations. Job Seekers can register here for free, and get job alerts from their interested fields; this will help to reduce the time they spend on searching for a job. Employers can list their jobs and effectively manage the applications online.

DreamJobs.lk is the destination to find the top jobs and new job vacancies from the leading companies in Sri Lanka. They have partnered with many companies and their HR departments to connect the best talent to the right role. They categorize the job vacancies into many categories. Therefore job seekers can evaluate the companies and job vacancies to ensure that it’s the best match for their talents.

Pros

• Job listings from all business industries.
• Job seekers can receive job alerts from their interesting job vacancies.
• Partner with the companies and their HR departments to connect the best talent to the right role.

Cons

• Job seekers need to sign up to apply for jobs.

10. Jobenvoy.com

Jobenvoy.com is an associate company of Envoy Holdings, offering a refined service of Professional Recruitment Solutions and Support in Sri Lanka. Many multinational companies favoured Jobenvoy.com as the best recruitment service providing job boards. Jobenvoy delivers a variety of recruitment services to help the whole employment progression, also offering consultancies service to increase the performance of businesses.

The complete support services of recruitment solutions include online recruitment solutions, high-class global expert blue-collar recruitment, helpful executive search services, training program, evaluation service, and career support services. These parts are managed through the three separate profit center procedures such as E-Recruitment, Executive Search, and Global Recruitment.Jobenvoy.com is a comprehensive and fully integrated job site that provide dependable value-driven, and cost-effective talent search solutions and recruitment services across the globe.

Pros

• Providing consultancies to maximize business performance.
• Professional Recruitment Solutions and Support Services across the world
• Offering qualified HR resources

Cons

• Job Seekers and recruiters need to sign up to post their CV and job listings

Conclusion

If you search vacancies on online browsers, you will find out the collective job listings from job portals and business websites. But if you search job on the job portals you will find the job positions that are typically posted by employers and these job portals have advanced search options that allow you to go even further to find jobs that are the best match for your skills, talents, qualifications, and interests. I hope these above ten job portals will assist you with your next job hunting.

Do you guys have any experience with these job portals? If yes, let me know them in the comments.

The all-new Google My Business app- why you should be using it  “GMB”

 

• How do I manage my business profile on Google?
• How do I engage with customers on the go?
• How do I make my business stand out with photos?

Are you a business owner looking to manage your business profile? Eventually, every contact you have with your customer influences whether or not they will come back searching for you. So you have to be great every time you offer your service or else you will lose them! Try forming an emotional connection for your customers with your company. Meaning for instance: if you are the owner of a coffee shop your customers will always look to be a part of the family (your hospitality) for a better comfortable experience and loyalty, so is the same with auto-parts companies whose customers demand responsive high-quality service. The betterment of your business relies on the utmost level of customer service & satisfaction.

You are very much sure that people are searching for businesses like yours, twirl those people into your beloved customers, with the help of the Google My Business app.

Get yourself started with the new, free Google My Business app! Google My Business app will help you with sharing your business stories and making a good bond with your searches. It is an easy-to-use free tool for businesses like yours to help manage your online presence across Google, by editing and verifying your business with the help of Google Maps & Search.

Let us look at some of the major interesting facts and the latest updates about the Google My Business app and how it helps you to make a better connection with your beloved customers.

Direct interactions:

The direct messaging option in the Google My Business app will help you with exceeding communication with your customers. When your customer has any questions about your product/service they can directly message you from any of their preferred devices, where you will instantly receive their message via Google Allo or to your messaging system.

You can even set up a chatbot on times you aren’t available.

Interacting with customers:

Your updates on photos would work efficiently in attracting your customers, this would create more attention to your customers for them to click into you. Customer satisfaction and loyalty are based on how much quicker your replies to their reviews are. GMB app will help you interact with your customers instantly to help you respond to them effectively leaving you a notification.

Businesses that add photos to their listings receive more requests from Google Maps for driving directions than those businesses that don’t!

Manage your information:

Make double sure that your business is perfectly listed with the right information. So that your customer could easily contact you such as your website, hours, and street address. Manage the information you have provided for the products or services you have offered.

Businesses that often clearly verify their information with GMB app have an increased chance of customer’s loyalty, making it easy for them to leave reviews instantly and making their preferred books

Understand your customer’s presence:

Expand your business relationship with your customers by using Google My Business, as you can see insights into your customer’s way of searching and where they are coming from. You can also know the number of customers who called you with the help of Maps & Searches.

Make way to your bookings:

Using this new easy app, customers can make short-in-hand bookings for them. And when you are done seamlessly track and create your smart campaigns to spread more wordings about you

Google My Business app: v3.0

So what is new about the latest version of Google My Business app v3.0?

1) The ”Post button.”-

This simplified option allows businesses to upload their photos, create updates, events, special offers, and deals or any other additional information a customer needs to know.

2) ” The Customer Tab.”-

This option has allowed businesses to keep in track of messages and people who are following their profile, from those who have messaged them and their replies for the reviews. The ” For You,” section of the mobile maps apps allows seeing your clients who are following their Business Profile. Since these sections will show your posts.

3) Edit your business information:

The business editing thing once you were doing via your browser using business.google.com, can be easily done with your mobile through GMB app! You can edit in real-time within the profile Tab, across the Maps and Searches you use. Although this makes editing easy it can be pretty dangerous if your clients are not well educated about updating their profiles themselves, Always remind them that accidental editing can lead to a listing suspension!

Curtis Galloway- Engineering Manager, Google My Business

The little story behind, the Google My Business app!

Galloway came from a family of small business owners. His grandfather was a serial entrepreneur and an inventor, who built his successful machine tool in Arkansas. His father continued running the Galloway Lumber Company back then in the 40s & 50s. He was a strong man who always wanted to build strong bonding’s with his customers as customer satisfaction was his priority! Curtis Galloway’s team helped him to build the new Google My Business app, so what Curtis did was he kept business owners like his father and grandfather and mind and focused on giving priority to customer satisfaction this is where he came up with the idea of building the GMB app!

Final Thoughts!

Watch your business grow. Say hello to your next customer!

Google wants you to spend more efficient time on your profile, so what Google will organically do is help you to gain, see & do valuable things. I can predict that we will see more of the new updates on this in the upcoming years, with new updates on how your profile and posts are doing hopefully! How does Google My Business app help you? What do you make of it? Is it giving too much of an advantage in the hands of your clients or are you satisfied to see the way the ROI of your business more transparently? I would be so much interested in hearing what you think down below in the comments.

 

”Marathons are more than just a single run, digital marketing are more than just a single activity.”

The future of every single business is being transformed into technology! Keeping this in mind, Here’s a quick elegant question possibly you could think of at times in digital marketing trends.

”What is the biggest obstacle for your company’s growth?”

While thinking about the answers to the above question, how does a business with the latest technology conquering the world function without the help of digital marketing? Can you remember seeing artificial intelligence and visual searches in movies? For example, I Robot movie ( could you go back to those memories?) Leaving at in your good old memories these technologies have been coming into reality for businesses in the present. Brands and businesses do need to use digital marketing trends to succeed in their efforts because what worked for you in the past years might not work for you in the upcoming years. Social media, SEO, content marketing and a lot more are experiencing a dramatic shift in 2019.

This article will help you give a quick insight into the latest trends of digital marketing that you can not simply ignore. And to stay ahead of the competition you might want to invest in these insanely futuristic technologies down below.

Did you know: Canada has the most active Facebook users compared to the rest of the countries.

 1)  Artificial intelligence taking over the digital marketing trends in 2019

AI will take over the world and currently is!

Well, what does AI do?

Putting this in simple terms, Artificial intelligent can easily study consumer behaviour by using the data that is available on the internet or social media by the user. This simply helps all your businesses using AI to increase the optimization of your business activity efficiently. AI has made jobs much simpler. For example, email service providers like Gmail, Yahoo have customized smart email categorization. Many government organizations are using AI for security purposes.

Did you know: Some of the tech leaders are worried about AI

Elon Musk- CEO of Tesla– is no stranger to you. Has made a confession that artificial intelligence could eventually be dangerous to the entire human race. He wants people to follow certain regulations and ban on any type of autonomous weapons, to save humanity. Keeping this aside, governments are already working on hidden projects on AI-controlled weapons.

 

 

Another example is companies like Uber and Microsoft- you can try using robots in parking lots that could read license plates and report suspicious activities to prevent crime. They do this by collecting data and reporting it to their owners. This technology has been in use which seems to be less expensive compared to hiring a human security guard!

2) Voice search: The dictators!

In the current world, for example, you will find it easier to ask Siri about the distance of your top travel destination in Sri Lanka rather than manually typing in the query. With this keeping in mind, further, it is estimated that by the next upcoming year’s a higher percentage of web browsing will be done without tapping the screen. This is because of Alexa and Siri’s engagement with the human-level smartness becoming incomparable. However, the disadvantage of voice search is that it is quite different from the typical text search.

 

 For example, when you Google a question you will get hundreds of result pages. But if you ask the same thing to your voice assistant, it will only give you certain results (a few) more than that you will only get one result!

3)  Video marketing 

You might question yourself whether using videos for promoting your business would worth it? The answer simply is: Yes, not because every business is using it but moreover, it is a very profitable tool for digital marketing trends in 2019. To deeply get connected with your target audience, video marketing can be the best way as they are dominating photos and infographics compared to other ordinary advertisements.

Since videos are more appealing and easier to share than large content. With inexpensive methods, such as quality smartphones, and film equipment. Companies all over the world are using personalized videos to create ”real authentic publicity.” Do not just think that YouTube plays here. To get more engagement using your video marketing, you can go live on Instagram, Facebook, or Linkedin.

4)  Chatbots:

You might have definitely experienced online purchasing. And you might have noticed yourself being answered for your queries in a few seconds or minutes by a chatbot, that will have instantly answered your questions. This will bring a closer connection to you towards your customers. Many customers prefer communicating with chatbots since they are quickly responsive. Giving instant answers to what you are exactly looking for modestly and responding to you without losing its patience. These virtual assistants aid in customer expectations, customer service and performing accurate tasks, which means you can literally focus on your other important tasks.

Many businesses have already started using chatbots which include, for instance, Uber helping customers to communicate and making it easier for them to hire Ubers easily. Other brands such as Facebook Messenger, Google Maps, and Slack have started using Chatbots & digital marketing making it efficient. Chatbots have completely changed the way digital marketing looks at its services. Giving companies a better perspective of market sustainability.

5)  Social media stories:

Brand awareness can be easily be promoted and engaged by making good use of live videos. Instagram, Facebook, and YouTube stories have been coming alive for the last half-decade. First came Snapchat with the concept of ”My Story,” followed by Instagram, Facebook while Youtube unrevealed their story format.

Through social media stories, businesses can directly market themselves to their audience by reviewing their product, showing them ” behind the scenes,” of the products, or about the employees who have been apart? With these effective methods, you can easily target your desired audiences effectively almost anywhere and everywhere!

6)  Social Messaging apps:

You and I every one of us are into messaging with each other. The recent trend is social messaging apps whereas people are spending more time texting each other, it makes total sense that marketing your products and services here is the right place for you to engage with your potential customers.

These apps can be very beneficial in sending messages to your customers directly, whether it is an instant sales reply or feedback! Furthermore, people expect businesses to be present in messaging apps so that they could directly deal and interact with you. Also, 70% of the world’s population are willing to shop at companies that interact with enough social messaging apps.

7) Virtual Reality & Augmented reality:

Virtual reality aims at creating a computer-generated experience for customers using specialized technologies and software. You can use VR to make your products/services advertisements 10x more appealing to your customers than an ordinary advertisement. Augmented reality for digital marketing trends in 2019 has made businesses in recent times to reach out customers effectively in different technologized ways. If you are not sure whether to use this tech or not, you should probably clearly understand the benefits and what it offers to you in real tech life.

For example, an international brand in India IKEA is where it allows and helps place their furniture accordingly to your customers’ expectations. Here, customers can enjoy every bit of looking at their furniture placements.

8) Geo – location-targeted advertisements will become popular.

 What is the significant thing in any digital marketing strategy? Location!

Location is the main key role whether it is advertising or marketing your product. Showing your product/service at the right time in the right place is an important digital marketing trend in 2019.

Other than that, appearing in the right location is equally important. If you want to make your brand withstand the most compared to the rest of your competitors then you will have to start communicating brand messages in the user’s native language, which will make a difference.

On the other hand, also demonstrating geo contents to your users will help you get into business more easily. For successful branding, you may also implement local content marketing strategies for your campaign leading it to a trend. Therefore, partnering with local influencers will help you get easily handle local advertisements around!

Final Wrap:

The era of digital marketing has absolutely no ending for the upcoming decades in trends changing, until dusk till dawn!

Being said this, meantime I hope the above given ” Digital marketing trends in 2019,” might have brought in some ideas on how the newest trends that already exist looks like, also helping you with foreseeing the upcoming trends for the next decades.

Have you started following them, yet for your business? On the downside topic, I have given you the top 08 digital marketing trends currently conquering the 21st century. Take a deep look at every trend and know how it is or would work for your business and customer relationship. Further side, it would be great if you could come back here and tell me about your most beneficial trend that would help your businesses’ enhancement. I bet you will have something to say!

What is the best business plan one could ever plan for? Quality!

Starting an own business with that full passion and self-confidence is the biggest happiness a person could ever hold onto, but sustaining in the competitive world can be quite complicated. As soon as you start a business you cannot expect instant success, you will, in turn, have to go through a lot of trials and temptations to lead yourself into the path of success.

You would not believe that 50% of the startup businesses will fail in the first five years! The often-related problems are fraud, neglect, lack of experience, lack of management and lack of incompetence.

Usually, the goal of every startup is an experiment, discover and sustain a place in the market as their vision says. Every single hour, minute and second in the present acknowledgeable world thousands and millions of new brands are being launched in the market. The new products being launched needs to have a separate, unique identity for it to stand out with long-standing companies and with millions of marketing campaigns. Good market research along with a SWOT analysis would play an advantageous role for the startups.

The only outgoing hope of being successful in the market is to be than the old business that already exists, otherwise, a good profit can not be anticipated. For example, if you own a startup (booking site) you will always have your plans made in a lean budget, which means that you will have your entire process engaged and made out the most with a limited range of finance.

Did You Know: 70% of new entrepreneurs to start their own business possibly developed their idea from company’s while they were working under someone else.

In a matter of fact, our current life is dependent on the internet & technology where we rely on the internet with whatever questions or answers we are looking for. Since the internet has enabled businesses to interact with their targeted audience in real-time, digital marketing has been taking over the world for centuries which will never fade away but increase in no time!

Here are the topmost reasons why a startup needs the help of digital marketing to sustain itself in the market. Let us take a decent look at why it is necessary.

A start-up needs marketing to reach its targeted audiences. When compared to traditional marketing digital marketing can be done at a much lower cost. For instance, it can cost thousands of dollars to make prints and television advertisements, while an online advertisement may cost only a few hundred dollars giving an expected outcome. Blogs are playing a vital role in the digital world making thousands of readers for the cost of producing articles and paying to create a server.

Lower Cost:

Did you know: Businesses that blog 20 times or more per month get 5x more traffic than those who blog 4 times or less per month.

To connect with your customers more controversially, you need to be publishing blogs that will benefit you to connect with your customers. With active comment sections, you will be able to know your visitors and their response to your brand, whereas you will be able to respond quickly, targeting your audiences through high quality, relevant contents.

Digital marketing is the gateway that allows startups to reach new clients and incubate relationships with customers by taking away the traditional cost of marketing.

”A brand is no longer what we tell consumers, it is what consumers tell each other.”

Social Media The King:

If you want to stay synced, updated and connected with your customers, then social media is the latest trend in marketing you can not possibly ignore. If you are a business existing already with a huge fan base then, you can tweet or post on Facebook where your message will instantly be reached to thousands of users around the world.

For example, if you are selling a software product, social media can keep them updated and informed about the newest upcoming updates and releases. Also, helping you to find new customers, educate your customers who already exist and keep them on track. It is important that startups quickly adjust to the changes in social media before they become dead.

The world of digital marketing compromises assets like bookmarking, content marketing, videos, SEM, and a lot more. However, a startup should always keep in mind to only invest in tools and platforms that make sense to their business.

 Content is King:

”Good content is not storytelling. It is telling your story well.”

The quote simply defines that content is everything, which directly means the better your content is, the more time your customers will spend time on your site. This will make them more interested, keep them on track and give them opportunities to become familiar with your brand. Therefore, this will automatically generate a huge conversion rate. It is always a great thing if your visitors stay for a longer period on your website, which can be lead by great content.

Content does not have to necessarily be in the form of a blog. It can be in the form of GIFs, webinars, memes, infographics & images, these all can be part of the startup content strategy. A company’s online content can be something that is even liked or shared.

 

Each share that is made in social media is counted as free advertising and new successful ways to get new prospective clients for the new business. When people go through your content, they will be imagining an impression of your brand’s presence. In case, if they find it helpful for them, then a trusted entity will be formed for your startup. Hopefully giving your brand an enlighten making them think highly of your brand.

 Increasing Web Traffic:

 

What is the most important thing a website needs to be a success story?

Traffic, traffic, and traffic!

Eventually, more traffic means more revenue. Entrepreneurs need good website recognition to grow their startup and develop it further. Hence, more traffic means more brand awareness and good exposure to your website. Some business owners engage in SEO so that they could boost their credibility, visibility, and authority, to generate organic traffic. More website organic traffic than paid traffic can help your business to expand its revenue in the long run. Helping it with hiring new employees, offerings, ideas, and locations.

Apart from this, some startup owners invest in PPC advertising. This helps them to increase their leads to their website. The preferred method you use depends on your businesses need. By looking at the PPC benchmark you will see a good knowledge about your investment and leads who are interested in making a deal with you.

Even though a PPC might bring you a few leads, it cannot simply be the main source of lead generation. A few years ago, PPC advertisements were the main source of advertisement conducted by online marketing. Today, this method has gone out of use and has a far lower impact than the current marketing methods that are being used. Paid advertisements are being so-called in use for promotions than educational ones.

Maturing with the right digital marketing approach:

• PPC campaigns
• Video Marketing
• Email Marketing
• Social, media marketing
• Creating a website
• Search engine optimization

Start-ups can use the above elements apart from the different methods available in the digital world. For a startup, planning has to be carefully focused. When creating a strategy, you have to make your approach carefully. Since emails, advertisements and contents are integrated into each other. From creating a website to posting a post on social media, all the techniques have to be carefully planned and executed.

For a startup operating in a lean budget, SEO needs to be effective. The backlinks acquired from other websites, social media or blogs will help generate more traffic. Each backlink is a clear indicator that a third-party website found on your website to be interesting or useful for them.

At the end of the result, a page with more backlinks will get its page ranked high compared to the pages with no backlinks. Digital marketing will help start-ups identify which preferred products and services should be created to match a customer need.

Final Considerations:

Making a name for themselves and competing against businesses that already exist in the market can be a difficult challenge for a startup. However, with the help of digital marketing, you will be given the opportunity of a wide success story in the long run, even with the ongoing competition.

As soon as your startup is formed, digital marketing needs to be done so that you will be able to reach your customers, convert your leads into sales, and increase your conversion rate. Since technology is rapidly making its growth in the 21st century, and you are at your early stage, remember that building brand and creating great content should be perfect.

Up above, I have summarized, the main key importance of digital marketing for a startup, in short, hope this blog may benefit your startup. Since a startup will essentially face its ups and downs during the first 5 years of its business. Always begin your startup with digital marketing! Feel free to leave your discussions down below in the comment section as I’m looking forward to your ideas too. I bet you will have something more interesting to talk about!