Google Trips – The Best Travel Friend You Need

Last August, I was in Kandy, one of the tourist attraction sites in Sri Lanka. It was when I happened to come across a couple from Australia. It was their first time in Sri Lanka, and they were looking a place where they could buy a local SIM card so that they could access the online travel guides when they travel around the country.

I can see them bit annoyed about not getting proper Wi-Fi at the Hotel, and thinking of the extra cost in having a local SIM card.

Even if they have a SIM card, not every part of Sri Lanka has proper internet signals.

With the overall internet penetration rate of 29.3% in Sri Lanka, traveling with no data and without tour guides is pretty annoying. Poor internet penetration is not only a trouble in Sri Lanka but in many countries with tourist attraction sites.

Breaking the trend that you have to the internet to get access to online tour guides, Google has launched Google Trips.

What is Google Trips?

Google is expanding its Kingdom in the travel sector. As a part of its expansion, it has launched a travel app, last Monday (19th September 2016), called Google Trips which would act as a trip planner and a tour guide whenever and wherever you are traveling.


If this is a part of Google, then it does need the internet connection, doesn’t it? This would be your question.
But the answer is, no.
This time, Google has designed it in the way where the user can access it offline.

What can you do with this app?

If you are a fan of making sudden trips, I would suggest you have this app in your hands.

Once you have the app, all you have to do is log in into it through your mail. Once you have logged into the mail, it would look into your mail for your pre-planned trips.

If there are no plans, or if you have planned to go on a trip after downloading the app, you can search for the place you want to go in.

Trip with Google Trips

You can check the place through the tab “Things to do.” This feature suggests you about the top spots you can visit in the place you have looked up for. Also, if you have any preferences on what you want to do during the tour, like hiking and visiting a museum, you can look up through the search button.

Traveling and sightseeing mean hunger. Since you are visiting a new place, you might want to look into a better place for food. Then there is the button “Food and Drink” where you can look into the restaurants nearby with better reviews.

Although it appears as if it is collecting more data about your travel, it make most of the suggestions like where you can find food, and better places to enjoy.

Your Google Trips Here

If you are sure that you want to visit the place, you can then click onto the ” Create a trip” which would allow you to mark your dates for the journey.

The best part is, you can download every detail you want to do during the trip. From your hotel or flight reservation to the places you want to go, you can have it downloaded in your mobile. And this downloaded data is what you can use when you don’t have the internet connection, or when you don’t want to use the internet to save battery (like me).

Since this acts more like a trip planner, you can mark the places you want to visit during the itinerary. Once a schedule for the day is over, the app will notify you about the next plan for the day.

More comforting is the “magic wand.” No, this is neither Hogwarts nor the Marauder’s Map. Here, Google uses a “magic wand” that would let you know about the nearby places you might want to check into. It is notable that this feature works only if you manage to “turn on” your location, and have cellular data.

This Google Trip is going to be your travel partner even if it is offline. With the trip planning features, it is going to be a competitor to Concor’s  TripIT, while Airbnb is trying to add this feature to its already existing setup.

It is also noticeable that the app still provides only the Panora view of the places-to-see, and has not yet tried into 360 views. In my point of view, it would be much more tough for the competitors like TripIT to compete, if Google is many steps ahead in ruling the travel-tech world, by using the very much advanced features.

Google trips's guide

With the launch of the app, I have installed it on my mobile, and I am finding it very useful for trip planning and to find a nearby place for food. If you are one of the users, how do you feel about the app, and what features would you like to have in the app?

Feel free to let your thoughts flow in the comment box.

Read More

Taking Our 8th Anniversary Celebration to the World

“It was an awesome day,” “I wish the day never came to an end” were some of the comments I happen to hear from my colleagues by the end of our 8th-anniversary celebration. If you are one of those who wants to know how we celebrated our 8th year of the journey, I am sure you would want to read this post. 

Before I start talking about what happened on the 17th of September, let me take you to the previous day of the event.

The anniversary celebration began two days before the actual day, by sending the invitation to everyone through letter posts and the Facebook Event Page. The excitement among the colleagues is visible through the posts they’ve written on the event page itself.

Since the previous day, the 16th of September was a public holiday in Sri Lanka, for the Full Moon, our colleagues began decorating the office on the previous day itself. While the decorating team was working on their tasks, other members who were responsible for the programs were rehearsing.

Also, on that day (16.09.2016) we decided to support 16 students who have lost their relations in the civil war. Through the organization called Thamizh Virutcham, we donated stationeries to those students.

Both, rehearsing and decorating, are not easy as thought. Every bit of decoration has to be perfect as planned, and the programs have to be scheduled perfectly so that it doesn’t clash with other plans on the agenda.
The day wrapped up only when the task assignees were satisfied with the decoration and the programs for the next day.

17th of September

The excitement began. To be honest, it was not only us, staff, who were excited about this celebration but our former colleagues too.

Sharanyan Sharma, our Founder, inaugurated the event by lighting the oil lamp, which is a ritual here in Sri Lanka. Following the lighting the lamp rituals, we had to go through a welcome speech which then led us to the main part of the event.

Cake Cutting_Event

What is an anniversary celebration without cakes? Thanks to the decoration team that has chosen a fantastic, or rather a beautiful, cake design. It was not only an icing cake but fruits and sweets were a part of the decoration too. The Cake cutting was the main event on the agenda (or at least I think it is). Sharanyan Sharma, our Founder, cut the beautifully decorated cake.

“Unbelievable! How time flies. It only feels like yesterday when I was walking down an old apartment corridor on a mission to rent a small, dusty room, which would later give birth to such a beautiful company – Prime One Global. It only feels like yesterday! But, it’s been Eight Years. Eight beautiful, incredible, challenging years,” shared the Chairman of the company, Mr. Sharanyan Sharma, in his speech. Furthermore, he spoke about the obstacles he had to overcome in establishing this brand, Prime One Global LLC, as one of the largest digital marketing companies in Sri Lanka.

The most interesting part of his speech was when he announced about the new branch which is opened in Colombo World Trade Center. And the other surprise is the announcement about the Calcutta office which is to be opened in near future.

Following the speech of our Chairman, our previous CEOs, Mr. Kugathasan and Mr. Nivethan shared their thoughts about the company and wishes for the enterprise.

These speeches were followed by the address of our current CEO, Mr. Kokulakrishnan. And then, the company history was shared in a speech by the co-founder of the company, Mrs. Pratheepa Sharanyan.

Reader, I can hear your mind. No. The event wasn’t full of speeches. There were girls brought from Baratha Narthanaalaya (a local institute for Bharatha dance) who brought colors to the event by their dances. There were different age groups of students from the institution who danced to various songs.

With the colorful dances, there was a break for lunch.

It is usual to take a nap once after lunch. Knowing that we decided not to let any audience fall asleep. The first event after lunch was a musical performance by our colleague, Umasuthan, who used his fingers to bring fantastic music. Although young, his sound knowledge in playing ‘Miruthangam’ (a musical instrument like a drum) amazed the crowd, and everyone was on the tip of the seat eagerly watching him play it.

We had two dramas performed by our staff. One of the dramas was by the girls’ squad of our company who demonstrated what would happen if officers from an IT company happen to work in a restaurant. That was quite a comic drama, which made the crowd die in laughter.

“How life shatters down because of one’s carelessness in driving a bike without the helmet” was the theme of the second drama by our staff. The best part is the actors don’t speak their morals but display what happens by one’s carelessness.

Anniversary_Event in our office

As a final event of the day, we decided to have two teams of the whole staff on stage. A team has to perform what the opposite team asks for, and that resulted in both the team doing a fashion show walk.

Want to see more about the celebration? Check into of photo album on our Facebook. Although the event wrapped up with fun and excitement, new goals are set for the new year.

Read More

8th Anniversary Invitation Letter From The Founder

Dear Friends,

Tomorrow is a special day 🙂 Yes, it’s our 8th Anniversary 🙂

Unbelievable! How time flies. It only feels like yesterday when I was walking down an old apartment corridor on a mission to rent a small, dusty room, which would later give birth to such a beautiful company – Prime One Global. It only feels like yesterday! But, it’s been Eight Years. Eight beautiful, incredible, challenging years.

There haven’t been many constants in my life –  The beloved partners, stakeholders, members of staff, family, friends, and well-wishers. Starting from my first day of the vision, when I stepped into the world of Digital Marketing as an aspiring Entrepreneur, when I was deeply in debt, and I had no idea where to start, from the first five-dollar I earned after a tiresome day of Link Building (thank you for being with me still, you know who you are), to the incredible milestones of 2012, 2014, and 2015 where we completed 12000, 24000 and 40000+ Digital Marketing Campaigns respectively, you all have been there. And, I for one, am grateful that you have been a part of this Journey – Our Journey.

You have been there too in the darkest of times, when I faced lots of obstacles, I felt alone at times, and I am thankful for your presence. All our achievements would never have been possible without the beloved Prime One Global Family, friends Partners, Clients, Stakeholders, and every other person who is even remotely associated with us.

All through this journey, we have had to bid farewell to a few valued members of our team and friends, but we have also teamed up with a new, more energetic, enthusiastic army of individuals this year. No matter how much we expand, how many milestones we achieve, we at Prime One Global will be grateful to every individual who has been a part of our company. As I always say, we are what we are because of everyone who has had faith in our vision and the trust they have put in our company.

I would like to take this opportunity to invite everyone to our 8th Year Anniversary Celebrations of Prime One Global, where there will be lots of fun and entertainment and some mysteries to be unraveled.

Thank you all,
Sharanyan Sharma
Co-Worker @ Prime One Global

Read More

5 Entrepreneurs Who Rose From The Ashes To Become Success

As they say, success is not easy. While some are comparatively lucky and take on businesses that were already successful, maintaining standards may be more difficult (look at Tim Cook) as expectations are involved. For others, and they are the majority in a world where everyone is hungry for everything, it is a matter of stretching the human limits to the extremes, though they go on to show what amazing creatures humans are. Here we look at five people who started with next to nothing in the most difficult circumstances and went on to build brands that still continue to inspire us with the effort that went into their making and the heights they are continuing to achieve.

Oprah Winfrey

GEO_2555-e1443726106909

The 62-year-old Oprah Gail Winfrey may today be the most powerful woman in the United Sates, but that has not always been the case for her. Born in Kosciusko in Mississippi to a housemaid and a coal miner, Miss Winfrey had to endure such extreme poverty for the first 6 years of her life while living with her grandparents that she had to wear potato sacks and eat leftovers.

When she went back to live with her mother, she was violently assaulted, something she revealed to her viewers on her show much later, in 1986. At 14 years of age, she became pregnant with her first child, which ended in a premature delivery, much to her distress.

Things got better only when she went to live with her father, a man who was very strict and who was unwilling to settle for anything that he thought was not good for his daughter, in spite of the poverty. She won a full scholarship to the Tennessee State University.

The start to what was later to become one of the most successful careers in history was the job of a news anchor she got at the age of 19 at a local radio station for the black community in 1983.

Since then, there was no looking back for this woman, who found fame as the host of the most popular TV show of the time ‘AM Chicago, which is now known as The Oprah Winfrey Show, and is the most successful chat show in American television.

She changed the course of television chat shows, through what is now known as the ‘Oprah Effect’, by shifting the focus to a confessional mode, often making it a cathartic experience for the participants. The ‘Oprah Effect’ was felt the most in the 2008 presidential elections, where her support drew in 42000- 1600000 votes for Obama in the Democratic primary alone.

Some of the most memorable moments of her show are the coming out of Ellen DeGeneres, another hugely successful chat show host, as lesbian, and the public confession of Lance Armstrong.

By 1988, in spite of the enormous success she had attained, she felt tired of working for others, not being in control of something which meant so much for her. So she founded her own production company Harpo Studios, which today has more than 250 employees, and for which she was named the most powerful woman in entertainment in 2008 by The Hollywood Reporter.

She is also an enthusiastic supporter of philanthropy, having created Oprah’s Angel Network in 1988, and the Oprah Winfrey Leadership Academy for Girls in Johannesburg, a school spread over 22 acres where she still teaches via satellite.

Steve Jobs; Apple

steve-jobs-holding-iphone

Born to a Syrian immigrant father and a Catholic mother and given up for adoption to parents who were too scared to love him for the first few years as they thought he would be taken away due to legal complications, Jobs’s success story is truly phenomenal.

And that Steven could be adopted by the Jobs couple only after they promised that they would provide him with a college education, became ironical when they could no longer afford college for the already disinterested Steve.

Jobs’ first job was to be a video game designer with Atari, which he left within a few months to run away to India to seek spiritual enlightenment. A thing called Apple Computer was started by the 21-year-old Jobs and his friend Steve Wozniak in 1976 in the garage at Jobs’ place, and it was funded by the selling of Jobs’ Volkswagen bus and Wozniak’s scientific calculator.

Debuting with Apple I at $774,000, the company went on to have a 700% growth with $139 million in Apple II. In 1980, the company was valued at $1.2 billion on the first day of trading as a publicly traded company.

This unbelievable rise was not to last long, however. The next few products failed to cut through the public, and IBM took a sudden leap, something which even the Macintosh of 1984 could not salvage in a world where it was now required to have an IBM support system. This, in spite of being superior in quality and performance when compared to the IBM PCs.

This gradually culminated in the expulsion by the executives, headed by the CEO John  Sculley, of the man who had co-founded the company where he had no official position, in the year 1985. Again ironically, Sculley, previously the marketing expert of Pepsi-Cola, had been appointed by Jobs.

Not a man to take defeat lying down, what Jobs did next is a matter of fairytales. He began a new hardware and software venture called NeXT, Inc. In 1986, Jobs purchased an animation from George Lucas which went on to become Pixar Animation Studios, where he invested $50 million out of his own pocket.

Pixar proved to be hugely successful, with the first animation movie Toy Story, and has grossed $4 billion with movies like Finding Nemo and The Incredibles. In 2006, it was to merge with Disney, making Jobs the largest shareholder of the latter. But this was after the fizzing out of NeXT, Inc, which failed in marketing its specialized operating system.

NeXT, Inc. was bought by Apple for $429 million in 1996, and Jobs returned in 1997 as Apple’s CEO at a time when the company was still struggling to gain back its former glory. Armed with a new management squad, changed stock options, and an annual salary of $1, Apple was brought back on track with products like the iMac, good and efficient designs, and effective marketing.

When Steve Jobs died in 2011, he had seen Apple rise to have a record-breaking stock value, and being ranked No. 1 on lists compiled by Fortune magazine. In November 2014, the company became the largest publicly traded corporation in the world by market capitalization, in addition to becoming the first American company to be valued over $700 billion.

And though it lost the man who made it, the company is worth $586 billion as of May 2016 under CEO Timothy Cook, who took over from Jobs. In May 2015, activist investor Carl Icahn had alleged that the company has assets worth $1.4 trillion, and thus should boost its share buyback program.

Richard Branson; Virgin

Richard-branson-1

Richard Branson, knighted in 2000, and today the 4th wealthiest man in the UK, started with ÂĢ300, and now is worth $5.2 billion, with $12 billion in sales.

Branson, with his love for adventure and perseverance, serves as an inspiration to many people worldwide, especially young children, for his fight with dyslexia, which he conquered at a time when people did not even know what dyslexia was.

His first venture was a magazine called Student, which he started as a sixteen-year-old college dropout. The Student was successful, making him earn good revenue, but it was not without its share of trouble. He was arrested for publishing information for treating venereal diseases, which was legally prohibited.

Virgin was started in 1970 as a mail order record retailer from the crypt of a church, with the name being chosen to signify Branson’s being new in business.  His first brick and mortar outlet was opened at Oxford Street, and the success he achieved made him sign Mike Oldfield as the first ‘Virgin’ musician. In 1977, Virgin Records added the Sex Pistols to its folds.

Its success notwithstanding, Virgin Records was beset with cash-flow problems, and Branson had to pretend that he was buying records for export in order to get over the excise tax on sales. In 1992, Virgin Music had to be sold to EMI for $500 million in order to keep the airline company functioning in the face of rising fuel costs and recession. Later, he said that after the completion of the deal, he wept at having lost the very first venture of his empire.

V2 Records was created in 1996 by Branson as an effort to re-enter the music business, and he owned 5% of the shares. It was sold to Universal Music Group in August 2007 for $7 million.

The airlines business was started in 1984 with Virgin Atlantic. And it was riddled with misfortunes from the beginning, when birds flew into an uninsured engine during the Government certification flight, causing an explosion. This forced Branson to gather cash from his overseas investments in order to rebuild the company.

This was soon followed by a legal dispute with British Airways, whom Branson claimed was trying underhand methods to steal passengers.

Today, all this is hopefully history, with Branson having ventured into space tourism following telecommunications. Having dabbled in over 200 companies, Branson today is in a position to join Giving Pledge, the $500 billion philanthropy club co-founded by Bill Gates.

The members of this club, which includes the likes of Gates, Warren Buffett, Azim Premji and Patrice Motsepe among others, pledge to give more than half of their wealth to philanthropic causes.

Walt Disney; Disney

os-walt-disney-birthday-2014 (1)

Once told to be a man lacking imagination and good ideas by a reporter, it was not easy to gain acceptance for this man who had wanted to be a newspaper cartoonist from a very young age, when he used to draw paid pictures for his neighbors and cartoons for his school newspaper.

Frustrated, Disney decided to tackle things head-on by founding his first cartoon studio as a 22-year-old. It was such a big failure that he was pushed towards bankruptcy.

Having suffered failure, Disney flew off to Los Angeles to be an actor, only to be disappointed yet again. But here, the Disney studios which he founded with his brother Roy soon became a success, starting with advertisements before graduating to animating Walt’s own cartoons.

It was not a smooth transition. Soon after, Disney discovered that Margaret Winkler, the New York distributor who distributed the Disneys’ Alice cartoons and looked into the invention of Oswald the Lucky Rabbit, had stolen the rights to the latter along with her husband. She had also been able to take in all of Disney’s animators.

This made the Disney family immediately get into work with Mickey Mouse, whose first animated short films Plane Crazy and The Gallopin’ Gaucho, failed to find any takers as they were silent films at a time when the genre was fast fading.

Soon, Disney created Steamboat Willie, the third film of the franchise with sound and music and having Walt as the voice of Mickey. The cartoon became an instant hit with the audience, and that was the beginning of what was to be the most phenomenal cartoon show of all times.

Snow White and the Seven Dwarfs, the first full-length animated film, premiering on December 1937 in Los Angeles, managed to rake in $1.499 million though it was the Great Depression, and won eight Oscars.

Disney did not remain untouched by the war though. During the Second World War, the Disney studios were taken over by the US army and converted to a repair shop for tanks and artillery. All his animators and Disney himself were required to join the war effort. It was bleak after the war ended as well, and the company ran up a debt of more than $4 million due to slow growth in business.

A strike by the animators in 1941 added to the woes, and ended with many resigning. Disney managed the difficult post-war decade with ‘packaged features’ and overseas investments, when the company was recuperating, but by 1950, he was back to his former self with his full-length animations.

Even the opening day of the first Disneyland theme park was not without setbacks. The park which was to be the first of many of Disney’s theme park ventures (to fund which he entered television with shows like The Mickey Mouse Club), was opened by actor and future US president Ronald Reagan, and involved the distribution of thousands of counterfeit invitations.

In 1966, when a new theme park and Experimental Prototype Community of Tomorrow in Florida was under construction, Disney was diagnosed with lung cancer. When he passed away in December the same year, he had won 22 Academy Awards from the 59 nominations he had received, one Emmy Award and three Golden Globe nominations.

At present, with a price of $94 per share, the company’s market capitalization is at roughly $150 billion.

Henry ford; Ford Motor

A celebration of the 150th anniversary of the birth of company founder Henry Ford will be held throughout 2013. Go to www.henryford150.com for an interactive timeline of Ford's life, tours, a calendar of 2013 events and information about efforts to preserve Henry Ford's heritage. (12/11/2012)

Although Ford did not invent the automobile, he was the man behind the manufacture of the first affordable vehicle for the middle class American.

He came from a family of farmers who had immigrated from England and Ireland. He displayed interest in mechanics from an early age when he dismantled a timepiece given to him by his father just to see if he could put it back together. The resulting success made him confident enough to proceed with other people’s watches, and he soon took to repairing.

After his mother’s death in 1876, he refused to join the fairly successful family farm business and instead completed apprenticeships with James F. Flower & Bros., and Detroit Dry Dock Company.

Though initially he thought of partnering with Thomas Alva Edison, he chose to found his own company, Detroit Automobile Company, backed by William H. Murphy, where he could work on his own conditions. This soon proved to be a failure, with the vehicles being produced not meeting Ford’s expectations, and the company going bankrupt.

This did not dishearten him, who re-structured the remnants of this failed venture to form the new Henry Ford Company. Sadly, this too did not last owing to a dispute with Murphy when the latter brought in Henry M. Leland as a consultant. After Ford’s departure, Murphy changed the name of the company into Cadillac Automobile Company.

In 1903, the Ford Motor Company was formed, and by 1918, half of all the cars owned by Americans were the Model Ts manufactured by the company. This phenomenal success, however, prevented Ford from looking into the new features being developed by rival companies for a long time. Finally, it was the declining sales that resulted in the release of Model A, which thankfully was a success.

Though having an ill-repute for being anti-Semitic, Ford introduced many progressive measures like the five-dollar wage and the five-day workweek. When the company almost faced a government takeover in 1945, he managed a turnabout by taking some wise business decisions.

The sales for Ford Motor as of May 2016 are estimated at $149.56 billion, and the company is worth $54.2 billion. Henry Ford is placed no. 9 in the list of the top 10 richest people of all time, with a current valuation at $199 billion.

[divider height=”2″ line=”I”]

As Steve Jobs once said, people don’t know what they want unless they have it in their hands. Yet, we cannot forget that this was coming from a man who had a range of vision to include others in this world where he believed that most could not even look at themselves. True, it may sound dangerous when considering the prospects of exploitation, but maybe men and women like Jobs and Winfrey could find a footing for themselves only by realizing the hard truths. A valuable lesson for us to learn as humans.

Read More

Facebook Blueprint’s New Credentials for Social Media Marketers.

“Do you want to be a professional in Social Media Marketing?” is one of the phrases I come across more often when I check the websites of the institutions for Digital marketing courses. Even though many follow such degrees, social media marketing is not done effectively, as I have said in my last post.

Most of the marketers and companies want to stand out in the crowd, yet they are not sure how they could. While some struggle to use Facebook products, most of the others fail in campaigning their products.

It looks like Facebook thought the same. The effect of Facebook’s worry is this platform “Facebook Blueprint” with the tagline “Plan to do great things.” Having launched in 2015 March, and 18 months later, it has 1 Million course enrollment.

Facebook Blueprint

 

What is Facebook Blueprint Certification?

It is a program by Facebook to enrich knowledge on Facebook, Messenger, and Instagram advertising. Interestingly, here you don’t only study and take an exam, but here you get trained. This Facebook Blueprint is a solution with individual courses and self-directed learning paths to most Social Media Marketers.

So, this is like a blueprint to Facebook and the apps it owns.

This Certificate provides two credentials:

  1. Facebook Certified Planning Professional that targets digital media marketers who successfully have done Facebook Ad Campaigns.
  2. Facebook Certified Buying Professional that targets the professionals at ‘creating and buying Facebook advertisements for maximum impact.’

 

What one could expect from this e-learning?

Like Facebook, this e-learning is free of charge. All you need is a Facebook account. Once you sign into, you can look into the modules. Here you would be educated on how to use Facebook and its products effectively, create better and creative ad campaigns, and how to measure your campaign reach and optimize it.

No matter what your role is in the advertising industry, Blueprint Certification can give you the edge you need – Facebook Blueprint

One of the best features I happen to notice about Blueprint is that you can learn it at your pace. No one is going to rush you or put you under pressure unless it is you.

Once you think you have learned enough, you can try out the “Practice exams” before settling for the final exams.

And, once you pass the exam, you will get your certificate, which can be used on your virtual marketing platforms.

Why should you try Facebook Blueprint?

The foremost reason is IT IS FACEBOOK. Aren’t we all pretty crazy about the platform, Facebook, itself? Although it is one of the social media platforms, it is the most popular social platform with 1.71 billion users.

Let it be the global or the local audience (3 million Sri Lankans), Facebook has a reach.

Local institutions do teach about Social Media Marketing, and of course, Facebook campaigns. Butâ€Ķ Yes, there is a but. Wouldn’t learning from the platform creators be entirely different from what the learners teach? At Blueprint, they would be guiding you through every product of theirs and how the marketers could raise a ‘great’ advertisement campaign.

The foremost reason is IT IS FACEBOOK

Another reason why you might want to get this certificate is that it is a new Standard recognition to the marketers. The certificates aren’t going to stop with giving you an identification for Facebook marketers. It is going to be your recognition for your skills in the following fields:

  • Facebook Advertising
  • Instagram Advertising
  • Messenger Advertising
  • Buying and Planning on Facebook properties
  • Facebook Analytics and Reporting

And once you get your certificate, it is going to be a digitally verified badge that would help you stand out in the virtual world of marketing.

Apart from every other feature I have mentioned above, Blueprint live is another feature of this e-learning process. This session is unique because it is an interactive one.  Experts at Facebook conducts this workshop, and it is an ideal way of learning for marketers with 5-6 years of digital marketing experience and/or 1-2 years of Facebook-specific experience.

Although the team has conducted many workshops around the world, they are planning to take it to every possible city they could.

Finally, the coolest reason to try this is that it is all FREE. It is not only free of cost but also it gives you the freedom to choose the course and time to learn it.

Out of curiosity, I have signed myself into the learning process. If you are one of those marketers who has enrolled in Facebook Blueprint, let us have your feedback on the e-learning process. 

Read More

Top 5 Digital Marketing Predictions for 2017

We are halfway through 2016 and you must be scrambling for Digital Marketing Predictions for the year ahead.

“What’ll trend in the next season?” or “Which technology will overrule the Internet Market?” are some of the common questions that we all would like to know the answer to.

Some of you may have come here to devise the next best marketing strategy for your business, and some of you may have just come to stay ahead of the curve. Whatever be the case, you will surely leave with some insights that will give you a better grip over the scene.

The biggest misconception that marketers have when establishing a strategy is that they put “TECHNOLOGY” in the middle of everything. They make it a bulls-eye. But, technology is what binds us all together. Technology is the foundation of every organisation. And, technology is merely a means of communication. Therefore, your strategy shouldn’t be Technology-centric, instead, it should be focused more on the people using that technology.

“Digital Marketing is not only about technology, it’s also about people.”

Digital Marketing is constantly evolving. As a business, you should constantly be on the lookout for new technology on the web to try and adapt that feature for your brand’s growth. All this while, taking into account whether or not your consumers are actually a part of it or not.

Here are the top few Trends for Digital Marketing, I think are worth paying attention to in the times to come:

INCREASING ATTENTION TO SOCIAL NETWORKS

It seems to hold true that the potential of social media has fully not been realized by companies out there to market their content. SFB (Statistical Factbook by DMA – Click on Image to Buy The Research Paper) shows that 70% of businesses are still not tuned to social media channels while collecting data regarding consumer interests.

However, things may be looking up on that front like 47% of companies say that they would be investing more on this aspect, while 37% give more importance to emails and websites. 26% think SEO is the most interesting.

According to DMA SFB, the growth of social media will be up by 14% from today’s meagre 10%.

The increasing attention being given to social media is also in line with the gradual recognition of the importance Millennials have in the consumer sector.

“Google will buy Twitter for tens of billions of dollars” …and 24 other predictions for #contentmarketing in 2017 https://t.co/xhkhJmT7y9

— Andy Crestodina (@crestodina) July 5, 2016

The importance that social media holds can be understood by Andy Crestodina’s prediction of Google buying Twitter for some tens of billions of dollars, after which there will be an increased inclusion of advertisements, whose cost will increase as well.

VIDEO TO GAIN PREDOMINANCE

This may not be surprising, considering the concise, precise and driving home nature that the medium employs. However, the preference is more for videos on social media than on TV, whose ad prospects are decreasing.

Moreover, the craze for videos is going to be supplemented by partiality towards Virtual Reality (VR), with many social networking sites like Facebook already having Augmented Reality (AR) and VR support. (Reference: The Verge)

consumers-love-video-content-2017

The number of consumers preferring video content is four times more than those preferring text. 69% marketers in the US say that they are going to increase the budget for video content.

However, according to Hana Abaza, digital marketer and VP of Marketing at Uberflip, the focus will also be on the long-form content of substance as writing is not going to die anytime soon.

While this is debatable, she seems to have John Jantsch in her support, who says that a substantial set of 1500-2000 words is what is going to be the best bet.

So it seems that a majority believe in the rule of videos, and good, longish, less frequently generated text content as the trends.

MORE PERSONALIZATION

“Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. –Rand Fishkin 

With more than 2 million blog posts being created every day, and with an increasing portion of it being below-par content, it is imperative that there would be a crossing of the saturation point.

Consumers today are just tired of the extent of freedom to choose, they think they are in a world where content is no longer the ending but the beginning of business ventures.

So it is imperative that they turn towards things that specifically apply to them instead of looking at the literal mountains of data that is available to them. This brings forth the creation of niche content, with low volume but high engagement.

personalization-key-sales-marketing

According to Arion Agius, interactive content is the key, with professionally programmed content having an interface enabling the viewer to click on the desired option among multiples available to them, and it would be a welcome change from the text-loaded platforms that presently predominate. So user-generated content is the key here.

As will be the promotion through live events, which will attract massive crowds of consumers provided that they have efficient spin-off marketing for them as well.

Also, as Adrian Cordiner points out, the visually appealing approach would be more successful, with gamification and interaction being the driving factors. This is also due to a result of fatigue of the consumer with the faceless, impersonal, yet sickeningly sweet seller at the other end in an increasingly distraught world, and thus personalization is something to look forward to.

Also, there may be an increase in cost per engagement (CPE) post-click options when it comes to buying, to be provided by the home advertising brands, service providers and third parties.

FOCUS ON MOBILES

mobile-marketing-2017

This is predictable and brings with its share of problems. 80% of millennials use their phone in-store, and 74% of them are welcome to location-based mobile alerts.

According to a 2015 Pew Research Center study, almost two-thirds of the population possess smartphones, and 4 out of 5 American keep at least one smartphone with them every day, which is much above the global average of 3 out of 5.

Moreover, they are not going to be irrelevant any time soon, though they are going to be slower in the bigger picture having more competition and less time.

An increase in the number of messaging platforms is on the radar, as is the bigger entry of advertisement in those platforms.

According to DMA’s SFB, by the end of this year, one out of every four Americans will have a wearable device with them, and this would involve changing of platforms.

Moreover, that means much work for the marketers, who would not only have to keep the various technological nitty-gritty of changing platforms in mind but also have to take into consideration the context, time, place and choices of the individual customers.

Comscore has also published some detailed insights about the rising effect of smartphones all over the Globe.

CONTENT MANAGEMENT WILL RULE

 

Synopsis of Video:

“In this video, Rand Fishkin – Founder and Wizard of Moz,  Sam Mallikarjunan – Head of Growth of HubSpot Labs, Benji Hyam – Founder of Grow and Convert, Larry Kim – Founder of Wordstream and Sujan Patel – Founder of ContentMarketer.io are giving their opinions on ‘How will Content Marketing evolve in 2017?‘. “

This is something that has already been touched upon before. People are no longer willing to jump for click baits and eye-catching headlines that fail to deliver, as they have grown, and justifiably so, extremely conscious when it comes to their inboxes.

The data is going to determine the content in the sense that it has to be proved that the content being created is saleable.

It is going to be difficult for small companies, whose problems with inadequate resources and unsatisfactory content creators are only going to increase by the day when there are new companies and content creators and news every day. Research shows that around 70% of B2B content usually goes to waste.

This was telling when a study by CMI and Marketing Profs had shown that more than 70% of B2B and B2C in 2016 had planned to produce more content than in 2015, but as of yet, it has been seen that only 20% of them had had any substantial success.

It will be good for the bigger businesses and those who are tenacious, though, as the consequent lagging behind of the smaller companies will see them failing when it comes to short-term results.

Also, the almost endless recycling is already creating a standstill, and algorithms are going to increase in their importance, with the focus now gradually shifting to the individual consumer.

Note: These pointers are not in any particular order. All of them hold equal importance.

What do you think about evolving trends in the Digital Industry?

What channels are going to be most beneficial for your business in 2017 and why?

I am inquisitive, I want to know more about what you think.

Read More

What Should You Do to Take the Lead in Social Media Marketing?

It has turned out into a habit for many to fall asleep on Facebook and wake up on Twitter, and it is one of my habits too.  While some use Social Media as a hobby, others tend to make money through it. But in the process of marketing, how far do the Sri Lankan brands do Social Media marketing? 

Three reasons made me write this post. Firstly, it is the  Social Bakers’ statistics about the leading social media profiles and pages. According to that statistics, I noticed that it is mostly Sri Lankan entertaining sites like Hiru TV and celebrity profiles that are being followed by most of the Lankans, and the local brands don’t top on that overall list. To know further, I checked into the overall profile reach, and I found out that there are brands like Coca-Cola in the top ten. “So why couldn’t the local commercial sites get more fans than the local entertaining sites in social media?” was the only mind voice of mine.   

Secondly, while writing about Digital Marketing in my last post, I happen to notice that most of the local marketers think Social Media Marketing is digital marketing, while it is not. And what Sri Lankans think of social network marketing is posting something about their product on famous social media platforms like Facebook or Twitter and boosting them would attract more users.

Thirdly, in my last post, a user commented on what he felt about social media marketing. The one who commented said that some of these pop-up adverts on social media are more annoying than helping us pick the product or even to check the website about the product. The result of all these reasons is the post.

If new to social media marketing, know why you should do it.

With an internet penetration rate of 29.3% in Sri Lanka, the per cent of active social media users has reached 14% of the population. With the entry of smartphones, most of them use social network platforms on mobile. An overall view suggests that the most frequently used social media platforms, especially on mobile by the locals, are Facebook (94.17%), Twitter(2.62%), Pinterest(0.67%), Google Plus, YouTube, Tumblr, and LinkedIn. This usage rate is the reason for one to make use of social media effectively if he/she is into promoting products and services.

Unlike the traditional marketing methods, this social media marketing allows the marketers to interact with the target audience. Through this relationship, a marketer can analyze the preferences of the users and change his way of marketing according to those wish lists of overall consumers. Plus, it is the portal to get a direct and quick response from the customers, and for the customers to know about products.

Guess what? Social media marketing improvises the brand’s loyalty because of the crowd one has on such platforms. Such loyalty is build up through the brand’s engagement with its audience on the platform they use.

Social media marketing in srilanka

One might have a website, but the traffic the site gets is limited. This social networking is a portal to attract more diverse users to the site one owns. The more one is active on social media, the more the page or profile attract the audience.

Another plus is that the platform, Social Media, is free. Let it be Facebook, Twitter, or Instagram, every platform is open. But, social media marketing tools are not free. There is little cost when using such tools, yet the tools are cheaper when compared to the marketing trends used earlier.

Are you unsure where you fail?


The Biggest Mistakes We See Companies make when they first hit Twitter is to think about it as a channel to push out information.

– Tim O’Rellly & Sarah Milstein 

Most of the marketers kicked off into this social media marketing because they thought it is a cool thing to do, and they entered the virtual world with no objectives. This irresponsibility, I would say, has led them nowhere actually. The reality is that having a thousand followers isn’t the only thing about social media marketing because one cannot make money out of it. What one as a marketer has to do on Social networking platform is entirely different. After an analysis of where marketers fail, let’s look into how one could overcome such failures as well.

Social media marketing failure

  1. How often do you update your pages?
    Most of the local companies have created a Facebook page, Brand’s Twitter and Instagram, but how often do you update your account? While the media sites and celebrities of Sri Lanka frequently update their page to make fans stick with them, brands fail. Regular updates are quite important to show off the followers that the page is still active and worth following.
  2. About what do you post?
    From a user point of view, local marketers seem to focus on posting only about what they sell. But when a new follower check into their social media page, how would he/she feel when he/she sees that everything shared are links to the site? Pretty boring right?
  3. As a marketer, do you monitor your social media sites?
    Like the first reason mentioned here as a failure, most of us don’t take social media severe enough to follow it closely. We fail to hit hard with the fact that social media is one of the leading platforms to “catch” audience and customers if used in the right way.
  4. Are you on the right platform?
    Everyone wants to have an account on popular social networking sites like Facebook and Twitter. But, think. What if your site is not relevant to be on either of those stages, but on stages like LinkedIn and Instagram? Creating a profile on all the social media platform can be stressful when thinking of maintaining them all.
  5. Unsure of when and to which post “boost” option should be used.
    The boost option is to attract new followers. Where our marketers make a mistake is, not choosing the right audience, and not thinking of the alternates like “promoting a post.” But what most of the marketers sometimes do is, boost almost every post they publish which would cost them more than they have allocated.

 

A few handy suggestions to overcome failures

Publish great content — content that teaches people something, entertains them, makes them think or, in some other way, adds value to their lives.

– Brian Boland 

  1. Keep the profile updated.
    It is very much important to stay active on your page (even more than you are on your profile, maybe). Even if there are days when you couldn’t be updated, maintain a regularity or make use of “scheduled posts.”
  2. Publish random posts.
    Don’t stop with publishing about your product; share something you found interesting from other profiles. If you are on Twitter, retweet some tweets from your followers, and let it be something interesting (and that may or may not have to do anything with your product.)
    Publish Random Post
  3. Keep an eye on your social media sites.
    There are tools like Buffer that would not only help you analyze your social media reach, but would also assist you with scheduling your posts for a different social media platform.
  4. Choose the right social media platform.
    Marketing is not seeking publicity. It is promoting your brand and product to potential clients. Therefore there is no need for you to choose the popular social media platform, but the right one. Know your audience, and know about the platforms available to stick with your followers.
  5. Know your content and choose.
    Boosting a post is an option that could be worth enough if you know to handle it. Maybe it is time to stop boosting almost all the post you have shared, and to choose the right one. If you are someone who had made the above-said mistake, start with your “EverGreen posts.” Keep in mind that the “boost” option is to attract new followers, so when boosting let it be a better post. And, do not choose the boost option to make a post reach your “target audience.” Either you could you “promote your post” option for such activities.
Tips and Trick to make the lead in it
  • Use hashtags.
    If you are still trying to attract “like-minded” clients, use Hashtags (#) in your posts. Not all the platforms are going to allow you to use hashtags, yet popular platforms like Facebook, Twitter, Instagram do allow you. Hashtags allow you to engage as a community.
  • Maintain a community.
    Always remember the primary goal of being on social media: to create a network. Just by posting links from your website, or about your product wouldn’t help you. Talk to your audience, and listen to their thoughts. Create a poll, or make them review your product. Use your creative team to make users get engaged with your social media accounts.
  • Do some “re-marketing.”
    There are always some posts that would bring a new audience, maybe because it turned “trendy” recently. Such posts can be re-marketed with relevant hashtags of the “trending” subject.
  • Use images, videos, and GIFS.
    These are known as visual content marketing. I happen to see most of our local marketers using their Television ad promos as Video sharing on Facebook and Twitter. People who watch your ad on TV and Facebook can quickly get bored of seeing the same promotion. Try to do some new uploads. And make sure that your uploads convey your message as well as has a CTA.

Tip and Tricks for social media marketing 2016

  • Write according to the platform
    It is general to post contents on social media, but some platforms are good enough for longer posts while some are not. For example, Twitter doesn’t allow more than 140 characters, so your contents should be catchy and short. While Google plus encourages long timeline conversations more when compared to Facebook. Know your social media platform very well and change your content according to that.
  • Marketing plan
    If you are a starter in doing marketing in social media, make sure you have a plan. Have a SMART (specific, measurable, attainable, relevant, and time-bound) framework when planning your social media marketing.

As a follower of some local brands, I happened to notice how such brands handle their social media. I have covered only a few, yet essential suggestion to the local marketers. If you are a consumer, let us know how you feel about social media marketing and advertising. And if you are a marketer, feel free to share your thoughts on handling social media. Let your thoughts flow in the comment box below.

Adieu.

Read More