The Most Comprehensive List of 101 Social Media Management Tools

Social Media Marketing is constantly evolving. It is an inevitable fact that whether you are an online marketer, offline marketer, local business, blogger or startup entrepreneur, Social Media Marketing will act as a pillar to your business if used in the right way or otherwise become a ‘blackhole of destruction’ for your resources that sucks energy, time and money if you do not have a well-executed strategy.

I had set out to write a post on the Top 20 Social Media Marketing Tools, but when I sat on my laptop, I realized that our Social Media Management division itself uses more than 37+ Tools and Services for Social Media Marketing for our clients.

Upon a little bit of discussion with our Social Media Marketing head Dilan Shan, he explained why it is important to work with so many tools because there is no one-stop solution for Social Media. It is better to mix and match with laser-focused tools that offer fewer features because of their efficiency.

Therefore, I have compiled a list of over 101 Tools for Social Media Marketing in no hierarchical order. I did not rank them for obvious reasons. All of these tools range from Free to Freemium and Premium. So take a good look. If you are responsible for the Social Media Marketing of your company, you should definitely have these, at the tip of your fingers.

1. Desygner

1-desygner

Desygner is a creative drag and drops designing tool which provides numerous free design templates for blogs, social media elements, and marketing materials for business. The platform is mostly free to use. However, you will need to upgrade to a premium account if you want to export files as layered PSD files. Desygner has a massive library of vector elements and stock photos like Canva.

2. Canva

canva

Canva is a drag and drops graphic designing platform, which allows you to design social media graphics and presentations in a matter of minutes with its wide variety of templates. Be it Social Media Headers you want to design, or a banner, or an advertisement image for PPC campaigns. You can accomplish anything in a matter of minutes with Canvas massive library of stock images and graphic elements.

3. Adobe Post

adobe

Adobe Post is a designing app that fosters a speedy graphic design experienced even for the newbie design artists. It works in conjunction with some Adobe platforms like Adobe Slate, Adobe Voice and many other popular tools. The utility pulls most of its functionalities from Photoshop and InDesign, however creating stunning graphics with its library of Fonts and High-Resolution images is a matter of few clicks.

4. Buffer

buffer

Buffer is a social media management tool that allows you to share messages across different social media platforms like Facebook, Twitter, Google+, LinkedIn, and Pinterest. Its offers three different pricing options for Small to Midsize to Enterprise Businesses and helps in marketing on social platforms with its features like RSS integration, analytics, scheduled posts and much more.

5. BundlePost

bundle

Bundle Post is a content management tool and marketing workflow automation software that assimilates your data & manages social media materials under a single dashboard. This software allows you to add hashtags to hundreds of posts and find the right areas of maximum consumer engagement.

 
6. Babbly
babbly

Babbly is a one-of-a-kind Social Media Sharing Tool that literally has the power to make your posts viral. All you need to do is share your link in the Babbly Community, give the number of shares you think your URL Deserves and it will be shared with a diverse and massive audience. going viral is just a matter of time, not luck. The more links you share on Babbly, the more share-love you will receive.

7. MavSocial

mavsocial

MavSocial is a social media management solution that allows you to manage all social profiles from a single dashboard. It has some unique features including campaign planning & management, visual content management, access to approved digital content, social media publishing, reporting and file organisation.

 
8. SproutSocial

sprout

Sprout Social is a social media management tool that helps you to interact with your users across multiple social networks. This tool helps you to monitor brand keywords, indulge in bi-directional communication, track social media messages and complete customer profiles. It also helps businesses to communicate with their clients and increases their social media presence.

9. CoSchedule

coschedule

CoSchedule is a social media marketing tool, which helps you to plot and execute your marketing strategy. Its headline analyzer feature analyzes the strength of your headlines. With CoSchedule you can manage your social media profiles from your WordPress window, leading to a hassle-free user experience.

 
10. Nuzzel

10-nuzzle

Nuzzle allows you to discover the latest stories of your friends and families on Facebook and Twitter without skipping any interesting story. What Nuzzle does is, aggregates the shares of connections into a single dashboard and ranks them by popularity (The amount of Likes, Shares and Comments they have received).

 
11. Feedly

feedly

Feedly is a news filtering tool that allows you to arrange, learn, and share all of the content that concerns you and your industry. Do not miss a beat from any of the publications you follow. Screen information about your company, your product, your craft, and your opponents by plugging it with Google Alerts. It aggregates the content material you depend on into a handy-to-read collection.

12. TweetDeck

tweetdeck

TweetDeck is a product of Twitter itself so it uses the Twitter API to pull data. You can manage all your tweets from multiple accounts in a Single Dashboard and follow interesting and trending stories as well, without losing track of your workflow. In the latest version, it is even possible to schedule tweets with images and organize a timeline of tweets.

13. Cyfe

cyfe

Cyfe is a cloud-based intelligence application for business. The platform is popular for its Business Dashboard app, which allows users to seamlessly connect with third-party sources and collect, analyze, transform and report data. The application offers a freemium version, which allows users to manage all business metrics on a single screen.

 
14. SocialClout

social

Social Clout is a social media monitoring and sharing tool for Facebook, YouTube, and Twitter. It aggregates all the data from forums, blogs, and social web pages to check the buzz about your brand or any other keyword you specify. It helps your company to make future forecasts with present and past statistics curated from Social Web.

 
15. AgoraPulse

agora

AgoraPulse is a social media management tool for Facebook, Instagram, and Twitter. It engages your audience with Facebook managing applications such as quiz, polls, and contest. Its key feature is the automatic moderation tool, which schedules your post to publish and tags your followers. The tool measures your post quality and compares your brand page statistics with your competitors.

16. HootSuite

16-Hootsuite

Hootsuite is a social media management tool, which features post scheduling, advanced analytics reports, RSS integration, custom URL, Geo-targeting, message archiving and much more. It helps you to manage your social channels and tracks your brand mentions across the web. Hootsuite screens multiple profiles such as Facebook, Twitter, LinkedIn, Google+ and Instagram from its dashboard.

17. Followerwonk
17-Followerwonk

Followerwonk is an analytical tool specially designed for a Twitter profile to search for tweets & bios, maintain a Twitter relationship, compare accounts, and increase your followers. It helps you to reach out to your fans with the right content at the right time eventually increasing traffic and exposure of your brand.

 
18. Google Alerts

18-googlealerts

Google Alerts Keep you notified with trending blog posts, news articles on specified key terms from the Google Index. If the stories containing your required keyterms make it to the top list of Google, only then you will be more likely to receive an email. This can help you keep a track of Industry trends or brand mentions and latest news on specified topics of your interest.

19. Brandmentions.com

Brandmention

Brand Mentions is a web and social listening tool, designed to keep you up to date with everything important in your market and anything connected to your company. The tool monitors multiple sources & social networks, and it provides instant alerts straight to your inbox. It also allows you to engage in online conversations in real-time, directly from the app.

20. SumAll

sumall

SumAll is a free statistics aggregator that collects data from various accounts like Facebook, Twitter, PayPal, Google Analytics and so and forth. This tool stores your data from Web Traffic, Social Media and Sales Metrics to track and analyze social and business metrics. Irreplaceable tool for Marketers depending on the Size of your business.

 
21. Brand24

brand

Brand24 is social media analytics and monitoring tool that helps you to store your social media conversion statistics under one roof. This software features social search, sentiment analysis, influencer score, topic grouping, automated PDF stats and much more. This is suitable for small to midsize businesses (SMB).

 
22. Quintly

quintly

Quintly is a social media analytics and benchmarking tool that analyzes the performance of your company and your competitors. This software is integrated with Facebook, Google+, Twitter, LinkedIn, Instagram and YouTube to provide you metrics and statistics of your followers.

 
23. CrowdBooster

crowdbooster

Crowdbooster is an analytics software that helps you optimize your digital marketing. It has some decent features such as social media scheduler, user access management, customized recommendations, email reports, real-time audience metrics, post scheduling and much more. It integrates with social channels like Facebook, Twitter, Google+ and Pinterest.

24. Over-Graph
24-overgraph

Over-Graph is a social media marketing software that allows you to research, analyze and publish posts on social platforms. It is integrated with five major Social Platforms namely, YouTube, Facebook, LinkedIn, Twitter, and Instagram.

 
25. Fanpage Karma

fanpage

Fanpagekarma is a free benchmarking tool that generates statistics data from fans and followers on Facebook, Twitter, and YouTube. It provides comprehensive data insights and analyzes your competitor’s audience statistics that can be used to find ideal market opportunities for your business.

 
26. Buzzbundle
buzzbundle

BuzzBundle is online tracking software that allows you to track your brand mentions across the web. It is a social listening and social influencing software, which features social media coverage, multiple social profiles, scheduling posts to publish and much more. This software integrates with Facebook, Twitter, YouTube, Forums and can be used to create buzz strategies and counter moves for your brand by monitoring your competitor’s activity.

27. Socedo
socedo

Socedo is an automated B2b lead generation tool, that helps you engage and qualify prospects across social platforms. The tool uses bio, location and conversational keywords to search and identify prospects on Social Media to help you reach out and convert them into customers.

 
28. SocialOomph

socialoomph

SocialOomph is a social media management tool that helps you to improve your company’s productivity. This software’s function includes URL shortening, schedule tweets, filter profiles, track keywords, schedule status and posts update, and more. It is integrated with Facebook, Twitter, and YouTube and uplifts your online business activity by automating its functions.

29. SocialPilot

social

SocialPilot is a social media monitoring and marketing solution that allows you to schedule your contents across various social media networks like Facebook and Twitter. It helps you to manage multiple social accounts, discover trending topics, automate posts and much more. It is available in three different options such as Free, Professional, and Mobile Application promotion.

30. Qzzr

qzzr

Qzzr is a quiz creator tool that has myriad free quiz templates, which you can use to create engaging quizzes on your social media profiles to attract more traffic to your site. This tool has a “Custom Share Text” option, which enables the feature to share the quiz on social media.

 
31. Contently

contently

Contently is a content marketing solution that provides you with a comprehensive content marketing strategy for your business. It features a compilation of ideas, data insights, robust management, and optimised distribution to increase conversion rates of your business. Its advanced features include competitor assessment strategy, content workflow control, reporting and collaboration tools designed by their content experts.

32. Storify

storify

Storify is an online platform that helps you to integrate curated content into your website on social media. This tool allows you to collect and organise contents from multiple resources. You can modify the most trending contents into your post to drive a better traffic.

 
33. Klout

klout

Klout is a free social media metrics that analyze your social media presence on Facebook, Twitter, YouTube, LinkedIn, and Foursquare & rates you on your ‘overall online influence’. Klout score depends on ‘True Reach’, ‘Network Score’ and ‘Amplification Probability’ of your multiple social channels and it mainly tracks down your social networking habits.

 
34. IFTTT

34-IFTTT

IFTTT (if this, then that) is an automated software to schedule posts on social media platforms like Facebook and Twitter. It allows you to create content involving two applications, 1 for generating and the other for promoting your brand’s activity on a digital platform. It provides sync services, supports multiple social sites and blog services. Even without knowledge of coding, you can send commands to the integrated apps in one go.

35. Twittercounter
twittercounter

Twitter Counter is a social media tool that optimises your tweet timing for maximum exposure among audience and tracks old tweets and their stats to help you discover the type of content connects with your audience. It also gives you an overview of your Twitter profile and shows you how much traction it’s gaining.

 
36. Twitter Analytics
twitter

Twitter Analytics is a useful analytic tool for your Twitter account. It helps you to monitor and analyse any tweet on the web and provides you the valuable data on the recent activity and the user’s perception via Twitter Graph. The graph includes some of the important points like link click, embedded media clicks, re-tweets, favourites, and replies.

 
37. Crowdfire

crowdfire

Crowdfire is a social media management application that mainly integrates with Twitter and Instagram to drive more traffic. This tool schedules posts for your online profiles and DM them automatically on Twitter. It keeps a track of your competitor’s followers and helps you to increase yours.

 
38. Plumlytics
plumlytics

Plumlytics is a social media management software having built-in predictive analytic and comprehensive listening features. This tool helps you predict about customer’s thought process about their likes and dislikes & based on the advanced algorithms i.e. it helps you to find out the right time to engage with users.

 
39. Facebook Insights
39-Facebookinsights

Facebook Insights is a powerful tool to measure the performance of a Facebook Page in terms of Post Engagement and User Interaction. If you own a Facebook page, you can access it from the Admin Panel, this tool clearly outlines your page activity and the number of active users on your page to understand better your page performance. Facebook Insights will give you data like the best time of the day, the best day of the week and the type of content that works best amongst your fans.

40. Google Trends

google

Google Trends is free software that shows you the most recent searches and activities on the web. It also allows you to compare the volume of searches between two or more terms. Google Insight, an extension of Google trends allows you to track different words or phrases for in-depth analysis.

 
41. HowSociable
41-Howsociable

Howsociable is a free social media marketing tool to monitor your brand’s influence on the web by integrating with 36 most used social media websites. This tool tracks your online activity and shows you, which online platform is driving more traffic for your brand and how you can improve it for a better result.

 
42. Iconosquare
iconosquare

Iconosquare is a free Instagram marketing tool that analyzes your Insta-Stats and provides you with the overall data about your performance and fan base growth on the web.

 
43. Klear
klear

Klear is a social influencing and organising software that helps you to produce and manage successful online campaigns to influence audience under the guidance of their experts. It analyses the effectiveness of your campaigns by monitoring them for your brand’s growth.

 
44. Mentionmap
mentionmap

Mentionmap is a Twitter analytic tool that helps you to discover the most trending topics on Twitter and shows the inter-linking of users through the most searched items.

45. NutShellMail

nutshellmail

Nutshellmail is a mail service that allows SMB to monitor their Facebook, Twitter, YouTube, LinkedIn and Yelp profiles and manages their online reputation and social media influence and send them statistics through daily mails.

 
46. Omgili

46-pluggio

Omigili stands for “Oh my god, I loved it”. It is a search engine designed especially for forums, opinions, and Discussion groups. It monitors millions of group discussion threads and helps you to find out customer’s opinion, debates and personal experience about a particular topic.

 
47. Pinterest Analytics

pinterest

Pinterest analytics is a software that analyses social listening and the social influence of your brand on Pinterest, which is connected with other online platforms as well.

 
48. Pluggio

pluggio

Pluggio is a free social media management tool mainly designed for managing Facebook and Twitter profiles to automate every task including automated tweets, friend suggestions and auto follow-up with the users.

 
49. Kenshoo

kenshoo

Kenshoo is an online marketing solution that provides services like online advertising and search marketing for your enterprise. It allows you to optimize and automate your Ad Programs, marketing investments to increase the productivity of your company. Kenshoo offers various of templates that are easily plugged into MS Excel and provides a simple statistic for measuring your business progress and success.

 
50. SlackSocial

slacksocial

Slack is an online social messaging platform to communicate with your teammates for business purpose. It has many features such as direct messages, private chats, group conversations, drag-and-drop file sharing and link sharing for effective communication. This app is also recommended by NASA’s Jet Propulsion Laboratory and is available both for desktop and mobile.

51. Tweepi

tweepi

Tweepi is a Twitter management tool, which shows who is responding to your tweets and who is not. It tracks all the activity happening on your Twitter account and record the metrics that help you to analyze and take action accordingly.

 
52. SocialFlow

socialflow

Socialflow is an online social media data-driven software that optimises your business data to schedule your posts to publish. This tool is mainly for big size businesses with a substantial branding campaign, which can actually opt for PPC and paid promotions.

 
53. SocialBro
socialbro

Socialbro is a Twitter management tool that optimizes your tweeting schedule, manages your Twitter Direct Message campaign, keeps an eye on your competitors, finds relevant followers and stores up all the metrics of your twitter profile.

 
54. PostPlanner
post

Postplanner is a Facebook managing software that helps you automate posts to publish for your Facebook Marketing. It mainly targets your audience, schedules posts and provides a status idea to increase engagement. This tool spies on trending topics and helps you to generate relevant posts. You can also automate post publishing from the RSS feed.

55. Sysomos

sysomos

Sysomos is a social media analytic tool that monitors social trends, conversions, keywords and engage followers for your social media platform. It has four set of tools including MAP (Media Analysis Perform), Influence, Optimise and Heartbeat, which helps you to manage your social profiles by data evaluation, visualisation and optimisation.

 
56. Shoutlet
shoutlet

Shoutlet is a social app for social posting and managing your social profiles. It figures out your customer’s requirements and present them professional layout of the metrics. It can easily adapt new updates.

 
57. Unmetric
unmetric

Unmetric is a social media analytical tool, which can be used for benchmarking your customer’s presence on social platform compared to your competitors. This is a data-driven tool to organise metrics based on your social activity for a better grasp over social engagement.

 
58. Buzzsumo

buzzsumo

Buzzsumo is an online content research and marketing solution that allows you to search for the most trending contents on the web under any niche. This tool helps you to strategize content marketing for your brand, based on user’s response to your posts and also promotes your content by providing you the key influences for your digital marketing.

 
59. Oktopost
59-oktapost

Oktopost is a social media management app that organises and schedules your post across various platforms. Its social sharing ability makes you easy to organise emails and posts for social media distribution platform.

 
60. SocialBakers

socialbakers

Socialbakers is a social media marketing tool that includes Social Media Builder, Executive Dashboard, Social Media Ads, Social Media Listening and Social Media Analytics. This app has some valuable features such as Facebook insights, performance comparison, instant reporting and all in one interface that helps you to generate new leads for your business.

 
61. Spredfast

spredfast

Spredfast helps you connect with your team members across the Globe to manage tasks and workflow efficiency for your business. Their support service helps your business to raise conversion rates with their planning, organising and implementing a strategy for success of your business.

 
62. Cision
cision

Cision is a social media tool that offers PR software, Social Software, Government Relations & PAC Software and Global Insight Consultancy, which has ability to sort out good contents and provides you the right strategy for your business. It is capable of sending multiple emails to bloggers and news media. It helps you to find out the Right News Media contacts and builds an editorial calendar efficiently.

63. GroSocial
63-GroSocial

GroSocial is a social app, which helps you to build, run and trace social media promotions and contests to your Twitter and Facebook profiles to engage more audience. It records the no. of participants and produces a random winner and follow up with them.

 
64. Ninja Outreach

ninja

Ninja Outreach is an online SMM tool that can be used for content marketing and research, influencer marketing, lead generation, blogger outreach and cold calling & emailing for your small to enterprise-level of business. This software allows you to select from multiple influencers in real-time with effective SEO and social insights under your brand’s niche. It helps you to find the most convinced users from social channels like Facebook, Instagram, and Twitter.

65. Talkwalker

talk

Talkwalker is a premium social media listening and influencing app that create reports based on all your social channels and helps you to improve your social conversions with its image recognition and competitive bench-marking feature.

 
66. Falcon.io

falcon

Falcon is a social media app to estimate and implement your social media campaign. It is integrated with multiple social channels. It is a great tool for Facebook landing pages, which influences your audience and promotes brand mentioning.

 
67. Optimizely

optimizely

Optimizely is a testing and personalization application that helps you to discover the ways to minimise bounce rates and increases time on website. It aggregates reports on your existing traffic and helps you to engage customers for a longer period by conveying experiences at every interaction.

 
68. Rapportive
68-rapportive

Rapportive is a management app, which stores up your emails and gives you metric about your inbox. This tool provides you a statistic, which shows your nearby clients, about their job profile and company and their activity on MailChimp.

 
69. Simply Measured
simply

Simply Measured is a social measurement tool that integrates with multiple social channels and analyzes their performance in context of your brand. It also spies on your competitor by tracking their online activity. Reports produced by this tool are easy to understand. So that you can take action immediately to enhance your company website.

70. NUVI

nuvi

NUVI is data insight tool that monitors and tracks down social media. This tool helps you to get more leads by making your social presence effective and hence your conversion rate increases. It also allows you to see the clients response across the internet.

 
71. Digimind Social
digimind

Digimind is a social media tool that understands your company’s needs, aggregates data insights from your social profiles and implements strategy to maintain your brand reputation, analyze industry and spy on your competitor. This tool is very responsive and flexible making itself user friendly.

72. NetBase
netbase

NetBase personalises your company’s dashboard and compares sentiments between two different product of same brand. This tool stores up a huge amount of data and execute these stats through graph, chart and fonts.

 
73. Brandwatch

brandwatch

Brandwatch is an analytical tool for midsize to enterprise level businesses. It is united with different social media channels for brand listening. You can manipulate social data with this app and extend your brand’s social listening and influencing

 
74. Social Studio

social

Social Studio is a social listening and management tool, which allows you to publish posts by calendar view. It helps you to maintain the workflow by notifying others of messages and taking action on it. This tool ties up with Radian 6 to provide you with more features that can be easily accessible.

 
75. PicMonkey

picmonkey

PicMonkey is a photo editing software that allows you to design, edit, and collage your photos for your social media posting to engage more followers. It has multiple templates to choose from, which helps you to boost your images.

76. Sotrender

sotrender

Sotrender is a data-driven software for Facebook, Twitter, YouTube and Instagram. It helps you reach out to the customers by effective data visualisation. It presents reports and insights clearly to provide you a detailed summary of your campaigns.

77. Facebook Pages Manager

facebook

This tool manages multiple Facebook Pages in one go from your Mobile device. The back end of these pages is different from other pages, which can be easily handled by this app. This app manages your notifications, image uploads, post publishing and many more.

 
78. Camtasia

camtasia

Camtasia is a video editing and screen recording software that allows you to record and capture screen, edit and upload videos illustrations, tutorial and review videos for your social profiles. Its advanced features like splitting up and joining the parts of videos, adding your brand’s watermark, annotations, recording highlights and much more to give you results with a professional touch.

79. Sendible

sendible

Sendible is a first social media Pinterest integrating tool for small to midsize businesses that helps them to strategize the marketing plans for the exposure on social media. This tool schedules 2000 messages and more for 3 Enterprises over 12 different platforms.

80. ScreenFlow

screenflow

ScreenFlow is a video editing and screen casting tool that captures the full screen videos, allows you to edit your captures in one go. You can add voice overs, annotations, callouts, add videos, titles, audio filters, chroma key, multi-channel audio mixing and screen recording highlights to give your video a professional touch even without being a pro in this field.

81. ZohoSocial

zoho

Zoho Social is a Social media monitoring and managing tool that monitors keywords, handles multiple social channels, collaborates with your team members and schedules unlimited posts from a single panel. It allows you to find and narrow down on the target audience of your business, by measuring, analysing and customising your social campaigns.

82. Any.do
82-anydo

Any.do is a comprehensive task management app that keeps a record of your daily tasks and reviews your tasks to increase your productivity. It has a unique feature called Geo-location reminders that triggers the alert for your next task. This can help you schedule your upcoming tasks and make social media management more streamlined.

83. Flowdock
83-Flowdock

Flowdock is a social communicating platform that has some unique features like drag-and-drop uploads, quick file sharing, customizable notification sound, videos, image and link previews, private or public messages and many more to ensure an organised communication in a team environment.

 
84. Hipchat
84-Hipchat

HipChat is a team communication software that helps teams chat, share files and manage workflow over the Internet. The application also features video calling, screen sharing and enhanced security, which fosters productivity in a team environment. You can create purpose-specific groups so that all members of the Team are not affected by category-based tasks.

 
85. MeetEdgar
edgar

Meet Edgar is an online post filler app that allows you to create categories for your posts for your social networks mainly Facebook, Twitter and LinkedIn and schedule your posts. When your post become public, it automatically pulls your post down in the library to help you to post it again, when you run out of new post ideas. Its features include social media updates, queue filing, content scheduling, photo update support and more.

86. Gremln

86-Gremln

Gremln is a social media app that aggregates your company’s work report from three channels – Facebook, Twitter and LinkedIn. These reports are easily shareable in a presentable manner via PDFs or emails. This app monitors your brand mentions, customer engagement and schedules your updates. Gremln allows you to restrict posts that have specific keywords and also keeps an archive of all your posts for three years.

 
87. Tracx

tracx

Tracx is a social analytics and monitoring tool that analyses your community management and social listening data. This tool helps you monitor back end of your business, track ROI, optimise campaigns, spy on your competition and measure individual team member’s performance. A great tool for Mid-Sized Businesses.

 
88. Adobe Social

adobe

Adobe Social is a social management app that monitors, publishes and promotes your content as well as analyses your social conversion data. This software has a unique feature to attach tracking codes to the posts to examine which content is driving more traffic and take action according to the stats of your target audience.

89. Sentiment
sentiment

Sentiment is a social customer service platform that helps your schedule and publish content via Facebook, Google+ and Twitter through a content calendar. It also helps in analysing and monitoring social conversations and team performance along with driving customer engagement by resolving complaints and capitalising on available market opportunities.

90. TweetReach

tweetreach

TweetReach is a Twitter management tool that recognises your important URLs and hashtags to provide you a brief report on your audience’s response in its regard. It measures the performance of your tweets to understand the influence of your ideas on Twitter. It helps you find key industry influencers and engage with their followers.

 
91. ViralWoot
91-viralroot

ViralWoot is an analytics and promotions tool for Pinterest that helps you promote your pins on the channel and measure your marketing efforts. The tool allows you to gain followers, promote pins and manage and build multiple Pinterest Accounts from a Single Dashboard.

92. BuzzStream

buzzstream

BuzzStream is a digital marketing software that helps you promote your products, content and services through influencers, thereby creating a buzz about your brand. This software helps you prioritise the most significant content by analysing your social media profiles, website statistics and contact information. The program features a single unanimous platform for all team members to collaborate.

93. TapInfluence

tapinfluence

Just as the name suggests. Tapinfluence is an automated influencer marketing platform that helps agencies and brands find the best influencers in their industry. You can use it to find popular people in your niche who can promote your products and campaigns and help build a better brand recognition and reputation.

94. Piktochart

piktochart

Piktochart is an infographic designing software that helps you design and customise infographics from thousands of preset templates. It has point-and-click and drag-and-drop feature, text frames and photo frames to create a presentable infographic, which can be downloaded in PNG, JPEG or PDF formats. This software imports information from Google spreadsheet, and Microsoft Excel and allows you to seamlessly represent your data in a visually appealing manner.

95. ScheduGram

schedugram

Schedugram is an Instagram Management app that helps you to schedule your posts for publishing. This is an easy to use software that tells you if your post was published successfully or not. It provides you to repost and upload archived posts from your cloud/hard drive.

96. WebDam

webdam

WebDAM is a digital asset management software that allows you to connect with creative teams and files. This tool has some useful features such as intuitive folder trees, batch upload, media management, comprehensive format support, archival storage, version control, presentation management and image expiration. Its search feature includes in-document search, metadata support, advanced search and keyword management.

97. Rival IQ
rival

Rival IQ is a data analytics and competitor analytics tool, which tracks your social networks and helps you boost traffic, engage followers and raise your social marketing ROI to your company. This tool allows you to spy on your competitor’s online activity and on their marketing strategy to strengthen your strategy for your brand growth.

98. LikeableHub

likeable

LikeableHub is a content curation and automatic publication tool that manages all your social network channels in one dashboard. This tool shares stories with news posts and thousands of content ideas. It can be used to automatically generate leads and manage your brand reputation by keeping an eye on the social web. It measures your brand’s success growth by simplified data analysis.

99. Click to Tweet

click

Click to Tweet is a link generator tool for Twitter, which lets you write the content you want to share and generate custom link in context of your content. This tools shares your link and keeps track of its activity to provide you with metrics that show you, which tweet has got maximum response.

 
100. Addict-o-matic
100-addictomatic

Addict-o-matic is a social media search platform that allows you to aggregate websites for latest blog posts, news, images and videos in your niche and display it in a single page.

101. Keyhole
keyhole

If you are looking for a hashtag tracking solution, Keyhole is your answer. It works with most social platforms like Facebook and Twitter. You can find the most popular content in real-time for any niche and keyword you specify. This can ideally be used to reach industry influencers to market your products as well.

At Extreme-SEO, we use 37 out of these 101 Social Media Tools in our day to day activities and our most popular option is Hootsuite.

What about you?

Are responsible for the Social Media Marketing of your company?

Then you may have already used some of the marketing software, dashboards or management tools I have listed above. If So?

How was your experience?

Please share your feedback, reviews, comments and questions about the tools in the comments section below.

Your opinion will help the our readers make a well-Informed decision before investing into any of these tools.

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What has the Internet done to the Sri Lankan Marketing Industry?

As a Sri Lankan, I have spent more time on TV and radio during the civil war. If there is a program on a TV  for 30 minutes, 10-15 minutes would be allocated for advertisements, in other words, promoting brands and products. Sometimes, they used to attract me quite well, but then such ads interrupt my favorite TV or radio shows.  It was after the civil war I got introduced to the internet and social media. My gradual attraction to the internet made me realize that the brands I have seen on TV are more often seen over there too.  I couldn’t understand why I see this. And I wanted to know why, which made me read about it further. I learned that it is the new trend called Digital Marketing. Wait! If Digital Marketing in Sri Lanka is new, then what was the old pattern? I wanted to know it. What I found out as a result of my curiosity is presented below. 

Marketing trends in Sri Lanka

Marketers in Sri Lanka quite well understand how much their internet marketing techniques are dragging the users towards the brand. But the freshers don’t. Marketing and the Internet have got along more often these days than they have been in the earlier stages of digital marketing in Sri Lanka. The record of InternetLiveStats shows that the “internet penetration” rate was 8.8% in 2009 (the year the civil war ended). But, the stats drove up after 2010,  and the recent report announces that the penetration rate has reached 29.3%. This improvement puts Sri Lanka in 57th place among the 201 countries in 2015, according to the InternetLiveStats. Sri Lanka is still a developing in the field of e-commerce. But with the surge of internet penetration, the digital marketing ecosystem is growing too.

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What was marketing like during the Civil War?

Due to civil war, (before 2009) the internet access was pretty down. The locals used traditional marketing methods like printing and broadcasting about products and brands as their marketing strategies. Although it was costly(when compared to the cost of digital marketing now), they had to make use of it, while the world was developing in digital marketing.

Printed media was one of the primary source used for marketing and advertising. The marketers focused on commercializing their products and brands through newspaper advertising, magazines, and leaflets given randomly or during events like an exhibition. Also, to attract the travelers, marketing through huge banners on empty lands was another trend of the time in Marketing.

The next traditional method of marketing was broadcasting or telecasting the promotions. Here more frequently marketers used the celebrities, like cricket players and local cinema stars, to promote their new products or brand. The number of TV watchers and radio listeners were high at that time, at least to get know the conflict updates, which also helped the marketers in promotions to advertise their products.  

Remember when you had to fill up a coupon when you did quite a  big shopping at a shopping mall or supermarket? Mobile number and address are the details you had to fill in such coupon. Ever got promotion notifications from them later? Well, the shopping centers and supermarkets were handling it as another technique to send promotions to its customers. Marketers also dealt with cold calling to convince customers about the products.

Final method was that some companies employed sale representatives. While cold calling was an another way to promote beyond boundaries, sales rep of areas had to take samples of the brands to doorsteps of everyone in the particular range. And, these were all used as marketing methods before  Digital Marketing started to penetrate into Sri Lanka.

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What influence does digital marketing have in Sri Lanka?

The end of Civil War made several opportunities open to the marketers. As the statics above has shown about the internet penetration in Sri Lanka, marketers have started to take advantage of it. Online advertising started parallel to the advertising and marketing through the simplex mode. Some websites started rising, and marketers began to realize the worth of online marketing. Still, only a very few people engaged in that new pattern, maybe because it was the beginning of the era of digital marketing.

For the start, the companies have only been looking to posting ad banners on the websites. For them, it was like posting an advertisement on newspaper. But the actual substance started to click as they began to get to know more about it. Then the companies began to move on to other marketing platforms available on the internet. Also, this new marketing world provided new entrepreneurs an idea. Bang! It gave a few individuals an idea on starting a digital marketing agency.

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Why should the Marketers focus on it?

Firstly, the Sri Lankan marketers would fall for its uniqueness: duplex. Digital Marketing helps the marketers analyze the effect their skills have on customers. This uniqueness helps them adapt according to the user experience. It also helps them to get real-time reviews from the product users, like Cinnamon Air for example, which would attract other customers towards their product.

[blockquote photo=”” author=”” ] Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.- D.M. Scott, author New Rules of Marketing and PR [/blockquote]

Digital marketing is wide open; this is another possibility. How open is it? Digital marketing is wide open around the world. With the e-commerce sites like Amazon and eBay, imagine how one would be able to know about them, without marketing it online? Like you wouldn’t bother about getting to know it if such sites have been advertised or sold on the traditional method of marketing: through printed media or TV and radio. One-click check-ins have made it very easier and simple. This feature of digital marketing is quite supportive to the enterprises that are focusing on global market, attracting international customers.

Digital Marketing is quite cost effective. When compared to the cost of traditional marketing methods, online marketing is pretty cheap. This online marketing would more likely replace some of the traditional methods like cold calling, advertising on television and radio. Although there is still some attention to the simplex mode of marketing, the number has reduced when compared to the ‘during the war’ stats.

Traditional marketing Vs Digital Marketing

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What type of Digital Marketing trends do the local companies handle?

Although there are several methods like the website, social media marketing, PPC, video marketing, email marketing, remarketing, the local marketers only managed to catch up with a few. Mainly, the website, social media marketing, PPC, and SMS marketing.

There are around 20 digital marketing companies in Sri Lanka which delivers Search, Social, Local and complete e-Commerce strategies to the global brands through an online platform, which includes Prime One Global LLC, Loops Solutions, Orix marketing and others. And according to Mike Berry has foreseen in 2012, the marketing trends in the year 2016 in the digital commercialization of Sri Lanka has grown.

The objective of the content and PPC marketing is to rank the company’s site on the top, or near the top lists while been searched. Since the company’s site would be quite new, or haven’t been in the required state for the search engine to display it while being searched, the digital marketing companies would polish it up for it to be ranked. According to the ranks, the company’s brand and the product get promoted. Also, PPC is another method where the companies ‘buy visits’ through the advertisements on search engines and on other sites.

While these two techniques are on the top in digital marketing environment of Sri Lanka, there is another big world for marketers waiting — the world quite big and equal to the Internet — social media. With the landing of smartphones, Sri Lankans spend more time on the social media (and the internet). Readme and Loop Solution conducted a survey in 2013, in which 58% of respondents access Facebook and Twitter through mobile. Almost 71% of the local respondents answered that the marketing done through social media has been quite effective than the traditional media marketing. Also, 49% of the respondents said that they watch TV less than one hour daily, while only 28% of them read the newspaper daily.

The survey on Social Media Marketing conducted by Readme and Loops solutions. Source: Readme.lk”
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 Also, according to the survey 85% of them answered that they have been following local brands. Also, marketing through Facebook has influenced 79% of the users to purchase the products. This force has made marketers focus more on social media marketing than on the other methods available.

The latest trend the marketers are focusing on is SMS Marketing. Since the number of mobile phones users is quite high, rather than cold calling, dropping a text about their product or brand is getting trendy these days. And, most of the companies focus on making much out of this growing style of marketing in Sri Lanka.

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How has social media marketing influenced the users of Sri Lanka on the local brand?

The Sri Lankan brands that has got more attraction through Facebook

The local brands that has got more audience through Facebook. Source: Social Media.lk

Fastest-growing-brands-in-Sr Lanka

The local brands that are growing fast on Facebook. Source: Social Media.lk

The Sri Lankan brands that have largest audience on Twitter

The brands that have the largest audience on Twitter. Source: Social Media.lk

The Sri Lankan brands that are attracting more audience on Twitter.

The brands that are attracting more audience on Twitter. Source: Social Media.lk

 
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What should the Marketers focus on for the future?

There are many other digital marketing activities which our marketers need to focus. Digital Marketing trends like Remarketing, Google Tag Manager, email marketing and so on are not very actively used among the local marketers. Since the industry is still developing one, we could expect the marketers to get into this trend in future.  Within the short period, Sri Lanka has got adapted to the digital marketing world. There is a long way to go because this digital world is changing day by day. If focused on the newly turning up digital marketing environment as well, the prospect of the domestic market to be a part of the global market would be rising. If the marketers are already focusing on the global market, it is advisable to concentrate on the broad range of social media. Social media doesn’t stop with Facebook and Twitter but extends to Snapchat, Instagram and so on. So focus on the rest of the available global platforms that would attract the global users. 

There would be constant updates about the growth of Sri Lanka’s digital marketing, so don’t forget to keep an eye on our blog. Also, feel free to catch us in a comment about the digital marketing in Sri Lanka.

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